The Integration of Modern Electronic Technology and E-Commerce:the Driving Force of Innovation Development

In the 21st century,which is known as the age of information,the integration of electronic technology and e-commerce has become an irreversible trend in the field of business.This trend not only promotes the innovative development of e-commerce,but also brings unprecedented opportunities and challenges for enterprises.With the continuous development and popularization of Internet technology,more and more people choose to carry out shopping,payment and other consumption activities through e-commerce platforms,which also provides merchants with a broader market space and more sales channels.At the same time,e-commerce also brings more convenience and choice to consumers,making it easier for consumers to obtain the goods and services they need.However,the development of e-commerce has also brought some new challenges,such as how to ensure the quality of goods,how to protect consumer privacy and so on.Therefore,enterprises and government departments need to strengthen the supervision and management of e-commerce to ensure its healthy and orderly development.In general,the integration of electronic technology and e-commerce has become an important trend in today’s business field,which brings both opportunities and challenges to enterprises.

Technology and Infrastructure Considerations for E-Commerce in Chinese Agriculture

Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.

Software Technology for E-Commerce Era

The rapid growth of Internet usage and electronic commerce (e commerce) applications will push traditional industries to transform their business models and to re engineer their information systems. This direction will give the software industry either great opportunities for their business growth or crucial challenges to their existence. This article describes two essential challenges the software industry will face and presents relevant new technologies that will be helpful for overcoming those challenges.

Innovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana

Electronic commerce is quickly increasing in several countries, most notably in developing countries. A new electronic-commerce segment known as social commerce has evolved due to the popularity of social media. Consumer trust is important to social commerce success and impacts purchase choices. In modern times, majority of businesses have changed how from the traditional businesses and migrated to social commerce. Electronic commerce was the first of its sort, followed by social commerce, which conducted business via social networking platforms. Identifying the factors that influence social commerce use enables businesses to enhance those features and boost revenue. Thus, the purpose of this study was to examine how increased technology usage influences the social commerce activities of Ghanaian businessmen and women. A review of the literature resulted in the development of a conceptual model. Six hundred and twenty-five responses from Ghanaian enterprises and women who use e-commerce platforms were used to assess the conceptual approach. Partial Least Square Structural Equation Modeling (PLS SEM) was used to validate the model. The reliability and validity of the measuring apparatus were determined using measurement model analysis. To examine the model’s fit and assumptions, we used structural model analysis. Five hypotheses were supported by the structural model data. Effort Expectancy, Perceived Ease of Use, Performance Expectancy, Perceived Utility, and Trust were shown to be the most influential criteria affecting behavioral intention to use s-commerce in Ghana. The findings of this research have major significance for academics and practitioners of social trade.

Application of computer technology in agricultural electronic commerce

With the rapid development of modern information technology, e-commerce has been a huge driving force, and rapid development. Electronic commerce is usually carried out by computer technology and network communication technology in business activity, in the network environment, buyers can not meet for various business activities, a business model to achieve online shopping, online payment, consumers and other business. With the continuous development of computer technology, computer network technology is applied more and more widely in e-commerce, e-commerce is developing rapidly, so to constantly improve in computer application in electronic commerce, improve the security of electronic commerce, provide a powerful technical guarantee for the development of electronic commerce. In this paper, the application of computer technology in electronic commerce is analyzed.

Intelligent Agent Technologies: The Work Horse of ERP E-Commerce

Agents are the new defacto standard for inclusion in modules of today’s software systems such as ERP systems, mobile applications and operating systems. Agents are an integral part of today’s software design. The question is how do intelligent agents work in the specific area of ERP credit card processing e-commerce models? To answer this question, a specific area of ERP systems will be analyzed: credit card processing for merchants. One specific merchant credit card processor will be specifically investigated: EVO Merchants. This paper will research how exactly does ERP systems interact using Application Programing Interface or “API” specified by a credit card clearing house. Secure Socket Layers or SSL, and XML are discussed and elaborated on specifically how intelligent agents play such a pivotal role in ERP e-commerce systems for credit card processing.

Spam: One Pozzled Problem for E-Commerce

E-commerce has advantages of low bargaining cost, full field service, and convenient. Its development forms and promotes the key factor of the global economic growth, and the security problem of e-commerce becomes more and more important thereupon. It is the subject of a great meaning to structure the safe, convenient e-commerce running environment. The task of anti-spam is a concrete content among them. This paper discusses the source and danger of spam, and the precautionary and radical cure measures of spam are put forwarded, and the technologies of the anti-spam are discussed especially.

Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

基于WCF多层架构的M-Commerce系统设计与应用

针对软件开发普遍存在的系统结构复杂,开发效率不高和系统移植性、扩展性和维护性较差等问题,提出一套基于WCF的.NET多层架构开发模式的整体项目解决方案。在保持传统3层架构设计的页面表示层、基本逻辑层和数据访问层的设计及代码不变的基础上,增加Web服务层,使用WCF技术对传统3层架构进行封装和扩展,给出一套由传统3层架构向基于服务架构SOA无缝转换的多层架构整体解决方案。该解决方案可以创建新的分布式项目,或者有效重组过去所投资的基于传统3层架构设计开发的系统软硬件,使之再利用并赋予其新的价值,降低成本。结合当前流行的移动商务项目,实际应用此解决方案有效。

An Overview of Information and Communication Technology (ICT) in Jordan: Review the Literature of Usage, Benefits and Barriers

This paper presented a background of the extent of the ICT, IT, and EC-B2B in Jordan. It was mentioned that the development of the ICT in Jordan brings benefits to the enterprises and their TPs. In this paper the EC-B2B systems’ readiness in Jordan is defined as the degree of preparation of a nation or community to participate in and benefits from ICT development. The government in Jordan has taken forceful measures towards adoption IT and IS applications and Internet awareness. In 2010, it was reported from the DOS in Jordanthat the percentage of individual Internet usage did not exceed 4.7 percent of the population inJordan[1]. This paper highlighted through subsections on the benefits and risks faced EC-B2B system adoption in Jordan. Based on the recent studies and reports in Jordan, the EC-B2B system adoption was mainly adopted by large enterprises in the supply chain rather than by SMEs. The study concluded that the main two barriers of ICT development and adoption inJordanare organizational readiness including lack of new education methods, and lack of information and knowledge.

Unique Features of Mobile Commerce

While the market potentials and impacts of web-based e-commerce are still in the ascendant, the advances in wireless technologies and mobile networks have brought about a new business opportunity and research attention, what is termed mobile commerce. Commonly, mobile commerce is considered to be another new application of existing web-based e-commerce onto wireless networks, but as an independent business area, mobile commerce has its own advantages and challenges as opposed to traditional e-commerce applications. This paper focuses on exploring the unique features of mobile commerce as compared with traditional e-commerce. Also, there are still some limitations arisen in m-commerce in contrast to web-based e-commerce. Finally, current state of mobile commerce in Japan is presented in brief, with an introduction of several cases involving mobile commerce applications in today's marketplace.

Shopping System Model in Electronic Commerce

Despite its name, e-commerce is not fully automated. Typically, online transactions require a significant level of human intervention. Customers undertake the search for products, services, potential vendors and business partners. They evaluate alternatives, decide what goods to buy and when, from which vendor, and how much they are willing to pay for. They engage in potential negotiations, carry out the transactions and so on. As those markets become mature, new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technology will be crucial for these developments, reflecting that both buyers and sellers being vigorously seek techniques to improve their performance. This work surveys several of these agents that help electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model presented augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.

跨境电商改革与出口企业数字技术创新——基于跨境电子商务综合试验区的准自然实验

跨境电子商务综合试验区建设是我国积极推进制度型开放的重要举措,税费优惠和管理服务完善等跨境电商改革不仅能够激励外贸增长,还会对出口企业产生成本降低效应、人力资本提升效应和内部治理优化效应等积极影响,从而促进出口企业的数字技术创新。将跨境电子商务综合试验区建设作为一项准自然实验,采用沪深A股出口企业2007—2020年的数据,运用多期双重差分模型分析发现:跨境电子商务综合试验区建设(跨境电商改革)显著促进了试验区出口企业的数字技术发明专利增长,跨境电商改革可以通过降低融资成本和经营成本、提高技术人员占比和高学历人才占比、提升公司治理水平和内部控制质量等路径促进出口企业的数字技术创新,跨境电商改革对融资约束程度较高、地区人力资源丰富、ESG表现较差、环境不确定性较强的出口企业具有更为显著的数字技术创新促进作用。应持续推进和不断深化跨境电商改革,并充分发挥制度型开放对企业创新发展的激励作用。

