An Analysis of Cultural Differences and Brand Name’s Translation

With the development of society and economy,the trend of economic globalization has become unavoidable.The competition of the global trend is acute.A good brand name is vital for building the necessary bond between an organization and its consumers.The paper aims to analyze a large number of brand names and their influences,coupled with the cultural differences,translation theories,and business value.Then conclude some effective brand names translation principles and techniques to help enterprises to promote their products.

Influences of Cultural Differences on Translation of Titles of Films

When translating the titles of films,translators are faced with not only different meanings of Chinese and English language,but also various cultural connotations behind the titles.Therefore,translators should take cultural differences into account in order to make the translated titles close to the connotations of the source culture.Such cultural differences as religious dissimilarities,historical allusions and idiomatic expressions(or idioms)are major concerns when translating film titles.

Influence of Cultural Differences on Translation

Culture refers to the entire way of life of a society. Each culture is unique and language is an important part of culture.Differences in cultures often lead to the differences in languages and further lead to the difficulties in translation. Translation is a bridge which crosses mountains and rivers. It is not only an interlingual activity but also an intercultural activity. It is not a simple transfer of language patterns but both the transfer of culture pattern and the process of culture exchanges, and culture exchange is the essence of translation. This paper, taking the Chinese and English as examples, points out some cultural problems in translation process from different life-styles, modes of cognition and thinking, religious belief, outlook on values etc., and emphasizes that translation should take culture into consideration and try to obtain the cultural equivalence in translation.

Influences of Cultural Differences on Translation of Titles of Novels

With the fast-pacing of globalization,cross-cultural communications are becoming increasingly frequent. Translation of the literary works,or novels is one of the most popular models of cultural exchange. While the translation of novel titles comes with first importance as successful translation of the titles facilitates a bird's eye view of the whole context. However,the translation of novel titles is no easy without consideration of cultural differences which directly influence people's thoughts and understanding. Therefore,translating novel titles requires an overall analysis of such cultural elements as religion,cultural images,way of thinking,and historical allusions.

Influences of Cultural Differences on Translation of Titles of Laws

For whatever kind of literary forms, the first thing that we come into contact with is the title. The title functions as not only the eye catcher but also the summary of the context. Any legal document starts with its title and a good translation of the title lays the foundation for the interpretation of follow- up terms and conditions. However, translating titles of laws is affected by different factors, especially cultural differences, such as history, diction and conventions. Anyway, cultural impact on translation of law titles can be handled tactfully.

Influences of Cultural Differences on Translation of Titles of Songs

A title is like an eye that reveals its character. A good title of great originality can concentrate on the main points and arouse readers' interests. The title plays a significant part especially in the times of eyeball economy. However, though short as titles are, they always contain a lot of connotations which are quite difficult to translate. Translation is substantially kind of cross-cultural information communication, and translation of song titles is no exception. Due to different origins, Chinese and Western cultures possess their own characteristics in cultural images, ways of thinking, and historical allusions, which should be considered when translating song titles.

The Exploration for Cultural Differences of Chinese and English Public Signs and Their Pragmatic Translation

With China’s accession to WTO,public signs are frequently seen in cities.However,there are lots of pragmatic errors and many improper translation,which we can find everywhere.In addition,this situation exerts serious side effects on our international image in foreign exchange.In order to regulate translation and application of public signs and even with an aim to bring about the realization of globalization,this paper discusses and analyzes some translating strategies and principles from the perspective of cultural differences and pragmatics.

Analysis and Translation Strategies on Cultural Differences Between Chinese and Western

Language and culture are interactive and interdependent. Translation is not only the transfer between two languages, but also between two cultures. Therefore, cultural difference plays a significant role in translation. In the past decades, translation study has shifted from the purely linguistic level to cultural perspective, and study on cultural differences has brought a new world for the sake of translation studies. This paper tries to illustrate the connection between language and culture, the correlation between culture and translation, analyze the main aspects of cultural differences between Chinese and Western, and sum up translation strategies of domestication and foreignization as well as specific translation methods on the consideration of cultural differences. Finally, the paper proposes that translators should pay attention to cultural differences and adjust target text in accordance with cultural differences

Cultural Differences and Translation of Chinese and English Color Words

In the 21st century,the communication between countries becomes more and more frequent,and the requirements for translators become higher and higher,which requests that translators should master professional knowledge and improve their professional ability.As the color words appear more and more frequently in international communication and the meaning of color words vary due to differences in geographical location,religious belief,language habits,etc.,it will be easy to cause misunderstandings if translators fail to understand the connotation of color words and apply appropriate methods.Based on this,the paper summarizes some effective translation methods by taking the common usage of six color words as the entry point and combining the differences between Chinese and English geography and religion.

A Brief Discussion on the Cultural Differences Reflected in the Translation between Chinese and English in the Film Works

With the increasingly frequent economic and political exchanges and close ties between countries in the world, the cul-tural carriers represented by film works have become an important form of communication between countries. In this context, moreand more attention has been paid to the translation of film works, and practitioners in this field also want to bring more smooth anddeep viewing experience to other audiences. Starting from the difference between Chinese translation and English translation, thispaper explores the specific elements of cultural differences and the reasons for this phenomenon, hoping to contribute to a compre-hensive and in-depth exchange of world culture.

