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The Effect of Service Quality on Behavioral Loyalty Through Customer Satisfaction and Attitudinal Loyalty in the 4-Star Hotel in East Java, Indonesia
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作者 Christina Esti Susanti 《Management Studies》 2019年第6期562-568,共7页
This research was conducted to test and analyze the influence of service quality on behavioral loyalty through customer satisfaction and attitudinal loyalty to 4-Star Hotel in East Java.This research is a survey resea... This research was conducted to test and analyze the influence of service quality on behavioral loyalty through customer satisfaction and attitudinal loyalty to 4-Star Hotel in East Java.This research is a survey research.The sampling technique used is non probability sampling.Sample sizes are 200 respondents.The analysis tool used is Structural Equation Model(SEM)Analysis.The result of the research shows that hypothesis proposed in this research is accepted.Academic suggestion submitted is for research that will come dating need to be explored influence of other variables that influence behavioral loyalty.While practical suggestions submitted to business actors is for business actors to pay attention and keep the variables that effect behavioral loyalty.Especially studied in this study they are:service quality,customer satisfaction,and attitudinal loyalty. 展开更多
关键词 attitudinal LOYALTY BEHAVIORAL LOYALTY customer satisfaction service quality
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An Empirical Analysis on the Relationships Between Service Quality and Customer Satisfaction in the Malaysian Healthcare Services
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作者 Ahmad Othman Liu Yao 《Economics World》 2014年第6期357-368,共12页
The purpose of this paper is to examine the relationships between service quality (SQ) and customer satisfaction (CS) in the Malaysian healthcare system. The study is significant due to the environmental pressures... The purpose of this paper is to examine the relationships between service quality (SQ) and customer satisfaction (CS) in the Malaysian healthcare system. The study is significant due to the environmental pressures such as the demographic changes, the aging of populations, the emergence of new treatments and technologies, and the increased insistence on grater quality of service. A service satisfaction survey was conducted among visitors (either patients or their relatives and friends) that visited hospitals (both public and private) in 10 regions in Malaysia. A total of 1,000 questionnaires were distributed purposively to these visitors, of which 925 questionnaires were returned for further analysis, yielding a response rate of 92.5 percent. The study found that among the eight dimensions of SQ tested, safety measures were not at all significantly related to CS as compared with the other seven dimensions. On a detailed note, the quality satisfaction of customers is very much influenced by infrastructure (0.121), clinical care (0.601), and trustworthiness of the hospitals (0.139). Also as noted, the time satisfaction of customers is influenced by personnel quality (0.102), administrative procedures (0.562), and trustworthiness of the hospitals (0.168). Whilst the cost satisfaction of customers is influenced by administrative procedure (0.101), corporate image (0.130), social responsibility (0.315), and trustworthiness of the hospitals (0.261). On overall, the findings of this study suggest that trustworthiness and administrative procedures are the two most important factors that influence satisfaction of customers that the Malaysian healthcare industry should take a good care of. 展开更多
关键词 service quality (SQ) customer satisfaction (CS) healthcare quality satisfaction time satisfaction cost satisfaction
