The pharmaceutical industry is one of the most advertising-intensive industries.With the exponential growth of Direct-to-Consumer Prescription Drug Advertising(DTCA),there have been a large number of attempts to inves...The pharmaceutical industry is one of the most advertising-intensive industries.With the exponential growth of Direct-to-Consumer Prescription Drug Advertising(DTCA),there have been a large number of attempts to investigate the effectiveness of DTCA in various media,medications,and consumer groups.However,little attention has been paid to the history of the US Food and Drug Administration(FDA)regulations of DTCA and the status of DTCA practices in terms of regulatory compliance.Thus,this current study identifies a research gap in DTCA and highlights a new avenue that can be explored in future research.展开更多
Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main t...Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main theories and help to find the appropriatestrategies in different background.展开更多
This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite a...This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service.展开更多
文摘The pharmaceutical industry is one of the most advertising-intensive industries.With the exponential growth of Direct-to-Consumer Prescription Drug Advertising(DTCA),there have been a large number of attempts to investigate the effectiveness of DTCA in various media,medications,and consumer groups.However,little attention has been paid to the history of the US Food and Drug Administration(FDA)regulations of DTCA and the status of DTCA practices in terms of regulatory compliance.Thus,this current study identifies a research gap in DTCA and highlights a new avenue that can be explored in future research.
文摘Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main theories and help to find the appropriatestrategies in different background.
文摘This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service.
