Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)...Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.展开更多
With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important forc...With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.展开更多
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ...Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.展开更多
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the...This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.展开更多
With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocationa...With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocational colleges have been widely used to carry out education and teaching,and has achieved remarkable results.Based on this,colleges and universities’electronic commerce(e-commerce)professional teachers should try to rely on the Internet to build information teaching classrooms,introduce advanced methods to build efficient classrooms by integrating teaching resources,and optimize the top-level design,so as to activate the classroom atmosphere,mobilize students’emotions,make them immersed in the teaching of electronic commerce courses.In view of this,this paper combines the existing theory and experience,first analyzes the dilemma faced by the current teaching of e-commerce in vocational colleges,then discusses the practical significance of teaching reform based on the Internet era,and lastly puts forward the specific practice path.展开更多
The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural indus...The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.展开更多
The intermediate link compression characteristics of e-commerce express logistics ne tworks influence the tradition al mode of circulation of goods and economic organization,and alter the city spatial pattern.Based on...The intermediate link compression characteristics of e-commerce express logistics ne tworks influence the tradition al mode of circulation of goods and economic organization,and alter the city spatial pattern.Based on the theory of space of flows,this study adopts China Smart Logistics Network relational data to build China's e-commerce express logistics network and explore its spatial structure characteristics through social network analysis(SNA),the PageRank technique,and geospatial methods.The results are as follows:the network density is 0.9270,which is close to 1;hence,indicating that e-commerce express logistics lines between Chinese cities are nearly complete and they form a typical network structure,thereby eliminating fragmented spaces.Moreover,the average minimum number of edges is 1.1375,which indicates that the network has a small world effect and thus has a high flow efficiency of logistics elements.A significant hierarchical diffusion effect was observed in dominant flows with the highest edge weights.A diamond-structured network was formed with Shanghai,Guangzhou,Chongqing,and Beijing as the four core nodes.Other node cities with a large logistics scale and importance in the network are mainly located in the 19 city agglomerations of China,revealing the fact that the development of city agglomerations is essential for promoting the separation of experience space and changing the urban spatial pattern.This study enriches the theory of urban networks,reveals the flow laws of modern logistics elements,and encourages coordinated development of urban logistics.展开更多
A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most...A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most of the existing recommender systems, only the purchase information is utilized data and the navigational and behavioral data are seldom concerned. In this paper, we design a novel recommender system for comprehensive online shopping sites. In the proposed recommender system, the navigational and behavioral data, such as access, click, read, and purchase information of a customer, are utilized to calculate the preference degree to each item; then items with larger preference degrees are recommended to the customer. The proposed method has several innovations and two of them are more remarkable: one is that nonexpendable items are distinguished from expendable ones and handled by a different way; another is that the interest shifting of customers are considered. Lastly, we structure an example to show the operation procedure and the performance of the proposed recommender system. The results show that the proposed recommender method with considering interest shifting is superior to Kim et al(2011) method and the method without considering interest shifting.展开更多
Content-based filtering E-commerce recommender system was discussed fully in this paper. Users' unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products ...Content-based filtering E-commerce recommender system was discussed fully in this paper. Users' unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users' feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.展开更多