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The Impact of Information Technology on Service Quality,Satisfaction,and Customer Relationship Management(Case Study:IT Organization Individuals)
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作者 Hojjat Talebi Amid Khatibi Bardsiri 《Journal of Management Science & Engineering Research》 2023年第2期24-31,共8页
Recent research and studies have shown that Information Technology(IT)has a significant impact on service quality,customer satisfaction,and customer relationship development.With the proliferation and penetration of t... Recent research and studies have shown that Information Technology(IT)has a significant impact on service quality,customer satisfaction,and customer relationship development.With the proliferation and penetration of technology in all aspects of life,organizations are responding to the implications and opportunities that IT creates in relation to customer services.The main objective of using information technology in organizations is to increase customer satisfaction,service quality,and customer relationship management,which the authors will focus on here.Enhancing service quality,improving customer satisfaction,and establishing close and sustainable customer relationships are key advantages of leveraging information technology in this field.This article examines the impact of information technology on service quality,customer satisfaction,and customer relationship development and provides strategies and models for organizations to improve customer satisfaction and establish closer connections with them through the use of information technology.Seventy individuals from the IT field were used to evaluate the proposed model.The proposed model was compared with three models:SEM,regression,and decision tree,and the results demonstrated better performance of this approach. 展开更多
关键词 Information technology service quality customer relationship customer satisfaction Improvement and development
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Identifying Existing Bus Service Condition and Analyzing Customer Satisfaction of Bus Service in Dhaka City 被引量:1
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作者 Farzana Rahman Tanay Datta Chowdhury +2 位作者 Tanvir Haque Rezwanur Rahman Aminul Islam 《Journal of Transportation Technologies》 2017年第2期107-122,共16页
Bus systems provide a versatile form of public transportation with the flexibility to serve a variety of access needs throughout an urban area. Efficient operation of the public transport is a key factor for the impro... Bus systems provide a versatile form of public transportation with the flexibility to serve a variety of access needs throughout an urban area. Efficient operation of the public transport is a key factor for the improvement of living condition in Dhaka city. Transport service performance should be assessed from the passengers’ perspectives to evaluate these perceptions in transportation planning. The exploration of service quality of bus is essential in order to provide a better service in future. The objective of this research is to access overall customer satisfaction in public bus transport of Dhaka city. A questionnaire survey was conducted in five locations in Dhaka city. Bus users’ satisfaction was analyzed by discrete choice logit model towards quality, reliability, safety and security and service provided by buses functioning in Dhaka city. The result indicated that more than half of the respondents believed that the present condition of bus service is not satisfactory. In case of the quality of buses, people think that the body and sitting arrangement of the buses are uncomfortable. Regarding the safety and security condition, main three reasons of dissatisfaction of passengers’ are unsafe driving practices, poor boarding and alighting facilities and lack of law enforcing agencies surveillance. Reasons which make the service unsatisfactory include irregular service provided by buses, regular overcrowding, lack of good standard buses and lack of cleanliness. In spite of these negative views, users’ possessed a positive attitude for buses which is the low travel cost. 展开更多
