Improving Recommender Systems in E-Commerce Using Similar Goods

Due to developments of information technology, most of companies and E-shops are looking for selling their products by the Web. These companies increasingly try to sell products and promote their selling strategies by personalization. In this paper, we try to design a Recommender System using association of complementary and similarity among goods and commodities and offer the best goods based on personal needs and interests. We will use ontology that can calculate the degree of complementary, the set of complementary products and the similarity, and then offer them to users. In this paper, we identify two algorithms, CSPAPT and CSPOPT. They have offered better results in comparison with the algorithm of rules;also they don’t have cool start and scalable problems in Recommender Systems.

An E-Commerce Recommender System Based on Click and Purchase Data to Items and Considered of Interest Shifting of Customers

A well-performed recommender system for an e-commerce web site can help customers easily find favorite items and then increase the turnover of merchants, hence it is important for both customers and merchants. In most of the existing recommender systems, only the purchase information is utilized data and the navigational and behavioral data are seldom concerned. In this paper, we design a novel recommender system for comprehensive online shopping sites. In the proposed recommender system, the navigational and behavioral data, such as access, click, read, and purchase information of a customer, are utilized to calculate the preference degree to each item; then items with larger preference degrees are recommended to the customer. The proposed method has several innovations and two of them are more remarkable: one is that nonexpendable items are distinguished from expendable ones and handled by a different way; another is that the interest shifting of customers are considered. Lastly, we structure an example to show the operation procedure and the performance of the proposed recommender system. The results show that the proposed recommender method with considering interest shifting is superior to Kim et al(2011) method and the method without considering interest shifting.

An E-Commerce Recommender System Based on Content-Based Filtering

Content-based filtering E-commerce recommender system was discussed fully in this paper. Users＇ unique features can be explored by means of vector space model firstly. Then based on the qualitative value of products informa tion, the recommender lists were obtained. Since the system can adapt to the users＇ feedback automatically, its performance were enhanced comprehensively. Finally the evaluation of the system and the experimental results were presented.

Weighted Forwarding in Graph Convolution Networks for Recommendation Information Systems

Recommendation Information Systems(RIS)are pivotal in helping users in swiftly locating desired content from the vast amount of information available on the Internet.Graph Convolution Network(GCN)algorithms have been employed to implement the RIS efficiently.However,the GCN algorithm faces limitations in terms of performance enhancement owing to the due to the embedding value-vanishing problem that occurs during the learning process.To address this issue,we propose a Weighted Forwarding method using the GCN(WF-GCN)algorithm.The proposed method involves multiplying the embedding results with different weights for each hop layer during graph learning.By applying the WF-GCN algorithm,which adjusts weights for each hop layer before forwarding to the next,nodes with many neighbors achieve higher embedding values.This approach facilitates the learning of more hop layers within the GCN framework.The efficacy of the WF-GCN was demonstrated through its application to various datasets.In the MovieLens dataset,the implementation of WF-GCN in LightGCN resulted in significant performance improvements,with recall and NDCG increasing by up to+163.64%and+132.04%,respectively.Similarly,in the Last.FM dataset,LightGCN using WF-GCN enhanced with WF-GCN showed substantial improvements,with the recall and NDCG metrics rising by up to+174.40%and+169.95%,respectively.Furthermore,the application of WF-GCN to Self-supervised Graph Learning(SGL)and Simple Graph Contrastive Learning(SimGCL)also demonstrated notable enhancements in both recall and NDCG across these datasets.

Collaborative Filtering Algorithms Based on Kendall Correlation in Recommender Systems

In this work, Kendall correlation based collaborative filtering algorithms for the recommender systems are proposed. The Kendall correlation method is used to measure the correlation amongst users by means of considering the relative order of the users＇ ratings. Kendall based algorithm is based upon a more general model and thus could be more widely applied in e-commerce. Another discovery of this work is that the consideration of only positive correlated neighbors in prediction, in both Pearson and Kendall algorithms, achieves higher accuracy than the consideration of all neighbors, with only a small loss of coverage.

