期刊文献+
共找到9,460篇文章
< 1 2 250 >
每页显示 20 50 100
China's E-commerce Operators Ready for Double 11 Shopping Festival
1
作者 Ada Wang 《China's Foreign Trade》 2024年第5期39-40,共2页
With one month until November 11,all major e-commerce platforms have started their preparations for this great event.The"Double 11"shopping festival was first initiated by Alibaba in 2009and is the world'... With one month until November 11,all major e-commerce platforms have started their preparations for this great event.The"Double 11"shopping festival was first initiated by Alibaba in 2009and is the world's largest online sales gala.This shopping festival is thus named due to the date of November11 and has extended from the original24 hours to several weeks in recent years.The pre-sales stage start from late October.Some new e-commerce companies like TikTok and Pinduoduo have also been involved in the event. 展开更多
关键词 COMPANIES shopping COMMERCE
下载PDF
Correlation between psychological resilience and burnout among female employees in a shopping mall in Xi Xian new area,China:A cross-sectional survey-Retraction
2
《Journal of Integrative Nursing》 2024年第1期70-70,共1页
In the article titled“Correlation between psychological resilience and burnout among female employees in a shopping mall in Xi Xian New Area,China:A cross-sectional survey”by Zhang Q and Liu L(J Integr Nurs 2021;3(3... In the article titled“Correlation between psychological resilience and burnout among female employees in a shopping mall in Xi Xian New Area,China:A cross-sectional survey”by Zhang Q and Liu L(J Integr Nurs 2021;3(3):117-121.doi:10.4103/jin.jin_14_21),[1]the content and results data of this article was questioned by International database(Web of Science)institution.This article was then investigated by the publisher and Journal of Integrative Nursing(JIN). 展开更多
关键词 shopping database sectional
下载PDF
The influence of different types of satisfaction on loyalty on C2C online shopping platform:From the perspective of sellers and the platform
3
作者 Yanan Lu Qian Huang Yuting Wang 《中国科学技术大学学报》 CAS CSCD 北大核心 2024年第5期36-48,I0007,共14页
With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefor... With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms. 展开更多
关键词 transaction-specific satisfaction social and economic satisfaction various antecedents of satisfaction overall satisfaction C2C online shopping platform
下载PDF
TikTok Shop在东南亚五国的发展策略研究——基于SWOT-AHP模型的分析
4
作者 陈德慧 崔瑞 《北方经贸》 2024年第6期23-26,31,共5页
伴随全球电商渗透率持续提升,我国的一批优秀企业纷纷开通跨境电商平台,以更好地助力品牌出海。字节跳动旗下的全球最大的短视频网站之一Tiktok就是其中的典型代表,其在东南亚五国开通了Titok Shop,为我国企业开拓东南亚市场搭建优质的... 伴随全球电商渗透率持续提升,我国的一批优秀企业纷纷开通跨境电商平台,以更好地助力品牌出海。字节跳动旗下的全球最大的短视频网站之一Tiktok就是其中的典型代表,其在东南亚五国开通了Titok Shop,为我国企业开拓东南亚市场搭建优质的跨境电商平台。首先总结了TikTok Shop在东南亚五国开展业务的现状,采用SWO T-AHP方法对TikTok Shop在东南亚五国的发展进行深入剖析,认为其战略发展方向应以SO战略为主;提出TikTok Shop应完善跨境电商物流体系、深耕本土化运营、完善品牌化建设、加强基础设施建设、培养跨境电商复合型人才等发展策略,以期为我国企业搭建优质的跨境电商平台,助力我国品牌出海提供有价值的参考。 展开更多
关键词 跨境电商 SWOT-AHP分析 东南亚 TikTok shop
下载PDF
Prevalence and Antimicrobial Susceptibility Status of Gram-Negative and Gram-Positive Bacteria on Handheld Shopping Trolleys and Baskets in Supermarkets in Ndola, Zambia
5
作者 Shivangi Patel Victor Daka +10 位作者 Steward Mudenda Mulemba Samutela Misheck Chileshe Warren Chanda Imukusi Mutanekelwa Ephraim Chikwanda Titus Haakonde Tobela Mudenda Scott Matafwali Samson Mwale Ruth Lindizyani Mfune 《Open Journal of Epidemiology》 2023年第4期235-249,共15页