关键词 service quality customer satisfaction quality of Buses DISsatisfaction
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Exploring the Importance of Service Quality Attributes for Millennials at Boutique Budget Hotels
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作者 Heena Singh Sikand Neha Singh 《Journal of Tourism and Hospitality Management》 2020年第6期251-271,共21页
Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials f... Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal. 展开更多
关键词 service quality MILLENNIALS boutique budget hotels customer satisfaction customer loyalty
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A Study of Service Quality of Fantawild ASEAN Legend Theme Park,Nanning,China
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作者 XIE Julin Punnuch Chaipinchana 《Management Studies》 2022年第4期232-248,共17页
At present,Chinese theme parks are popping up more and more.There are not many theme parks in China that can operate stably for a long period of time.The development prospect of Nanning Fantawild ASEAN Legend Theme Pa... At present,Chinese theme parks are popping up more and more.There are not many theme parks in China that can operate stably for a long period of time.The development prospect of Nanning Fantawild ASEAN Legend Theme Park is good.However,the question of how to maintain and improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park,attract more visitor volume,and create the most attractive theme park in Nanning is the question of the future sustainable survival and development of Nanning Fantawild ASEAN Legend Theme Park.This paper combines theory and practice,referring to a large amount of relevant information and literature from home and abroad,and summarizing the existing experiences and achievements.Therefore,visitors who have visited the ASEAN Legends Theme Park at Fantawild Joy World in Nanning were selected as the respondents.Firstly,this paper synthesises relevant theories such as service quality theory and(6W1H)customer behaviour.A set of questionnaires was designed for the visitors of Nanning Fantawild.The study analyzes the factors affecting the service quality of Nanning Fantawild ASEAN Legend Theme Park as well as the factor analysis of customer behaviour.Based on the empirical research and analysis of the results,methods and suggestions for improving the service quality of Nanning Fantawild ASEAN Legend Theme Park are proposed.This paper uses SPSS statistical software to analyze the results by means of reliability and validity analysis,descriptive statistics analysis,and analysis of variance.The results were concluded that the customers’overall satisfaction with the service quality of Nanning Fantawild ASEAN Legend Theme Park is shown in the question phase of each level dimension,with the reliability dimension showing the lowest level of satisfaction.It is of great practical significance to improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park in China.Finally,there were no significant mean differences in the relationship between different gender,age,education,status,income,and service quality dimensions. 展开更多
关键词 service quality theme park visitor satisfaction customer behavior
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Customers' Satisfaction Evaluation on Quality of Food Services Provided by the President Restaurant of the Black Sea Business Center Mangalia
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作者 Constandache Mihaela Nitu Valentin +1 位作者 Nitu Oana Condrea Elena 《Journal of Modern Accounting and Auditing》 2011年第7期719-725,共7页
Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food... Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food services in the President Restaurant performed by applying Servqual instrument designed on the basis of customer's expectations and perceptions on analyzed components. Over 70% of respondents have a favorable perception on the quality of services. However you can see a slight difference between perceptions and expectations regarding the serving speed, waiter's professionalism, hygiene of room service and inventory objects, the reason being related to the lack of staff. 展开更多
关键词 service quality Servqual instrument EXPECTATION perception customers' satisfaction
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Handling of Customers Satisfaction and Assessment of Service Qualities on Commercial Bank of Ethiopia in Addis Ababa at East District
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作者 Birhanu Nitsuh Mekonnen Worku Lake Endeshaw 《Journal of Business Administration Research》 2021年第1期1-10,共10页
Banking sector in Ethiopia is dominant and it is a dense competent area.Due to this the bank managements tend to continually found the strategies that enables them to be competent in this dense competition.These strat... Banking sector in Ethiopia is dominant and it is a dense competent area.Due to this the bank managements tend to continually found the strategies that enables them to be competent in this dense competition.These strategies often focus on handling of customers satisfaction to be strongly compete and pooling more customers.Because,service quality is relevant to keep up their competitive advantage and improve customer satisfaction.So,this study examine the handling of customers satisfaction and assessment of service qualities on Commercial Bank of Ethiopia(CBE)in Addis Ababa at East District by applying SERVQUAL model.This study used convenient and random sampling technique to select the sample respondents and 400 respondents were selected branches of CBE in Addis Ababa at east district.The data sources for this study are primary and secondary data sources.The questionnaires are used as primary data source,which are contained SERVQUAL model and the agreements were measured by applying the five Likert point scales.The correlation result revealed that all dimensions of service quality have a strong and significant statistical relationship with customer satisfaction.The quality of service offered by CBE no meets with the expectation of customer(customers satisfied in somewhat quality service).So,the bank needs to reform service quality for satisfy and attract unsatisfied customers. 展开更多
关键词 Commercial Bank of Ethiopia customer satisfaction service quality dimensions SERVQUAL model
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Investigation into the Customer Loyalty and Corporate Image Relationship
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作者 Rashmi Jain 《Journal of Modern Accounting and Auditing》 2019年第8期396-405,共10页
While extant of academic literature shows that service quality and customer satisfaction are key to building customer loyalty,given these equitable,“Does corporate image create loyalty”is the question this research ... While extant of academic literature shows that service quality and customer satisfaction are key to building customer loyalty,given these equitable,“Does corporate image create loyalty”is the question this research probes.A primary research was conducted among the mobile communication subscribers.A total of 550 subscribers of mobile communication services in Mumbai,India were approached.Of this,400 complete and valid responses were collected.Findings suggest that corporate image and the service quality perceived by the customers have a strong relationship with customer loyalty.This implies