Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Market Trend and Development Strategies for Seed Industry in Hubei Province

Crop seed industry is a national strategic and basic core industry,which is the foundation to promote the long-term stable development of agriculture and guarantee the national food security. Hubei is a major agricultural province in central China,and the healthy development of Hubei seed industry plays an important supporting role for the stability and prosperity of the national seed industry. Based on analyzing the scale and characteristics of Hubei seed demand,the market value of Hubei commercial seed is evaluated,the problems of Hubei seed industrial development are discussed,and some recommendations are put forward to strengthen development of Hubei seed industry.

The Study of Strategy for the Development of Ying Charoen Market to Become Environment-Friendly Market

The results of using microorganism to clean appliances and buildings show that it was a highly efficient method.The researcher found that microorganism was more human and animal friendly than chemicals,and was good for environment as well.Ying Charoen Market was constructed in the year 1955,so it has existed for more than 63 years.The market has all kinds of food and has been a food center for people living in Northern Bangkok for a long time.Thus,it is not surprising that the market is also the center of people,garbage,and pollution,which produce negative effects on the environment.The research population consists of stakeholders(owner,managers,employees,suppliers,vendors,and consumers)in Ying Charoen Market.In details,there are 1,512 vendors in the market,which can be classified into 15 groups according to the main types of products.This study used mixed methods of methodology,in particular,exploratory sequential method.It was a qualitative research and an action participatory research.The objectives were to study the current condition,context,factors,and problems of Ying Charoen Market that are related with the environment,and to establish strategies for developing Ying Charoen Market to become environment-friendly.The data were analyzed by content analysis.The results expected from this research is to have a guidance for producing the strategy of environment management,which will lead to the participation of related people,lower cost in the long term,and good health for employees,vendors,and consumers in the market,as well as positive effects on the environment in general.In addition,the research is piloting the service of how to operate business in environment-friendly way.It is also a model for other markets or enterprises all over the country,presenting them how to manage their business to become sustainable and environment friendly.

The Importance of Small and Medium Enterprise Development for Efficient Global Market Environment

Small and medium enterprises(SMEs)play an important role in the world economy.Modern trends in the development of small and medium enterprises imply a constant increase in their role in the total income of an economy.For such an approach,it is important to achieve quality organizational and managerial concepts of planning strategy development.In many countries,small businesses dominate in the production of a number of smaller products,higher consumption,and high quality of these products.The concept of a small economy consists of a group of companies that stand out in terms of their characteristics in relation to large companies.In relation to large companies as business systems,SMEs differ based on the concept of their own organization’s business,the volume of business,and the availability of resources.Research data show that the main obstacle to efficient continuous business of SMEs in the world is the procurement and maintenance of business resources.Ensuring continuity in production is often a problem of lack of resources,which primarily characterizes them in relation to large companies.Small business and entrepreneurship are the main backbone of today’s economic development,viewed globally.The purpose of the development of small and medium enterprises in the world is to enable the development of a successful and flexible entrepreneurial climate as an important organizational determinant,which is a prerequisite for progress in the modern world economy.The feature of SME development is the innovation of employees that needs to be constantly developed.In that way,conditions are provided for technological development,formation of flexible organizations,and new employment.In practice,small and medium enterprises are the engine of economic development.It is a sector that promotes private property and entrepreneurial skills.According to experts on economic issues,SMEs are today and in the future,not only in Serbia,the Region,but also in the world,a synonym for the private sector-for entrepreneurship.Comparative analysis shows the advantage of SMEs,especially in flexible business,where they can quickly adapt to change and can fully meet market demands.

Optimization and implementation strategy of ESCO driving force in the development of energy-saving transformation market of existing buildings

The development of the existing building energy-saving transformation market is inseparable from the internal driving force of ESCO.Giving full play to the driving role of ESCO scientifically is the internal requirement to promote the healthy and orderly operation of the existing building energy-saving transformation market.This paper summarizes the practical experience of developing ESCO driving force operation in foreign existing building energy-saving transformation market,analyzes the bottleneck of developing ESCO driving force operation in China’s existing building energy-saving transformation market,and puts forward useful practical enlightenment based on the comparison between home and abroad;According to the optimization principle of ESCO driving force operation in the development of existing building energy-saving transformation market,the optimization design framework of ESCO driving force is proposed,and the implementation strategy of ESCO driving force optimization in the development of existing building energy-saving transformation market is planned.In order to optimize and improve the effectiveness of the operation and development of the energy-saving transformation market of existing buildings with the internal driving force of ESCO.

