The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till...The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till now,there still lacks a rational or systematic method on the identification of implicit customer needs.Designers have to rely on their own intuition and personal experience to do the work,hindering the product design and development further on.Therefore,it is necessary to study the implicit customer needs and their identification methods.To this end,this paper first studies the characteristics of implicit needs,and clarifies the relationship between implicit needs and explicit needs.Based on this,the concept of customer needs life cycle is put forward.After that,two methods for the identification of implicit needs are proposed,including an active approach and a passive approach.For the active approach,it is suggested to exploit the functional characteristics of the product and the products in the same series or categories,for which a direct acquisition method and an evaluation data mining method are proposed,and a treadmill design case is studied.For the passive approach,it is suggested to exploit the scenario elements of product usage,for which a scenario elements questionnaire method and a scenario adaptation problem method are proposed,and a spinning bike design case is studied.The two design cases have demonstrated the process of customer needs identification and also verified the applicability of the proposed methods.展开更多
In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin T...In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they展开更多
文摘The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till now,there still lacks a rational or systematic method on the identification of implicit customer needs.Designers have to rely on their own intuition and personal experience to do the work,hindering the product design and development further on.Therefore,it is necessary to study the implicit customer needs and their identification methods.To this end,this paper first studies the characteristics of implicit needs,and clarifies the relationship between implicit needs and explicit needs.Based on this,the concept of customer needs life cycle is put forward.After that,two methods for the identification of implicit needs are proposed,including an active approach and a passive approach.For the active approach,it is suggested to exploit the functional characteristics of the product and the products in the same series or categories,for which a direct acquisition method and an evaluation data mining method are proposed,and a treadmill design case is studied.For the passive approach,it is suggested to exploit the scenario elements of product usage,for which a scenario elements questionnaire method and a scenario adaptation problem method are proposed,and a spinning bike design case is studied.The two design cases have demonstrated the process of customer needs identification and also verified the applicability of the proposed methods.
文摘In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they
