The Effects of Mass Media on Chinese Cultural Change in Global Con⁃ text: Taking Festival Culture as Example

With advanced technologies and globalization,there are more and more forms of mass media to transmit information.Different theories have been developed to study the effects of mass media on people and culture.This paper focuses on introducing the concept and functions of mass media and taking festival culture as example to explore how to use media correctly to carry forward cultural inheritance.

Discussion on Cultural Integration and Educational Services for International Students from the Perspective of Situational Communication

From the perspective of situational communication,this paper aims to explore how to promote cultural integration and provide better educational services for international students in China.This paper first analyzes the basic assumptions and key factors of situational communication based on international students in China.Secondly,the relationship between situational communication and cultural integration and educational services for international students in China is discussed in depth.Additionally,the role of situational communication in educational services for international students in China,such as promoting cross-cultural communication,solving language barriers,and enhancing mutual understanding,is proposed.Lastly,from the perspective of situational communication,an optimization path of educational services and cultural integration for international students in China is proposed,including the provision of diversified educational resources,the enhancement of cross-cultural communication,and the establishment of an effective communication mechanism.This study expands the perspective of educational services for international students in China,provides a new theoretical framework and practical path,and offers a reference for promoting cultural integration and improving educational services for international students in China.

The Comparison of Festival Cultures between China and Western Countries

As a cultural phenomenon,festival is the product of the development of human society.Festivals,which are the miniatures and climax of human life,have their distinct cultural and spiritual meanings.Chinese and western festival cultures differ from each other because they have different histories and cultural backgrounds.The comparison of festival cultures between China and western countries can not only help us leam English,but also make us know more about our cultures and promote the cultural communication of China and the West.

Research on Inheritance and Innovation of Children's Folk Sports Culture in the Junction Area Between Chongqing and Hubei

This paper examines the current status and development dilemma of the children’s folk sports culture in the junction area between Chongqing and Hubei with reference to relevant literature.After the literature review and summary,the study finds there are several factors restricting the inheritance and development of the children’s folk sports culture in the area,including insufficiency of theoretical analysis,weak public support in cities,blind imitation of modern sports culture,and absence of policy support.To address the above problems,we put forward several suggestions to promote the inheritance and development of children’s folk sports game culture.First,we should focus on the theoretical research and cultural dissemination of children’s folk sports culture.Second,we should improve the basic rules of children’s folk sports games.Third,importance should be attached to government support in developing children’s folk sports game culture.Fourth,we should ensure the continuation and inheritance of children’s folk sports culture via school activities.Finally,we should carry forward children’s folk sports culture and explore ways to develop excellent cultural tourism.

The Characteristics of Sports Culture in the Zhuang Myth Bubo

This paper mainly adopts the method of the literature analysis and combines knowledge of mythology,sports history,and ethnology to study Bubo,a Zhuang myth about a hero named Bubo,who fought heroically against the Thunder King and the Dragon King.By analyzing Bubo’s struggle with nature and the ruthless rulers,this paper reveals the sublime heroism that consists of bravery,strength,wisdom,and fearlessness,and a cultural tradition that emphasizes virtue,reason,life,and unity.Moreover,this paper offers a glimpse of the characteristics of the Zhuang sports culture behind the myth,including the humanistic trait of being people-oriented,the code of conduct of observing morals and manners,the knighterrantry of rising above self,the need-based incentive of guiding people to their merits,and the educational significance of promoting collectivism.

The Sports Culture Creative Industry in the UK and its Enlightenment on Sports Industry of China

This research is based on creative industry of sports culture of the U.K. Firstly, the literature research method is used to collect relevant authoritative economic data, and clarify and identify concepts of the sports culture creative industry with the ＂rule of thirds＂ of creative industry of the U.K.; secondly, empirical research is conducted to describe an active and drive function of the 3 kinds of expansion effects-forward effect, bystander effect and backward effect on peripheral industries on sports industry and even national economy development by rapid development of the sports culture creative industry in the U.K.; thirdly, this paper figures out that the sports culture creative industry will become new economic growth, ixew development route for the sports industry in the future and new power for industrial structure optimization and upgrading; finally, the research outcome gives reference and guide to scientific development, transformation and upgrading of the sports industry of China in the new round of worlds＇ economic restructuring.

Analysis on the Value Composition and Epochal Connotation of Sports Culture

Along with our country society＇ s unceasing development, our country national＇ s living standard obtains the enhancement gradually. But inherited and brings honor to the sports culture also to become our country to develop the sports enterprise the most important, the sports culture impels also strengthened our country＇ s promotion of cultural and ethical progress, improved national＇ s physical quality and the thought idea, to carried forward the sports spirit and the enhancement nationality sentiment has the vital role. Moreover, the sports culture inheritance and the development also promoted our country＇ s sports enterprise development. This article discusses our country sports culture value with emphasis the construction and the time connotation.

Making Cultural Integration Work——Lessons form the Successful Air France KLM Combination

The reccnt Alcatel Lucent failure is an example of how many mergers run into considerable implementing difficulties in the months following their launch. Despite promising perspectives,no coherent whole seems to come out of the merger,just as anticipated synergies have a hard time materializing.