Strategy for Entering the US Retail Market

China has set aggressive goals to increase the production of branded textile and clothing goods. According to a circular published by the Ministry of Commerce and six other government industries in June, China is determined to foster a number of internationally recognized name brands by 2010. The

Spatial Distribution of Domestic Tourism Market in Inner Mongolia Autonomous Region and Its Development Strategies

This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.

Development Strategy of Green Marketing of Pharmaceutical Enterprises against the Background of Building a Beautiful China

Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development,so as to make joint efforts for the construction of beautiful China.Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings.Besides,the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently.Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country.In addition,pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of“three wastes”.Meanwhile,they should bear other responsibilities to promote green civilization and social development.

ATTEMPTS AND EXPLORATIONS TO ENTER THE MARKET: THE GROWTH AND DEVELOPMENT OF HIGH- AND NEW-TECH ENTERPRISES

In 1984, under the guideline laid down by the Communist Party of China, "economic construction must rely on science and technology, and science and technology must be geared to serve economic construction", the CAS began to encourage enthusiastically its scientific and technical personnel to run high-and new tech enterprises.At present,there are more than 500 S&T enterprises at the Academy,including five (group)corporations directly under the jurisdiction of the Academy, 21 co-operation enterprises,40 or so

基于历史唯物主义视域的新质生产力:内涵、形成条件与有效路径

习近平总书记提出新质生产力这一概念,不仅对东北全面振兴具有重要指导意义,对我国实现经济高质量发展和中国式现代化也具有重大战略意义。新质生产力是由于生产力构成要素的质的不断提升而呈现出来的更为先进的生产力形式。新质生产力在本质上属于马克思主义的生产力范畴,具有实践性、全面性、发展性的性质。新质生产力外显于生产力的构成要素上,这些构成要素质量的提升即“劳动者”素质的持续提升、劳动资料的改进与广泛应用、劳动对象的不断扩张、科学技术的突飞猛进、管理水平的显著提升等,形成了孕育新质生产力的条件。依据新质生产力的形成条件,新质生产力的形成路径主要有:一是通过提升教育质量、培育世界一流企业、促进产业发展以培育高质量的“劳动者”;二是深入实施创新驱动发展战略以提升劳动资料及科学技术这两个要素的质量;三是建设超大规模的全国统一大市场以实现劳动对象的扩展;四是加强党的领导与培育企业家精神以实现企业管理的变革。

转杯纺纱机的发展现状及趋势

转杯纺属于自由端纺纱,具有纺纱速度高、工艺流程短、原料适用性能广等优点,是较为成熟的新型纺纱技术代表之一。文章分析了转杯纺纱机的市场情况及发展现状,阐述了转杯纺纱技术的创新应用,并提出了转杯纺纱机发展需求及思路。具体体现为:我国转杯纺装机量具有全球优势地位,国产半自动转杯纺纱机进步明显,具有国际竞争力,但全自动转杯纺纱机与国外相比差距明显,未来随着转杯纺纱机在差异化结构、差别化原料、高支数转杯纱开发方面优势的凸显,以及用户友好智能化转杯纺纱机的成功研发,转杯纺纱技术的优势将不断凸显,推动棉纺行业高质量发展。

公司战略定位与非财务信息披露——基于企业社会责任报告自愿披露的经验证据

以我国沪深A股上市公司为研究对象,实证检验了公司战略定位对企业社会责任(CSR)报告自愿性披露的影响。研究发现:公司战略定位越激进,越有可能自愿披露CSR报告,并且披露的CSR报告质量也越高。机制分析表明,融资需求是公司战略定位影响CSR信息披露的内在机制;横截面分析发现,当公司的媒体关注度越高以及所在地区市场化水平越高时,公司战略定位与CSR信息披露之间的正相关关系越显著。以上研究结论对改善我国企业的CSR表现、实现“双碳”目标和经济高质量发展具有重要的现实意义。

西安市轨道交通产业链分析及发展策略研究

在充分研究轨道交通产业链定义、范围和近期研究成果的基础上,通过解析轨道交通产业链所涉及的科技创新、设计咨询、建设施工、装备制造、运营及增值服务等多环节产业构成,并以西安轨道交通产业链作为研究对象,对产业链现存诸多问题如装备制造产业规模小、产业集群效应弱、产业创新能力转化率不高、产业支撑政策有待完善等进行分析。在深入研究西安都市圈轨道交通政策背景、市场发展形式和前景下,提出产业链发展策略。包括充分发挥政府引导作用、强化资源要素配置、以科技创新引领智造装备产业链、提升规模化和集群化发展水平,以及推动产城融合等措施。

