Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.

The Transmission of Huizhou Culture to Foreign Students in China-- Under the Context of Soft Power

Culture is an important aspect of soft power.Huizhou Culture is one of the best representations of traditional Chinese culture and has been attached great importance by scholars both at home and aboard.It's vitally important to spread Huizhou Cultural values around the world to improve China's soft power.Foreign students in China are potential advocators of Chinese Culture.The cultural information they get will be transmitted to their own countries.We should take some strategies to promote Huizhou Culture among foreign students so that the charm of Huizhou Culture can be noticed and recognized by many more people.

Analysis of China’s Sports Diplomacy Path from the Perspective of Soft Power

“When a country prospers,sports thrive.”Building a strong sports country is an important connotation of realizing the great rejuvenation of the Chinese nation and building a moderately prosperous society in all respects.Actively engaging in sports diplomacy from the perspective of soft power can expand a country’s international influence,promote friendly cooperation between nations,and enhance the overall image of the country.This article analyzes the concepts of soft power and sports diplomacy and explores the path of China’s sports diplomacy from four aspects:promoting diverse subjects,expanding propaganda channels,optimizing underlying design,and actively participating in competitions.

Media Sporting Events as Platforms for‘Soft Power’and Digital Activism

Mediatic sporting events are increasingly used in the geopolitical arena to gain consensus, at the same time emerging as platforms for the discussion of social issues, such as human rights and sustainability. This article presents an investigation into the role of mediatic sporting events and digital platforms in sparking political debate and social engagement to bring about change, including discussions on global and local interests and the performances of activist fans to promote debate on specific issues. The investigation employs a quantitative methodology. The initial inductive analysis uses a matrix of cultural key-frames of the empowerment and protest that accompany media sporting events, verifying their presence and effectiveness in different communication milieus. An analysis of the representation of protests on social media was performed through content analysis. The results of the investigation show that mediatic sporting events are to be understood as a diverse range of generators of multiple political effects: from the exercise of power to mass mobilization and media criticism.

On the Dissemination and Acceptance of Dongpo Culture in the UK and the US

This study delves into the intricate dissemination and acceptance of Dongpo Culture,epitomized by Su Shi,in the UK and the US,aiming to bolster the global recognition of Chinese literary and cultural values and advance the national strategy of“Going Out”.Su Shi’s multifaceted contributions—spanning literature,philosophy,calligraphy,and art—serve as a pinnacle of Northern Song Dynasty culture.This research evaluates the varied translations,monographs,biographies,journal articles,and doctoral dissertations about Su Shi in these Western nations,using literature analysis,typical analysis,and comparative methods.The findings reveal a robust interest in Su Shi studies in the US,marked by a proliferation of scholarly works and translations across diverse disciplines,such as literature,art,and aesthetics,establishing the US as a leading center for Dongpo Culture studies.Conversely,the UK,despite its early engagement,shows limited scholarly outputs and significant research papers on the subject.By examining Dongpo Culture’s overseas communication path and influence paradigm,this paper seeks to enhance China’s cultural soft power and self-confidence.It underscores the vital role of international cultural exchange in constructing a positive image of China’s national identity,facilitating its peaceful rise,and providing strategic insights for the global promotion of Chinese culture.

Chinese Cultural Soft Power Research:Based on Li Ziqi Case

The purpose of this research is about the soft power of Chinese culture,taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension,judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explores more possibilities for shaping its national image and presents a more diversified,richer,and wonderful China.With“high-speed rail”,“China C919 Plane”,and other aspects,Li Ziqi is also a manifestation of China’s cultural soft power.

Study on Construction of Marine Culture and Marine Power

Through the development of marine culture to enhance the national cultural soft power, speed up the construction of marine power, has become a strategic choice for the future development of the ocean in China. Based on elaboration on the connotations of the marine culture and marine power, we respectively analyze the relationship between marine culture and marine power construction from the relationships between marine culture and development level of the marine economy, development level of the marine science and technology, the protection ability of the marine environment, international competitiveness of the marine industry, regulation and management of marine affairs and maritime national defense abili- ty. We put forward the countermeasures and suggestions of marine power construction, such as strengthening marine culture propaganda, vigorously developing marine power industry, enhancing the marine cultural safety construction and adhering to development mode of the marine culture with Chinese characteristics.

Exploring the Promotion Path of Urban Reading from the Perspective of Urban Cultural Soft Power

As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construction,regional structure,and ecological structure of urban reading.It is necessary to analyze and grasp its development trend,optimize the development path of urban reading,and promote the improvement of urban cultural soft power.