Fuzzy-Weighted Similarity Measures for Memory-Based Collaborative Recommender Systems

Memory-based collaborative recommender system (CRS) computes the similarity between users based on their declared ratings. However, not all ratings are of the same importance to the user. The set of ratings each user weights highly differs from user to user according to his mood and taste. This is usually reflected in the user’s rating scale. Accordingly, many efforts have been done to introduce weights to the similarity measures of CRSs. This paper proposes fuzzy weightings for the most common similarity measures for memory-based CRSs. Fuzzy weighting can be considered as a learning mechanism for capturing the preferences of users for ratings. Comparing with genetic algorithm learning, fuzzy weighting is fast, effective and does not require any more space. Moreover, fuzzy weightings based on the rating deviations from the user’s mean of ratings take into account the different rating scales of different users. The experimental results show that fuzzy weightings obviously improve the CRSs performance to a good extent.

Alleviating the Cold Start Problem in Recommender Systems Based on Modularity Maximization Community Detection Algorithm

Recommender system (RS) has become a very important factor in many eCommerce sites. In our daily life, we rely on the recommendation from other persons either by word of mouth, recommendation letters, movie, item and book reviews printed in newspapers, etc. The typical Recommender Systems are software tools and techniques that provide support to people by identifying interesting products and services in online store. It also provides a recommendation for certain users who search for the recommendations. The most important open challenge in Collaborative filtering recommender system is the cold start problem. If the adequate or sufficient information is not available for a new item or users, the recommender system runs into the cold start problem. To increase the usefulness of collaborative recommender systems, it could be desirable to eliminate the challenge such as cold start problem. Revealing the community structures is crucial to understand and more important with the increasing popularity of online social networks. The community detection is a key issue in social network analysis in which nodes of the communities are tightly connected each other and loosely connected between other communities. Many algorithms like Givan-Newman algorithm, modularity maximization, leading eigenvector, walk trap, etc., are used to detect the communities in the networks. To test the community division is meaningful we define a quality function called modularity. Modularity is that the links within a community are higher than the expected links in those communities. In this paper, we try to give a solution to the cold-start problem based on community detection algorithm that extracts the community from the social networks and identifies the similar users on that network. Hence, within the proposed work several intrinsic details are taken as a rule of thumb to boost the results higher. Moreover, the simulation experiment was taken to solve the cold start problem.

A Conceptual and Computational Framework for Aspect-Based Collaborative Filtering Recommender Systems

Many datasets in E-commerce have rich information about items and users who purchase or rate them. This information can enable advanced machine learning algorithms to extract and assign user sentiments to various aspects of the items thus leading to more sophisticated and justifiable recommendations. However, most Collaborative Filtering (CF) techniques rely mainly on the overall preferences of users toward items only. And there is lack of conceptual and computational framework that enables an understandable aspect-based AI approach to recommending items to users. In this paper, we propose concepts and computational tools that can sharpen the logic of recommendations and that rely on users’ sentiments along various aspects of items. These concepts include: The sentiment of a user towards a specific aspect of a specific item, the emphasis that a given user places on a specific aspect in general, the popularity and controversy of an aspect among groups of users, clusters of users emphasizing a given aspect, clusters of items that are popular among a group of users and so forth. The framework introduced in this study is developed in terms of user emphasis, aspect popularity, aspect controversy, and users and items similarity. Towards this end, we introduce the Aspect-Based Collaborative Filtering Toolbox (ABCFT), where the tools are all developed based on the three-index sentiment tensor with the indices being the user, item, and aspect. The toolbox computes solutions to the questions alluded to above. We illustrate the methodology using a hotel review dataset having around 6000 users, 400 hotels and 6 aspects.

A Deep Learning Based Approach for Context-Aware Multi-Criteria Recommender Systems

Recommender systems are similar to an informationfiltering system that helps identify items that best satisfy the users’demands based on their pre-ference profiles.Context-aware recommender systems(CARSs)and multi-criteria recommender systems(MCRSs)are extensions of traditional recommender sys-tems.CARSs have integrated additional contextual information such as time,place,and so on for providing better recommendations.However,the majority of CARSs use ratings as a unique criterion for building communities.Meanwhile,MCRSs utilize user preferences in multiple criteria to better generate recommen-dations.Up to now,how to exploit context in MCRSs is still an open issue.This paper proposes a novel approach,which relies on deep learning for context-aware multi-criteria recommender systems.We apply deep neural network(DNN)mod-els to predict the context-aware multi-criteria ratings and learn the aggregation function.We conduct experiments to evaluate the effect of this approach on the real-world dataset.A significant result is that our method outperforms other state-of-the-art methods for recommendation effectiveness.