生鲜电商平台消费者购菜意愿多元提升路径及适配组态研究

基于南昌市519份调查数据,运用技术接受模型3和期望确认理论模型,采用fsQCA方法对生鲜电商平台消费者购菜意愿进行组态分析,探讨消费者购菜意愿适配组态的要素构成条件及提升策略。结果表明:单一条件变量均不是生鲜电商平台消费者购菜意愿的必要条件,说明变量间可能存在替代作用;存在乐趣性与顾客认可型路径、适应性与情感导向型路径、体验感与顾客评价型路径、个性化与挑战导向型路径、影响力与便利导向型路径等5条产生高购菜意愿的路径;其中,高主观规范和高满意度作为核心条件存在于4条路径中,对生鲜电商平台消费者产生购菜意愿发挥着更普适的作用。基于此,建议整合多元路径,根据组态效应调整购菜意愿提升策略;确保产品质量,提升售后服务,重视满意度的普适性作用;建立良好口碑,发挥社交圈的积极作用,以实现平台发展的良性循环。

数字经济对服务业新模式的实证研究

数字技术、数字经济成为世界科技革命和产业变革的重要力量,数字经济加快了国际商贸的数字化进程,以数字贸易为核心的国际商贸加快了全球贸易格局的变革。近年来,随着数字经济的发展,传统服务业数字化程度逐渐加深,促进了服务业新模式的形成,新时期数字经济与服务业的融合发展成为必然趋势。因此,在实证部分,本文基于我国30个省市及自治区的数据,构建了固定效应模型,在区域异质性分析的基础上,研究我国不同地区数字经济对服务业新模式发展的影响,为构建“数字中国”提供一定的合理性建议,同时为数字经济与服务业融合发展提供了可供借鉴的方向和途径。

融媒体时代直播电商经济发展问题分析

本文着眼于融媒体时代直播电商经济发展,旨在探究融媒体时代直播电商经济发展中存在的问题与有效解决路径。首先,文章从介绍融媒体时代的定义和特征、直播电商发展和趋势及融媒体时代对直播电商经济发展的影响入手,阐述研究的必要性和可行性;其次,分析直播电商经济发展中存在的问题,包括直播电商平台的数量和竞争激烈性、直播电商产品质量和消费者权益保护、直播电商购物体验和社交互动的平衡三方面内容,并针对直播电商经济发展中存在的问题提出相应的意见和建议,以供参考。

区块链驱动跨境电商供应链协同共生管理创新

区块链、大数据、物联网和人工智能等技术正深刻影响着全球贸易的模式和格局。构建互信共享的跨境电商贸易环境,重构跨境电商供应链多主体间价值链成为当前的急需。区块链技术引入法律规则和监管节点,可实现各监管部门的数据实时共享,提升事前监管有效性,提高跨境贸易监管效率。跨境贸易活动的全链条数字化赋能可实现全流程物流追踪,提高供应链透明度和可追溯性。保障交易信息安全完整透明真实,降低交易风险,降低贸易成本,提升贸易效率。优化跨境电商业务流程,实现跨境电商供应链多主体间协同共生管理。促进供应链管理的数字化、多元化、柔性化、平台化、生态化发展。

城市电商化转型对碳排放的影响研究——基于技术创新价值链视角

基于2009—2019年全国282个地级市的面板数据,利用多期双重差分法探讨电子商务示范城市建设对碳排放影响的净效应。研究发现:电子商务示范城市建设显著地促进了城市的碳减排;通过技术创新遏制城市碳排放,且技术创新的科技创新阶段和研发转化阶段均能有效遏制碳排放水平;对城市碳减排的正向作用在非资源型城市样本中更为显著,且对于西部和中部城市更为有效。提出应因地制宜推动碳减排工作,推动绿色技术在电子商务领域的应用。

人工智能技术对电子商务领域的影响探究

在现代社会的背景下,信息化技术发展迅速使得人工智能技术在人们的日常生活中被广泛应用。人工智能技术是以互联网系统为基础的现代技术,其网络安全性对行业发展和社会稳定都有着非常重要的意义。基于此,文章以人工智能技术为出发点,探讨人工智能技术应用于电子商务领域的虚假评论检测,并在此基础上构建了D-S证据理论算法检测结构,借助该结构2种不同特征构建Mass函数,最终得出的结果显示,D-S证据理论算法对于检测电子商务领域中虚假评论具有较好的实践效果,具有较高的仿真性,检测结果可行性较高。