Non-dominated sorting culture differential evolution algorithm for multi-objective optimal operation of Wind-Solar-Hydro complementary power generation system

Due to the intermittency and instability of Wind-Solar energy and easy compensation of hydropower, this study proposes a Wind-Solar-Hydro power optimal scheduling model. This model is aimed at maximizing the total system power generation and the minimum ten-day joint output. To effectively optimize the multi-objective model, a new algorithm named non-dominated sorting culture differential evolution algorithm(NSCDE) is proposed. The feasibility of NSCDE was verified through several well-known benchmark problems. It was then applied to the Jinping Wind-Solar-Hydro complementary power generation system. The results demonstrate that NSCDE can provide decision makers a series of optimized scheduling schemes.

The Rise of China with Cultural Soft Power in the Age of Globalization

Culture has been exerting an even greater influence on China’s image construction and nation branding in today’s globalizing world.As“culture”is the core of Chinese soft power strategy,the concept of“soft power”has been redefined as“cultural soft power”in the Chinese context.Cultural instruments,including the Chinese language as well as traditional and popular cultures,are widely implemented as the“charm”tools to wield and project China’s soft power.Cultural diplomacy is also viewed as an effective way to promote an understanding of China’s ideals,support Chinese economic goals and enhance Chinese national security in subtle,wide-ranging,and sustainable ways.Although Chinese soft power is still in its“embryonic phase”,partly due to its close link to the country’s economic performance and huge market attraction as well as the disadvantages generated by the political and ideological issues,it has contributed greatly to expand China’s international influence and create a circle of like-minded allies on its periphery,in which process its increasing importance shall not be neglected.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

On Impacts of Cultural Soft Power on Translation -by Analyzing Popularity of Yu Hua’s Works in US

With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between source language and target language has never gone beyond politics and are always entangled with power. From political perspective, this thesis will take the popularity of Yu Hua’s works in US into account to analyze and explore how cultural soft power, has impacts on translation activities, especially translation direction and source text selection.

Between Tradition and Modernity： Wuzhen and China＇s Soft Power in the 21 st Century

In recent years, Wuzhen, a Ming-Qing style water town located south of the Yangtze River, has quickly become one of the most popular tourist destinations in China. The success of Wuzhen was so influential that the term ＂Wuzhen Model＂ quickly became a buzzword in Chinese economic and cultural discourses. Promoters of Wuzhen have claimed that it embodies both tradition and modernity, therefore representing the best of China. While Wuzhen was first reconstructed as a ＂living museum＂ of Chinese cultural tradition to attract tourists, it increasingly started to claim itself as a leading ＂smart town＂ for China＇s future development. Moreover, the so-called Wuzhen Model fits seamlessly into China＇s overall strategy of projecting its soft power both domestically and abroad. The purpose of this paper is to examine how Wuzhen was culturally constructed and how it helped to project China＇s soft power. It also examines how Wuzhen was perceived abroad, focusing primarily on major English-speaking countries including the United States, the United Kingdom, and Australia, to understand its impact on China＇s soft power,

Soft Power and National Identity in Chinese International Promotion

Rather that cultural hegemony,soft power,as a part and parcel of comprehensive national power,has been paid more and more attention by China so as to get more discourse right and power in international diplomatic relationships to foster a peaceful external environment.This paper focuses on why China highlights soft power,how China strengthens it soft power through Chinese international promotion,and what is role Chinese international promotion has paid.

Application of Soft Power Strategy on Asian Civilization Spaces

While increasing contact between peoples and cultures,globalization does not weaken the diversity of world's civilizations.Soft power can serve as a lubricant to prevent the clash of civilizations and enhance dialogues between civilizations.The article summarizes the three components of China's soft power:cultural promoting,foreign assistance and the thought of"a harmonious world."Taking Uzbekistan as an example,the author also illustrates the path of the Islamic nations to implement"soft power"strategy.

Rethinking China's Soft Power Building in Africa

Sino-African relations have progressed significantly on the economic front over the past one and half decade ever since the establishment of the Forum on China-Africa Cooperation(FOCAC) in October 2000.For example。

Enterprise Soft Power Cultivation on Philosophy View

The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.

On Human Rights Vis-à-vis Soft Power

Today, the entire world is striving for protection of and respect for human rights and no countrydares to openly repudiate human rights. Human rights conditions now have a direct bearing on the global economy, security and peace, and is directly linked to the ongoing devel- opment of a new international order. Human rights are now a mainstream theme of international dialogue, and constitute a factor that cannot be tak- en lightly in the competition among maior powers for influence.

The Soft Power of India Viewed from Its Economic Reform

India's economic reform started from the realm of finance, which is within the category of soft power of a country. The wax and wane of the overall power of a country is largely determined by the interplay of hard and soft pwers in question. India's soft power has its own characteristics and advantages, which chiefly manifest in its culture, parliamentary democracy, education and finance. In the 21st century, these advantages will continue to have significant play.