Most traditional trust computing models in E-commerce do not take the transaction frequency among participating entities into consideration,which makes it easy for one party of the transaction to obtain a high trust v...Most traditional trust computing models in E-commerce do not take the transaction frequency among participating entities into consideration,which makes it easy for one party of the transaction to obtain a high trust value in a short time,and brings many disadvantages,uncertainties and even attacks.To solve this problem,a transaction frequency based trust is proposed in this study.The proposed method is composed of two parts.The first part is built on the classic Bayes analysis based trust modelswhich are ease of computing for the E-commerce system.The second part is the transaction frequency module which can mitigate the potential insecurity caused by one participating entity gaining trust in a short time.Simulations show that the proposed method can effectively mitigate the self-promoting attacks so as to maintain the function of E-commerce system.展开更多
The rapidly escalating sophistication of e-commerce fraud in recent years has led to an increasing reliance on fraud detection methods based on machine learning.However,fraud detection methods based on conventional ma...The rapidly escalating sophistication of e-commerce fraud in recent years has led to an increasing reliance on fraud detection methods based on machine learning.However,fraud detection methods based on conventional machine learning approaches suffer from several problems,including an excessively high number of network parameters,which decreases the efficiency and increases the difficulty of training the network,while simultaneously leading to network overfitting.In addition,the sparsity of positive fraud incidents relative to the overwhelming proportion of negative incidents leads to detection failures in trained networks.The present work addresses these issues by proposing a convolutional neural network(CNN)framework for detecting ecommerce fraud,where network training is conducted using historical market transaction data.The number of network parameters reduces via the local perception field and weight sharing inherent in the CNN framework.In addition,this deep learning framework enables the use of an algorithmiclevel approach to address dataset imbalance by focusing the CNN model on minority data classes.The proposed CNN model is trained and tested using a large public e-commerce service dataset from 2018,and the test results demonstrate that the model provides higher fraud prediction accuracy than existing state-of-the-art methods.展开更多
Information and communication technologies are spreading rapidly due to their fast proliferation in many fields.The number of Internet users has led to a spike in cyber-attack incidents.E-commerce applications,such as...Information and communication technologies are spreading rapidly due to their fast proliferation in many fields.The number of Internet users has led to a spike in cyber-attack incidents.E-commerce applications,such as online banking,marketing,trading,and other online businesses,play an integral role in our lives.Network Intrusion Detection System(NIDS)is essential to protect the network from unauthorized access and against other cyber-attacks.The existing NIDS systems are based on the Backward Oracle Matching(BOM)algorithm,which minimizes the false alarm rate and causes of high packet drop ratio.This paper discussed the existing NIDS systems and different used pattern-matching techniques regarding their weaknesses and limitations.To address the existing system issues,this paper proposes an enhanced version of the BOM algorithm by using multiple pattern-matching methods for the NIDS system to improve the network performance.The proposed solution is tested in simulation with existing solutions using the Snort and NSL-KDD datasets.The experimental results indicated that the proposed solution performed better than the existing solutions and achieved a 5.17%detection rate and a 0.22%lower false alarm rate than the existing solution.展开更多
Due to developments of information technology, most of companies and E-shops are looking for selling their products by the Web. These companies increasingly try to sell products and promote their selling strategies by...Due to developments of information technology, most of companies and E-shops are looking for selling their products by the Web. These companies increasingly try to sell products and promote their selling strategies by personalization. In this paper, we try to design a Recommender System using association of complementary and similarity among goods and commodities and offer the best goods based on personal needs and interests. We will use ontology that can calculate the degree of complementary, the set of complementary products and the similarity, and then offer them to users. In this paper, we identify two algorithms, CSPAPT and CSPOPT. They have offered better results in comparison with the algorithm of rules;also they don’t have cool start and scalable problems in Recommender Systems.展开更多