Background: Supermarkets are a place visited by individuals with different health conditions daily where microbiological contaminants through touch onto fomites such as trolleys and baskets can be passed on to other p... Background: Supermarkets are a place visited by individuals with different health conditions daily where microbiological contaminants through touch onto fomites such as trolleys and baskets can be passed on to other people hence potentially spreading infectious diseases. This study aimed to investigate the presence of Gram-negative and Gram-positive bacteria on handheld shopping trolleys and baskets and their antimicrobial susceptibility status against commonly used antibiotics in Zambia. Methods: A cross-sectional study was conducted. Trolleys and basket handles were swabbed and standard microbiological methods were used to identify the bacteria and disc diffusion to determine their antimicrobial susceptibility status. Data was collected from December 2021 to April 2022. Data was analysed using IBM Statistical Package for Social Sciences (SPSS) Version 22. Results: Twenty-eight percent of the 200 total samples were found to be culture-positive and predominant isolates were Staphylococcus aureus (17.3%), Pseudomonas species (4.5%), Escherichia coli (2%), Corynebacterium species (2%), Staphylococcus species (1.5%) and Enterobacter aerogenes (0.5%). Staphylococcus aureus showed the most resistance to azithromycin (17%) followed by ciprofloxacin (2.8%), nitrofurantoin (2.8%) and chloramphenicol (2.8%). Escherichia coli showed 100% resistance to amoxicillin, cloxacillin and ampicillin, 75% resistance to ciprofloxacin and the least resistance to azithromycin (25%) while it was susceptible to nitrofurantoin. Staphylococcus species, Corynebacterium species, Enterobacter aerogenes and Pseudomonas species showed no resistance to any antibiotics. Conclusion: The study showed the presence of microorganisms with considerable antimicrobial resistance to antibiotics in Zambia on trolley and basket handles indicating the need for more initiatives to address proper hygiene in public environmental sites for better infection prevention and control. 展开更多
关键词 Antimicrobial Resistance Coliform Bacteria Staphylococcus aureus Escherichia coli SUPERMARKET shopping Trolleys and Baskets
下载PDF
The Psychology of Shopping Addiction in Consumer Behaviour
6
作者 Lan Guo Anning Liang Zhien Wang 《Psychology Research》 2023年第9期425-435,共11页
This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and co... This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society. 展开更多
关键词 CONSUMER ADDICTION shopping ADDICTION ethical MARKETING cultural influence COMPULSIVE BUYING CONSUMER behavior MARKETING strategies
下载PDF
An Elite-Class Teaching-Learning-Based Optimization for Reentrant Hybrid Flow Shop Scheduling with Bottleneck Stage
7
作者 Deming Lei Surui Duan +1 位作者 Mingbo Li Jing Wang 《Computers, Materials & Continua》 SCIE EI 2024年第4期47-63,共17页
Bottleneck stage and reentrance often exist in real-life manufacturing processes;however,the previous research rarely addresses these two processing conditions in a scheduling problem.In this study,a reentrant hybrid ... Bottleneck stage and reentrance often exist in real-life manufacturing processes;however,the previous research rarely addresses these two processing conditions in a scheduling problem.In this study,a reentrant hybrid flow shop scheduling problem(RHFSP)with a bottleneck stage is considered,and an elite-class teaching-learning-based optimization(ETLBO)algorithm is proposed to minimize maximum completion time.To