食用菌产业前景分析及E-Marketing体系构建

随着新的市场环境的变化,在销售食用菌的过程中,传统的销售模式已经不能满足竞争压力逐渐加大的营商环境。在新时期的营销环境下,食用菌企业必须依托互联网平台,大力发展电商营销,形成更加高效和稳固的网络营销体系。企业应顺应时代发展趋势,以互联网为契机,加深研究与实践,促进体系完善。在分析食用菌营销体系时,从互联网+这一核心要义出发,对食用菌网络营销体系的构建路径进行全面探究。

Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

The Influence of E-Commerce on Marketing Practitioners and Consumers

The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioners as both groups try to achieve their different goals that end in an online relationship between the duo. This posses a lot of challenges for marketers who have to adapt and modify their offline marketing strategies to suite and meet the demands of e-commerce bringing about the whole concept and execution of e-marketing. The issue of the benefits as well as trust for online transactions based on the fear of insecurity from the consumers＇ perspective was also discussed. In all, the authors concluded that it＇s important for organizations engaging in e-commerce to come up with proper strategies to address these issues and build consumer trust in e-commerce; aiding it to further adapt to the ever changing needs of the business world.

Implications of E-banking in Entrepreneurial Marketing --.Case From Albania

The goal of this article is to determine the spread and use of e-banking technology in Albanian banks, to see the help and advantages that this service provides to the banks and to the customers, and of course to determine if our banking system is actually in the Internet era. In the last decade we notice that banks pay a growing attention to their marketing services and in particular to the use of the latest technologies for their promotions. The use of the lnternet has influenced in the fact that customers now are closer to their banks, their number has increased, and of course through the Internet we have a more efficient exchange of products and services. A questionnaire was developed to help us understand the internet banking acceptance in Albania and other issues related to it. The questionnaire survey was conducted on 9 banks operating in Albania and from the evaluation of the collected data results that all banks that underwent questionnaire, have a separate marketing department. So marketing has an important role in the banking business. The importance of marketing rose by increased interbank competition in recent years. Crisis and economic and financial difficulties have shown that banks, which face these difficult periods, have been those which had not only a healthy bank policy, but also a strong commercial policy. These things depend on many factors, among which we can mention： the tradition, which has taught people to trust ＂their financial secrets＂ only to someone who exercises the profession of banker; the cultural and infrastructural level of development of the population, which gives approval and insures the continuousness of any discovery or development in various fields; the ability of this kind of banking to be successful, that is and remains the basis on which to establish a trustful cooperation relationship of any kind. Strong policies to e-marketing have targeted to increase the percentage of elements such as banking and credit granting. E-banking also consists of counseling online with a bank employee or financial advisor. This kind of service is not only effective for the client, who saves his time, but also more economical for the bank, which reduces its costs in human resources （an adviser to the window only deals with a client, while he can handle online more than two credit cases simultaneously, so we decrease the number of employees in general）. With its low-cost structure, direct consumer marketing and innovative services, the internet is going to present a real challenge to traditional forms of banking. E-banking is seen from the banks as an opportunity to create competitive advantage over its competitors. It offers a great deal of advantages both to the banks and to the customers. Clients are becoming more and more demanding and they are expecting even higher levels of service from their banks.

Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin

Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed descriptive and evaluative design was adopted. Data were collected using an interview guide, a structured non-participatory observation grid and air quality analysis equipment (PCE RCM 8 air quality detector;Carbon monoxide meter AS 87000A and Anemometer AM 4812) among charcoal traders, food vendors and residents living near charcoal sales outlets, selected by non-probabilistic purposive sampling, and were analysed with reference to national regulatory provisions and WHO recommendations (2022). 57 people, including 26 shopkeepers, were surveyed. Their average age was 45, with extremes of 25 and 65. The effects of charcoal marketing on health and the environment were known to 23 traders, who unfortunately did not adopt any protective measures. Some of the health effects mentioned were rheumatic and cardiovascular diseases. Pollutants (PM1: 96 µg/m3, PM2.5: 161 µg/m3, PM10: 206 µg/m3, CO: 185 mg/m3) were present in the coal-selling environment at Gbegamey. According to the respondents, respiratory diseases (42.31%), rheumatic diseases (30.77%) and cardiovascular diseases (11.54%) affected the traders, while respiratory diseases (51.61%) affected the general population. The marketing of charcoal in the Gbegamey district generates a high concentration of pollutants in the atmosphere. The activity needs to be monitored in order to limit its effects.