耳朵经济视域下音频营销的发展策略研究

为了探究在移动互联网时代音频营销的发展策略,通过分析网络音频产业的发展现状,对音频产业概况、用户画像、盈利模式进行研究,发现目前音频营销面临着精准营销困难、营销效果有限和营销影响范围有限的挑战。为音频营销价值的更好实现提出深耕优质内容、善用智能技术、加强品牌联合等建议。

集体经营性建设用地入市与城乡收入差距

集体经营性建设用地入市是农村土地制度改革的重要内容,缩小城乡收入差距是推进共同富裕的关键,深入研究两者的关联十分重要。基于2010-2019年全国县级面板数据,借助集体经营性建设用地入市政策这一准自然实验构建合成双重差分模型,深入考察集体经营性建设用地入市政策对城乡收入差距的影响。实证研究发现:集体经营性建设用地入市政策显著地缩小了城乡收入差距。机制分析表明:集体经营性建设用地入市政策通过非农产业发展和农民返乡就业缩小城乡收入差距。异质性分析发现:集体经营性建设用地入市政策对于东西部地区、高金融发展水平和弱财政能力的县域城乡收入差距的缩小作用更加明显。另外,研究还发现:集体经营性建设用地入市政策对城乡收入差距的缩小效应更多起着“雪中送炭”而非“锦上添花”的作用,即集体经营性建设用地入市政策主要缓解了城乡收入差距较大县域的城乡收入不平等。

国内体育陶瓷消费市场分析及开发策略探究

体育陶瓷是指为满足体育运动、体育文化特定需求,以陶瓷为载体,以体育运动元素、体育文化为素材制作的陶瓷器皿或陶瓷用品。体育陶瓷的发展无论对产业发展还是对人们生活质量的提高都会产生重大意义。因此,笔者整理了体育陶瓷的概念、分类和特征,分析了体育消费现状和消费潜力,并提出了几点市场开发的建议。

非洲工程市场项目开发和投标经营策略研究及应对措施

针对非洲工程市场项目开发和投标经营策略进行研究,分析非洲市场开发过程中存在的风险,并提出相应的应对措施。通过探讨对所在国市场需求的了解、发挥主观能动性和坚持设计引领、寻找合适合作伙伴、优化项目方案以及在在建项目中积极履行社会责任等各方面策略,为我国企业在非洲市场的开拓和发展提供参考,以满足中国企业“走出去”的战略需求。

超高速管道磁浮系统通道规划研究

以超高速管道磁浮系统在我国通道规划布局研究为目的,通过对标民航、高铁两大高速运输系统的发展趋势和特征,深入剖析超高速管道磁浮系统的必要性和发展定位;同时,以我国综合立体交通规划纲要为依据,提出超高速低真空管道磁悬浮的“四阶段”发展战略:建设工程试验线、中短距离商业示范线、长距离快运通道和超高速交通管道系统网;采用“面、点、线”分析法通过人口分布、经济发展、城镇化格局、规划方向等因素研究路网通道构建。研究建议近期建设京津冀—长三角、京津冀—粤港澳、长三角—粤港澳、长三角—成渝,远期建设京津冀—成渝、粤港澳—成渝、京津冀—哈长、大陆桥、长三角—滇中通道,形成由9条通道组成的“钻石+放射”型规划方案,构建超级城市群两小时快速通达圈、相邻城市群一小时经济生活圈、区域性中心城市间半小时同城圈的超高速交通系统通道网络。

供电设计企业总承包业务及市场研究

在国家政策的支持和引导下,越来越多的供电设计企业在开展电力工程总承包。通过对供电设计企业总承包业务及市场的调查研究,经过优势、劣势、机会及威胁的分析,探讨国内供电设计企业发展总承包业务的思路及对策。

邮轮旅游营销策略的相关思考及研究

邮轮旅游作为一种特殊的旅游方式,吸引了越来越多的消费者关注和参与。然而,邮轮旅游市场竞争激烈,营销策略的制订至关重要。文章通过分析邮轮旅游市场的概况、消费者需求和特点以及面临的挑战,探讨了邮轮旅游营销策略的关键要素,并提出了发展中国邮轮旅游市场的策略建议;最后,提出提高市场份额、改善客户体验、提升品牌形象和拓宽营销渠道是实现邮轮旅游营销策略的关键要素。