Analysis on Development Trend of the D omestic Interior Design Pattern based on the Regional Characteristics and Cultural Integration

Interior is the main space of human activities, which is an important part of human life and design activities, and is the link between spiritual civilization and material civilization. Interior design originates from life, and needs to solve the problem of the material world and spiritual world. People improve the living environment and life quality through interior designs. The style of design depends on the geographical features and various cultures, which refi ects the artistic features and personality. The development history of modern architecture and interior design shows that the style of interior design is an important part of the whole architectural style, which reffects the design features of the whole building. Therefore, interior design and outdoor design should be in harmony. The orientation and characteristics of interior design determine the necessity of the style reforms. The future development trend of interior development may have the following characteristics humanism, green design, nationalization, intelligence and regionalization.

An Analysis of Cultural Integration Strategy in Chinese Classics Translation Teaching

The course of college English translation is of vital importance in enhancing students' translating skills, comprehending bilateral cultures—the original one and the target one, transmitting Chinese classics to the world and promoting effective communication. In terms of translating classic works, cultural integration strategy is quite an essential way to bridge cultural gap. This article aims at illustrating the significant role of cultural integration strategy in translating Chinese classic works by analyzing Ku Hunming's translation of Zhong Yong, including his translating motivation, strategy and effect, to improve college English translation teaching, especially in translating Chinese classics abroad.

C-E Translation of News under the Influence of Cultural Integration

With the rapid development of economy and technology, the world is becoming a global village. Cultural integration is an essential part under the globalization trend. Communications between different countries has been paid high attention to. News, as a carrier of the information, is received by large amount of people. Thus translators play an essential role in promoting the intercultural activity. The thesis discusses translation strategies in order to come up with a better idea of C-E translation under the influence of cultural integration.

Cultural Integration in M&A Enterprise

This thesis aims at studying the cultural integration of M&A enterprises,mainly involved with the manifesta-tion,process,type,method,risk and countermeasures of cultural integration in M&A enterprises.It intends to provide a complete set of management and operation sys-tem on cultural integration for M&A enterprises.Keywords:cultural integration,M&A(merger and acquisi-tion).

Discussion on the Reform Path of Ideological and Political Education in Higher Education from the Perspective of Cultural Integration

As society continues to evolve,multiculturalism has emerged as a significant global trend,exerting an increasingly pervasive influence across all aspects of our lives.Each culture possesses unique characteristics,and the coexistence of diverse cultures can readily give rise to various challenges.This trend will significantly impact contemporary college students,thus posing more formidable challenges for university ideological and political education.In light of this,pertinent analysis and research on the reform of ideological and political teaching in colleges and universities was conducted from the perspective of promoting a pluralistic and integrated cultural environment.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Development Strategies for Z County E-sports Town in Chongqing:Integration of E-sports,Tourism,and Agriculture under New Policies

Chongqing Z County E-sports Town was once included in the“first batch of sports and leisure characteristic town pilot project list”issued by the General Administration of Sports of China.After several years of development,the e-sports industry in Z County e-sports town has struggled with issues such as a limited market,low popularity,poor business performance,and a lack of income generation capabilities.These challenges have severely hindered the town’s development,resulting in its exclusion from the recent“Chongqing characteristic town list.”Under the requirements of new policies,it can no longer promote itself,attract investment,or undertake project construction under the name of a“characteristic town”and must undergo redevelopment.This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town.It is proposed that under the new policy environment,the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture,transforming Z County E-sports Town into a new characteristic tourist destination.The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

A Study on the Integration of Chinese Culture in High School English Teaching

The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-cultural communication skills.Cross-cultural communication is a two-way process,which requires not only knowledge of English culture but also the use of English as a medium for disseminating Chinese culture to the outside world.However,in actual English teaching,the teaching of Chinese culture is a mere formality,and the teaching effect is not obvious.Therefore,it is necessary to conduct a survey and research on Chinese culture teaching in high school English classrooms to understand its current situation,existing problems,and their causes,so as to provide suggestions for Chinese culture teaching in high school.

Targeted Research on the Integration of Ideological and Political Education and Chinese Excellent Traditional Culture in Universities in Henan Province

This study aims to explore the integration of excellent traditional Chinese culture with ideological and political education in universities in Henan Province,focusing on the unique challenges and opportunities presented by the local context.Using a combination of quantitative and qualitative methods,the study analyzes the impact of cultural elements on political ideology and education in the region.The study contributes to a broader discussion of educational reform in China and provides insights for policymakers and educators seeking to develop well-rounded,culturally informed citizens.

On the Integration of Chinese Traditional Culture into College English Teaching

With the increasing significance and influence of English education in China, English culture's one-way input and the lack of native culture study give rise to college students' cultural identity anxiety to some extent. The paper firstly elaborates the impact of English learning on college students' cultural identity change; analyzes present situation of Chinese culture education in college English education; finally proposes five strategies for integrating Chinese culture elements into college English education.