This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the...This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.展开更多
The article takes China’s e-commerce as the research object.Starting from the macro level of e-commerce development and taking the rapid rise of“Pinduoduo”as an example,it discusses the“traffic dilemma”and its in...The article takes China’s e-commerce as the research object.Starting from the macro level of e-commerce development and taking the rapid rise of“Pinduoduo”as an example,it discusses the“traffic dilemma”and its influence in the traditional e-commerce platform.This discovers the internal mechanism of mobile e-commerce to solve the problem of traffic distribution mechanism by socialization.After that,this study compares the difference between traditional e-commerce and social-commerce systematically,and concludes that traditional e-commerce platform is a necessary process of the development of social-commerce.Socialization is an important trend of the development of traditional e-commerce and social-commerce will promote the realization of C2B model.展开更多
Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last mo...Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last month’s successes may need revi- sion before they are derived and printed.The emergence of electronic commerce has created a new business paradigm,one that pre- sents marketers with noteworthy opportunities and challenges.Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict.In this paper,we analyze the weakness of traditional place model at first.On the basis of it,we set forth the processes and advantages of direct place and indirect place un- der the environment of electronic commerce.Then this paper presents that we should develop association net,express net,service net and production net in order to create place advantage under the environment of electronic commerce.展开更多
With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from ...With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.展开更多
Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The im...Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.展开更多
With the rapid increment of the information on the web, traditional information retrieval based on the keywords is far from user＇s satisfaction in recall and precision. In order to improve the recall ratio and the pr...With the rapid increment of the information on the web, traditional information retrieval based on the keywords is far from user＇s satisfaction in recall and precision. In order to improve the recall ratio and the precision radio of IR engine in the vegetables e-commerce, an information retrieval model based on the vegetables e-commerce ontology is presented in this paper, vegetables e-commerce ontology was constructed by gathering and the analyzing vegetables e-commerce domain information on the web. The vegetables e-commerce ontology is composed of some kinds of vegetable classes and hierarchy relationship of vegetables classes. In the process of information retrieval, domain ontology helps to index information and information inference. An ontology-based information retrieval model is implemented, and which has more functions than the keyword-based web information retrieval engines. The experiment results show that the recall ratio and the precision ratio of ontology-based information retrieval model are higher than that of the information retrieval engine based on keyword at a certain extent.展开更多
A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most...A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most of the existing recommender systems, only the purchase information is utilized data and the navigational and behavioral data are seldom concerned. In this paper, we design a novel recommender system for comprehensive online shopping sites. In the proposed recommender system, the navigational and behavioral data, such as access, click, read, and purchase information of a customer, are utilized to calculate the preference degree to each item; then items with larger preference degrees are recommended to the customer. The proposed method has several innovations and two of them are more remarkable: one is that nonexpendable items are distinguished from expendable ones and handled by a different way; another is that the interest shifting of customers are considered. Lastly, we structure an example to show the operation procedure and the performance of the proposed recommender system. The results show that the proposed recommender method with considering interest shifting is superior to Kim et al(2011) method and the method without considering interest shifting.展开更多
文摘This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.
文摘The article takes China’s e-commerce as the research object.Starting from the macro level of e-commerce development and taking the rapid rise of“Pinduoduo”as an example,it discusses the“traffic dilemma”and its influence in the traditional e-commerce platform.This discovers the internal mechanism of mobile e-commerce to solve the problem of traffic distribution mechanism by socialization.After that,this study compares the difference between traditional e-commerce and social-commerce systematically,and concludes that traditional e-commerce platform is a necessary process of the development of social-commerce.Socialization is an important trend of the development of traditional e-commerce and social-commerce will promote the realization of C2B model.
文摘Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last month’s successes may need revi- sion before they are derived and printed.The emergence of electronic commerce has created a new business paradigm,one that pre- sents marketers with noteworthy opportunities and challenges.Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict.In this paper,we analyze the weakness of traditional place model at first.On the basis of it,we set forth the processes and advantages of direct place and indirect place un- der the environment of electronic commerce.Then this paper presents that we should develop association net,express net,service net and production net in order to create place advantage under the environment of electronic commerce.
基金Supported by Student Research Training(SRT)Program of Jiangsu Province,China(201410307007Y)
文摘With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.
文摘Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.
基金supported by the National High Technology Research and Development Program of China(2006AA10Z239)
文摘With the rapid increment of the information on the web, traditional information retrieval based on the keywords is far from user＇s satisfaction in recall and precision. In order to improve the recall ratio and the precision radio of IR engine in the vegetables e-commerce, an information retrieval model based on the vegetables e-commerce ontology is presented in this paper, vegetables e-commerce ontology was constructed by gathering and the analyzing vegetables e-commerce domain information on the web. The vegetables e-commerce ontology is composed of some kinds of vegetable classes and hierarchy relationship of vegetables classes. In the process of information retrieval, domain ontology helps to index information and information inference. An ontology-based information retrieval model is implemented, and which has more functions than the keyword-based web information retrieval engines. The experiment results show that the recall ratio and the precision ratio of ontology-based information retrieval model are higher than that of the information retrieval engine based on keyword at a certain extent.
基金supported by theNational High-Tech R&D Program (863 Program) No. 2015AA01A705the National Natural Science Foundation of China under Grant No. 61572072+2 种基金the National Science and Technology Major Project No. 2015ZX03001041Fundamental Research Funds for the Central Universities No. FRF-TP-15-027A3Yunnan Provincial Department of Education Foundation Project (No. 2014Y087)
文摘A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most of the existing recommender systems, only the purchase information is utilized data and the navigational and behavioral data are seldom concerned. In this paper, we design a novel recommender system for comprehensive online shopping sites. In the proposed recommender system, the navigational and behavioral data, such as access, click, read, and purchase information of a customer, are utilized to calculate the preference degree to each item; then items with larger preference degrees are recommended to the customer. The proposed method has several innovations and two of them are more remarkable: one is that nonexpendable items are distinguished from expendable ones and handled by a different way; another is that the interest shifting of customers are considered. Lastly, we structure an example to show the operation procedure and the performance of the proposed recommender system. The results show that the proposed recommender method with considering interest shifting is superior to Kim et al(2011) method and the method without considering interest shifting.
