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The Designing of CRM Based on Data Warehouse
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作者 Jiayi Yao Yuying Zhang 《Chinese Business Review》 2005年第6期54-58,共5页
Along with the rapid development of internet, CRM has become one of the most important facts leading the enterprises to be competent. At the same time, the analytical CRM based on Date Warehouse is the kernel of CRM s... Along with the rapid development of internet, CRM has become one of the most important facts leading the enterprises to be competent. At the same time, the analytical CRM based on Date Warehouse is the kernel of CRM system. This paper mainly explains the idea of CRM and the DW model of analytical CRM system. 展开更多
关键词 crm data warehouse OLAP data mining
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