A Study on the Pedagogical Application of Chinese New Year Culture in International Chinese Language Education

Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.

International Transmission of Chinese Medical Culture: Problems and Solutions

International transmission of Chinese medical culture is of great importance for the worldwide spread of traditional Chinese culture, which faces many problems, like the serious impact from western medicine and other traditional medicines, low professional quality of its practitioners, language barriers, etc. It's urgent to propose some practical solutions.

International Dissemination of TCM Culture under the "Belt and Road" Initiative: Opportunities and Challenges

The international dissemination of TCM culture, as a carrier of the implementation of the"Belt and Road"Initiative, is being endowed with greater importance. However, the spread of TCM culture into the world faces opportunities as well as challenges. To better serve the"Belt and Road"Initiative, measures should be taken to strengthen TCM communication and cooperation in different aspects and build a sound intellectual property protection system.

Relationship between Shanghai Sand Junk Culture and the Development of Shanghai International Shipping Center

From the three aspects of material culture,institutional culture and spiritual culture,the connotation and development of Shanghai sand junk culture and the position in Shanghai shipping culture were analyzed,and the relationship between Shanghai sand junk culture and the development of Shanghai International Shipping Center was studied according to the construction target and the soft power demand of Shanghai International Shipping Center.

Chinese Culture Products in International Culture Mobility

When mobility becomes the new normal for behavior and cognition, it's time to rethink international culture mobility and culture products. Singular thinking on mobility and culture products, staying at the level of economy and trade has affected our decision making with respect to culture product innovation and possible thinking on future value creation. Indian anthropologist Arjun Appadurai divides cross-border culture mobility into five global spaces and Stephen Greenblatt, literature historian with Harvard University, puts forward five dimensions of culture mobility that provide a direction for fully understanding international culture mobility. In the era of globalization, rethinking the concept of a nation's culture products means studies of generational possibilities and the vitality of the Chinese culture products from perspectives of immigration, technology, economy, culture and politics among the new context of international culture mobility.

Reflections on Traditional Chinese Medicine Culture Teaching in the Context of International Chinese Education

With the development of the times,both international Chinese education and traditional Chinese medicine have ushered in not only great potential development opportunities,but also various challenges.Traditional Chinese medicine culture has gradually gained international recognition,and many foreign students are now choosing to study traditional Chinese medicine.Therefore,the development of international Chinese education needs to embody traditional Chinese medicine culture teaching,which can promote the internationalization of traditional Chinese medicine.At the same time,encountering problems such as cultural differences ensue the need for improving the teaching system,which lacks teaching practice.On this basis,strategies such as exploring the teaching mode of traditional Chinese medicine culture,cultivating a team of high-quality international Chinese teachers,and creating experience courses with characteristics of traditional Chinese medicine culture have been put forward,so as to enhance the teaching of traditional Chinese medicine culture and promote the development of international Chinese education.

Cultured meat in western media: The disproportionate coverage of vegetarian reactions, demographic realities, and implications for cultured meat marketing

This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.

On Translation of International Advertising and Its Culture Factors

Advertising activity is not only a commercial activity,but a cultural exchange as well. As a subculture belonging to commercial culture,the advertising culture itself consists of product culture and marketing culture. The international advertising is a promoting form of cross-national and cross-cultural marketing. In the process of China's international advertising,translators play a significant role in the application of advertising language as well as confront with a lot of difficulty due to the differentiation between culture and language in different countries. Since the translation of international advertising obviously differs from those of the other genres,the translators must have a good command of the language,social culture,the customs,the art,psychology,market economics,advertising principles,etc. Therefore,it is necessary to apply new strategies in translation.

International Popularization of Beijing Culture: A Cross-cultural Perspective Based on an Investigation of Beijing-based International Students' Identity with Beijing Culture

To more vigorously promote Beijing culture internationally is bothan essential link in the strategy to turn Beijing into a cultural center and an international exchange center. This promotion would also serve as a critical step to advance the cultural development and internationalization of Beijing. As an important group of foreigners living in Beijing, foreign students can play a unique part in upgrading Beijing culture' s international influence.These students look at Beijing culture from a cross-cultural standpoint and thus can offer a vital reference for the international promotion effort. Using a combination of questionnaires and interviews, the author surveyed international students in seven Beijing universities that have a relatively high number of foreign students. Based on this firsthand data, this paper analyzes the Beijing-based international students' identity with Beijing culture, reflects on the experiences and inadequacies in the current promotion of Beijing culture, and makes relevant suggestions regarding the inadequacies.