The Design and Realization of Personalized E-commerce Recommendation System

According to demand and function of the e-commerce recommendation system demand, this paper analyze and design e-commerce and personalized recommendation, design and complete different system functions in different system level; then design in detail system process from the front and back office systems, and in detail descript the key data in the database and several tables. Finally, the paper respectively tests several main modules of onstage system and the backstage system. The paper designed electronic commerce recommendation based on personalized recommendation system, it can complete the basic function of the electronic commerce system, also can be personalized commodity recommendation for different users, the user data information and the user＇ s shopping records.

Research and Modelling on the E-commerce Consumer Behavior based on Intelligent Recommendation System and Machine Learning

In this paper, we conduct research on the E-commerce consumer behavior based on the intelligent recommendation system andmachine learning. Closely associated with consumer network information search of a problem is that the consumer’s information demand ascan be thought of consumer’s information demand is leading to trigger the power of consumer network information search behavior, whenconsumer is willing to buy goods, in a certain task under the infl uence of factors, environmental factors, individual factors, consumers and thetask object interaction to form the demand of consumer cognition. Under this basis, this paper proposes the new idea on the related issues thatwill solve the related challenges.

MapReduce based computation of the diffusion method in recommender systems

The performance of existing diffusion-based algorithms in recommender systems is still limited by the processing ability of a single computer. In order to conduct the diffusion computation on large data sets,a parallel implementation of the classic diffusion method on the MapReduce framework is proposed. At first,the diffusion computation is transformed from a summation format to a cascade matrix multiplication format,and then,a parallel matrix multiplication algorithm based on dynamic vector is proposed to reduce the CPU and I / O cost on the MapReduce framework,which can also be applied to other parallel matrix multiplication scenarios. Then,block partitioning is used to further improve the performance,while the order of matrix multiplication is also taken into consideration.Experiments on different kinds of data sets have verified the efficiency of the proposed method.

Recommender Systems Based on Evolutionary Computing: A Survey

Data mining techniques and information personalization have made significant growth in the past decade. Enormous volume of data is generated every day. Recommender systems can help users to find their specific information in the extensive volume of information. Several techniques have been presented for development of Recommender System (RS). One of these techniques is the Evolutionary Computing (EC), which can optimize and improve RS in the various applications. This study investigates the number of publications, focusing on some aspects such as the recommendation techniques, the evaluation methods and the datasets which are used.

Multi-Layer Graph Generative Model Using AutoEncoder for Recommendation Systems

Given the glut of information on the web,it is crucially important to have a system,which will parse the information appropriately and recommend users with relevant information,this class of systems is known as Recommendation Systems(RS)-it is one of the most extensively used systems on the web today.Recently,Deep Learning(DL)models are being used to generate recommendations,as it has shown state-of-the-art(SoTA)results in the field of Speech Recognition and Computer Vision in the last decade.However,the RS is a much harder problem,as the central variable in the recommendation system’s environment is the chaotic nature of the human’s purchasing/consuming behaviors and their interest.These user-item interactions cannot be fully represented in the Euclidean-Space,as it will trivialize the interaction and undermine the implicit interactions patterns.So to preserve the implicit as well as explicit interactions of user and items,we propose a new graph based recommendation framework.The fundamental idea behind this framework is not only to generate the recommendations in the unsupervised fashion but to learn the dynamics of the graph and predict the short and long term interest of the users.In this paper,we propose the first step,a heuristic multi-layer high-dimensional graph which preserves the implicit and explicit interactions between users and items using SoTA Deep Learning models such as AutoEncoders.To generate recommendation from this generated graph a new class of neural network architecture-Graph Neural Network-can be used.

Trust-Based Collaborative Filtering Recommendation Systems on the Blockchain

A blockchain is a digitized, decentralized, public ledger of all cryptocurrency transactions. The blockchain is transforming industries by enabling innovative business practices. Its revolutionary power has permeated areas such as bank-ing, financing, trading, manufacturing, supply chain management, healthcare, and government. Blockchain and the Internet of Things (BIOT) apply the us-age of blockchain in the inter-IOT communication system, therefore, security and privacy factors are achievable. The integration of blockchain technology and IoT creates modern decentralized systems. The BIOT models can be ap-plied by various industries including e-commerce to promote decentralization, scalability, and security. This research calls for innovative and advanced re-search on Blockchain and recommendation systems. We aim at building a se-cure and trust-based system using the advantages of blockchain-supported secure multiparty computation by adding smart contracts with the main blockchain protocol. Combining the recommendation systems and blockchain technology allows online activities to be more secure and private. A system is constructed for enterprises to collaboratively create a secure database and host a steadily updated model using smart contract systems. Learning case studies include a model to recommend movies to users. The accuracy of models is evaluated by an incentive mechanism that offers a fully trust-based recom-mendation system with acceptable performance.