With the rapid growth of manuscript submissions,finding eligible reviewers for every submission has become a heavy task.Recommender systems are powerful tools developed in computer science and information science to d...With the rapid growth of manuscript submissions,finding eligible reviewers for every submission has become a heavy task.Recommender systems are powerful tools developed in computer science and information science to deal with this problem.However,most existing approaches resort to text mining techniques to match manuscripts with potential reviewers,which require high-quality textual information to perform well.In this paper,we propose a reviewer recommendation algorithm based on a network diffusion process on a scholar-paper multilayer network,with no requirement for textual information.The network incorporates the relationship of scholar-paper pairs,the collaboration among scholars,and the bibliographic coupling among papers.Experimental results show that our proposed algorithm outperforms other state-of-the-art recommendation methods that use graph random walk and matrix factorization and methods that use machine learning and natural language processing,with improvements of over 7.62%in recall,5.66%in hit rate,and 47.53%in ranking score.Our work sheds light on the effectiveness of multilayer network diffusion-based methods in the reviewer recommendation problem,which will help to facilitate the peer-review process and promote information retrieval research in other practical scenes.展开更多
More and more accounts or devices are shared by multiple users in video applications,which makes it difficult to provide recommendation service.Existing recommendation schemes overlook multiuser sharing scenarios,and ...More and more accounts or devices are shared by multiple users in video applications,which makes it difficult to provide recommendation service.Existing recommendation schemes overlook multiuser sharing scenarios,and they cannot make effective use of the mixed information generated by multi-user when exploring users’potential interests.To solve these problems,this paper proposes an adaptive program recommendation system for multi-user sharing environment.Specifically,we first design an offline periodic identification module by building multi-user features and periodically predicting target user in future sessions,which can separate the profile of target user from mixed log records.Subsequently,an online recommendation module with adaptive timevarying exploration strategy is constructed by jointly using personal information and multi-user social information provided by identification module.On one hand,to learn the dynamic changes in user-interest,a time-varying linear upper confidence bound(LinUCB)based on personal information is designed.On the other hand,to reduce the risk of exploration,a timeinvariant LinUCB based on separated multi-user social information from one account/device is proposed to compute the quality scores of programs for each user,which is integrated into the time-varying LinUCB by cross-weighting strategy.Finally,experimental results validate the efficiency of the proposed scheme.展开更多
Users’interests are often diverse and multi-grained,with their underlying intents even more so.Effectively captur-ing users’interests and uncovering the relationships between diverse interests are key to news recomm...Users’interests are often diverse and multi-grained,with their underlying intents even more so.Effectively captur-ing users’interests and uncovering the relationships between diverse interests are key to news recommendation.Meanwhile,diversity is an important metric for evaluating news recommendation algorithms,as users tend to reject excessive homogeneous information in their recommendation lists.However,recommendation models themselves lack diversity awareness,making it challenging to achieve a good balance between the accuracy and diversity of news recommendations.In this paper,we propose a news recommendation algorithm that achieves good performance in both accuracy and diversity.Unlike most existing works that solely optimize accuracy or employ more features to meet diversity,the proposed algorithm leverages the diversity-aware capability of the model.First,we introduce an augmented user model to fully capture user intent and the behavioral guidance they might undergo as a result.Specifically,we focus on the relationship between the original clicked news and the augmented clicked news.Moreover,we propose an effective adversarial training method for diversity(AT4D),which is a pluggable component that can enhance both the accuracy and diversity of news recommendation results.Extensive experiments on real-world datasets confirm the efficacy of the proposed algorithm in improving both the accuracy and diversity of news recommendations.展开更多
With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,...With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,and there is a gradual improvement in laws and regulations governing cross-border e-commerce,coupled with increased government support.Despite the impact of the COVID-19 pandemic on the market economy,overall development has been steadily improving.The Internet population is expanding,the online retail market is experiencing rapid growth,the consumption structure is undergoing transformation and upgrading,and the e-commerce market is demonstrating significant potential.The advancement of technologies such as big data,artificial intelligence,blockchain,and supply chain has provided more efficient operational support for the cross-border e-commerce industry.Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic,this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.展开更多
