Analysis on the Strategy Choice of Market Share and Customer Share

Along with much attention increasingly to the customer share, the lifetime value of the customer and the customer loyalty become more and more important as the key factors for the perpetual development of business enterprises. This paper did a certain analysis on the comparative advantage of the customer share, and probed into the different strategy choice of business enterprises on each development stage, hoping to supply some suggestions on certain degree as reference value.

即时顾客化定制生产模式下供应链协调研究

在即时顾客化定制生产模式下,考虑到需求价格响应时间的敏感性,由一个供应商和N个零售商所组成的MTO供应链系统,是建立集权供应链和分权供应链收益函数,确定最优响应时间决策,并恰当地说明集权供应链优于分权供应链的最好方法。在考虑需求时价格和时间敏感,同时价格又受响应时间影响的前提下,本课题建立了集权供应链和分权供应链的收益函数,并以供应链整体利润最大化为目标,分别确定了各自的合理响应时间及供应链利润:通过比较,得出了集权供应链更有利于供应链整体发展的结论;设计了一个参数为ω的收益共享契约来协调集权供应链,,并以某机器生产商为例验证了该契约的合理性。