High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

Ecotourism Development in the Context of Cultural and Tourism Integration:A Case Study of Wanli Mopan Mountain Forest Park

The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

A Study on the Integration of Culture Industry and Tourism Industry--A Case Study of Yancheng City in Jiangsu Province

On the basis of the domestic and foreign research results,combined with the reality of Yancheng,this paper puts forward that spatial layout is the key,the development of tourist product is the crux,the brand image is the core,and regional cooperation is the main way of development.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.

乡村振兴背景下文旅产业融合发展

随着人民生活水平的提高和旅游需求的不断多样化,文旅产业融合的概念开始出现在大众的视野,当前我国正处于经济转型的关键时期,文化和旅游产业作为21世纪的朝阳产业,大力推进文旅产业融合发展,不仅对于乡村振兴具有重要意义,同时对于我国产业结构转型也有着重要意义。本文利用1042份调查问卷数据,采用线性回归模型分析政府措施在乡村产业振兴中对文旅产业融合发展的影响,搭建中介和调节效应模型,并进一步探讨农户参与度影响文旅产业融合发展的可能路径和变化规律。研究表明:政府措施有助于文旅产业融合发展;政府措施以农户参与度为中介有助于文旅产业融合发展。在乡村产业振兴背景下,政府通过实施相关措施,提升了农民积极性,增加了农户参与度,对政府措施产生调节效应,促进文旅产业融合发展。因此,为促进文旅产业融合发展与乡村振兴,引导性的政策措施亟须出台,并带动当地农民群众,提升农户的参与度,以此来提升文旅产业融合发展水平。

文旅融合视域下皖南国际文化旅游示范区建设路径研究

党的二十大报告中提出要坚持以文塑旅、以旅彰文,推进文化和旅游深度融合发展。国家全域旅游示范区创建工作正持续开展,文旅融合在旅游示范区建设工作中起着至关重要的作用。梳理皖南国际文化旅游示范区建设现状,厘清示范区现有资源优势,分析其所面临的文化传承不力、创新能力欠缺、产业延伸不足、制度框架不全等问题,从保护传承文化资源、凸显文化特色内涵、加快全域旅游发展和提高旅游服务质量4个方面针对性地提出示范区具体建设路径,以期稳步推进示范区建设,助其融入长三角旅游高质量发展,并为文旅融合视域下同类型旅游区建设发展提供参考和指引。

大运河沿线省市文旅商产业融合发展研究——基于耦合协调、时空演进与发展路径分析

推动大运河沿线省市文旅商产业融合和高质量发展,是有效衔接国家重大发展战略的重要抓手。通过构建文旅商产业评价指标体系,测算大运河沿线省市2012-2020年文旅商产业耦合协调度,分析空间演化特征和影响路径。研究发现:研究期内大运河沿线省市文旅商融合水平整体呈现出逐年上升趋势;文旅商融合水平不同,且具有空间集聚性;在政策保障基础上及文旅商相关因素影响下,文旅商产业通过交叉、渗透和重组,从而实现产业协同发展形成文旅商产业综合体。因此,应采取差异化文旅商融合发展策略,以区域协同发展为基础,以大运河文化带建设为抓手,进一步推动大运河沿线省市形成全域统筹、区域协同的文旅商融合发展格局,实现大运河沿线省市经济社会文化高质量发展。

襄阳都市圈旅游一体化发展路径研究

中国式现代化和新发展格局对区域旅游一体化提出了新的要求。旅游一体化是城市一体化的重要组成部分,襄阳都市圈旅游一体化发展问题要立足汉江流域、南襄盆地、中西部新通道的大格局来分析,最为关键的就是“襄十随神”城市群旅游一体化。襄阳都市圈各城市地域相接、交通相连、文脉相通,共饮一江汉水,旅游一体化基础良好。围绕五大主题游线,重点做好增加旅游一体化合作收益、拓展襄阳旅游中心城市功能、谋划城市群旅游新格局、丰富城市群旅游形象和业态等方面的工作。

新时代背景下文旅融合高质量发展的理论内涵

党的十九大以来,在国家政策引导和实践发展的双重驱动下,文旅融合高质量发展应运而生,尽管目前已有丰富的文旅融合研究成果,但聚焦其高质量发展的研究尚显不足。为全面认知文旅融合高质量发展,本文首先基于融合的词义、文旅融合点、思维逻辑和内在价值,解析文旅融合的内涵与外延。其次,结合高质量发展的经济内涵和政策要义,回答实现什么样的文旅融合和怎样发展文旅融合的基本问题,进而提出文旅融合高质量发展的概念逻辑:第一概念要义为融合、逻辑核心为发展、基本要求是全面满足人们的优秀文化内容需要和美好旅游体验需求,根本方法有一体化和效用最大化。此结论性观点对区域文旅经济发展水平、产业融合质量以及是否健康可持续发展的识别与诊断具有显著的理论指导意义,也在一定程度上完善了文旅融合的理论研究。

