China Petroleum Design & Engineering Company (CPDEC) is a new corporation established in the year 2001. The company puts forward its development objectives for becoming a first-class national and international des...China Petroleum Design & Engineering Company (CPDEC) is a new corporation established in the year 2001. The company puts forward its development objectives for becoming a first-class national and international desigh firm within 5 to 10 years. In this paper, the theories and techniques related to the business environment and strategy are used to make an analysis of the companys development objectives. According to the analysis of the environment and internal conditions of CPDEC, we suggest adoping the strategic measures for reaching the development objectives on the basis of the SWOT (the acronym of Strengths, Weaknesses, Opportunities and Threats) analysis method. Some conclusions and recommendations on the companys situation and strategies are given.展开更多
WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an Americ...WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an American designer, but a Chinese woman named Li Fangfang. It was 1989, and in celebration of its branch company’s 50th anniversary in the United States, Van Cleef and Arpels,展开更多
文摘China Petroleum Design & Engineering Company (CPDEC) is a new corporation established in the year 2001. The company puts forward its development objectives for becoming a first-class national and international desigh firm within 5 to 10 years. In this paper, the theories and techniques related to the business environment and strategy are used to make an analysis of the companys development objectives. According to the analysis of the environment and internal conditions of CPDEC, we suggest adoping the strategic measures for reaching the development objectives on the basis of the SWOT (the acronym of Strengths, Weaknesses, Opportunities and Threats) analysis method. Some conclusions and recommendations on the companys situation and strategies are given.
文摘WHEN the first prize winner for a prestigious jewelry design competition was announced, silence reigned in the hall. Those present were surprised by the final result, because the winner was not a European or an American designer, but a Chinese woman named Li Fangfang. It was 1989, and in celebration of its branch company’s 50th anniversary in the United States, Van Cleef and Arpels,
