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Customer participation in the service encounter 被引量:1
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作者 LIU Wen-bo LIU Bin CHEN Rong-qiu 《Chinese Business Review》 2007年第4期52-56,共5页
This paper considers the role of service customers in those service encounters where the customer participates in the service production and delivery process, and the customer factors, motivations and incentive mechan... This paper considers the role of service customers in those service encounters where the customer participates in the service production and delivery process, and the customer factors, motivations and incentive mechanism to participate in service delivery are analyzed. This study explores the relationship between service quality and service customer participation in the service encounter and the effect of customer participation on service providers' job stress. Finally, the management implications about customer participation in the service encounter from the findings are discussed. 展开更多
关键词 customer participation service encounter service quality job stress
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