Hybrid Recommender System Using Systolic Tree for Pattern Mining

A recommender system is an approach performed by e-commerce for increasing smooth users’experience.Sequential pattern mining is a technique of data mining used to identify the co-occurrence relationships by taking into account the order of transactions.This work will present the implementation of sequence pattern mining for recommender systems within the domain of e-com-merce.This work will execute the Systolic tree algorithm for mining the frequent patterns to yield feasible rules for the recommender system.The feature selec-tion's objective is to pick a feature subset having the least feature similarity as well as highest relevancy with the target class.This will mitigate the feature vector's dimensionality by eliminating redundant,irrelevant,or noisy data.This work pre-sents a new hybrid recommender system based on optimized feature selection and systolic tree.The features were extracted using Term Frequency-Inverse Docu-ment Frequency(TF-IDF),feature selection with the utilization of River Forma-tion Dynamics(RFD),and the Particle Swarm Optimization(PSO)algorithm.The systolic tree is used for pattern mining,and based on this,the recommendations are given.The proposed methods were evaluated using the MovieLens dataset,and the experimental outcomes confirmed the efficiency of the techniques.It was observed that the RFD feature selection with systolic tree frequent pattern mining with collaborativefiltering,the precision of 0.89 was achieved.

Book Recommendation: Advanced MIMO Systems

Book Recommendation: Advanced MIMO Systems Kosai Raoof and Huaibei Zhou Scientific Research Publishing, 2009 234 pages ISBN: 978-1-935068-02-0 Paperback (US$80.00) E-book (US$100.00) Order online: www.scirp.org/book Order by email: bookorder@scirp.

An Auction-Based Recommender System for Over-The-Top Platform

In this era of digital domination,it is fit to say that individuals are more inclined towards viewership on online platforms due to the wide variety and the scope of individual preferences it provides.In the past few years,there has been a massive growth in the popularity of Over-The-Top platforms,with an increasing number of consumers adapting to them.The Covid-19 pandemic has also caused the proliferation of these services as people are restricted to their homes.Consumers are often in a dilemma about which subscription plan to choose,and this iswhere a recommendation systemmakes their task easy.The Subscription recommendation system allows potential users to pick the most suitable and convenient plan for their daily consumption from diverse OTT platforms.The economic equilibrium behind allocating these resources follows a unique voting and bidding system propped by us in this paper.The systemis dependent on two types of individuals,type 1 seeking the recommendation plan,and type 2 suggesting it.In our study,the system collaborates with the latterwho participate in voting and invest/bid in the available options,keeping in mind the user preferences.This architecture runs on an interface where the candidates can login to participate at their convenience.As a result,selective participants are awarded monetary gains considering the rules of the suggested mechanism,and the most voted subscription plan gets recommended to the user.

Beyond Customer Churn: Generating Personalized Actions to Retain Customers in a Retail Bank by a Recommender System Approach

Customer churn may be a critical issue for banks. The extant literature on statistical and machine learning for customer churn focuses on the problem of correctly predicting that a customer is about to switch bank, while very rarely consid-ers the problem of generating personalized actions to improve the customer retention rate. However, these decisions are at least as critical as the correct identification of customers at risk. The decision of what actions to deliver to what customers is normally left to managers who can only rely upon their knowledge. By looking at the scientific literature on CRM and personalization, this research proposes a number of models which can be used to generate marketing ac-tions, and shows how to integrate them into a model embracing both the analytical prediction of customer churn and the generation of retention actions. The benefits and risks associated with each approach are discussed. The paper also describes a case of application of a predictive model of customer churn in a retail bank where the analysts have also generated a set of personalized actions to retain customers by using one of the approaches presented in the paper, namely by adapting a recommender system approach to the retention problem.