Knowledge graph can assist in improving recommendation performance and is widely applied in various person-alized recommendation domains.However,existing knowledge-aware recommendation methods face challenges such as ...Knowledge graph can assist in improving recommendation performance and is widely applied in various person-alized recommendation domains.However,existing knowledge-aware recommendation methods face challenges such as weak user-item interaction supervisory signals and noise in the knowledge graph.To tackle these issues,this paper proposes a neighbor information contrast-enhanced recommendation method by adding subtle noise to construct contrast views and employing contrastive learning to strengthen supervisory signals and reduce knowledge noise.Specifically,first,this paper adopts heterogeneous propagation and knowledge-aware attention networks to obtain multi-order neighbor embedding of users and items,mining the high-order neighbor informa-tion of users and items.Next,in the neighbor information,this paper introduces weak noise following a uniform distribution to construct neighbor contrast views,effectively reducing the time overhead of view construction.This paper then performs contrastive learning between neighbor views to promote the uniformity of view information,adjusting the neighbor structure,and achieving the goal of reducing the knowledge noise in the knowledge graph.Finally,this paper introduces multi-task learning to mitigate the problem of weak supervisory signals.To validate the effectiveness of our method,experiments are conducted on theMovieLens-1M,MovieLens-20M,Book-Crossing,and Last-FM datasets.The results showthat compared to the best baselines,our method shows significant improvements in AUC and F1.展开更多
In sub-Saharan Africa(SSA),63%of new human immunodeficiency virus(HIV)infections in 2021 were among women,particularly adolescent girls,and young women.There is a high incidence of HIV among pregnant and lactating wom...In sub-Saharan Africa(SSA),63%of new human immunodeficiency virus(HIV)infections in 2021 were among women,particularly adolescent girls,and young women.There is a high incidence of HIV among pregnant and lactating women(PLW)in SSA.It is estimated that the risk of HIV-acquisition during pregnancy and the postpartum period more than doubles.In this article,we discuss the safety and effectiveness of drugs used for oral HIV pre-exposure prophylaxis(PrEP),considerations for initiating PrEP in PLW,the barriers to initiating and adhering to PrEP among them and suggest recommendations to address these barriers.Tenofovir/emtricitabine,the most widely used combination in SSA,is safe,clinically effective,and cost-effective among PLW.Any PLW who requests PrEP and has no medical contraindications should receive it.PrEP users who are pregnant or lactating may experience barriers to starting and adhering for a variety of reasons,including personal,pill-related,and healthcare facility-related issues.To address the barriers,we recommend an increased provision of information on PrEP to the women and the communities,increasing and/or facilitating access to PrEP among the PLW,and developing strategies to increase adherence.展开更多
The relationship between users and items,which cannot be recovered by traditional techniques,can be extracted by the recommendation algorithm based on the graph convolution network.The current simple linear combinatio...The relationship between users and items,which cannot be recovered by traditional techniques,can be extracted by the recommendation algorithm based on the graph convolution network.The current simple linear combination of these algorithms may not be sufficient to extract the complex structure of user interaction data.This paper presents a new approach to address such issues,utilizing the graph convolution network to extract association relations.The proposed approach mainly includes three modules:Embedding layer,forward propagation layer,and score prediction layer.The embedding layer models users and items according to their interaction information and generates initial feature vectors as input for the forward propagation layer.The forward propagation layer designs two parallel graph convolution networks with self-connections,which extract higher-order association relevance from users and items separately by multi-layer graph convolution.Furthermore,the forward propagation layer integrates the attention factor to assign different weights among the hop neighbors of the graph convolution network fusion,capturing more comprehensive association relevance between users and items as input for the score prediction layer.The score prediction layer introduces MLP(multi-layer perceptron)to conduct non-linear feature interaction between users and items,respectively.Finally,the prediction score of users to items is obtained.The recall rate and normalized discounted cumulative gain were used as evaluation indexes.The proposed approach effectively integrates higher-order information in user entries,and experimental analysis demonstrates its superiority over the existing algorithms.展开更多
基金supported by the Leading Talent Support Program for Agricultural Talents of the Chinese Academy of Agricultural Sciences(TCS2022020)the General program of National Natural Science Foundation of China(1573263)。
文摘Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.
基金Supported by Western Project of National Social Science Fund of China(23XJY013)Project of Social Science Foundation of Shaanxi Province(2022D032).
文摘With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.
文摘Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
文摘This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.