that both external marketing and interactive marketing dimensions have a direct impact on building customer loyalty.Customer satisfaction was seen to be completely mediating the relationship between service quality and customer loyalty.This research provides a model that can help the managers of service organizations to enhance customer loyalty.Since corporate image positively impacts the customer loyalty along with service quality,it is important for the industry managers to devote equal attention and resources in delivering the promise as well building a good image of the company.Since the service quality impacts the corporate image,an important takeaway for the managers is to ensure that the actual offer matches promises made externally.Most of the previous studies investigating the antecedents of customer loyalty have either focused on the interactive marketing dimension or the external marketing dimension.This study examines the interplay of both the dimension and its impact on customer loyalty. 展开更多
关键词 CORPORATE IMAGE customer LOYALTY customer satisfaction service quality
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保健养生服务质量优化研究——以B保健养生公司为例
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作者 李娉 刘书娟 于璐璐 《经济论坛》 2024年第5期85-97,共13页
在《“健康中国2030”规划纲要》发布后,健康服务业成为国家战略的核心部分,保健养生服务行业也迎来了前所未有的发展机遇。文章通过问卷调查和访谈方法,从有形性、可靠性、响应性、保证性和移情性五个维度构建服务质量评价指标体系,全... 在《“健康中国2030”规划纲要》发布后,健康服务业成为国家战略的核心部分,保健养生服务行业也迎来了前所未有的发展机遇。文章通过问卷调查和访谈方法,从有形性、可靠性、响应性、保证性和移情性五个维度构建服务质量评价指标体系,全面评估B保健养生公司的足部保健养生服务现状,揭示服务中的不足。研究结果表明,虽然服务提供者在硬件设施和技能方面表现出色,但在响应性和保证性方面仍有改进空间。据此,研究提出了一系列优化策略,包括加强服务人员培训、改善顾客等待体验、提升服务个性化以及增强服务响应效率等,目的是提高顾客满意度和忠诚度,促进足部保健养生服务行业的可持续发展。 展开更多
关键词 保健养生服务 足部保健 服务质量评估 顾客满意度
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物流服务质量对顾客重复购买意愿影响研究——以跨境进口电商平台为例
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作者 杨丽英 李贤民 《对外经贸》 2024年第7期61-66,共6页
随着跨境进口电商平台越来越受到众多年轻消费者的青睐,消费者对于跨境购物体验的要求也在不断提高,从保证商品完好性的基本要求,转变到快速、便捷地获得商品,涉及了流服务质量的安全性、灵活性、时效性和移情性等。以跨境进口电商平台... 随着跨境进口电商平台越来越受到众多年轻消费者的青睐,消费者对于跨境购物体验的要求也在不断提高,从保证商品完好性的基本要求,转变到快速、便捷地获得商品,涉及了流服务质量的安全性、灵活性、时效性和移情性等。以跨境进口电商平台为研究视角,构建了物流服务质量与顾客重复购买意愿关系的研究模型和假设。利用SPSS26.0软件进行Pearson相关分析法和多元回归分析法对研究假设进行验证,结果显示:物流服务质量四个维度显著正向影响顾客重复购买意愿;安全性、灵活性和时效性显著正向影响顾客满意度;顾客满意度发挥了部分中介的效应。 展开更多
关键词 物流服务质量 重复购买意愿 顾客满意度 跨境进口电商平台
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基于重要性—绩效的公共交通服务质量满意度分析
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作者 韩艳 赵昊 +2 位作者 果林峰 袁昌银 王宇晨 《交通工程》 2024年第6期34-40,共7页
基于顾客满意度模型,挖掘政府购买服务背景下的公交满意度影响机理,从硬件(产品满意度)和软件(服务满意度)两维度构建公共交通满意评价体系;其次,利用结构方程模型确定各公交服务属性在预测整体满意度方面的重要性,采用重要性—绩效分... 基于顾客满意度模型,挖掘政府购买服务背景下的公交满意度影响机理,从硬件(产品满意度)和软件(服务满意度)两维度构建公共交通满意评价体系;其次,利用结构方程模型确定各公交服务属性在预测整体满意度方面的重要性,采用重要性—绩效分析方法确定公共交通满意度指标的改善优先级;最后,以北京某区为例进行实证。结果显示,公共交通软件(服务满意度)的相对重要性高于硬件(产品满意度),采用重要性-绩效分析方法识别公共交通满意度属性的改善优先级,制定并实施改进策略后,满意度提升9.9%。研究为政府购买服务背景下的公共交通服务水平提升、政策建议和策略制定提供理论支撑。 展开更多
关键词 城市公共交通 公共交通服务质量 重要性-绩效矩阵 满意度评价 政府购买服务 顾客满意度理论
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浅析提高物流与供应链服务质量和顾客满意度策略 被引量:1
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作者 张钰欣 《物流科技》 2024年第2期128-130,共3页
在社会生产力的推动下,顾客的个人消费能力正在不断提高,对消费过程中的各项体验和消费需求也在不断变化,这就使得物流与供应链市场在未来发展中的竞争结果会朝着多元化的方向发展。提高物流与供应链管理服务质量和顾客满意度,不仅是企... 在社会生产力的推动下,顾客的个人消费能力正在不断提高,对消费过程中的各项体验和消费需求也在不断变化,这就使得物流与供应链市场在未来发展中的竞争结果会朝着多元化的方向发展。提高物流与供应链管理服务质量和顾客满意度,不仅是企业服务的宗旨,更是企业盈利以及赢得市场占有率的根本保障。近年来,越来越多的学者及企业开始重视通过对供应链产品和服务质量的评估与改善,来提高顾客满意度。文章基于物流与供应链服务质量和顾客满意度两个维度提出三方面策略,使物流与供应链企业确定自身的优势,找到契合自身状况的发展方向,提高物流与供应链服务质量和顾客满意度,确保企业获取竞争优势,获得有利的市场占有率。 展开更多
关键词 物流 供应链 服务质量 顾客满意 策略
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服务补救视角下酒店顾客的心理契约重建研究
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作者 吴荻 马宁 《边疆经济与文化》 2024年第12期48-53,共6页