On the Cultural Differences in Literary Translation

The cultural differences must be counted when we talk about literary translation.Cultural differences play an important role in the processof literary translation.To improve the quality of literary translation and promote the communication of different culture,it is imperative to effectively elimi-nate the culture differences.Four kinds of cultural differences between the Chinese culture and the western culture are mentioned in this thesis.There are al-so some theories that can be followed to eliminate these differences.The ultimate purpose is always to create the perfect translation that can fit the originaltext both on meaning and on style.

Cultural Differences in C-E Translation of Advertisements

As china's reform and opening up and the gradual establishment of market economy, we have been setting up more and more contact with the whole world. However, cultural difference is an obstacle for both sides. In order to communicate more convenient with western countries, translation is a necessary tool. With translation, we can do business more directly with other countries, improving our fame and comprehensive national strength. But if you want foreigners to purchase your products you have to translate your advertisement slogan which can make foreigners understand the advantages of your products. We can find that the slogan of an ad is often composed of only few words. But what it expresses is profound and lasting. When compile slogans, many rhetoric devices are used. Such as simile、repetition、parallelism and exaggeration.

The Loss of Emotional Significance in Translation from the Point of Cultural Differences

For truly successful translating,biculturalism is even more important than bilingualism,therefore translation in nature is an activity of cross-cultural communication.A different language has certain particularity or individuality.There may not be consistently corresponding relation in denotation and meaning among different languages.The uncertainty of translation exists objectively,so does the untranslatability of the emotional significance hidden behind the original text.To reach the corresponsive effect in translation between English and Chinese,it is necessary to be aware of the cultural elements,especially the loss of emotional significance produced from cultural differences of these two languages.

An Analysis on Cultural Differences in Advertising Translation

Great opportunities together with great challenges are brought to the development of Chinese economy with the globalization of the world economy. Foreign businessmen want to share the market of China, while Chinese enterprisers with a broader sight have been thinking about selling products to international markets. Languages and cultures of different nations have their own characteristics. In order to communicate with each other, human beings must make use of the methods of translation.Thus, it shows that translation, which is a social activity of inter-language, inter-culture and inter-community, is linked closely to culture. Meanwhile, the features of translation represent similarly in advertising translation. Generally speaking, when doing advertising translation, it can not only focus on language differences between the two sides, but also pay attention to cultural differences. Or else it would be difficult to translate satisfying advertisements.By taking examples from Chinese-English and EnglishChinese, this paper compares the different aspects between Chinese and Western thinking sets, traditional ideas and values in order to reflect differences of advertising translation based on different cultures. Finally, it will sum up some strategies of inter-cultural advertising translation.

Analysis of Cultural Differences and Translation from a Memetic Point of View

Language and culture are two interwoven elements of a certain society.Culture difference is one important factor in the procedure of translation.Therefore,how to translate culture differences and the interpret these differences in the target language,should be taken into careful consideration.This paper analyzed the translation of culture loaded information from a perspective of memetic and holds that in the process of translation we should keep the meme unchanged as much as possible,so that the features of a certain culture were spread.

A Glimpse of Cultural Differences in Translation

In terms of culture, translation is intercultural communication. Cultural concepts, which underlie the variety of language usage and language habits, come to be the key area of translation studies. Different cultures not only give rise to failures or misunderstandings in cross-cultural communication, but also pose headaches to translators.

The Influence of Cultural Differences on the Translation of A Dream of Red Mansions

It can be divided into two approaches to culture involved in translation: SL culture-oriented and TL culture-oriented.This kind of classification is based on the analysis of translation of cultural loaded words and expressions in the two English versions( Xianyi Yang& Gladys Yang and David Hawkes) of the Chinese classical novel A Dream of Red Mansion.The analysis leads to the conclusion that both methods can achieve the goal in the target language culture as long as the differences are taken into consideration in the purpose of translation,the form of the texts,the purpose of the author and the readers.

Cultural Differences and Translation Limits

Culture is a complex concept; it includes knowledge, religion, politics, arts, laws, customs and the ability of any national peopleat a certain time as a social member. Therefore, different nationalities have different cultures. In the process of translation, a good translatorconsiders not only the different words, but also the different cultures concealing in the words. Translators should ignore the past view on "language instrument", and establish " cultural language" stressed in the different culture.

Problems in C-E Translation of Company Profiles from the Perspective of Linguistic and Cultural Differences Between Chinese and English and Counter Measures

Company profile, as an important propaganda media, plays a crucial role in the growth of Chinese companies and their expansion into the international market. By making comparison between Chinese company profiles and English company profiles in diction, syntax features, passage features, thought patterns and culture, and analyzing C-E translation errors in the company profiles, the writer expect to offer targeted measures to improve the C-E company profiles of Chinese enterprises. To improve the C- E translation of Chinese enterprises, translators need to focus on the following things: the absorbing of source language text, enough communication with people from different cultures and comparative study of Chinese and English.

The Influence of Cultural Differences on Translation

In the field of translation studies, scholars' understanding of translation in its traditional sense; has shifted along with the popularity and prosperous development of cultural studies in the recent years. Translation is no longer regarded as merely a cross-linguistic activity but essentially cross-cultural communication. Cultural factors begin to gain more and more attention to translators. Nida even claims that"for truly successful translating, biculturalism is even more important than bilingualism". Therefore, this thesis will focus on analyzing the influence of cultural differences between Chinese and English on the English translation. This thesis firstly discusses embodiments of cultural differences between Chinese and English; after that, it focuses on influences of cultural differences on translation; last but not least, this thesis also suggests some translating techniques.