produce high-quality solutions,teachers are divided into formal ones and substitute ones,and multiple classes are formed.The teacher phase is composed of teacher competition and teacher teaching.The learner phase is replaced with a reinforcement search of the elite class.Adaptive adjustment on teachers and classes is established based on class quality,which is determined by the number of elite solutions in class.Numerous experimental results demonstrate the effectiveness of new strategies,and ETLBO has a significant advantage in solving the considered RHFSP. 展开更多
关键词 Hybrid flow shop scheduling REENTRANT bottleneck stage teaching-learning-based optimization
下载PDF
Strengthened Dominance Relation NSGA-Ⅲ Algorithm Based on Differential Evolution to Solve Job Shop Scheduling Problem
8
作者 Liang Zeng Junyang Shi +2 位作者 Yanyan Li Shanshan Wang Weigang Li 《Computers, Materials & Continua》 SCIE EI 2024年第1期375-392,共18页
The job shop scheduling problem is a classical combinatorial optimization challenge frequently encountered in manufacturing systems.It involves determining the optimal execution sequences for a set of jobs on various ... The job shop scheduling problem is a classical combinatorial optimization challenge frequently encountered in manufacturing systems.It involves determining the optimal execution sequences for a set of jobs on various machines to maximize production efficiency and meet multiple objectives.The Non-dominated Sorting Genetic Algorithm Ⅲ(NSGA-Ⅲ)is an effective approach for solving the multi-objective job shop scheduling problem.Nevertheless,it has some limitations in solving scheduling problems,including inadequate global search capability,susceptibility to premature convergence,and challenges in balancing convergence and diversity.To enhance its performance,this paper introduces a strengthened dominance relation NSGA-Ⅲ algorithm based on differential evolution(NSGA-Ⅲ-SD).By incorporating constrained differential evolution and simulated binary crossover genetic operators,this algorithm effectively improves NSGA-Ⅲ’s global search capability while mitigating pre-mature convergence issues.Furthermore,it introduces a reinforced dominance relation to address the trade-off between convergence and diversity in NSGA-Ⅲ.Additionally,effective encoding and decoding methods for discrete job shop scheduling are proposed,which can improve the overall performance of the algorithm without complex computation.To validate the algorithm’s effectiveness,NSGA-Ⅲ-SD is extensively compared with other advanced multi-objective optimization algorithms using 20 job shop scheduling test instances.The experimental results demonstrate that NSGA-Ⅲ-SD achieves better solution quality and diversity,proving its effectiveness in solving the multi-objective job shop scheduling problem. 展开更多
关键词 Multi-objective job shop scheduling non-dominated sorting genetic algorithm differential evolution simulated binary crossover
下载PDF
Energy-Saving Distributed Flexible Job Shop Scheduling Optimization with Dual Resource Constraints Based on Integrated Q-Learning Multi-Objective Grey Wolf Optimizer
9
作者 Hongliang Zhang Yi Chen +1 位作者 Yuteng Zhang Gongjie Xu 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第8期1459-1483,共25页
