Routes Choice of Urban Agriculture,Ecotourism and Cultural Innovation Industry Fusion

The fusion of urban agriculture, ecotourism and cultural innovation industry has been a necessary way for industry updating, value increase and income im- provement of farmers in suburbs. The methods available of the fusion are as fol- lows： corporation development and operation, led by government with an integrated plan; corporation management and development under guidance of market with sup- port from government; collective development under guidance of market and policies; individual development and operation with the model of ＂villagers participation de- pending on infrastructure provided by government＂. The four routes enjoy exclusive advantages and characters. Hence, different villages and towns should adopt the most suitable one according to local conditions for further development and management.

Urban Repair Routes Toward Cultural Tourism:A Case Study of the Old Town of Jiazhou in Leshan,Sichuan

Cultural tourism is one of the directions of urban transformation and development,but there are still problems such as fragmentation of resource development models.Urban repair,as a comprehensive,systematic,and holistic updating project under the guidance of the problem,is an important way to promote the sustainable development of urban cultural tourism by paying attention to the connotative development of the "stock" of urban scale.Based on the analysis of the western urban cultural renaissance concept,this study closely followed the actual situation of cultural tourism development in the old city of China,re-examined the scale,goals and values of the current urban repair research to find breakthroughs for urban repair,put forward basic routes for the renewal of the built-up area,and analyzed the project practice of the Old Town of Jiazhou,with a view to providing a new "repair" model for promoting cultural tourism in small and medium-sized cities in China.

Study on the Protection of Settlements and Tangible Cultural Heritage along the Fukouxing from the Perspective of Cultural Route

The eight Taihang Xing routes are natural passages among Taihang Mountains.As one of the passage,Fukouxing is an important channel for communication between Changzhi City,Shanxi Province and Handan City,Hebei Province,which deeply influences the development of the history of the two places.As a typical linear cultural heritage,Fukouxing has the basic elements of cultural route,and there are rich tangible cultural heritage along the passage.From the perspective of cultural route,the study identifies and investigates the heritage resources of settlements and tangible heritage along the Fukouxing route,and then puts forward effective heritage protection strategies in accordance with the heritage characteristics of Fukouxing,based on the analysis of heritage value.

Route evaluation indexes of Changsha-Jishou freeway for protecting cultural heritages and natural environment

The highway construction inevitably may cause certain influence to the cultural heritage and the natural environment along the route, particularly in design stage; if the route selection is unreasonable, it will certainly impact the natural resource seriously along the route. On the contrary, good design can reasonably develop, use, protect and promote the value of cultural heritage and natural environment. Changsha to Jishou （Chang-Ji） freeway is one section of Changsha to Chongqing freeway, which is one of the eight big west channels as planned in China; two cities of Changde and Huaihua and one autonomous region of Xianxi in western Hunan province, along which the cultural heritage and the natural resource are rich, and the natural landscape is exquisite. This paper investigates and analyzes the natural resources along the route of Chang-Ji freeway, puts forward some protection design evaluation indexes for mountain area freeway by the thought of context sensitive design. At last, the paper introduces the effect of applying the indexes to select route of Chang-Ji freeway.

A Study of Pearl Buck’s Translation View of Cultural Symbiosis

Based on the theory of cultural symbiosis put forward by Mr.Zhang Liwen,this paper summarizes the translation view of cultural symbiosis,and uses it to explain the relevant characteristics of the Noble laureate Pearl Buck’s English translation of All Men Are Brothers.This paper,through laying out Buck’s cultural harmony value full in her translated work,probes into the connotation,manifestation,and enlightenment of Pearl Buck’s idea of a harmonious symbiosis of Chinese and Western cultures.

Cross-Cultural Adjustment and Coping:U.S.Students in Taiwan Residents Higher Education

The aim of this study was to investigate the adjustment problems of students from the United States enrolled in universities in the East,specifically in Taiwan,their problems related to cultural adaptation,and the process of adjustment to student life in Taiwan.Under investigation were cultural adjustment and coping skills as these students transitioned from West to East.Qualitative data were collected from interviews with participants and faculty members as well as participant observations.Results indicated that U.S.students found their own ways to acclimate to their new academic setting as well as to social relations,cross-cultural issues,and the linguistic environment in Taiwan to achieve effective adaptation.They made changes in themselves to cope with all situations they encountered.This study provides suggestions for international students abroad in Taiwan,for the Taiwan Residents government,and for universities or colleges in terms of what they should offer to current and future international students.

Transmission Routes of Chinese Classical Culture in Cross-Cultural Communication

Chinese classical culture is an organic system shared by Chinese nation for 5000 years,taking Confu-cianism as the base and including various other ideological and cultural contents.This article introduces the transmission of Chinese classical culture from Confucian classics translation,promotion of Chinese cultural spirit,writing academic dissertations on the subject of China,translation of Chinese classical literature,introduction of Chinese painting and cal-ligraphy,and ilustration of Chinese local religions.

