Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ...Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.展开更多
Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the ...Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”展开更多
On the evening of September 22nd,at the opening ceremony of 2017 Beijing Fashion Week,＂Snow Lotus＂,the domestic first cashmere clothing brand,hold＂Snow-Lotus 18/19 A/W Cashmere Knitting Trends＂at Ancestral Temple ...On the evening of September 22nd,at the opening ceremony of 2017 Beijing Fashion Week,＂Snow Lotus＂,the domestic first cashmere clothing brand,hold＂Snow-Lotus 18/19 A/W Cashmere Knitting Trends＂at Ancestral Temple of People＇s Cultural Palace,which was the first show of the fashion week.More than 500 people attended the opening ceremony and fashion trends press conference.展开更多
This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical lit...This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China＇ s old brand development makes appropriate recommendations and marketing strategies.展开更多
As culture is the soul of a nation,the three books,＂History of Chinese Philosophy,＂＂History of Chinese Culture＂and＂History of Chinese Science and Technology＂have demonstrated the superiority of our great Chinese...As culture is the soul of a nation,the three books,＂History of Chinese Philosophy,＂＂History of Chinese Culture＂and＂History of Chinese Science and Technology＂have demonstrated the superiority of our great Chinese culture,and its significant impact in the field of international culture.Both core value and practical value of the Chinese culture are very clear,reflected in the views of universe,nature,life,health,disease,and therapy and related considerations,concepts,and technical methods.展开更多
This case describes the development process of Fu Yuan Guan, a Chinese time-honored brand. Through privatization, Fu Yuan Guan survived and rapidly captured its market. However, the family business management style pr...This case describes the development process of Fu Yuan Guan, a Chinese time-honored brand. Through privatization, Fu Yuan Guan survived and rapidly captured its market. However, the family business management style proved to be a bottleneck during further expansion. There is a need to recruit qualified professional managers to improve the overall management of the firm but it seems there are challenges in doing so. This case describes the daily operationalization of this family firm together with the approach of top managers, with the purpose of exhibiting how its internal management is implemented.展开更多
文摘Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.
文摘Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”
文摘On the evening of September 22nd,at the opening ceremony of 2017 Beijing Fashion Week,＂Snow Lotus＂,the domestic first cashmere clothing brand,hold＂Snow-Lotus 18/19 A/W Cashmere Knitting Trends＂at Ancestral Temple of People＇s Cultural Palace,which was the first show of the fashion week.More than 500 people attended the opening ceremony and fashion trends press conference.
文摘This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China＇ s old brand development makes appropriate recommendations and marketing strategies.
文摘As culture is the soul of a nation,the three books,＂History of Chinese Philosophy,＂＂History of Chinese Culture＂and＂History of Chinese Science and Technology＂have demonstrated the superiority of our great Chinese culture,and its significant impact in the field of international culture.Both core value and practical value of the Chinese culture are very clear,reflected in the views of universe,nature,life,health,disease,and therapy and related considerations,concepts,and technical methods.
文摘This case describes the development process of Fu Yuan Guan, a Chinese time-honored brand. Through privatization, Fu Yuan Guan survived and rapidly captured its market. However, the family business management style proved to be a bottleneck during further expansion. There is a need to recruit qualified professional managers to improve the overall management of the firm but it seems there are challenges in doing so. This case describes the daily operationalization of this family firm together with the approach of top managers, with the purpose of exhibiting how its internal management is implemented.
