Positive Discourse Analysis of Hillary Clinton＇ s Concession Address

As a new field in the Discourse Analysis, Positive Discourse Analysis （PDA） is increasingly arousing more attention of linguistic scholars at home and abroad. However, in the field of the concession addresses, the studies on this kind of political text are limited. The winners of presidential election always draw much attention from the world and their speeches, for example, presidential inaugural address has been a hot study topic of linguistics. Nevertheless, the losers of presidential election are always neglected by the world and the study on concession address is scarce and rare. Therefore, the meaning of study on the concession speech helps fill the gap of the discourse analysis. This thesis applies the PDA under the framework of appraisal theory to analyze five concession speeches with a combination of qualitative and quantitative approaches. This study aims to complement CDA （Critical Discourse Analysis） to emphasize positive social construction of political discourse.

An Analysis of Public Service Announcements from the Perspective of At⁃titude in Appraisal System—Take TV PSA of Environmental Protection for Examples

With the development of social media,the TV public service advertisements play an important role in environmental pro⁃tection.The essay will analyze PSA about environmental protection from the perspective of Attitude in Appraisal System,trying to find out how ads work by using different kinds of sub-systems in attitude.And the essay will also focus on the proportion of positive and negative meanings,researching the myth of PSA.

Recovering from cultural blindness:multimodal Positive Discourse Analysis of metaphors in hand-drawn sketches about Islam

This paper extends Nartey's model of Positive Discourse Analysis(PDA),examining the visual metaphors(VM)in the representations of Islamic identity.The paper highlights how hand-drawings operate as a positive discourse resisting negative accusations in hegemonic discourses about Islam.This PDA study is an intellectual proximity between semiotics,VMs and cultural studies.Through the constructed framework,I argue that PDA can utilize VMs to construct/construe homogeneity and inclusiveness.Through the findings of this study,we can construe the imageries as a reflection of the physical and cultural environments whose cognition is attained by examining how semiotic signs reflect and are reflected by conscious awareness and perception.A major criticism of PDA is its lack of contextual framing,that's why this paper provides a contextual framing mixing semiotic visuality and the sociocultural construal of discursive representation of Muslim identity.The interpretation of the findings is contextualized after the adaptation of the philosophical view of Molymeux's question,the issue of blindnessfrom birth,and the capability of seeing things properly if someone,hypothetically,gains his sight again.

Multimodal positive discourse analysis of national image publicity video

This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video.In contrast to original studies focusing mainly on language or text and image,this study considers three interrelated multimodal resources:sound,image,and language.Different modalities play different roles in national image construction,and they also collaborate with each other for a uniform purpose.Specific multimodal working mechanisms contribute to the construction of a positive national image.Multimodal resources are also signs in the sense of semiotics,which are perceived by different sense organs and take effect in producing vivid and impressive senses.