Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate...Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities.The volume and volatility of the business makes it one of the prospectivefields for analytical study and data modeling.This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting,customer targeting,customized offers,value proposition etc.The segmentation could be on various aspects such as demographics,historic behavior or preferences based on the use cases.In this paper,historic retail transactional data is used to segment the custo-mers using K-Means clustering and the results are utilized to arrive at a transition matrix which is used to predict the cluster movements over the time period using Markov Model algorithm.This helps in calculating the futuristic value a segment or a customer brings to the business.Strategic marketing designs and budgeting can be implemented using these results.The study is specifically useful for large scale marketing in domains such as e-commerce,insurance or retailers to segment,profile and measure the customer lifecycle value over a short period of time.展开更多
With the concept of"new retail"and the rapid development of"new retail"format,the defects of traditional marketing models such as advertising marketing,direct marketing and e-commerce marketing are...With the concept of"new retail"and the rapid development of"new retail"format,the defects of traditional marketing models such as advertising marketing,direct marketing and e-commerce marketing are becoming more and more obvious,which has seriously hindered the further development of the consumer retail industry.At the same time,under the background of"new retail",the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment,consumer autonomy,consumer personalization,and consumer socialization,which provides ideas and reference for the construction of new marketing models in the consumer retail industry.展开更多
The present study investigates the influence of cultural factors in 2022 on the capital structure of global retailers.There are sixteen retailers from eight countries in the sample.In recent times,numerous academician...The present study investigates the influence of cultural factors in 2022 on the capital structure of global retailers.There are sixteen retailers from eight countries in the sample.In recent times,numerous academicians have taken an interest in examining the capital structure and business model of retailers,owing to their swift and consistent growth.However,the fact that the majority of research originates from the retailers’host country gives rise to debate regarding the applicability of the capital structure of said retailers to countries with distinct cultural environments.Consequently,academics have begun to investigate whether the capital structure of multinational retailers is impacted by the diversity of national cultures.展开更多
Objective To explore the influencing factors on job satisfaction of licensed pharmacists in R retail pharmacy,and to provide a reference for improving the job satisfaction of licensed pharmacists in China.Methods Thro...Objective To explore the influencing factors on job satisfaction of licensed pharmacists in R retail pharmacy,and to provide a reference for improving the job satisfaction of licensed pharmacists in China.Methods Through literature research and satisfaction questionnaire,349 licensed pharmacists in R retail pharmacy were investigated.Then,the influencing factor equation model was constructed by factor analysis and structural equation method.Results and Conclusion The overall adaptation of the structural equation model was well established.The job satisfaction of licensed pharmacists in R retail pharmacy was closely related to interpersonal relationship,work characteristics,good management,salary and growth opportunity,and it was not significantly correlated with job environment.Therefore,work characteristics influenced most,followed by salary.Five key factors affecting the job satisfaction of licensed pharmacists in R retail pharmacy are summarized in this paper.It is suggested to adjust corresponding key factors such as work characteristics and salary,so as to improve job satisfaction of licensed pharmacists in the same industry.展开更多
文摘Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities.The volume and volatility of the business makes it one of the prospectivefields for analytical study and data modeling.This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting,customer targeting,customized offers,value proposition etc.The segmentation could be on various aspects such as demographics,historic behavior or preferences based on the use cases.In this paper,historic retail transactional data is used to segment the custo-mers using K-Means clustering and the results are utilized to arrive at a transition matrix which is used to predict the cluster movements over the time period using Markov Model algorithm.This helps in calculating the futuristic value a segment or a customer brings to the business.Strategic marketing designs and budgeting can be implemented using these results.The study is specifically useful for large scale marketing in domains such as e-commerce,insurance or retailers to segment,profile and measure the customer lifecycle value over a short period of time.
文摘With the concept of"new retail"and the rapid development of"new retail"format,the defects of traditional marketing models such as advertising marketing,direct marketing and e-commerce marketing are becoming more and more obvious,which has seriously hindered the further development of the consumer retail industry.At the same time,under the background of"new retail",the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment,consumer autonomy,consumer personalization,and consumer socialization,which provides ideas and reference for the construction of new marketing models in the consumer retail industry.
文摘The present study investigates the influence of cultural factors in 2022 on the capital structure of global retailers.There are sixteen retailers from eight countries in the sample.In recent times,numerous academicians have taken an interest in examining the capital structure and business model of retailers,owing to their swift and consistent growth.However,the fact that the majority of research originates from the retailers’host country gives rise to debate regarding the applicability of the capital structure of said retailers to countries with distinct cultural environments.Consequently,academics have begun to investigate whether the capital structure of multinational retailers is impacted by the diversity of national cultures.
文摘Objective To explore the influencing factors on job satisfaction of licensed pharmacists in R retail pharmacy,and to provide a reference for improving the job satisfaction of licensed pharmacists in China.Methods Through literature research and satisfaction questionnaire,349 licensed pharmacists in R retail pharmacy were investigated.Then,the influencing factor equation model was constructed by factor analysis and structural equation method.Results and Conclusion The overall adaptation of the structural equation model was well established.The job satisfaction of licensed pharmacists in R retail pharmacy was closely related to interpersonal relationship,work characteristics,good management,salary and growth opportunity,and it was not significantly correlated with job environment.Therefore,work characteristics influenced most,followed by salary.Five key factors affecting the job satisfaction of licensed pharmacists in R retail pharmacy are summarized in this paper.It is suggested to adjust corresponding key factors such as work characteristics and salary,so as to improve job satisfaction of licensed pharmacists in the same industry.
