This research focuses on the cross-cultural conflict management of cross-border e-commerce corporations in companies on employee organizational performance under conflict management such as power distance conflict,ind...This research focuses on the cross-cultural conflict management of cross-border e-commerce corporations in companies on employee organizational performance under conflict management such as power distance conflict,individualism,long-term orientation,indulgence and avoidance of uncertainty as the independent variables and employee organizational performance such as quality,efficiency,and profitability of organizational tasks as the dependent variable.With the advancement of China’s reform and opening up and the implementation of the“One Belt,One Road”strategy,the globalized economy has penetrated into various countries and regions.China trade exchanges with other countries have become more frequent,and have also set up branch factories and branches abroad.However,there are certain differences between the branch company and the domestic culture in the actual operation process.If the cross-border e-commerce corporations cannot handle these contradictions and differences well,the company may face difficulties such as cultural conflicts.For this reason,this paper makes a deep analysis of this,taking the cross-border e-commerce corporations in Guangxi as an example,and points out the problems existing in cross-cultural management in this region and putting forward personal opinions and solutions to related problems,and putting forward feasible solutions,enhances the understanding of involving conceptualizations of cross-cultural communication conflict and its management in the frame of cross-cultural conflicts management theory and provides references for the formulation of cultural conflict management measures for cross-border e-commerce corporations.So that enterprises can gain a firm foothold in the international market competition,enrich and enhance their soft power,and enhance their international status in the development of multinational regions.The result of this research will not only answer existing research questions,but also introduce new ideas and new questions for future research.展开更多
Based on the game theory,the service sensitivity coefficient is introduced to construct four marketing game models,which include a single flagship store,a single self-operated store,a direct sales-flagship store,and a...Based on the game theory,the service sensitivity coefficient is introduced to construct four marketing game models,which include a single flagship store,a single self-operated store,a direct sales-flagship store,and a direct sales-self-operated store,in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations.The study found that the service levels affected the profit of each entity in the supply chain.The service levels of self-operated stores were higher than those of the flagship stores,and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain extent.In consideration of the service levels and the ability to build direct sales channels,the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated stores.However,the opening of manufacturers'direct sales channels is not necessarily beneficial to e-commerce platforms.展开更多
Considering diseconomies of scale and network externalities in the e-commerce supply chain(ECSC),we construct an e-platform-led benchmark model and derive the optimal decisions.Then,the model is extended by endogenizi...Considering diseconomies of scale and network externalities in the e-commerce supply chain(ECSC),we construct an e-platform-led benchmark model and derive the optimal decisions.Then,the model is extended by endogenizing the impact of service level on network externalities.Considering service investment that includes fixed and variable investments,the model is further extended.Comparing the extended models with the benchmark model,we found the following conclusions.Although the e-platform dominates the ECSC,its profit is lower than the manufacturer.The corporate profits,service level,and price increase with network externalities.Increases in diseconomies of scale decrease the corporate profits and service level,but increase the price.A high-quality service combined with network externalities can achieve synergy and improve the e-platform’s economies of scale,further generating a higher profit.Improving network externalities promotes the fair profit distributionin ECSC and achieves stable development.展开更多
文摘This research focuses on the cross-cultural conflict management of cross-border e-commerce corporations in companies on employee organizational performance under conflict management such as power distance conflict,individualism,long-term orientation,indulgence and avoidance of uncertainty as the independent variables and employee organizational performance such as quality,efficiency,and profitability of organizational tasks as the dependent variable.With the advancement of China’s reform and opening up and the implementation of the“One Belt,One Road”strategy,the globalized economy has penetrated into various countries and regions.China trade exchanges with other countries have become more frequent,and have also set up branch factories and branches abroad.However,there are certain differences between the branch company and the domestic culture in the actual operation process.If the cross-border e-commerce corporations cannot handle these contradictions and differences well,the company may face difficulties such as cultural conflicts.For this reason,this paper makes a deep analysis of this,taking the cross-border e-commerce corporations in Guangxi as an example,and points out the problems existing in cross-cultural management in this region and putting forward personal opinions and solutions to related problems,and putting forward feasible solutions,enhances the understanding of involving conceptualizations of cross-cultural communication conflict and its management in the frame of cross-cultural conflicts management theory and provides references for the formulation of cultural conflict management measures for cross-border e-commerce corporations.So that enterprises can gain a firm foothold in the international market competition,enrich and enhance their soft power,and enhance their international status in the development of multinational regions.The result of this research will not only answer existing research questions,but also introduce new ideas and new questions for future research.
文摘Based on the game theory,the service sensitivity coefficient is introduced to construct four marketing game models,which include a single flagship store,a single self-operated store,a direct sales-flagship store,and a direct sales-self-operated store,in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations.The study found that the service levels affected the profit of each entity in the supply chain.The service levels of self-operated stores were higher than those of the flagship stores,and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain extent.In consideration of the service levels and the ability to build direct sales channels,the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated stores.However,the opening of manufacturers'direct sales channels is not necessarily beneficial to e-commerce platforms.
基金Supported by the National Natural Science Foundation of China(71971129)the Science and Technology Support Program for Youth Innovation of Colleges and Universities in Shandong Province(2019RWG017)。
文摘Considering diseconomies of scale and network externalities in the e-commerce supply chain(ECSC),we construct an e-platform-led benchmark model and derive the optimal decisions.Then,the model is extended by endogenizing the impact of service level on network externalities.Considering service investment that includes fixed and variable investments,the model is further extended.Comparing the extended models with the benchmark model,we found the following conclusions.Although the e-platform dominates the ECSC,its profit is lower than the manufacturer.The corporate profits,service level,and price increase with network externalities.Increases in diseconomies of scale decrease the corporate profits and service level,but increase the price.A high-quality service combined with network externalities can achieve synergy and improve the e-platform’s economies of scale,further generating a higher profit.Improving network externalities promotes the fair profit distributionin ECSC and achieves stable development.