The distributed flexible job shop scheduling problem(DFJSP)has attracted great attention with the growth of the global manufacturing industry.General DFJSP research only considers machine constraints and ignores worke... The distributed flexible job shop scheduling problem(DFJSP)has attracted great attention with the growth of the global manufacturing industry.General DFJSP research only considers machine constraints and ignores worker constraints.As one critical factor of production,effective utilization of worker resources can increase productivity.Meanwhile,energy consumption is a growing concern due to the increasingly serious environmental issues.Therefore,the distributed flexible job shop scheduling problem with dual resource constraints(DFJSP-DRC)for minimizing makespan and total energy consumption is studied in this paper.To solve the problem,we present a multi-objective mathematical model for DFJSP-DRC and propose a Q-learning-based multi-objective grey wolf optimizer(Q-MOGWO).In Q-MOGWO,high-quality initial solutions are generated by a hybrid initialization strategy,and an improved active decoding strategy is designed to obtain the scheduling schemes.To further enhance the local search capability and expand the solution space,two wolf predation strategies and three critical factory neighborhood structures based on Q-learning are proposed.These strategies and structures enable Q-MOGWO to explore the solution space more efficiently and thus find better Pareto solutions.The effectiveness of Q-MOGWO in addressing DFJSP-DRC is verified through comparison with four algorithms using 45 instances.The results reveal that Q-MOGWO outperforms comparison algorithms in terms of solution quality. 展开更多
关键词 Distributed flexible job shop scheduling problem dual resource constraints energy-saving scheduling multi-objective grey wolf optimizer Q-LEARNING
下载PDF
An Improved Harris Hawk Optimization Algorithm for Flexible Job Shop Scheduling Problem
10
作者 Zhaolin Lv Yuexia Zhao +2 位作者 Hongyue Kang Zhenyu Gao Yuhang Qin 《Computers, Materials & Continua》 SCIE EI 2024年第2期2337-2360,共24页
Flexible job shop scheduling problem(FJSP)is the core decision-making problem of intelligent manufacturing production management.The Harris hawk optimization(HHO)algorithm,as a typical metaheuristic algorithm,has been... Flexible job shop scheduling problem(FJSP)is the core decision-making problem of intelligent manufacturing production management.The Harris hawk optimization(HHO)algorithm,as a typical metaheuristic algorithm,has been widely employed to solve scheduling problems.However,HHO suffers from premature convergence when solving NP-hard problems.Therefore,this paper proposes an improved HHO algorithm(GNHHO)to solve the FJSP.GNHHO introduces an elitism strategy,a chaotic mechanism,a nonlinear escaping energy update strategy,and a Gaussian random walk strategy to prevent premature convergence.A flexible job shop scheduling model is constructed,and the static and dynamic FJSP is investigated to minimize the makespan.This paper chooses a two-segment encoding mode based on the job and the machine of the FJSP.To verify the effectiveness of GNHHO,this study tests it in 23 benchmark functions,10 standard job shop scheduling problems(JSPs),and 5 standard FJSPs.Besides,this study collects data from an agricultural company and uses the GNHHO algorithm to optimize the company’s FJSP.The optimized scheduling scheme demonstrates significant improvements in makespan,with an advancement of 28.16%for static scheduling and 35.63%for dynamic scheduling.Moreover,it achieves an average increase of 21.50%in the on-time order delivery rate.The results demonstrate that the performance of the GNHHO algorithm in solving FJSP is superior to some existing algorithms. 展开更多
