Study on the Perceived Value of Zhanjiang Residents to Mangrove Cuisine

Taking mangrove cuisine in Zhanjiang as an example,this paper investigates the residents’perceived value of mangrove cuisine through questionnaire survey.The results show that the overall satisfaction of residents on the mangrove cuisine in Zhanjiang is high.The highest satisfaction of residents on the perceived value of mangrove cuisine is the historical and cultural heritage,and the lowest satisfaction is the local characteristics.The main factor affecting the satisfaction is the utility value.Based on the analysis of the present situation and existing problems of mangrove cuisine resources in Zhanjiang,this paper puts forward some countermeasures and suggestions for the sustainable development of mangrove food in Zhanjiang in terms of strengthening government support,increasing public participation awareness,increasing publicity channels,enhancing popularity and reputation,and paying attention to the inheritance of characteristic food culture.

Impact of Tourists'Perceived Value on Behavioral Intention for Mega Events:Analysis of Inbound and Domestic Tourists at Shanghai World Expo

Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.

The effect of experiential value, perceived quality and customer satisfaction on customer lifetime value： An example using Star Cruises

The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.

The Role of Service Quality,Perceived Value and Trust on Calculative Commitment and Loyalty Intention

Global mobile communication is one of the most dynamic and important service markets.Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs,such as service quality,customer perceived value,customer satisfaction,perceived switching costs,corporate image,and customer loyalty,is vital to the mobile communications market.This paper aims to investigate the role of service quality,trust,and perceived value on calculative commitment and loyalty intention in the customers of mobile telephone network service providers(MTNSPs).To notify the meaningful factors for the calculative commitment and loyalty intention of the users in using mobile phones,this study focuses on the effect of service quality and perceived value in the trust and identifying the role of trust in forming customer loyalty.As many as 125 users of mobile phone users—house wife were surveyed in Coimbatore,Tamil Nadu,India.The data are analyzed by path analysis.This study shows that service quality has a direct and positive effect on trust,trust has a direct and positive effect on calculative commitment,calculative commitment has a direct and positive effect on loyalty,and direct and positive relationship between perceived value and calculative commitment,perceived value,and loyalty are also confirmed.In terms of mobile telecommunication systems,it is found that the users may exhibit noticeable differences in using this service.This study provides important hints to strengthen the relationship between the network service providers and their customers.

A Study on the Relationships Between Brand Experience,Perceived Value,and Behavioral Intention

Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.

Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value

Based on the theory of customer perceived value,this paper makes an empirical analysis on the purchase intention of community fresh O2O,and proposes the customer perceived value concept including result,program,service,social and emotional value.At the same time,the intermediary variable of consumption attitude is put forward and the theoretical model constructed.It is verified that perceived value significantly influences purchase intention and consumption attitude,and plays an intermediary role between them by regression analysis method.This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.

Research on Brand Perceived Value of Cruise Company Based on Online Comment

With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.

Research on the Influence of Perceived Value of Social Reading on Teenagers'Reading Ability

Adolescence is the golden stage for developing reading ability.Reading ability is an important factor in promoting teenagers'know-how and cognitive structure.For teenagers who are at the stage of forming views on the world,life,and values,reading is a key part of understanding the external world.This study is an empirical analysis conducted on 210 teenagers through questionnaires to explore the influence of perceived value of social reading on teenagers'reading ability by using the structural equation model.The results show that first,the perceived value of social reading affects teenagers'reading ability;second,social reading motivation is the mediator of the above relationship;third,the perceived value of social reading affects teenagers'reading ability through reading motivation.In regard to that,it is proposed that the characteristics of perceived value should be made use to stimulate students'learning motivation and improve teenagers'reading ability in the process of policy formulation of governmental departments and the teaching in schools.

Perceived value of microfinance and SME performance: The role of exploratory innovation

This study examines how perceived value of microfinance and exploratory innovation affect small and medium-sized enterprises(SME)performance in the context of a developing nation.Drawing on the strategic innovation and microfinance literature,we hypothesize that(1)perceived value of microfinance affects exploratory innovation and SME performance,and(2)exploratory innovation serves as an effective mechanism through which microfinance enhances SME per-formance.We employ partial least squares structural equation modeling(PLS-SEM)to test our hypotheses.Using a sample of 581 Ghanaian SMEs with microfinance,the results of the PLS SEM support our hypotheses.We further conducted a qualitative analysis of comments provided by the SMEs(n=144)to gain a deeper understanding of exploratory innovation in developing econo-mies.Our findings show that SMEs purposefully attempt to strengthen their exploratory inno-vation in microfinance.We discuss the theoretical and practical implications of these findings as well as future research avenues.

Influence of Traditional Chinese Values on Consumer Behavior:the Case of Mobile in Shanghai

This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.

