Sustainable development of cultural and creative industry in the internet environment

As a recent-booming field, China's cultural and creative industry has a certain gap compared with developed countries, but there also exists a potential for its market prospect, together with the help of Chinese government policies. What's more, the fast-growing internet has still provided the industry with more possibilities of further development. Analysis suggests that the internet inevitably optimizes China's cultural and creative industry by re-integration of massive resources, promoting its sustainable innovation. Thus the new industrial chain is created, and more profits would flood into the companies in this field in the meantime. In other words, the ecosystem of China's cultural and creative industry is established in this way, which would enjoy a prosperous prospect for sure.

Development and Protection: Reshaping Cultural Policies——A Study of the UN's Advancement of Cultural and Creative Industry in Developing Countries

Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.

On the Challenge to Traditional Film and Television Cultural ＆ Creative Industry from the Fourth Media

The emergence and development of the "fourth media" will become the focal competition power in the subsequent development of the film and television cultural & creative industry.This paper,on the one hand,will illustrate the characteristics of the "fourth media" in the terms of history;on the other hand,it will emphasize that the economic benefits of the traditional media have been replaced by social contact media.The advantages of the "fourth media" are obvious and it will keep developing.We hope that the "fourth media" market in China could improve constantly with strategic vision and integrate into the world market.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

The Sports Culture Creative Industry in the UK and its Enlightenment on Sports Industry of China

This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

The study of folk culture and creative industry development strategy in Hebei

Hebei province is located in the middle and lower reaches of the Yellow River, it is one of the birthplace of the Chinese nation. Its superior natural conditions gave birth to the rich and colorful folk culture. In the trend of rapid development of modem economy, more and more people are aware of the important position in the cultural construction and huge potential about the folk culture. But as the result of the modem cultural development faster and faster, many folk culture has been neglected, even under the modem culture.

Research on the Communication and Development of Heilongjiang Cultural and Creative Industry under the Background of“Belt and Road”

This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.

The role of cultural and creative industries in optimizing industrial structure under low-carbon emission constraint

In the post-financial crisis era,China is facing dual pressure from reducing carbon emissions and external demand stagnation.The industrial structure changing is in urgent needs.The cultural and creative industries can expand China's markets through creating and stimulating demands,and can reduce carbon emissions at the same time.By producing both demands and supplies,cultural and creative industries may lead the development of other industries.Since innovation plays a quite important role in the value chain,cultural and creative industries can promote the industrial upgrading and the industrial structure optimization by industrial convergence.

New Forms, Trends and Problems of Cultural and Creative Industries in China Today

A creative economy is one of the latest trends in the global cultural economic development, with innovation and creation being the driving force of the global economy and cultural practice. To transform cultural industries into cultural and creative industries, the priority is economic restructuring, and specifically upgrading low-end manufacturing through creation. From the Internet way of thinking to "Internet+," from theories to practice, high technologies represented by the Internet have deeply integrated with culture, thereby opening a new dimension of innovation and creation to enhance the dynamics of creative industries and a creative economy. The fast-growing maker movement is an excellent strategy for China to develop into a great country of originality. Core contents of this movement include facilitating national originality, achieving leaping development of originality of our cultural and creative industries, promoting Internet celebrity economy, VR, AR, and other new experiments and new forms. What should correspond to "Internet+" and "Maker space" is "Culture+". It is vital to notice that culture, esthetics and ethics are in fact missing in the development of our cultural and creative industries.

数字赋能文化创意产业的机理、现实及实现路径

数字技术具有较强的赋能作用,对文化创意产业的转型升级作用越来越明显。数字技术全面赋能文化创意产业生产、流通、消费领域。文化创意产业数字化进程加速,但发展依然存在不平衡的问题。未来,要依托“数字中国”战略,推动文化创意产业数字化转型;发展相关核心技术,提升文化创意产业的技术水平;加强内容创新,优化数字文化创意产品供给;加强数字文化治理,推进文化创意产业健康发展。

“体验”视角下红色文创产品设计

在红色旅游市场趋于“年轻化”的时代背景下,富有创意的文创产品正受到年轻人的追捧,让游客从“旁观者”转变为“体验者”,在体验中与红色文化深入对话交流。文章从“体验”的视角出发,提出红色旅游“文创+”的新策略模式,将“个性化”“数字化”“沉浸式”三者融入到文创产品设计中,以期为产品设计研究提供新的思路,也在潜移默化中强化新时代红色教育,传承红色精神。

“互联网+”背景下贵州非遗文创产业发展路径研究

非物质文化遗产是人类历史长河和在人们日常生活中凝聚而成的文化精粹,非遗文化的艺术价值、工艺价值、文化价值以及商业价值等都将在文创设计时焕发新机,而形成产业将会激发出最大的发展潜能。目前,随着信息技术和互联网的飞速发展,贵州非遗的保护、传承以及发展迎来了新契机,而非遗文创产业是对其传承与保护的重要途径,也是推动经济增长的有效方式。本文在“互联网+”背景下分析贵州非遗基本现状及存在的问题,并为贵州非遗文创产业提出发展路径建议,以期促进贵州非遗产业的可持续发展,进而助力贵州经济发展。