文摘With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocational colleges have been widely used to carry out education and teaching,and has achieved remarkable results.Based on this,colleges and universities’electronic commerce(e-commerce)professional teachers should try to rely on the Internet to build information teaching classrooms,introduce advanced methods to build efficient classrooms by integrating teaching resources,and optimize the top-level design,so as to activate the classroom atmosphere,mobilize students’emotions,make them immersed in the teaching of electronic commerce courses.In view of this,this paper combines the existing theory and experience,first analyzes the dilemma faced by the current teaching of e-commerce in vocational colleges,then discusses the practical significance of teaching reform based on the Internet era,and lastly puts forward the specific practice path.
基金Research on the Measurement of the Development Level of Rural E-commerce and the Enhancement of Profitability in Guangxi(Project No.2022KY0618).
文摘The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.
基金Under the auspices of National Natural Science Foundation of China(No.42071165,41801144)GDAS’Project of Science and Technology Development(No.2023GDASZH-2023010101,2021GDASYL-20210103004)。
文摘The intermediate link compression characteristics of e-commerce express logistics ne tworks influence the tradition al mode of circulation of goods and economic organization,and alter the city spatial pattern.Based on the theory of space of flows,this study adopts China Smart Logistics Network relational data to build China's e-commerce express logistics network and explore its spatial structure characteristics through social network analysis(SNA),the PageRank technique,and geospatial methods.The results are as follows:the network density is 0.9270,which is close to 1;hence,indicating that e-commerce express logistics lines between Chinese cities are nearly complete and they form a typical network structure,thereby eliminating fragmented spaces.Moreover,the average minimum number of edges is 1.1375,which indicates that the network has a small world effect and thus has a high flow efficiency of logistics elements.A significant hierarchical diffusion effect was observed in dominant flows with the highest edge weights.A diamond-structured network was formed with Shanghai,Guangzhou,Chongqing,and Beijing as the four core nodes.Other node cities with a large logistics scale and importance in the network are mainly located in the 19 city agglomerations of China,revealing the fact that the development of city agglomerations is essential for promoting the separation of experience space and changing the urban spatial pattern.This study enriches the theory of urban networks,reveals the flow laws of modern logistics elements,and encourages coordinated development of urban logistics.
基金supported by theNational High-Tech R&D Program (863 Program) No. 2015AA01A705the National Natural Science Foundation of China under Grant No. 61572072+2 种基金the National Science and Technology Major Project No. 2015ZX03001041Fundamental Research Funds for the Central Universities No. FRF-TP-15-027A3Yunnan Provincial Department of Education Foundation Project (No. 2014Y087)
文摘A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most of the existing recommender systems, only the purchase information is utilized data and the navigational and behavioral data are seldom concerned. In this paper, we design a novel recommender system for comprehensive online shopping sites. In the proposed recommender system, the navigational and behavioral data, such as access, click, read, and purchase information of a customer, are utilized to calculate the preference degree to each item; then items with larger preference degrees are recommended to the customer. The proposed method has several innovations and two of them are more remarkable: one is that nonexpendable items are distinguished from expendable ones and handled by a different way; another is that the interest shifting of customers are considered. Lastly, we structure an example to show the operation procedure and the performance of the proposed recommender system. The results show that the proposed recommender method with considering interest shifting is superior to Kim et al(2011) method and the method without considering interest shifting.
基金Supported bythe Hunan Teaching Reformand Re-search Project of Colleges and Universities (2003-B72) the HunanBoard of Review on Philosophic and Social Scientific Pay-off Project(0406035) the Hunan Soft Science Research Project(04ZH6005)
文摘Content-based filtering E-commerce recommender system was discussed fully in this paper. Users' unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users' feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.