A Study on the Belt and Road Initiative and the Promotion of International Competitiveness of China's Culture Industry

China's pioneering the Belt and Road initiative not only provides a broad space for China's culture industry to enhance international competitiveness, but also puts forward a major project. It includes: optimize and integrate strategic resources through connectivity, cultivate export-oriented cultural enterprises to promote the main body of the industry, optimize the structure of cultural trade by expanding cultural services exports, and build win-win cooperation networks through the connections between Silk Road Cities. This will both contribute to the global distribution and resource allocation of China's culture industry, and benefit the construction of mutually beneficial and cooperative international culture industry communities, so the countries and people of the Belt and Road regions can share their cultural wealth.

Cultivate Talents with Both Noble Qualities and Knowledge of Chinese and Western Culture——Exclusive Interview with Professor Yin Meiqun, Dean of the Business School of Beijing International Studies University

Although it was frigid outside mid-winter, classrooms in the Business School of Beijing International Studies University are still as warm as spring,because of the passionate teachers and students. Professors were conducting lectures in English, as the students listen carefully and occasionally answered the questions posed in fluent English.If hearing their voices only, audiences might easily mistake that they were in a university in an English-speaking country.'

The Influences of Chinese Culture on KFC＇ s Marketing Strategy

Kentucky Fried Chicken has been one of the most international brands in urban China since it opened its first Western-style quick service restaurant in Beijing China in 1987. As the present largest fried chicken restaurant company in the world, KFC regards China as the most promising market and succeeds in its localization strategies in the big China market. The biggest success of KFC in China is not only the outcome of KFC persistent tenets ＂quality, service and cleanliness＂ but also the achievements of its perception of cross-cultural marketing and its understanding of Chinese culture. This essay aims to investigate the process of KFC entry into China＇ s market, analyze its particular localization marketing strategies towards China, illustrate Chinese culture which have effect on KFC marketing strategy, and discuss the relevant issues and problems, in order to figure out the disadvantages of KFC marketing strategy and provide some instructive suggestion.

Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.

A View on the Differences Between Chinese and Western Cultures in International Trade

With the development of the economic globalization, international trades are gradually increasing. Therefore, the analysisof the differences between Chinese and western cultures seems so significant. In order to make the international trade negotiationssmoothly, negotiators should understand the differences between two cultures and avoid unwanted failure in the international trade.This article tends to explore the differences between Chinese and western cultures so as to let the international trades run smoothly.

NGARI SHANGSHUNG CULTURE INTERNATIONAL ACADEMIC SEMINAR HELD IN LHASA

The first Lhasa＆Ngari Shangshung culture international academic seminar of China＇s Tibet was held in Lhasa from June 16th to 18th.

Marketing Culture And Leadship

The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Orga nizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The paper provides a fresh perspective on how marketing culture lead the company, disseminating and utilizing market knowledge that is externally focused on customers and competitors.

International Symposium On Oriental Culture and Human Rights Development Held in Beijing

The International Symposium on Oriental Culture and Human Rights Development was successfully held by the China Society for Human Rights Studies (CSHRS) and China Foundation lot Human Rights Development (CFHRD) in Beijing on October 29-31, 2002. The Symposium focused on the following three topics: the universality of human rights and cultural diversity, the oriental and western culture and human rights, and culture and human rights in the globalization process. The three-day Symposium attracted more than 70 scholars, experts, officials and parliamentarians from 26 countries, including Australia, China, Cuba, Ethiopia, India, Indonesia, Iran, Japan, Republic of

The Influence of Enterprise Culture on Enterprise Internal Control

Only if an enterprise establishes a good internal control can it survive and develop in a long-term way, and because of the closely relationship between corporate culture and internal control, the corporate culture has important significance on the impact of internal control. From the perspective of cultural problems in enterprise internal control and the innovation enterprise culture, this paper improves the method of construction honesty cultural and harmonious culture, so as to improve the internal control system. Through this study, people hope to provide effective reference to optimize the enterprise internal control system, which will inject new vitality for the construction of enterprises internal control.