Research on Optimizing the Construction of the Long March National Cultural Park from the Perspective of Cultural Route Heritage Protection

The idea of cultural route heritage protection expands the protection theory for world cultural heritage.The Long March route carries the prominent characteristic of cultural route heritage.By actively building the Long March National Cultural Park,China has strengthened the overall protection and integrated utilization of the Long March cultural heritage,upgraded the hardware facilities for exhibition,and investigated ways to protect cultural route heritage with Chinese characteristics.During the construction of the Park,it is necessary to draw on the concept and norms of the cultural route heritage protection,optimize the construction approach,and make the construction of the Park more in line with the linear cultural characteristics of Long March heritage.Specifically,it is proposed to improve the Long March cultural route heritage protection system oriented towards“authenticity”protection,to deeply tap and interpret the prominent universal worth of the Long March route,augmenting the international dissemination of the Long March culture in an innovative way,and realizing a more scientific and effective protection and utilization of Long March cultural resources.

Innovative Perspectives to Apply Blockchain Model for the Saints Cyril and Methodius and Saint Sophronius of Vratsa Historical Sights in the Context of European Cultural Routes

The focus of the study is the implementation of blockchain as an emerging technology that can radically improveoperations when it comes to cultural heritage and in particular in the context of the European cultural routes, andcan create new opportunities for innovation. The development of blockchain technologies in the last few yearsinvolves examples of networks of various organizations that collaborate to create value and improvecompetitiveness. This type of network could provide together with local stakeholders and small- and medium- sizeenterprises (SMEs) on local markets additional assets as to the goods and services between the participants.

Research on the Historical Evolution and Spatial Composition of Fukouxing Cultural Route

The Eight Taihang Xing routes are eight natural passages formed by the Taihang Mountains,which bore the functions of transportation and military gateways for the three provinces of Shanxi,Hebei and Henan in ancient times.Fukouxing is one of the Eight Taihang Xing routes.It is the main road connecting the Shangdang Basin and southern Hebei.It has an important influence on the history and culture of southeastern Shanxi and southern Hebei,forming a unique cultural route.In this study,the historical evolution of Fukouxing is analyzed firstly,and then the spatial distribution of the ancient road is explored,hoping to provide an important basis for the protection of cultural heritage along the Fukouxing route.

The Protection and Suggestion of the East Asian Maritime Cultural Routes Heritage

It is of great practical significance to study and protect the East Asian Maritime Cultural Routes Heritage. This is conducive to a profound understanding of the spirit of the East Asian region, especially traditional Chinese marine culture, and the maintenance of peace and order in East Asia and the world as a whole. But at present, some problems increase the difficulty for the protection of East Asian Maritime Cultural Routes Heritage, for example, improper development and utilization in the process of urbanization, imperfection of the management mechanism, multiplicity of the ownership of the estate. Propose to carry out a survey of the East Asian Maritime Cultural Routes Heritage as soon as possible, build regional integration cooperation mechanism, improve the marine cultural heritage protection technology, perfect the relevant laws and regulations.

Manual Order Picking Route Optimization in Distribution Warehouse of Chain Furniture Retail Enterprise

Due to the effects of the COVID-19 pandemic and the rise of online shopping, the offline sales of IKEA Fuzhou have been declining since 2020. Because the cost of distribution warehouse is a major expense for offline chain furniture retailers, and the picking process is a key activity in distribution warehouse operations. To reduce the cost of distribution warehouse and alleviate the survival pressure of the offline chain furniture retailers, this paper focuses on optimizing the picking route of the IKEA Fuzhou distribution warehouse. It starts by creating a two-dimensional coordinate system for the storage location of the distribution warehouse using the traditional S-type picking strategy to calculate the distance and time of the sorting route. Then, the problem of optimizing the picking route is then transformed into the travelling salesman problem (TSP), and picking route optimization model is developed using a genetic algorithm to analyze the sorting efficiency and picking route optimization. Results show that the order-picking route using the genetic algorithm strategy is significantly better than the traditional S-type picking strategy, which can improve overall sorting efficiency and operations, reduce costs, and increase efficiency. Thus, this establishes an implementation process for the order-picking path based on genetic algorithm optimization to improve overall sorting efficiency and operations, reduce costs, increase efficiency, and alleviate the survival pressure of pandemic-affected enterprises.

