Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Multimedia Engineering Database Management Systems

In the Engine CAD application system engineering database management system (ECAD-EDBMS) is the kernel. ECAD-EDBMS can manage and process the multimedia such as graphics, data, text, sound, image and video. It provides the integrated environment and more functions for many subsystems of ECAD and engine designers. So it improves the design efficiency.

An OWL-Based Specification of Database Management Systems

In the context of a proliferation of DatabaseManagement Systems(DBMSs),we have envisioned and produced an OWL 2 ontology able to provide a high-level machine-processable description of the DBMSs domain.This conceptualization aims to facilitate a proper execution of various software engineering processes and database-focused administration tasks.Also,it can be used to improve the decision-making process for determining/selecting the appropriate DBMS,subject to specific requirements.The proposed model describes the most important features and aspects regarding the DBMS domain,including the support for various paradigms(relational,graph-based,key-value,tree-like,etc.),query languages,platforms(servers),plus running environments(desktop,Web,cloud),specific contexts—i.e.,focusing on optimizing queries,redundancy,security,performance,schema vs.schema-less approaches,programming languages/paradigms,and others.The process of populating the ontology with significant individuals(actual DBMSs)benefits from the existing knowledge exposed by free and open machine-processable knowledge bases,by using structured data fromWikipedia and related sources.The pragmatic use of our ontology is demonstrated by two educational software solutions based on current practices in Web application development,proving support for learning and experimenting key features of the actual semantic Web technologies and tools.This approach is also an example of using multiple knowledge from database systems,semanticWeb technologies,and software engineering areas.

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.

Relationship Marketing： Interactions and Management

Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.

Spatial Database Management System of China Geological Survey Extent

The spatial database management system of China geological survey extent is a social service system. Its aim is to help the government and the whole social public to expediently use the spatial database, such as querying, indexing, mapping and product outputting. The management system has been developed based on MAPGIS6.x SDK and Visual C++, considering the spatial database contents and structure and the requirements of users. This paper introduces the software structure, the data flow chart and some key techniques of software development.

GIS Database Template for Environmental Management of Mining in Indonesia

Mining sector in Indonesia faces many challenges including needed to support national economy, compliance to central and local government regulations, local community empowerment and environmental impact management. Mining companies are mandatory to perform the environmental management efforts to minimize the negative impact to the environment and pursue sustainability of post-mining land use and as much as possible to restore land to the initial conditions. There are many challenges on management multi parameter and multi temporal spatial data of environmental management. The aim of this research is to design the GIS database template for environmental management in Indonesia’s mining operation. This GIS database is designed using ArcCatalog ArcGIS 9.3 software, through following steps: inventory and assessment government regulations, inventory and assessment environmental quality standards, sorting and grouping parameters, design feature class and attribute, create GIS database, create GIS database dictionary. According to research result, GIS database template has many advantages for environmental management include integrated into a single database, avoid redundancy data, reduce volume data, uniformity data, easy to find and track data, integrated spatial and attribute data, can be used as an input for GIS analysis for decision-making and development strategies.

A Domain Engineering Approach to Increase Productivity in the Development of a Service for Changes Notification of the Configuration Management Database

This paper presents a domain engineering approach to build a software product line that supports the change notification service in a Configuration Management Database (CMDB) according to the Information Technology Infrastructure Library (ITIL) best practices. For the development of this product line, the proposed approach makes use of a construction of products methodology by analogy: this is a new notation which reports the variability of the products, obtaining metrics as important as the number of products and uses a language that enables, by means of the flexibilization of a product and the development of some generators, to build the rest of the product line. In addition the paper offers a standard for the analysis and design of the CMDB as well. Finally, the paper presents an economic model for the product line, where the profitability and productivity of the proposed solution are analyzed.

A Proposal for a Geospatial Database to Support Emergency Management

The basic procedure of the Italian Civil Protection Department aims at reducing disaster losses by giving prominence to a proactive strategy, focusing on prevision and prevention of hazard events rather than postdisater activities. Italian law commits municipalities to produce Emergency Plans that include risk scenarios as well as all data required for emergency management, such as structures, infrastructures and human resources. However the law in the matter of Civil Protection does not supply information about how to produce and archive necessary data for emergency planning and management. For this reason, we propose a standard methodology to create a geodatabase using GIS software, to collect all data that could be used by municipalities to create Emergency Plans. The resulting geodatabase provides a tool for hazard mitigation planning, allowing not only the identification of areas at risk, but also the structures, infrastructures and resources needed to overcome a crisis, thus improving all strategies of risk reduction and the resilience of the system [1].

A New Approach for Database Fragmentation and Allocation to Improve the Distributed Database Management System Performance

The efficiency and performance of Distributed Database Management Systems (DDBMS) is mainly measured by its proper design and by network communication cost between sites. Fragmentation and distribution of data are the major design issues of the DDBMS. In this paper, we propose new approach that integrates both fragmentation and data allocation in one strategy based on high performance clustering technique and transaction processing cost functions. This new approach achieves efficiently and effectively the objectives of data fragmentation, data allocation and network sites clustering. The approach splits the data relations into pair-wise disjoint fragments and determine whether each fragment has to be allocated or not in the network sites, where allocation benefit outweighs the cost depending on high performance clustering technique. To show the performance of the proposed approach, we performed experimental studies on real database application at different networks connectivity. The obtained results proved to achieve minimum total data transaction costs between different sites, reduced the amount of redundant data to be accessed between these sites and improved the overall DDBMS performance.