Aviation Safety and Data Mining in Marketing Dimension

The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned.

Prevalence of Noise-Induced Hearing Loss Related to the Mills in the Markets of the Municipality of Parakou in 2021

Introduction: Noise is the second leading cause of hearing loss in adults after presbycusis. The objective of this work was to study hearing loss induced by the noise of mills in the markets of Parakou. Methods: This was a descriptive and analytical cross-sectional study, conducted from February 3 to June 3, 2021 in the markets of Parakou. It concerned millers and sellers located within a 5 meter radius around the mills and among whom pure-tone audiometry was performed to detect a hearing loss. Subjects with no particular medical health history, under 55 years of age and having been working in these markets since more than 12 months, were included. Results: In this study, 103 subjects were selected, including 43 millers and 61 sellers. Their average age was 29 ± 13 years. The sex ratio was 0.49. The average length of service in the profession was 8 years with the extremes of 3 months and 47 years. They were exposed to noise on average 10 hours per day and 6 days a week. The average duration of weekly noise exposure was 23 h 28 min ± 13 h 32 min with the extremes of 5 h 00 min and 52 h 30 min. The average level of noise exposure was 90 dB with the extremes of 72 and 110 dB. 24 subjects reported symptoms related to noise such as headache, tinnitus, and hearing loss, with respective proportions of 22.33%, 20.39% and 06.80%. The prevalence of noise-related hearing loss was 26.21% (n = 27/103). Subjects with a notch at 4000 Hz and normal Average Hearing Loss (AHL) (20.39%) had a seven-time greater risk of developing noise-induced hearing loss (OR = 6.58;95% CI [2.54 - 18.8], p Conclusion: Hearing loss related to the noise of mills affected both millers and sellers near the mills in markets, hence the importance of regulating mills.

Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing

Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial intelligence and technology sector, the concept of metaverse is a virtual world that can be used in the health, tourism, marketing, advertising, education and gaming industries. When the literature is reviewed, it is seen that there are many domestic and foreign sources on the subject, but most of these sources are generally related to developments in the gaming and entertainment sectors. But apart from this, studies are being carried out to make it possible to use it in many sectors, including its use in the health sector. With this study, it is aimed to briefly mention what the existing metaverse studies are and to prepare a detailed research result for its use in the health sector. This study consists of five chapters. In the first part, information on the definition of the metaverse concept and how it has developed is given, and the infrastructure requirements necessary for the formation of the metaverse universe are mentioned. In the second section, it is discussed what kind of hardware and software tools may be needed if metaverse technology is possible. In the third section, research on the areas in which metaverse technology can be used in the health sector and current studies and future studies are included. In the fourth section, the legal aspects of this situation when a metaverse-based health service is to be initiated with twin avatars are discussed. In the last section, the advantages and disadvantages of metaverse technology are discussed. It can be seen from the study that the positive aspects of this kind of activity in the field of health will be more positive. As a result, the study constitutes an important value that will be a source for similar studies to be conducted in the future.

Research on the Application Effects of Artificial Intelligence in Personalized Marketing

Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The research first outlines the primary forms of AI-driven personalized marketing, including intelligent recommendation systems, dynamic pricing, and personalized content generation. Through analysis across multiple industries, the study summarizes best practices and common pitfalls of AI applications. Results indicate that AI can significantly enhance marketing relevance and timeliness but may also raise concerns about privacy and algorithmic discrimination. The study compares the effectiveness of AI-driven and traditional methods in various marketing scenarios. AI excels in handling large-scale, real-time personalization needs but may be less effective than human intervention in scenarios requiring deep emotional connections. Finally, the study discusses the prospects of ethical AI in personalized marketing, emphasizing the importance of transparency and explainability. This research provides theoretical and practical guidance for enterprises to effectively leverage AI technology to improve personalized marketing effectiveness.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