Cultural Route of Ancient Villages and Towns in Zhuozhang River Valley

Shanxi Zhuozhang River Basin has a long history of human habitation,which is one of important cradles of Central-Plains civilization.It has a distinctive valley landscape and holds the glorious Shangdang culture through the Fukou pathway of the ancient 8 valley pathways in Taihang,one of the main activities of Shanxi Lu Trader,and the old revolutionary base areas of Chinese Communist Party.Within the study area,the common factors infl uencing the ancient villages and towns space characteristics were systematically revealed from fi ve aspects of valley landscape environment,Lu Trader development lines,Buddhism propagation path,regional folklore and military activity site.By exploring the uniqueness and similarity,this study analyzed the spatial pattern of ancient villages and towns in the Zhuozhang River Basin and the infl uence of natural,social and historical factors.The feasibility of constructing cultural route in the Zhuozhang River Basin was demonstrated.

Development of Top-quality Tourism Corridor with Cultural Heritage of Emperor's Tomb of Wulingyuan Mausoleum as Theme Experience

Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.

The Cultural Implication of Brick Carving Model Calligraphy in Shanxi Chang's Manor

Focusing on the unique style of brick carving model calligraphy in Shanxi Chang's manor,this research analyses the content and feature of the different parts of brick carving,and discuses the presenting cultural deposits.It reflects the deep Confucian culture of Shanxi Chang's manor,with the peculiar charming in culture and aesthetic value.

Cultural Identity and Translator's Style: Case Study of Translation of Tea Relevant Acts in Hong Lou Meng

From the methodological perspective, the thesis summarized leisure tea act, judging-time tea act to map translator's style. Through investigations on all these, the thesis succeeded in confirming the translator's styles and pinpointing cultural identity as essential factors influencing their styles. Hopefully, this could help to provide a new angle of view to make research on translator's style. Moreover, the thesis wishes that with analysis of tea culture in Hong Lou Meng the translation of tea relevant acts receive greater priority in the Chinese Classics Translation.

基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

Cultural Heritage System and Coordinated Protection of Ancient Sichuan Salt Road

Ancient Sichuan Salt Road(the ancient road for the transportation of Sichuan salt) is a cultural route characterized by salt transportation culture in southwest and central-west China, along which a large number of diversifi ed and systematic cultural heritages have been left, including both tangible and intangible salt transportation cultural heritages such as ancient salt transportation road, salt shop, post house, stele inscription, ancient town, ancient bridge, guild hal, and boatmen's work songs. With the rapid economic and social development, the accelerating modernization and urbanization, and also drastic changes of traffi c environment have contributed to the endangered situation of ancient Sichuan salt road cultural heritage. In face of such problems as lack of coordinated protection mechanism, destructive development, backward protection of cultural relics, and inheritance risks of intangible heritage, cultural heritages along the ancient Sichuan salt road should be protected by establishing a protection mechanism, organizing the coordinated actions of local areas along the road, investigating and rescuing cultural heritage in time, and enhancing the cooperative research. In view of the complicate and long-term nature of protecting linear cultural heritage, successful experience of domestic and foreign cultural route heritage management can be learned, salt transportation cultural heritage protection, tourism planning and development of ancient Sichuan salt road should be considered, protection of the ancient salt road should be combined with economic, social and cultural development of regions along the road, so as to explore an effective mode for the protection, development and management of large-scale linear cultural heritages consisting of both land and water routes.

中国文化线路视角下传统聚落的研究进展——基于CiteSpace的知识图谱分析

文化线路是遗产保护领域的前沿理念,其动态整体的视角有助于促进传统聚落保护与发展的平衡。以中国知网(CNKI)全文数据库为文献来源,利用文献计量分析软件CiteSpace,对中国文化线路视角下传统聚落的研究现状、研究脉络、研究内容进行计量分析并绘制知识图谱。结果表明,中国文化线路视角下的聚落研究始于2005年,在不同时期的政策背景下经历萌芽、探索、实践3个阶段;以聚落的线路特征为保护基础,以聚落的线路系统为保护路径,以整体保护与活态发展为保护视角;促进文化线路的保护方法融入城乡遗产保护范式、加强聚落间的比较研究、拓展数字信息化的研究方法是未来的研究方向。

English and Chinese Euphemisms and Cross Cultural Communication

As a linguistic phenomenon, euphemism exists in all kinds of languages, so it is widely used by various circles of society. It is not only a linguistic phenomenon, but also a kind of social phenomenon, which is a reflection of the social culture in the language. Euphemism has already penetrated into all aspects of daily life, and reflected different national psychologies and cultural differences. As the development of the society and human civilization and the accelerated process of economic globalization, the role euphemism plays in human communication especially in cross-cultural communication has been increasingly prominent. Here a comparative study on English and Chinese euphemisms is made to help to be familiar with similarities and differences of the use of euphemism in English and Chinese languages so as to reduce errors resulting in cross- culture communication, and improve cross-cultural communicative competence.