文摘Most traditional trust computing models in E-commerce do not take the transaction frequency among participating entities into consideration,which makes it easy for one party of the transaction to obtain a high trust value in a short time,and brings many disadvantages,uncertainties and even attacks.To solve this problem,a transaction frequency based trust is proposed in this study.The proposed method is composed of two parts.The first part is built on the classic Bayes analysis based trust modelswhich are ease of computing for the E-commerce system.The second part is the transaction frequency module which can mitigate the potential insecurity caused by one participating entity gaining trust in a short time.Simulations show that the proposed method can effectively mitigate the self-promoting attacks so as to maintain the function of E-commerce system.
基金supported by the National Natural Science Foundation of China (No.72073041,No.61903131)2020 Hunan Provincial Higher Education Teaching Reform Research Project (Nos.HNJG-2020-1130,HNJG-2020-1124)+1 种基金2020 General Project of Hunan Social Science Fund (No.20B16)Outstanding Youth of Department of Education of Hunan Province (No.20B096)and the China Postdoctoral Science Foundation (No.2020M683715).
文摘The rapidly escalating sophistication of e-commerce fraud in recent years has led to an increasing reliance on fraud detection methods based on machine learning.However,fraud detection methods based on conventional machine learning approaches suffer from several problems,including an excessively high number of network parameters,which decreases the efficiency and increases the difficulty of training the network,while simultaneously leading to network overfitting.In addition,the sparsity of positive fraud incidents relative to the overwhelming proportion of negative incidents leads to detection failures in trained networks.The present work addresses these issues by proposing a convolutional neural network(CNN)framework for detecting ecommerce fraud,where network training is conducted using historical market transaction data.The number of network parameters reduces via the local perception field and weight sharing inherent in the CNN framework.In addition,this deep learning framework enables the use of an algorithmiclevel approach to address dataset imbalance by focusing the CNN model on minority data classes.The proposed CNN model is trained and tested using a large public e-commerce service dataset from 2018,and the test results demonstrate that the model provides higher fraud prediction accuracy than existing state-of-the-art methods.
文摘Information and communication technologies are spreading rapidly due to their fast proliferation in many fields.The number of Internet users has led to a spike in cyber-attack incidents.E-commerce applications,such as online banking,marketing,trading,and other online businesses,play an integral role in our lives.Network Intrusion Detection System(NIDS)is essential to protect the network from unauthorized access and against other cyber-attacks.The existing NIDS systems are based on the Backward Oracle Matching(BOM)algorithm,which minimizes the false alarm rate and causes of high packet drop ratio.This paper discussed the existing NIDS systems and different used pattern-matching techniques regarding their weaknesses and limitations.To address the existing system issues,this paper proposes an enhanced version of the BOM algorithm by using multiple pattern-matching methods for the NIDS system to improve the network performance.The proposed solution is tested in simulation with existing solutions using the Snort and NSL-KDD datasets.The experimental results indicated that the proposed solution performed better than the existing solutions and achieved a 5.17%detection rate and a 0.22%lower false alarm rate than the existing solution.
文摘Due to developments of information technology, most of companies and E-shops are looking for selling their products by the Web. These companies increasingly try to sell products and promote their selling strategies by personalization. In this paper, we try to design a Recommender System using association of complementary and similarity among goods and commodities and offer the best goods based on personal needs and interests. We will use ontology that can calculate the degree of complementary, the set of complementary products and the similarity, and then offer them to users. In this paper, we identify two algorithms, CSPAPT and CSPOPT. They have offered better results in comparison with the algorithm of rules;also they don’t have cool start and scalable problems in Recommender Systems.
基金Project supported by the National Natural Science Foundation of China(Grant No.T2293771)the New Cornerstone Science Foundation through the XPLORER PRIZE.