黄河流域上游农牧交错带文旅融合发展的价值意蕴和路径探索

农牧交错带文旅融合发展为黄河流域高质量发展战略实施带来新机遇。黄河流域上游农牧交错带文化与旅游的良好融合有助于讲好“黄河故事”,推进乡村振兴,彰显生态保护的国家战略定位。但目前黄河流域上游农牧交错带仍存在基础设施建设落后、文化资源发掘不充分、文旅产品品质不高、专业人才储备不足等问题,影响了“农牧+文旅”融合发展。在充分挖掘农牧文化深层价值的基础上,提出政策引领、区域协同、产品提质、人才增量的文旅融合路径,为推动黄河流域生态保护和高质量发展提供参考。

以中国式现代化深化两岸融合发展

中国式现代化是立足中国国情、具有中国特色的现代化,两岸经济关系在中国式现代化进程中获得发展、作出贡献。深化两岸融合发展是新时代党解决台湾问题的总体方略的重要组成部分,也是台胞台企参与中国式现代化的新路径。当前,中国式现代化迈向新发展阶段,两岸融合发展应深度融入中国式现代化新征程,充分体现新时代方向与要求,立足新发展阶段,秉持“两岸一家亲”,贯彻新发展理念、融入新发展格局,进一步丰富中国式现代化内涵。福建建设两岸融合发展示范区,将全方位落地实践两岸融合发展的丰富政策内涵,探索和构建两岸融合发展新路径新模式新机制,从而发挥全局性示范效应,深化两岸融合发展,为祖国和平统一夯实基础。

新疆文旅产业融合发展现状、问题与对策

大力促进独特民族文化资源与旅游产业融合发展,是新疆地区培育新增长点、形成新动能的关键举措,也是推动新疆文旅产业实现高质量发展的必由之路。文章在系统阐述新疆文旅产业融合发展现状的基础上,重点剖析了其存在的主要问题:文旅产业整体规模偏小、机制体制不健全、文旅产业融合深度不够、文旅类龙头企业少、市场运作能力较差,文旅品牌效应待加强等。因此,新疆应加强统筹规划,构建文旅融合发展新格局;贯彻“大文旅”发展理念,健全文旅融合发展机制体制;强化全链条产品结构,推动文旅产业深度融合;充分运用现代数字科技,推动文旅产业转型升级;构建多元市场经营主体格局,不断强化市场主体建设;注重文旅人才的“引进+培养+挖掘”,不断强化文旅人才队伍建设;构建智慧营销平台,多渠道提升文旅品牌影响力。

茶文旅耦合协调发展分异及其影响因素——以云南省30个茶叶重点县为例

茶文旅协调发展是促进农文旅融合与乡村全面振兴的重要途径。基于云南30个茶叶重点县的茶文旅产业数据,对其发展水平、耦合协调度及影响因素进行实证研究,构建协调发展机制。研究表明:云南30个茶叶重点县的茶产业、文化产业、旅游产业发展水平存在显著差异,茶文旅产业综合发展排前6位的依次是景洪市、腾冲市、思茅区、澜沧县、勐海县、勐腊县;茶文旅三系统和三类双系统呈现不同耦合协调发展态势,其中,茶-文化-旅游三系统耦合协调度以濒临失调情况居多,但景洪市、腾冲市、思茅区、澜沧县达到了中级协调;旅客周转量、茶产业政策、茶叶专业合作社、规模以上文化产业企业等市场、政策、技术方面的因素对耦合协调发展有极大影响。据此,各县需因地制宜,实行差异化的茶文旅融合发展战略。

山地生态农业高质量发展面临的困境与出路——以加榜梯田考察为例

发展在本质上是资源盘活及资源价值的变现,而资源盘活是发展的问题起点。拥有丰富资源却缺失让资源价值得以变现的产业植入,必然导致资源闲置或资源低效益利用。从江加榜梯田的个案表明,山地生态农业目前还存在产业单一、技术含量低、生产劳作条件差、劳动力大规模转移致使劳力不足以及农产品价格低,市场空间窄小等不利因素。面临这样的发展困境,只有对山地生态农业产业链进行升级打造,实现农文旅融合发展,才能发挥以梯田为代表的山地生态资源优势,进而为山地生态农业高质量发展找到可行的路径依托。

文旅融合背景下的红色档案资源开发:理论逻辑、现状分析与优化路径

立足以文塑旅的政策导向,开发红色档案资源能够有效赋能旅游发展。当前我国文旅产业中的红色档案资源开发工作在选材、规划、教育、体验以及宣传层面存在一定问题,可从五个方面加以优化:文化引导,树立红色档案文化品牌;合理规划,构建红色文旅开发网络;体验参与,弘扬红色档案基因;数智赋能,搭建红色档案虚拟空间;融媒共享,构建红色档案开发矩阵。

文旅融合背景下的无锡水文化旅游资源开发与保护策略研究

无锡悠久深厚的水文化底蕴孕育出了光彩夺目的水文化旅游资源,为其城市发展赋予了独特魅力。近年来,随着文旅融合的深入推进,开发与保护好无锡水文化旅游资源,在促进地方经济发展、弘扬优秀传统文化、增强文化自信、提升城市形象、构建和谐社会等方面发挥着重要作用。