Discussion and Practice of Online and Offline Mixed Teaching Reform of Advertising Art Design Major in Open Education

Teaching reform is an important work indispensable for the long-term development of the open university,and it is also the development trend of the advertising art design major in open education to keep up with the new media era.Based on the current situation of advertising art design major in open education,this paper analyzes the necessity of implementing the online and offline mixed teaching reform in this major,and puts forward the specific teaching reform measures in three aspects.

Visual Communication Design of Digital Media in Digital Advertising

With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.

Discussion on the Design of E-commerce AutomaticOperation ModuleOperation Module

E-commerce refers to a kind of business and trade activities, which are conducted under the situation that buyers and sellers do not meet each other by using a fast, easy and low-cost way. Along with the promotion and application of computer office automation, it is necessary for e-commerce module to develop towards automation, in which the core lies in making a good design for operation module. In this paper, the promotion of e-commerce in the information age is reviewed by the authors, the unique characteristics of e-commerce functional modules are analyzed, and also the most important point of the design of e-commerce automatic operation module is discussed. Hopefully, helps can be provided for relevant follow-up studies in the future.

Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe

The stimulus to carry out this research is to investigate the relationship between internet advertisement and its features on the total E-commerce sales of the top five countries of Europe. The units of analysis are the individuals of UK, France, Italy, Germany and Netherland. Secondary data are collected from the reports of [1] (ADEX, 2010) and [2] (Eurostats, 2011). To empirically determine the relationship between independent variable and dependent variable in the European context, the study uses various statistical techniques, including OLS regression and correlation analysis techniques. The empirical findings indicate that the Internet advertisement features of search advertisement and classified advertisement have positive significant relationship with the E-commerce sales in Europe. The empirical findings indicate negative significant relationship of display advertisement with the E-commerce sales in Europe. However, this variable is also justified with the help of literature. Findings also demonstrate that search advertisement has strong positive relationship and it generates positive influence for the E-commerce sales as compared to the classified advertisement and display advertisement. Firms and marketers which are investing in online advertisement will find these results useful as they can get better sales and can use these features of online advertisement in order to maximize the sales of their products and services.

On the Design of Effective E-Commerce Applications: An ISO-Based Lifecycle Model

The provision of services as e-commodities and the wide use of networked business models have driven buyer experience to new heights. Innovation, coupled with quality is the competitive advantage e-commerce vendors strive to achieve when designing or re-designing their software. In terms of quality, evaluation stood in the spotlight for many years. However, software analysis and design based on quality models have been used mostly for understanding, rather than improving. In this work, we present a new model for the analysis and design of e-commerce software systems mapped to the software life-cycle process. Quality control procedures are mapped to every phase, from initiation and design to delivery. Based on current ISO standards such as ISO25000 series, this work discusses technical and managerial principles that need to be applied in order to obtain quality e-commerce software.

Discussion on Influence of Creative Thinking in Levi's Advertising Design on Audience's Psychology

World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.

Process of Security Assurance Technique for Application Functional Logic in E-Commerce Systems

Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code errors, code conceptual assumptions bugs, etc. Most existing security practices in e-Commerce are dealt with as an auditing activity. They may have policies of security, which are enforced by auditors who enable a particular set of items to be reviewed, but also fail to find vulnerabilities, which have been established in compliance with application logic. In this paper, we will investigate the problem of business logic vulnerability in the component-based rapid development of e-commerce applications while reusing design specification of component. We propose secure application functional processing Logic Security technique for component-based e-commerce application, based on security requirement of e-business process and security assurance logical component behaviour specification approach to formulize and design a solution for business logic vulnerability phenomena.

数字媒体时代动态广告设计的创新实践

当前,数字媒体技术快速发展,加快了广告设计的改革,动态广告设计模式应运而生。本文基于数字媒体时代背景,分析动态广告表现形式,如交互广告、视频广告、游戏广告等,分析动态广告设计创新实践路径。动态广告设计人员应把握数字媒体传播特质,转变自身广告设计理念,改善动态广告呈现画面,强化广告交互视觉冲击力,合理创建奖励机制,提高广告互动体感。

5G时代电商广告的视觉设计分析

在数字时代,电子商务已经成为全球商业的主要推动力之一。与此同时,5G技术的崛起为电商广告带来了全新的机遇和挑战。电商广告作为品牌与消费者之间的桥梁,其视觉设计在传达信息、引发共鸣和塑造消费者购买行为方面起着至关重要的作用。文章旨在深入分析5G时代电商广告的视觉设计,探讨5G技术对电商广告的影响以及未来视觉设计创新的可能性。