文摘With the rapid growth of manuscript submissions,finding eligible reviewers for every submission has become a heavy task.Recommender systems are powerful tools developed in computer science and information science to deal with this problem.However,most existing approaches resort to text mining techniques to match manuscripts with potential reviewers,which require high-quality textual information to perform well.In this paper,we propose a reviewer recommendation algorithm based on a network diffusion process on a scholar-paper multilayer network,with no requirement for textual information.The network incorporates the relationship of scholar-paper pairs,the collaboration among scholars,and the bibliographic coupling among papers.Experimental results show that our proposed algorithm outperforms other state-of-the-art recommendation methods that use graph random walk and matrix factorization and methods that use machine learning and natural language processing,with improvements of over 7.62%in recall,5.66%in hit rate,and 47.53%in ranking score.Our work sheds light on the effectiveness of multilayer network diffusion-based methods in the reviewer recommendation problem,which will help to facilitate the peer-review process and promote information retrieval research in other practical scenes.
基金supported by the National Natural Science Foundation of China(Grant No.62277032,62231017,62071254)Education Scientific Planning Project of Jiangsu Province(Grant No.B/2022/01/150)Jiangsu Provincial Qinglan Project,the Special Fund for Urban and Rural Construction and Development in Jiangsu Province.
文摘More and more accounts or devices are shared by multiple users in video applications,which makes it difficult to provide recommendation service.Existing recommendation schemes overlook multiuser sharing scenarios,and they cannot make effective use of the mixed information generated by multi-user when exploring users’potential interests.To solve these problems,this paper proposes an adaptive program recommendation system for multi-user sharing environment.Specifically,we first design an offline periodic identification module by building multi-user features and periodically predicting target user in future sessions,which can separate the profile of target user from mixed log records.Subsequently,an online recommendation module with adaptive timevarying exploration strategy is constructed by jointly using personal information and multi-user social information provided by identification module.On one hand,to learn the dynamic changes in user-interest,a time-varying linear upper confidence bound(LinUCB)based on personal information is designed.On the other hand,to reduce the risk of exploration,a timeinvariant LinUCB based on separated multi-user social information from one account/device is proposed to compute the quality scores of programs for each user,which is integrated into the time-varying LinUCB by cross-weighting strategy.Finally,experimental results validate the efficiency of the proposed scheme.
基金This research was funded by Beijing Municipal Social Science Foundation(23YTB031)the Fundamental Research Funds for the Central Universities(CUC23ZDTJ005).
文摘Users’interests are often diverse and multi-grained,with their underlying intents even more so.Effectively captur-ing users’interests and uncovering the relationships between diverse interests are key to news recommendation.Meanwhile,diversity is an important metric for evaluating news recommendation algorithms,as users tend to reject excessive homogeneous information in their recommendation lists.However,recommendation models themselves lack diversity awareness,making it challenging to achieve a good balance between the accuracy and diversity of news recommendations.In this paper,we propose a news recommendation algorithm that achieves good performance in both accuracy and diversity.Unlike most existing works that solely optimize accuracy or employ more features to meet diversity,the proposed algorithm leverages the diversity-aware capability of the model.First,we introduce an augmented user model to fully capture user intent and the behavioral guidance they might undergo as a result.Specifically,we focus on the relationship between the original clicked news and the augmented clicked news.Moreover,we propose an effective adversarial training method for diversity(AT4D),which is a pluggable component that can enhance both the accuracy and diversity of news recommendation results.Extensive experiments on real-world datasets confirm the efficacy of the proposed algorithm in improving both the accuracy and diversity of news recommendations.
基金2023 National College Students’Innovation and Entrepreneurship Training Program“Research on Big Data Analysis and Application of Cross-Border E-commerce in the Context of Digital Trade”(Project number:202310621323)。
文摘With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,and there is a gradual improvement in laws and regulations governing cross-border e-commerce,coupled with increased government support.Despite the impact of the COVID-19 pandemic on the market economy,overall development has been steadily improving.The Internet population is expanding,the online retail market is experiencing rapid growth,the consumption structure is undergoing transformation and upgrading,and the e-commerce market is demonstrating significant potential.The advancement of technologies such as big data,artificial intelligence,blockchain,and supply chain has provided more efficient operational support for the cross-border e-commerce industry.Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic,this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.
