In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it criti...In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it critical for companies to understand how consumers react to such information in order to safeguard their image and maintain customer loyalty.Brand rumors,often unverified or false,can spread rapidly through platforms like Twitter,Facebook,and online forums,significantly impacting consumer perceptions and market positions.The ability of consumers to counteract these rumors is a crucial aspect of modern brand management.This study aims to explore consumer brand rumor counteraction behavior,focusing on how consumers respond to rumors and how their actions can mitigate the negative effects of misinformation on brands.By analyzing key factors such as skepticism,fact-checking,and counter-narrative amplification,this paper provides valuable insights into consumer behaviors that influence brand reputation and offers practical implications for effective brand management strategies.展开更多
On October 16,Olympus,the biggest microscope producer and seller in both China and Japan for the past 30 years,displayed in its Beijing office several eco-products including
The essay provides to non-religious people a scheme of a faith that may serve them and fulfil their emotional needs.The proposed strategy rests on the Social-Capitalism Idea that is constructed of a modest attitude,ba...The essay provides to non-religious people a scheme of a faith that may serve them and fulfil their emotional needs.The proposed strategy rests on the Social-Capitalism Idea that is constructed of a modest attitude,balanced approach,synergy,and collaboration.The Author claims that despite the fact that many,especially in the Western Civilization Countries,live today better and longer than their parents had,they still feel bad,dissatisfied,and frustrated.The main reason for such a disturbing mood today,is the emotional emptiness and the spiritual dissatisfaction many feel after reaching a decent standard of living and fulfilling most of the materialist goals.Some fulfil this emptiness by joining the Churchor the Synagogue while others join radical Islamic terror fractions.Non-religious individuals,however,search for a more comprehensive faith that will meet their spiritual and emotional desires.For meeting this search the author proposes Social-Capitalism Strategy,which rests on five principles,or pillars,upon which the whole secular philosophy of the non-religious faith is based.They are,encouraging curiosity and innovation,promoting creativity and devotion,running a dynamic mix of emotional and rational operation modes,enhancing cordial behavior,and keeping healthy family and community life.展开更多
Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, a...Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, and others as a communication medium. Many of them are mobile connected and have made it a daily practices. Interestingly, all these changes are not followed by Onmi International Hospital which it ultimately in 2009 led to the crisis. This crisis was beginning from the customer, Prita Mulyasari, who felt disappointed at the hospital service, and wrote an e-mail to her friend. Suddenly, in a short time the e-mail was disseminated widely on the Internet and produced a lot of support and public humiliation to the Omni International Hospital. This paper aims at explaining the cybcr crisis experienced by Omni International Hospital and how to overcome the problem at corporate level.展开更多
The central question of this study concerns the emergence of the Russian development model over the past decade.It highlights that this development model could be a blueprint for other emerging markets.Russia is one o...The central question of this study concerns the emergence of the Russian development model over the past decade.It highlights that this development model could be a blueprint for other emerging markets.Russia is one of the leaders of the Fourth Industrial Revolution,having improved its standing in international ratings for quality of life,human development,sustainable development,innovation,and high technology.Russia's experience can be helpful to developing countries.We study and evaluate innovation in a digital business society amid technological turmoil competing with artificial intelligence.We focus on the digital competitiveness index,the density of robots in industry,and unemployment,thereby building a novel comprehensive dataset of the economy's systemic socioeconomic and technological development under the conditions of the Fourth Industrial Revolution.We draw attention to Russia's new business environment that exhibits valuable specifics(e.g.,emerging institutions and imperfect competition as clouds in the business landscape)shaped by its current transitional character.We estimate that technological progress will ensure digitalization,the prevention of extended unemployment,and the achievement of full-scale automation.Russia's innovation policy has substantial advantages for emerging market settings.This study also shows that institutionalizing the new approach provides enduring digital economy advantages for emerging markets,including effectiveness,progressiveness,and sustainability.展开更多
文摘In the era of digital communication and widespread use of social media,brand reputation management has become increasingly challenging.The rise of both positive and negative rumors surrounding brands has made it critical for companies to understand how consumers react to such information in order to safeguard their image and maintain customer loyalty.Brand rumors,often unverified or false,can spread rapidly through platforms like Twitter,Facebook,and online forums,significantly impacting consumer perceptions and market positions.The ability of consumers to counteract these rumors is a crucial aspect of modern brand management.This study aims to explore consumer brand rumor counteraction behavior,focusing on how consumers respond to rumors and how their actions can mitigate the negative effects of misinformation on brands.By analyzing key factors such as skepticism,fact-checking,and counter-narrative amplification,this paper provides valuable insights into consumer behaviors that influence brand reputation and offers practical implications for effective brand management strategies.
文摘On October 16,Olympus,the biggest microscope producer and seller in both China and Japan for the past 30 years,displayed in its Beijing office several eco-products including
文摘The essay provides to non-religious people a scheme of a faith that may serve them and fulfil their emotional needs.The proposed strategy rests on the Social-Capitalism Idea that is constructed of a modest attitude,balanced approach,synergy,and collaboration.The Author claims that despite the fact that many,especially in the Western Civilization Countries,live today better and longer than their parents had,they still feel bad,dissatisfied,and frustrated.The main reason for such a disturbing mood today,is the emotional emptiness and the spiritual dissatisfaction many feel after reaching a decent standard of living and fulfilling most of the materialist goals.Some fulfil this emptiness by joining the Churchor the Synagogue while others join radical Islamic terror fractions.Non-religious individuals,however,search for a more comprehensive faith that will meet their spiritual and emotional desires.For meeting this search the author proposes Social-Capitalism Strategy,which rests on five principles,or pillars,upon which the whole secular philosophy of the non-religious faith is based.They are,encouraging curiosity and innovation,promoting creativity and devotion,running a dynamic mix of emotional and rational operation modes,enhancing cordial behavior,and keeping healthy family and community life.
文摘Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, and others as a communication medium. Many of them are mobile connected and have made it a daily practices. Interestingly, all these changes are not followed by Onmi International Hospital which it ultimately in 2009 led to the crisis. This crisis was beginning from the customer, Prita Mulyasari, who felt disappointed at the hospital service, and wrote an e-mail to her friend. Suddenly, in a short time the e-mail was disseminated widely on the Internet and produced a lot of support and public humiliation to the Omni International Hospital. This paper aims at explaining the cybcr crisis experienced by Omni International Hospital and how to overcome the problem at corporate level.
文摘The central question of this study concerns the emergence of the Russian development model over the past decade.It highlights that this development model could be a blueprint for other emerging markets.Russia is one of the leaders of the Fourth Industrial Revolution,having improved its standing in international ratings for quality of life,human development,sustainable development,innovation,and high technology.Russia's experience can be helpful to developing countries.We study and evaluate innovation in a digital business society amid technological turmoil competing with artificial intelligence.We focus on the digital competitiveness index,the density of robots in industry,and unemployment,thereby building a novel comprehensive dataset of the economy's systemic socioeconomic and technological development under the conditions of the Fourth Industrial Revolution.We draw attention to Russia's new business environment that exhibits valuable specifics(e.g.,emerging institutions and imperfect competition as clouds in the business landscape)shaped by its current transitional character.We estimate that technological progress will ensure digitalization,the prevention of extended unemployment,and the achievement of full-scale automation.Russia's innovation policy has substantial advantages for emerging market settings.This study also shows that institutionalizing the new approach provides enduring digital economy advantages for emerging markets,including effectiveness,progressiveness,and sustainability.