Estimation of Economic Value of Agroforestry Systems at the Local Scale in Eastern Sudan

The objective of this paper is to institute farmers’ own perceptions of the on-and off-farm benefits of agroforestry systems (AFS). Using use value approach, this paper presents empirical evidence on the use values of three types of AFS practiced by the refugees and their hosting communities in Eastern Sudan. The total economic value (TEV) was applied as a framework to estimate the ecosystem values of AFS under study. Goods values were estimated using specific market values, while the services values were qualitatively described according to local perceived values of the local communities. Perceived TEV of AFS includes marketable and non-marketable goods and services. The main direct marketable and sustainable high value products include: food, cash crops, firewood, gum, fodder, NTFPs medicine, fodder, and honey. The valuation results reveal that AFS in the project sites have significantly contributed to the livelihoods of the local communities. Overall, the average net direct-use value of marketable products across all sites was estimated at 7,346,000.0 SDG (1,335,636.36 US$) HH/annum. Gum Arabic alone accounted for 38%, followed by sorghum grain and fodder 35%, and cash crops (sesame) 18%. This value would be many time higher if other indirect values (non-marketable) services such as shade, aesthetic and recreation, environmental protection, biodiversity and carbon sequestration are quantified. The goods and services mentioned above provide sustainable income to the farmer directly and viable benefits to the region indirectly. Hence, AFS in the study sites shows the way to reconcile two conflicting goals: short-term food and livelihood needs with long-term environmental conservation and improvement. The study provides evidence that the high local perceived values of AFS in the study sites constitute a central means of livelihood, whereas its contribution to the local economy. The study stresses the need to quantify the monetary values of non-marketed products to consistently account for resource availability and usage to further sound policy decisions. Tenure security, farmer support services and human capital development were major areas identified for policy development.

电商直播中消费者购买意愿影响因素研究——基于双路径模型视角

随着电商直播步入新的风口,其蕴藏的巨大商业潜力受到越来越广泛的关注,消费者购买意愿成为影响电商直播可持续发展的重要因素。研究运用双路径模型(ELM),基于中枢路径和边缘路径构建消费者购买意愿的影响因素,实证分析在电商直播中产品因素与主播特征对消费者购买意愿的影响。研究发现,产品质量、价格优惠性、主播吸引力和主播交互性对购买意愿有显著正向影响,但主播专业性对购买意愿的影响并不显著;在中枢路径下,产品质量和价格优惠性通过实用价值影响消费者购买意愿;在边缘路径下,主播专业性、主播吸引力和主播交互性通过享乐价值影响消费者购买意愿。

个人养老金参保行为影响因素实证研究——基于信任的视角

在人口少子老龄化背景下,个人养老金是应对我国社会养老压力的重要制度创新。然而现阶段个人养老金的参保率极低,严重制约个人养老金制度的实施成效。研究运用因子分析法构造信任变量,实证分析信任及其不同维度对居民个人养老金参保行为的影响。研究发现:信任能显著促进居民购买个人养老金,信任有助于推动居民获得个人养老金相关信息,降低个人养老金交易成本,提升居民对个人养老金的感知价值。细分信任不同维度的分析发现,一般信任、制度信任对居民个人养老金参保行为均有促进作用,而特殊信任的影响作用不显著。作用机制分析发现,信任影响居民购买个人养老金的作用机制包括信息获取、交易成本和感知价值,其中,感知价值是关键作用机制。此外,婚姻、收入、家中有无残疾人、风险态度、购买理财产品都显著影响居民个人养老金的参保行为。打造线上传播渠道,提升居民的信息获取能力;完善金融监管机制,降低市场交易成本;加强金融服务能力,增强居民的感知价值是激励居民参保的重要政策选择。

高校校园书店用户感知价值对满意度和行为意向的影响研究

[目的/意义]从用户感知价值出发对校园书店用户满意度和行为意向进行实证研究,可以更好地了解校园书店的用户特征,推动校园书店发展建设。[方法/过程]基于感知价值理论,采用问卷调查和结构方程模型构建了影响高校校园书店用户满意度和行为意向的影响因素模型。[结果/结论]感知成本对校园书店用户的满意度和行为意向均起着关键作用,情感价值和社会价值也影响着用户满意度。校园书店用户满意度正向影响行为意向,同时在感知价值和行为意向间具有中介效应。因此从提升校园书店的核心竞争力、注重校园书店的用户体验、丰富校园书店产品和服务供给、充分发挥校园书店的阅读属性和价值等方面提出校园书店的可持续发展路径。

感知价值视角下移动医疗问诊系统设计评价与优化

文章从感知价值视角对移动医疗问诊系统设计进行评价,研究设计要素优先级,探讨优化设计方法。首先,采用层次分析法构建基于感知价值5个维度的移动医疗问诊系统设计评价体系,计算出评价指标的权重和评价公式。其次,依据设计要素的重要性,优化移动医疗问诊系统。最后,通过李克特量表获取30份优化前后两个设计方案的评价数据,对比评价结果。评价数据表明:基于感知价值的设计评价方法具有可行性和有效性,为移动医疗问诊系统指明了设计重点,明确了设计目标。移动问诊系统设计评价体系的建立避免了设计过程的主观性,未来该系统的设计开发可从功能价值、情感价值、效率价值、知识共享价值、信任价值5个维度的设计要素入手,全方位提高用户的感知价值。

