Research on evaluation of network discourse power:Taking the Twitter accounts of Chinese diplomats as an example

[Purpose/Significance]Changes in network technology and the network environment have caused profound changes in the publication,dissemination,and influence of network discourses.The main body of a network discourse demonstrates the characteristics of civilians,which can impact the discourse power status of national discourse institutions.Research on the evaluation of network discourse power is conducive to clarifying the determinants of network discourse power and of considerable importance to the enhancement of the network discourse power of national public opinion institutions and improvement of the network environment.[Method/Process]First,this study explores the connotation of network discourse power and analyzes its generation process.Second,this study establishes a network discourse power evaluation indicator system and evaluation model based on information metrology and evaluation theory.Finally,this study conducts empirical research using the Twitter accounts of Chinese diplomats as the research object.[Result/Conclusion]Results show that the evaluation of network discourse power is a comprehensive evaluation of the network leading power,network communication power,and network influence of the main body of a network discourse.Moreover,the findings reveal that Chinese diplomats have a certain amount of network discourse power in society and demonstrate a trend of continuous improvement.

Research on the evaluation model and demonstration of patentee's discourse power:A case study of cyber security

With the deep meaning of discourse power in international relations,national discourse power has become an important manifestation of national soft power.This paper analyzes the main elements of the discourse power of patentee to speak,constructs the evaluation model,and selects the evaluation indexes related to the six characteristics according to the methods of patent measurement and social network analysis.In the empirical research stage,taking the field of network security as an example,the validity and reliability of the evaluation system are tested,and the accuracy of the evaluation results is tested by correlation.It is found that the evaluation system of discourse power of patentee to speak in the field of network security proposed in this paper is effective.