关键词 Flexible job shop scheduling improved Harris hawk optimization algorithm(GNHHO) premature convergence maximum completion time(makespan)
下载PDF
Deep Reinforcement Learning Solves Job-shop Scheduling Problems
11
作者 Anjiang Cai Yangfan Yu Manman Zhao 《Instrumentation》 2024年第1期88-100,共13页
To solve the sparse reward problem of job-shop scheduling by deep reinforcement learning,a deep reinforcement learning framework considering sparse reward problem is proposed.The job shop scheduling problem is transfo... To solve the sparse reward problem of job-shop scheduling by deep reinforcement learning,a deep reinforcement learning framework considering sparse reward problem is proposed.The job shop scheduling problem is transformed into Markov decision process,and six state features are designed to improve the state feature representation by using two-way scheduling method,including four state features that distinguish the optimal action and two state features that are related to the learning goal.An extended variant of graph isomorphic network GIN++is used to encode disjunction graphs to improve the performance and generalization ability of the model.Through iterative greedy algorithm,random strategy is generated as the initial strategy,and the action with the maximum information gain is selected to expand it to optimize the exploration ability of Actor-Critic algorithm.Through validation of the trained policy model on multiple public test data sets and comparison with other advanced DRL methods and scheduling rules,the proposed method reduces the minimum average gap by 3.49%,5.31%and 4.16%,respectively,compared with the priority rule-based method,and 5.34%compared with the learning-based method.11.97%and 5.02%,effectively improving the accuracy of DRL to solve the approximate solution of JSSP minimum completion time. 展开更多
关键词 job shop scheduling problems deep reinforcement learning state characteristics policy network
下载PDF
基于零售业态集聚的Shopping Mall发展影响因素分析 被引量:4
12
作者 翟森竞 柴华奇 《商业研究》 北大核心 2005年第22期79-82,共4页
研究零售业态集聚概念,对Shopping Mall的概念进行重构,揭示Shopping Mall是业态种类较多、空间分布紧促、且附带诸多服务功能的零售业态集聚的本质;构建Shopping Mall发展的影响因素模型,分析经济发展水平,区位选择、交通状况,服务设... 研究零售业态集聚概念,对Shopping Mall的概念进行重构,揭示Shopping Mall是业态种类较多、空间分布紧促、且附带诸多服务功能的零售业态集聚的本质;构建Shopping Mall发展的影响因素模型,分析经济发展水平,区位选择、交通状况,服务设施与零售业态集聚的匹配、不同零售业态之间的耦合分别作为触发因素、环境因素、调节因素对Shopping Mall发展的影响。 展开更多
关键词 shopping MALL 零售业态 集聚 发展 影响因素
下载PDF
商业建筑设计对购物环境舒适性的影响——以悉尼Burwood Westfield Shopping Center为例 被引量:1
13
作者 杨春燕 闵书第 《华中建筑》 2008年第10期103-105,109,共4页
该文分析了悉尼Burwood Westfield Shopping Center购物中心的建筑设计思路,提出商业购物环境对消费行为的影响。文章分析了商业建筑设计应如何更好地实现购物环境舒适性、更充分地实现以人为本、为顾客服务的目的。
关键词 Westfield shopping CENTER 购物环境
下载PDF
Shopping mall演绎北京商业新境界 被引量:2
14
作者 商一言 《北京市财贸管理干部学院学报》 2003年第1期4-8,共5页
Shopping mall在欧美发达国家是一个成熟的业态,是各国经济发展到特定阶段后出现的商业高端集聚形式,在中国,在北京仍处于起步阶段。从北京现行社会条件和商业结构、水平看,北京已具备了有限度发展Shopping mall的基本条件。贯彻了新理... Shopping mall在欧美发达国家是一个成熟的业态,是各国经济发展到特定阶段后出现的商业高端集聚形式,在中国,在北京仍处于起步阶段。从北京现行社会条件和商业结构、水平看,北京已具备了有限度发展Shopping mall的基本条件。贯彻了新理念,具有新文化的Shopping mall将演绎北京商业新的境界。 展开更多
关键词 shopping MALL 北京商业 业态 购物中心
下载PDF
“云消费”时代SHOPPING MALL的探索 被引量:2
15
作者 赖阳 《时代经贸》 2016年第1期24-27,共4页
当今我们正在进入一个新的消费时代——“云消费”时代,经历一场新的零售革命,不再是传统的业种业态之此消彼长,而是整个零售产业的重新洗牌。很多企业突然面对暴风疾雨式的零售革命,或是茫然找不到方向,或是盲动失去了自我。O2O... 当今我们正在进入一个新的消费时代——“云消费”时代,经历一场新的零售革命,不再是传统的业种业态之此消彼长,而是整个零售产业的重新洗牌。很多企业突然面对暴风疾雨式的零售革命,或是茫然找不到方向,或是盲动失去了自我。O2O、全渠道、互联网思维……各种概念满天飞,应当何去何从?观察全国各个知名零售商的经营业绩,诸多巨头不尽理想。 展开更多
关键词 shopping 消费时代 MALL 零售革命 零售产业 经营业绩 种概念 互联网
下载PDF
网络Shopping,网住谁?