游客满意度评测模型优化实证研究

准确评价游客满意度影响因素与游客满意度之间的关系有助于深入了解游客需求,进而提升旅游服务水平。分析两者关系的常用方法是构建游客感知价值与游客满意度结构方程模型,从而得到各因素对游客满意度的影响路径和影响程度。由于不同类型游客感知价值差异比较明显,因此,将游客感知价值作为一个整体来分析游客满意度影响因素不够准确。为此,文章提出采用游客感知收益来分析游客满意度影响因素和影响路径,并采用结构方程模型进行实证分析得到:基于游客感知收益与游客满意度模型的结构更稳定,优于传统的游客感知价值与游客满意度模型。该结论有助于进一步提高游客满意度影响因素评测的准确性。

专业虚拟社区创意感知价值的影响因素——基于反馈类型的调节作用

专业虚拟社区已经成为个人以及企业进行知识共享的重要平台,社区需要辅助贡献者了解用户对创意价值评价的影响因素,但至今相关研究缺乏。因此,针对“哪些因素会影响用户对创意感知价值的评判”,基于信息采纳模型,将在线反馈行为区分为知识性反馈行为与社会性反馈行为两类反馈行为后共同纳入模型之中,并引入文本逻辑作为新的结构变量,爬取思否问答社区的用户数据,通过Tobit回归模型进行实证分析。结果显示,两类在线反馈行为、文本逻辑和贡献者社区参与均对创意感知价值有显著正向影响。其中,社会性反馈的影响程度高于知识性反馈,但知识性反馈的调节作用更稳定;清晰且有条理的文本逻辑显著正向影响创意感知价值;同一问题下的创意贡献数对创意贡献感知价值持续呈现显著负向影响,“粉丝”数和内容丰富度对创意感知价值具有显著正向影响。据此,为社区管理者在提供参考创意回答框架、可选择的创意贡献者身份特征展示以及引导营造评论区知识交流氛围等方面提出建议。

基于TAM-CPV模型的共享电单车持续使用意愿分析

深入剖析共享电单车的使用因素,增强共享电单车用户持续使用意愿对促进共享电单车健康有序发展、提升投放管理精细化水平至关重要。以技术接受模型(technology acceptance model,TAM)为基础,引入感知价值理论(customer perceived value,CPV)中的感知愉悦性、感知风险,并引入感知成本因素;构建基于TAM-CPV模型的共享电单车持续使用意愿模型;以重庆市共享电单车运营的监管数据、现场调查数据和网络调查数据为基础,综合运用SPSS、AMOS软件对结构方程模型开展检验及分析。研究结果表明:感知易用性是影响持续使用意愿的最显著正向因素,感知愉悦性次之,感知成本是唯一负向影响因素;这预示着政府管理部门应当注重共享电单车投放点的合理性,企业应当注重共享电单车APP的使用体验、计费规则。

绿色消费意愿的反应机制——品牌拟人化和产品类型的匹配效应

“绿水青山就是金山银山”,绿色消费与可持续发展成为经济社会发展的重要议题,消费者如何践行绿色消费、如何对绿色产品形成绿色消费意愿是绿色消费研究的重点领域方向。为此,基于刻板印象内容模型,研究探讨品牌拟人化类型与绿色产品类型的交互效应对绿色消费意愿的影响及其反应机制。研究主要发现:①品牌拟人化与产品类型交互影响消费者的绿色消费意愿。对于实用型产品,能力型拟人(vs.温暖型拟人)更能激发消费者的绿色消费意愿;对于享乐型产品,温暖型拟人(vs.能力型拟人)更能激发消费者的绿色消费意愿。②绿色感知质量、绿色感知价值中介品牌拟人化类型和产品类型的交互效应对消费者绿色消费意愿的影响。③消费动机(利己动机vs.利他动机)调节品牌拟人化类型与产品类型的交互效应对消费者绿色消费意愿的影响。基于以上结果,研究丰富了品牌拟人化的相关研究,为企业品牌拟人化类型的选择、绿色产品的宣传、消费者绿色消费意愿及行为等提供现实参考价值。

基于消费者心理距离和感知价值视角的触点竞争逻辑建构

通过分析消费者的触点消费行为,探究触点竞争的内在机制。在深化“触点”概念的基础上聚焦移动端交易触点,延续门店竞争、渠道竞争的理论逻辑,类比推知触点与消费者的心理距离差异是触点竞争的核心,借助刺激-机体-反应模型(促销力度-感知价值-决策效率)验证这一推测。基于真实交易数据和实验数据进行递进的实证检验,研究表明:促销力度能显著提升消费者的决策效率,且感知价值在其中起中介作用;消费者与触点的心理距离负向调节促销效果,具体来说是负向调节感知价值对决策效率的影响,即短心理距离触点能够提高促销的边际收益。