产业数字化驱动民俗文化创造力传承发展的内在机理与实现路径

产业数字化是中国经济社会步入高质量发展新阶段的标志,也是推动民俗文化创造力传承发展的重要机遇。通过分析现阶段中国民俗文化创造力发展现状,深入挖掘、构建、留存民俗文化样态演变过程中的母本、母题以及文化符号、图式、形态的基因数据库,研究当下中国民俗文化创造力健康、和谐、高效传承发展所遇到的产品创新及新媒体内容服务建设出现的问题。未来通过产业数字化技术平台驱动技术路径、内容路径和跨界路径三个方面,促进新媒体环境下中国民俗文化创造力传承发展,并搭建民俗文化意象和工艺的资源谱系,弘扬大国工匠精神。中国民俗文化创造力传承发展的实现路径,首先要突出文化内涵,弘扬中华优秀传统文化的与时俱进精神,深化民俗文化的产业数字化支撑。其次要倡导民俗文化生产企业秉持中华造物精神、工匠境界、匠人态度的文化理念。最后在国家层面要引导全社会参与民俗文化传承与创新发展,让人民群众了解和喜爱民俗文化,增强民族自豪感和文化自信心。

创造与创新的融合:新基建对文化创意产业的涌现作用

新基建为文化创意产业的蓬勃发展创造了扎实的物质平台,而文化创意产业同样以其新颖的思维创新反哺前者成长。然而,除却浮于表面的直接干预,隐匿于新基建和文化创意产业系统内部的作用规律才是促进其二者可持续发展的源动力。基于此,本研究以系统动力学技术为依托,以理清创造与创新辩证逻辑关系为引领,通过数值仿真模拟论证了新基建对文化创意产业之显著涌现作用的存在。在理论启示层面,提出了存在于新基建与文化创意产业间以涌现作用与闭环反馈为基础的增效发展规律。在实践启示层面,研究认为文化创意产业发展须稳抓新基建平台跳板,发挥涌现作用的促动价值,充分释放全要素生产率,以系统观念指导产业高质量发展。

欠发达地区布局建设未来产业的实践探索

前瞻布局建设未来产业,因地制宜发展新质生产力,是中国式现代化的必然选择。“十四五”规划正式提出布局未来产业以来,受前瞻性、颠覆性技术制约,欠发达地区对其鲜有布局。贵州“村超”以文化创意和数字商业模式为驱动,融合体育、文化、美食、表演等众多业态,探索了乡村振兴未来产业实践路径。欠发达地区发展未来产业,关键在于挖掘文化和生态旅游资源,推动欠发达地区数字化、绿色化和创意化“三化转型”,培育创意、电子商务和公共服务“三个生态系统”,激发创意活力,以价值共创助推优秀传统文化和生态旅游资源创造性转化,以东西部协作和对口支援进行人才和技术赋能,为欠发达地区注入未来产业新动能。

五感体验视域下吉林冰雪文化创意产品的设计应用研究

将五感体验引入吉林冰雪文化创意产品设计,打造独特的文化创意产品,以满足更高的体验要求。基于五感体验理论,通过分析五感体验在吉林冰雪文创中的运用形式,运用原则,总结出吉林冰雪文化创意产品设计流程;然后,通过对吉林冰雪文化的深入研究以及用户调研和用户体验地图的分析,结合五感元素,对吉林冰雪文化创意产品进行创新性解析。利用五感体验理论,提高用户多感官综合体验,解决产品同质化和创新性问题。该方法可开拓新的设计思路,为吉林冰雪文创设计提供参考。

基于岭南传统建筑元素的文化创意产品设计研究

文章以设计的角度研究岭南传统建筑的创新转化,旨在为岭南传统建筑的“活态化”应用提供新的途径。岭南传统建筑是岭南文化的瑰宝,是地域性的文物,承载着该地区的历史记忆。文章论述了岭南传统建筑的三种形式,提出以原型式设计、情景式设计两种思路去创意开发岭南传统建筑文化创意产品,并以镬耳墙与茶具相结合进行设计实践。结果表明,现代设计能够赋能传统建筑文化,将静态的岭南建筑文化以可移动、可消费的实体产品融入日常的生活中,以期赋予传统建筑新的生命力和时代价值,达到文化传承传播与经济效益的双赢。

文创知识扩散对地区间文化产业发展差异的影响——基于扩散网络的视角

在对比分析文创知识扩散网络特征的基础上,采用二次指派程序(QAP)对造成文化产业发展差异的因素进行分析。研究发现:文创知识扩散网络的稳健度和可达性很高,地区间存在比较普遍的文创知识扩散现象,网络趋于密集,但还有待提升;扩散网络节点间的中心度差异较大,且存在小团体集聚现象;文创知识扩散的规模、深度、强度、效率及接近中心度均能有效缩小地区间文化产业发展的差异,而劳动力投入、创新投入和自主创新能力的差异是扩大地区间文化产业发展差异的主要因素。