动脉瘤性蛛网膜下腔出血患者血清HIF-1α、E-cadherin表达水平及与介入治疗预后的相关性

目的探讨动脉瘤性蛛网膜下腔出血(aSAH)患者血清缺氧诱导因子-1α(HIF-1α)、E-钙黏蛋白(E-cadherin)表达水平及与介入治疗预后的关系。方法选取2019年1月至2023年12月于深圳市中西医结合医院接受介入治疗的150例aSAH患者作为研究对象,随访90d并采用改良Rankin量表(mRS)评分评价患者介入治疗预后,将患者分为预后良好组(mRS评分0-2分,n=94)和预后不良组(mRS评分3-6分,n=56)。收集所有入组患者临床资料以及治疗前血清HIF-1α、E-cadherin表达水平。绘制受试者工作特征(ROC)曲线评价血清HIF-1α、E-cadherin对aSAH患者介入治疗预后的评估效能,应用二分类Logistic逐步回归分析探讨aSAH患者介入治疗预后的影响因素。结果预后不良组患者血清HIF-1α水平高于预后良好组,E-cadherin低于预后良好组(P<0.05)。血清HIF-1α、E-cadherin评估aSAH患者介入治疗预后的AUC(95%CI)分别为0.832(0.787-0.877)、0.769(0.719-0.819),两者联合评估的AUC(95%CI)为0.922(0.877-0.967)。预后不良组脑血管痉挛、改良Fisher分级为Ⅲ级、Hunt-Hess分级为Ⅲ级的患者占比及高血压史人数和GCS评分高于预后良好组(P<0.05)。多因素分析显示,脑血管痉挛(OR=2.050,95%CI:1.254-3.353),Hunt-Hess分级为Ⅲ级(OR=2.354,95%CI:1.346-4.115),血清HIF-1α≥127.33 pg/mL(OR=3.374,95%CI:1.659-6.859),血清E-cadherin≤168.26 ng/mL(OR=2.954,95%CI:1.624-5.370)是aSAH患者介入治疗预后的影响因素(P<0.05)。结论aSAH患者的血清HIF-1α和E-cadherin表达水平与介入治疗预后密切相关,可作为预后评估的参考指标。

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

The Direction of Marketing in E-commerce

E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logistic will be core ability. The 3pl and 4pl will be used more and more often. The importance of transportation has grown with the increasing globalization as well as the growth in e-commerce. Firms should identify various transportation network design options and their relative strengths and weaknesses. They should also use methodologies for routing and scheduling deliveries in transportation network. The savings matrix and the generalized assignment methodology can be us ed to minimize the transportation cost while meeting delivery commitments to cus tomers. Information is essential to making good decisions. Information technology provid es the tools to gather information and analyze it in order to make the best deci sions. Information plays a key in every company. Information technology will be used broadly. It is a factual component on which decisions about each of the transportation, facilities, and inventory. In essence, information is the glue that holds the company to other firms, and allows it to function, making informa tion the most important firms drivers. Custom relation management, data based marketing, one to one marketing, electron ic odder system, electronic data exchange, will be used frequent. These new mark eting method is using information technology all. IT investment in program will greatly increase. The consumer can find and compare the price in every character easily on Interne t. Cost becomes the most important factor in product selecting. So the enterpris e has to lower cost in every part, especially using high-tech, new material, ad vantage management method. But the quality of production should be guarantee. In e-commerce world, people meet together less, and the news expressed quickly, every decision of enterprise should first consider it disadvantage on trans mit, then, try to control the transmit manner. The crisis management is importan t to public communication. Sales promotion method needs innovation. Broadcast, public communication, salesm anship, and physical evidence will be changed. More and more advertisers head fo r the Web to promote their wares. A supply chain consists of all stages involved, directly or indirectly, in fulfi lling a customer request. Through e-commerce, a supply chain can operate in low cost, immediate customer reaction, and benefit to all enterprise in the supply chain. The objective of supply chain is to maximize the overall value generated.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

A Research on the E-commerce Applied to the Construction of Marketing Model

The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Augmented Reality Marketing:Breakthroughs and Opportunities

The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent studies,analyzing AR’s technical features,marketing concepts,and action mechanisms from a consumer perspective.By refining existing frameworks and introducing a new model based on situation awareness theory,the paper offers a deeper exploration of AR marketing.Finally,it proposes directions for future research in this emerging field.

Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.