酒店行业高效的服务补救不仅可以消解顾客的负面情绪,还有助于提升顾客满意度,从而建立良好的客企关系。基于此,文章基于服务补救和恢复体验构建顾客满意度与心理契约重建的研究框架,通过对316份问卷进行PLS-SEM分析,获取了酒店服务补... 酒店行业高效的服务补救不仅可以消解顾客的负面情绪,还有助于提升顾客满意度,从而建立良好的客企关系。基于此,文章基于服务补救和恢复体验构建顾客满意度与心理契约重建的研究框架,通过对316份问卷进行PLS-SEM分析,获取了酒店服务补救下顾客心理契约的重建机制。研究表明:一是服务补救能够直接促进酒店顾客心理契约的形成;二是服务补救会通过恢复体验促使心理契约重建;三是服务补救能够提升顾客满意度进而实现心理契约的重建;四是服务补救通过恢复体验和顾客满意度的共同作用推动心理契约再形成。最后,从服务补救、恢复体验以及顾客满意度方面提出了针对顾客心理契约重建的对策建议,以期为酒店业的服务优化提供理论和实践支持。 展开更多
关键词 服务补救 心理契约 恢复体验 顾客满意度
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基于结构方程模型的城市物流自提点顾客满意度测评研究
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作者 杨鹏 胡俊 张凡 《湖南财政经济学院学报》 2024年第5期95-104,共10页
物流自提点作为城市物流末端配送的关键一环,尽管能够带来经济效益和社会效益,但仍存在使用不便、管理不当和服务水平参差不齐等诸多问题,直接影响消费者的服务体验。结合城市物流自提点服务特征和影响因素,引入顾客满意度和服务质量理... 物流自提点作为城市物流末端配送的关键一环,尽管能够带来经济效益和社会效益,但仍存在使用不便、管理不当和服务水平参差不齐等诸多问题,直接影响消费者的服务体验。结合城市物流自提点服务特征和影响因素,引入顾客满意度和服务质量理论,综合考虑观测变量和潜变量,构建测量城市物流自提点顾客满意度的结构方程模型,设计5个维度的31个观测变量,做出7条研究假设,最终有6条假设获得支持,对服务质量的影响大小依次为移情性、响应性、可靠性、便捷性、专业性,最后提出了提升城市物流自提点服务质量的相关政策建议。 展开更多
关键词 结构方程模型 顾客满意度 服务质量 城市物流自提点
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餐饮外卖商家服务补救质量对顾客行为意向的影响研究
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作者 马莉婷 赖晓琪 《景德镇学院学报》 2023年第5期40-46,共7页
近年来,餐饮外卖业蓬勃兴起,伴随着迅速发展的同时,服务失误导致顾客不满的现象也日益增多。本文基于餐饮外卖商家服务失误的特点,构建服务补救质量、二次满意、顾客行为意向三者间影响机制的研究模型,将补救动机感知纳入其中,探索其在... 近年来,餐饮外卖业蓬勃兴起,伴随着迅速发展的同时,服务失误导致顾客不满的现象也日益增多。本文基于餐饮外卖商家服务失误的特点,构建服务补救质量、二次满意、顾客行为意向三者间影响机制的研究模型,将补救动机感知纳入其中,探索其在服务补救质量与二次满意间的调节作用。利用SPSS 26.0和Process 3.4对调查回收数据进行统计分析,得到如下结论:服务补救质量(程序质量、交互质量、结果质量)对二次满意产生正向影响;服务补救质量对顾客行为意向(重购意向、正向口碑传播)产生正向影响;二次满意对顾客行为意向产生正向影响;二次满意在服务补救质量对顾客行为意向的影响中发挥部分中介作用;补救动机感知在服务补救质量对二次满意的影响中具有调节效应。进而,基于研究结论提出相关建议,为餐饮外卖商家提高补救质量、重获顾客满意提供参考借鉴。 展开更多
关键词 服务补救质量 二次满意 补救动机感知 顾客行为意向
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基于消费者满意度的盒马鲜生末端物流服务质量研究
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作者 张帅飞 石成玉 +1 位作者 唐雪晴 杨夏妮 《江苏商论》 2023年第7期30-33,39,共5页
随着互联网经济的发展,生鲜电商发展迅速,然而末端物流却暴露出诸多问题。末端物流服务作为消费者与生鲜电商企业距离最近的消费体验,在极大程度上影响到消费者的满意度。本文基于消费者满意度对盒马鲜生末端物流服务质量进行研究,模型... 随着互联网经济的发展,生鲜电商发展迅速,然而末端物流却暴露出诸多问题。末端物流服务作为消费者与生鲜电商企业距离最近的消费体验,在极大程度上影响到消费者的满意度。本文基于消费者满意度对盒马鲜生末端物流服务质量进行研究,模型构建末端物流服务质量评价体系,并引入关系质量,判断中介效应。使用SPSS25.0软件对构建模型及问卷数据进行分析,并验证中介变量以及假设的科学性,基于评价结果,提出盒马鲜生末端物流服务质量各维度相关建议。 展开更多
关键词 末端物流服务质量 关系质量 顾客满意
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基于顾客满意度的高端酒店服务质量改进研究
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作者 但雨晴 李舟 《科技和产业》 2023年第15期64-68,共5页
以深圳市高端酒店为研究对象,以SERVQUAL(服务质量评价)模型中影响顾客满意度的5个维度为基础,运用扎根理论找出影响高端酒店服务质量的第6个维度。用问卷调查法收集数据,用SPSS25.0软件分析数据,探索服务质量影响因素与顾客满意度之间... 以深圳市高端酒店为研究对象,以SERVQUAL(服务质量评价)模型中影响顾客满意度的5个维度为基础,运用扎根理论找出影响高端酒店服务质量的第6个维度。用问卷调查法收集数据,用SPSS25.0软件分析数据,探索服务质量影响因素与顾客满意度之间的关系,构建高端酒店服务质量评估模型。研究发现,移情性和发展性对于高端酒店服务质量的影响更为显著。基于研究结论,提出服务质量改进策略,为高端酒店实现既定经营目标、保持全面发展和提升自身竞争力提供理论支持,更好地满足顾客需求。 展开更多
关键词 高端酒店 服务质量 顾客满意度 SERVQUAL(服务质量评价)模型
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后疫情时代高校菜鸟驿站服务质量满意度实证研究
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作者 干文艳 吴世军 王烨 《物流技术》 2023年第7期81-85,共5页
以武汉市高校菜鸟驿站为例,对后疫情时代高校校园菜鸟驿站的服务质量和顾客满意度之间的关系展开研究。借鉴SERVQUAL模型的相关指标,并结合后疫情时代的物流服务现状以及服务质量特征,针对高校驿站快递服务质量5个维度及其对满意度的影... 以武汉市高校菜鸟驿站为例,对后疫情时代高校校园菜鸟驿站的服务质量和顾客满意度之间的关系展开研究。借鉴SERVQUAL模型的相关指标,并结合后疫情时代的物流服务现状以及服务质量特征,针对高校驿站快递服务质量5个维度及其对满意度的影响进行研究。通过问卷调查,运用SPSS27.0统计软件,对收集的数据进行了信度与效度分析、指标的统计描述和多元线性回归分析。结果表明:高校驿站快递服务质量的可靠性、响应性、安全性和有形性对顾客满意度有显著的正向影响,而便利性对顾客满意度的影响不显著。基于研究结果为高校驿站服务质量的提高提出了相关建议。 展开更多
关键词 后疫情时代 高校快递 菜鸟驿站 服务质量 顾客满意度 SERVQUAL模型
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顾客期望、感知服务质量对网络消费者满意的影响——基于在线旅行App的实证研究
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作者 曾钊 《特区经济》 2023年第2期63-66,共4页
在线旅行已成为旅游业发展的新热点,其网络消费者满意度的培养愈发受到重视。顾客期望、感知服务质量对于网络消费者满意度有着重要影响。本研究基于在线旅游,通过采用问卷调查和实证分析法对414名调查对象进行线上调研,并对整理完的数... 在线旅行已成为旅游业发展的新热点,其网络消费者满意度的培养愈发受到重视。顾客期望、感知服务质量对于网络消费者满意度有着重要影响。本研究基于在线旅游,通过采用问卷调查和实证分析法对414名调查对象进行线上调研,并对整理完的数据进行实证分析。结果显示:顾客期望与感知服务质量对网络消费者满意度有正向的显著影响,其中感知服务质量所包含的有形性、易用性、安全性、经济性以及信息质量5个维度皆对网络消费者满意度的影响显著。因此,在线旅游企业可通过适当提升顾客的期望,在信息质量、安全性等方面有重点的提升感知服务质量,从而对消费者满意度产生影响。 展开更多
关键词 顾客期望 感知服务质量 网络消费者满意度 在线旅游
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