Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pi...Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.展开更多
This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be ...This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be drawn. First, his text follows a typical Situation-Problem-Solution-Evaluation pattern. Also, this text applies various lexical sense relations and thematic progression patterns. Eventually, all make each paragraph and the whole text coherent.展开更多
The text analyzed in this paper is"Grandma",which is the first chapter extracted from one of Roald Dahl’s puffin books George’s Marvellous Medicine.This paper analyzes it according to discourse analysis th...The text analyzed in this paper is"Grandma",which is the first chapter extracted from one of Roald Dahl’s puffin books George’s Marvellous Medicine.This paper analyzes it according to discourse analysis theories put forward by Michael Hoey and Eugene Winter.Special emphasis will be put on Hoey’s theory of clause relations.展开更多
文摘Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.
文摘This essay excerpts an academic lecture on psychology from the listening part of TOEFL. Through respective analyses on the facets of thematic progression patterns and lexical sense relation, some main findings can be drawn. First, his text follows a typical Situation-Problem-Solution-Evaluation pattern. Also, this text applies various lexical sense relations and thematic progression patterns. Eventually, all make each paragraph and the whole text coherent.
文摘The text analyzed in this paper is"Grandma",which is the first chapter extracted from one of Roald Dahl’s puffin books George’s Marvellous Medicine.This paper analyzes it according to discourse analysis theories put forward by Michael Hoey and Eugene Winter.Special emphasis will be put on Hoey’s theory of clause relations.