基金supported by the Natural Science Foundation of Ningxia Province(No.2023AAC03316)the Ningxia Hui Autonomous Region Education Department Higher Edu-cation Key Scientific Research Project(No.NYG2022051)the North Minzu University Graduate Innovation Project(YCX23146).
文摘Knowledge graph can assist in improving recommendation performance and is widely applied in various person-alized recommendation domains.However,existing knowledge-aware recommendation methods face challenges such as weak user-item interaction supervisory signals and noise in the knowledge graph.To tackle these issues,this paper proposes a neighbor information contrast-enhanced recommendation method by adding subtle noise to construct contrast views and employing contrastive learning to strengthen supervisory signals and reduce knowledge noise.Specifically,first,this paper adopts heterogeneous propagation and knowledge-aware attention networks to obtain multi-order neighbor embedding of users and items,mining the high-order neighbor informa-tion of users and items.Next,in the neighbor information,this paper introduces weak noise following a uniform distribution to construct neighbor contrast views,effectively reducing the time overhead of view construction.This paper then performs contrastive learning between neighbor views to promote the uniformity of view information,adjusting the neighbor structure,and achieving the goal of reducing the knowledge noise in the knowledge graph.Finally,this paper introduces multi-task learning to mitigate the problem of weak supervisory signals.To validate the effectiveness of our method,experiments are conducted on theMovieLens-1M,MovieLens-20M,Book-Crossing,and Last-FM datasets.The results showthat compared to the best baselines,our method shows significant improvements in AUC and F1.
文摘In sub-Saharan Africa(SSA),63%of new human immunodeficiency virus(HIV)infections in 2021 were among women,particularly adolescent girls,and young women.There is a high incidence of HIV among pregnant and lactating women(PLW)in SSA.It is estimated that the risk of HIV-acquisition during pregnancy and the postpartum period more than doubles.In this article,we discuss the safety and effectiveness of drugs used for oral HIV pre-exposure prophylaxis(PrEP),considerations for initiating PrEP in PLW,the barriers to initiating and adhering to PrEP among them and suggest recommendations to address these barriers.Tenofovir/emtricitabine,the most widely used combination in SSA,is safe,clinically effective,and cost-effective among PLW.Any PLW who requests PrEP and has no medical contraindications should receive it.PrEP users who are pregnant or lactating may experience barriers to starting and adhering for a variety of reasons,including personal,pill-related,and healthcare facility-related issues.To address the barriers,we recommend an increased provision of information on PrEP to the women and the communities,increasing and/or facilitating access to PrEP among the PLW,and developing strategies to increase adherence.
基金supported by the Fundamental Research Funds for Higher Education Institutions of Heilongjiang Province(145209126)the Heilongjiang Province Higher Education Teaching Reform Project under Grant No.SJGY20200770.
文摘The relationship between users and items,which cannot be recovered by traditional techniques,can be extracted by the recommendation algorithm based on the graph convolution network.The current simple linear combination of these algorithms may not be sufficient to extract the complex structure of user interaction data.This paper presents a new approach to address such issues,utilizing the graph convolution network to extract association relations.The proposed approach mainly includes three modules:Embedding layer,forward propagation layer,and score prediction layer.The embedding layer models users and items according to their interaction information and generates initial feature vectors as input for the forward propagation layer.The forward propagation layer designs two parallel graph convolution networks with self-connections,which extract higher-order association relevance from users and items separately by multi-layer graph convolution.Furthermore,the forward propagation layer integrates the attention factor to assign different weights among the hop neighbors of the graph convolution network fusion,capturing more comprehensive association relevance between users and items as input for the score prediction layer.The score prediction layer introduces MLP(multi-layer perceptron)to conduct non-linear feature interaction between users and items,respectively.Finally,the prediction score of users to items is obtained.The recall rate and normalized discounted cumulative gain were used as evaluation indexes.The proposed approach effectively integrates higher-order information in user entries,and experimental analysis demonstrates its superiority over the existing algorithms.