Fortifying the Digital Bastion: Pioneering Cybersecurity with Dynamic Secrets Management and CMDB Fusion in the Enterprise

In the relentless quest for digital sovereignty, organizations face an unprecedented challenge in safeguarding sensitive information, protecting against cyber threats, and maintaining regulatory compliance. This manuscript unveils a revolutionary blueprint for cyber resilience, empowering organizations to transcend the limitations of traditional cybersecurity paradigms and forge ahead into uncharted territories of data security excellence and frictionless secrets management experience. Enter a new era of cybersecurity innovation and continued excellence. By seamlessly integrating secrets based on logical environments and applications (assets), dynamic secrets management orchestrates and automates the secrets lifecycle management with other platform cohesive integrations. Enterprises can enhance security, streamline operations, fasten development practices, avoid secrets sprawl, and improve overall compliance and DevSecOps practice. This enables the enterprises to enhance security, streamline operations, fasten development & deployment practices, avoid secrets spawls, and improve overall volume in shipping software with paved-road DevSecOps Practices, and improve developers’ productivity. By seamlessly integrating secrets based on logical environments and applications (assets), dynamic secrets management orchestrates and automates the application secrets lifecycle with other platform cohesive integrations. Organizations can enhance security, streamline operations, fasten development & deployment practices, avoid secrets sprawl, and improve overall volume in shipping software with paved-road DevSecOps practices. Most importantly, increases developer productivity.

A Web-Based Approach for the Efficient Management of Massive Multi-source 3D Models

Effectively managing extensive,multi-source,and multi-level real-scene 3D models for responsive retrieval scheduling and rapid visualization in the Web environment is a significant challenge in the current development of real-scene 3D applications in China.In this paper,we address this challenge by reorganizing spatial and temporal information into a 3D geospatial grid.It introduces the Global 3D Geocoding System(G_(3)DGS),leveraging neighborhood similarity and uniqueness for efficient storage,retrieval,updating,and scheduling of these models.A combination of G_(3)DGS and non-relational databases is implemented,enhancing data storage scalability and flexibility.Additionally,a model detail management scheduling strategy(TLOD)based on G_(3)DGS and an importance factor T is designed.Compared with mainstream commercial and open-source platforms,this method significantly enhances the loadable capacity of massive multi-source real-scene 3D models in the Web environment by 33%,improves browsing efficiency by 48%,and accelerates invocation speed by 40%.

Database Management System Construction for the Evaluation Results of Intensive Land Use in the Development Areas of Hunan Province

Using spatial data integration and database technology,analyzing and integrating the assessment results in all the development zones at different time in Hunan Province,the paper is intended to construct the database and managerial system for the assessment results of land use intensity in development zones,thus formulating"one map"of Hunan Development zones and realizing the integrated management and application of the assessment results in all the development zones at any time of Hunan above the provincial level.It has been proved that the system has good application effect and promising development in land management for land management departments and development zones.

From Class to Market Benign Interaction ——Explore the Marketing Operation Mode of Class Management of Higher Vocational Students

In higher vocational colleges students' daily management is the most important and most headaches, school for the higher vocational school students daily management methods, to explore education brand management, improve the students' society, the market management idea, to build with love, tolerance, confidence of higher vocational students ideological soul support, awaken their self-esteem self-improvement habit, cultivate lofty career goals;It is helpful to strengthen the students' management and employment in vocational colleges to conform to the concept of educating people, and improve the quality of education of higher vocational colleges.

Version based spatial record management techniques for spatial database management system

The search operation of spatial data was a principal operation in existent spatial database management system, but the update operation of spatial data such as tracking are occurring frequently in the spatial database management system recently. So, necessity of concurrency improvement among transactions is increasing. In general database management system, many techniques have been studied to solve concurrency problem of transaction. Among them, multi version algorithm does to minimize interference among transactions. However, to apply existent multi version algorithm to improve concurrency of transaction to spatial database management system, the waste of storage happens because it must store entire version for spatial record even if only aspatial data of spatial record is changed. This paper has proposed the record management techniques to manage separating aspatial data version and spatial data version to decrease waste of storage for record version and improve concurrency among transactions.

Marketing Path of Enterprise Brand Management Under the New Economic Situation

Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.

Small and Medium-Sized Enterprises Digital Management Facing Difficulties and Solutions

The advent of the digital era has provided strong technical support for the high-quality development of the social economy.The integration of the social economy with Internet technology has given rise to new industries.However,the traditional development model of small and medium-sized enterprises(SMEs)is increasingly unable to meet the demands of economic growth,and digital management has gradually become a key approach for these enterprises to achieve their development goals.Currently,SMEs face challenges such as talent shortages,insufficient funds,and a lack of awareness regarding transformation.This paper will analyze the difficulties SMEs encounter in implementing digital management and explore potential development paths for their digital transformation.

A MySQL-Based Software System of Urban Land Planning Database of Shanghai in China

With the development of the digital city,data and data analysis have become more and more important.The database is the foundation of data analysis.In this paper,the software system of the urban land planning database of Shanghai in China is developed based on MySQL.The conceptual model of the urban land planning database is proposed,and the entities,attributes and connections of this model are discussed.Then the E-R conceptual model is transformed into a logical structure,which is supported by the relational databasemanagement system(DBMS).Based on the conceptual and logical structures,by using Spring Boot as the back-end framework and using MySQL and Java API as the development tools,a platformwith datamanagement,information sharing,map assistance and other functions is established.The functionalmodules in this platformare designed.The results of J Meter test show that the DBMS can add,store and retrieve information data stably,and it has the advantages of fast response and low error rate.The software system of the urban land planning database developed in this paper can improve the efficiency of storing and managing land data,eliminating redundant data and sharing data.