“三全育人”视域下的高职广告设计课程思政教学改革研究

课程思政是“三全育人”教育理念的体现。可在“三全育人”的视域下审视高职广告设计课程的思政教学现状,分析存在的问题后,通过完善课程思政教师队伍建设、深挖教学课程思政元素、创新课程思政教学模式、优化课程思政考核体系、加强学训赛创结合、推进校企产教融合等措施加以改进,以将知识技能传授和课程思政落实到广告设计课程教学的各个环节,实现知识技能传授和课程思政的有机统一,最终达成人才培养目标。

城市商业街色彩体系构成与分层次评价研究

商业街色彩环境由密集且复杂的色彩元素构成,商业街的色彩规划是城市色彩研究的难题之一。本文基于系统论的思想解析商业街色彩体系的构成,以沈阳中街为研究对象,在背景调查、现状色彩数据采集后,按照基底色彩、装饰色彩、标识色彩三个色彩层次进行现场调查和数据整理,从总体角度和分层角度开展商业街的色彩效果评价。本文认为商业街色彩是极端复杂的体系但具有可规划性,适合采用分层次分析的方法进行评价,最终目标是实现商业吸引力和文化表现力双重需求的平衡。

数字时代下产品包装设计与广告设计的机遇与挑战

随着数字时代的到来,产品包装设计和广告设计面临着前所未有的变革,数字技术为设计师提供了更广阔的创新空间。本文首先介绍了数字时代对包装设计和广告设计行业的影响,然后深入分析了数字技术为这两个领域带来的机遇与挑战,并通过实际案例分析,展示了成功应对挑战并充分利用机遇,进行产品包装设计和广告创新所取得的成果,及其对行业的影响。

广告设计的视觉传达策略分析

视觉传达在广告设计中占据重要主导地位。设计师应通过多元方式透彻把握广告设计及视觉传达的要点,合理利用视觉传达提升广告及广告设计的优质性、显著性、简约明确性,以全面强化广告的视觉传达效果及其商业价值、提高广告整体质量及宣传度,进而打响品牌知名度、有力助推品牌及企业的进一步推广发展。基于此,本文便围绕广告设计的视觉传达策略展开如下探究。

影视动态广告设计语语言的应用研究

色彩视觉语言作为影视动态广告设计的重要元素,对于广告的信息传递、提升视觉美感、表达文化内涵、引发观众情感共鸣等都具有重要作用,因此如何合理运用色彩视觉化语言来提高影视动态广告的吸引力和传播效果,是当前影视动态广告设计中需要深入探讨的问题。基于此,本文在明确影视动态广告的色彩视觉化语言特点的基础上,分析了色彩视觉化语言在影视动态广告设计中的应用价值,并从色彩合理搭配、色彩情感表达、色彩画面表现等方面探索影视动态广告设计中色彩视觉化语言的应用策略,旨在为影视动态广告设计的实践提供理论支持和指导。

基于“非遗”元素的公益广告设计创新研究

目的基于“非遗”研究多学科性的特点,不断深入理解“非遗”文化的意味,努力建立其与已有学术视角、知识体系的联系,探索公益广告研究和实践的新方法,并为“非遗”研究的发展贡献力量。方法从艺术设计学、设计心理学、传播学视角出发,透过“非遗”元素在公益广告设计中的应用表现,高度提炼“非遗”元素,与东方美学思想融合,运用创造性思维,丰富创作内涵,创新表现形式,结合作者长期践行的平面公益广告设计及“非遗进高校”创新教育方法进行论证。结果“非遗”元素对公益广告设计和传播提供了强有力的支持。此外,公益广告设计的创新又反哺“非遗”的传承和传播。结论“非遗”元素为公益广告创意思维与表现形式带来了独出机杼的影响,提升公了益广告创新的高度,形成当下原创公益广告设计创新的一种新路径。

基于AHP–EM的地铁广告投放评价设计研究

基于乘客与相关领域专家的认知习惯与视觉偏好,探寻地铁广告投放的评价方法,提升地铁广告投放效率。通过问卷调查、专家访谈构建地铁广告投放评价体系,运用AHP计算各指标的主观权重后,通过熵权法(EM)将主客观权重相结合,确保赋权的科学性。最终计算结果表明,乘客对于不同位置、表现形式的广告偏好存在差异。乘客与相关领域专家更加偏好地铁通道所放置的广告、互动性广告、以图形为主的广告以及商业类的广告。该模型对提升用户对地铁广告的满意度以及广告投放效率,具有积极的实践价值。

从符号学视角解读红色文化广告设计

为了发展与传承中国红色文化,弘扬民族精神,传递正确价值观。文章梳理红色文化广告发展及现状,以《人民日报》广告版面及现有的红色文化广告为样本,从符号学视角基于皮尔斯符号的三分法从图像符号、索引符号、象征符号3个方面对红色文化广告中人物、建筑、文字、中国传统文化等各种元素进行研究,挖掘其广告设计构建的现实意义,使红色文化广告设计能够更加深入人心。