16
作者 柴泉 周文 +1 位作者 蒋卫武 吴伟红 《经纪人》 2005年第10期19-19,共1页
9月的北京秋高气爽。一个晴朗的周末,本刊几位年轻记者相约购物。走进北京最宽敞明亮的金源购物中心,或许是职业习惯,忽然萌发做个随机抽样调查的想法,并立即实施。调查虽然随意,但却很有意义。因为从结果看,大多都有网上购物经历,这大... 9月的北京秋高气爽。一个晴朗的周末,本刊几位年轻记者相约购物。走进北京最宽敞明亮的金源购物中心,或许是职业习惯,忽然萌发做个随机抽样调查的想法,并立即实施。调查虽然随意,但却很有意义。因为从结果看,大多都有网上购物经历,这大出我们意料。 展开更多
关键词 shopping 网络 随机抽样调查 购物中心 年轻记者 职业习惯 网上购物 北京
下载PDF
乐汇城·石家庄的国际Shopping Mall
17
作者 王薇 《中国市场》 2011年第38期34-34,共1页
国际体验型shopping Mall(一站式购物中心)将首次亮相河北省省会石家庄。2011年8月18日,石家庄新源乐汇城(一期)招商大会暨签约仪式,在北京东方君悦大酒店盛大举行。来自沃尔玛、奥斯卡电影院线、C&A、H&M等众多国内外顶,尖品... 国际体验型shopping Mall(一站式购物中心)将首次亮相河北省省会石家庄。2011年8月18日,石家庄新源乐汇城(一期)招商大会暨签约仪式,在北京东方君悦大酒店盛大举行。来自沃尔玛、奥斯卡电影院线、C&A、H&M等众多国内外顶,尖品牌的代表参加了此次大会,并签约入驻。 展开更多
关键词 石家庄 国际 shopping 购物中心 MALL 签约仪式 电影院线 体验型
下载PDF
我国Shopping Mal业态发展中的问题——以上海港汇广场为例 被引量:3
18
作者 王一凡 许学军 滕晨宇 《上海商学院学报》 2007年第3期41-43,共3页
Shopping Mall是集购物、休闲、娱乐、餐饮等多种功能为一体,是目前最新的第四种商业形态,虽然在中国发展迅速,但是却喜忧参半。以上海为例,上海既有如港汇广场这样较为成功的Shopping Mall,但是也有处于艰难运行的Shopping Mall。那么S... Shopping Mall是集购物、休闲、娱乐、餐饮等多种功能为一体,是目前最新的第四种商业形态,虽然在中国发展迅速,但是却喜忧参半。以上海为例,上海既有如港汇广场这样较为成功的Shopping Mall,但是也有处于艰难运行的Shopping Mall。那么Shopping Mall在中国究竟应该发展,本文从项目选址、功能定位、商务管理等方面提出了若干对策性思路。 展开更多
关键词 shopping MALL 商业形态 发展现状 存在问题 对策思路
下载PDF
基于Mystery Shopping的公共图书馆服务质量评估 被引量:1
19
作者 林绮 《图书馆研究》 2014年第2期39-41,共3页
解析Mystery Shopping评估检测法,研究威尔士公共图书馆服务质量评估Mystery Shopping项目,揭示该项目对国内公共图书馆服务质量评估的启示。
关键词 MYSTERY shopping 服务质量 评估
下载PDF
Purchasing Behaviour of University Students towards Cyber Shopping in Hong Kong 被引量:2
20
作者 Cheng Miu-tsz(郑妙紫) +1 位作者 Yick Kit-lun(易洁伦) 《Journal of Donghua University(English Edition)》 EI CAS 2001年第1期104-108,共5页
The developments of Internet and e-commerce provide a new market place to businessman to sell their products and allow people to buy products via Internet as well as to create a new shopping media to consumers. The st... The developments of Internet and e-commerce provide a new market place to businessman to sell their products and allow people to buy products via Internet as well as to create a new shopping media to consumers. The study aims to investigate the factors affecting consumers' purchase decision via Internet and how product characteristics affect cyber shopping in Hong Kong. The study has revealed that the security of personal data,delivery time, product brand and price were the major concerns for developing cyber market. For marketing apparel products, brand loyalty becomes very important since consumers' judging confidence on the products can be increased in terms of fitting standards and quality aspects. 展开更多
关键词 CYBER shopping Internet PURCHASING behaviour Hong Kong.
下载PDF
上一页 1 2 250 下一页 到第
使用帮助 返回顶部