Based on Chinese cultural psychology and multi-disciplinary theoretical system,this study establishes an analytical framework of wealthy people’s charitable donation motives.It takes the donation behavior of 66 phila...Based on Chinese cultural psychology and multi-disciplinary theoretical system,this study establishes an analytical framework of wealthy people’s charitable donation motives.It takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealthy people.Through analyzing the content and text of 172 interviews and donation reports,this study verifies the unique influence of acquaintances’charitable motives in Chinese local culture,moral motives in Confucian culture,benevolent people’s love for others,self-promotion,collectivism and patriotism,and differential love on charitable donations of rich Chinese.This study concluded that the donation motives of wealthy Chinese mainly consist of 10 categories,such as expressing appreciation and gratitude,becoming a super representative of philanthropy cause,pursuit of the meaning and value of life,promoting social justice,inheriting the family wealth and family spirit,taking the social responsibility of Chinese entrepreneurs,driving more people to participate in philanthropy cause,improving the welfare of others,acquiring the exchange interests,and due to peer pressure.This research enriches the connotation of“Chinese philanthropy motivation”and discusses the characteristics of philanthropy motives in Chinese context,which can provide reference for improving the donation incentive policies and charitable organization’s fundraising activities.展开更多
Cyberspace has significantly influenced people’s perceptions of social interactions and communication.As a result,the conventional theories of kin selection and reciprocal altruism fall short in completely elucidatin...Cyberspace has significantly influenced people’s perceptions of social interactions and communication.As a result,the conventional theories of kin selection and reciprocal altruism fall short in completely elucidating online prosocial behavior.Based on the social information processing model,we propose an analytical framework to explain the donation behaviors on online platform.Through collecting textual and visual data from Tencent Gongyi platform pertaining to disease relief projects,and employing techniques encompassing text analysis,image analysis,and propensity score matching,we investigate the impact of both internal emotional cues and external contextual cues on donation behaviors.It is found that positive emotions tend to attract a larger number of donations,while negative emotions tend to result in higher per capita donation amounts.Furthermore,these effects manifest differently under distinct external contextual conditions.展开更多
文摘Based on Chinese cultural psychology and multi-disciplinary theoretical system,this study establishes an analytical framework of wealthy people’s charitable donation motives.It takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealthy people.Through analyzing the content and text of 172 interviews and donation reports,this study verifies the unique influence of acquaintances’charitable motives in Chinese local culture,moral motives in Confucian culture,benevolent people’s love for others,self-promotion,collectivism and patriotism,and differential love on charitable donations of rich Chinese.This study concluded that the donation motives of wealthy Chinese mainly consist of 10 categories,such as expressing appreciation and gratitude,becoming a super representative of philanthropy cause,pursuit of the meaning and value of life,promoting social justice,inheriting the family wealth and family spirit,taking the social responsibility of Chinese entrepreneurs,driving more people to participate in philanthropy cause,improving the welfare of others,acquiring the exchange interests,and due to peer pressure.This research enriches the connotation of“Chinese philanthropy motivation”and discusses the characteristics of philanthropy motives in Chinese context,which can provide reference for improving the donation incentive policies and charitable organization’s fundraising activities.
文摘Cyberspace has significantly influenced people’s perceptions of social interactions and communication.As a result,the conventional theories of kin selection and reciprocal altruism fall short in completely elucidating online prosocial behavior.Based on the social information processing model,we propose an analytical framework to explain the donation behaviors on online platform.Through collecting textual and visual data from Tencent Gongyi platform pertaining to disease relief projects,and employing techniques encompassing text analysis,image analysis,and propensity score matching,we investigate the impact of both internal emotional cues and external contextual cues on donation behaviors.It is found that positive emotions tend to attract a larger number of donations,while negative emotions tend to result in higher per capita donation amounts.Furthermore,these effects manifest differently under distinct external contextual conditions.
