Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the ...Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the research on the performance evaluation and advancing path of Henan agricultural products E-marketing is more important than before. Based on current problems of Henan agricultural products E-marketing,a system of performance evaluation is established,which covers website building and maintenance and other four first-class indexes as well as profit ratio of sales and other thirteen second-class indexes,and then the system is evaluated by comprehensive evaluation method. Meanwhile,it is explored to discuss how to further advance Henan agricultural products E-marketing.展开更多
This paper firstly introduced the PHP + Oracle database development technology. Based on B / S structure,using MVC( Model View Controller) framework development mode,and in line with actual demands of fresh agricultur...This paper firstly introduced the PHP + Oracle database development technology. Based on B / S structure,using MVC( Model View Controller) framework development mode,and in line with actual demands of fresh agricultural products for e-marketing in Shanghai,it designed and expected to realize e-marketing system for fresh agricultural products in B2B2 C mode. It made an in-depth analysis from system demands,design of functional modules,design of database,and relevant technologies for system realization.展开更多
The rural population of Iran has a serious need for ICT application to launch e-marketing in order to increase employment.The important point is that most villagers are small holders,and an e-marketing model should be...The rural population of Iran has a serious need for ICT application to launch e-marketing in order to increase employment.The important point is that most villagers are small holders,and an e-marketing model should be proposed which is adopted and can be operationalized.Therefore,the purpose of the present study was modeling villagers’intention to adopt e-marketing and performing rural provincial clustering.Data were collected from approximately 1000 villages with ICToffices in all provinces.The research model was designed in a way that the Theory of Planned Behavior(TPB)was developed,and Rural Economy Geography was added as background.Therefore,the Geographic Model of Planned Behavior(GeoTPB)was proposed.The innovation of the current research is in using a combined model(behavioral and geographical)to adopt rural technology,which has presented a better understanding of adoption.Additionally,a two-stage structural equation modeling approach was used,which means that since the model was large and complicated,in the first stage,the non-significant paths were removed,and in the second stage,the model was simplified and proposed with the significant paths.This model predicted 76%of villagers’intention to adopt e-marketing.Also,the K-means clustering showed that based on economic and behavioral factors,the rural districts of Iran constituted 6 clusters.The interesting point was that the southern and southeastern provinces of Iran,which have been reported by the statistics center to be the less developed areas,were found to be the superior cluster in e-marketing adoption in the results of the current research.Therefore,the villages of Sistan and Baluchestan and Hormozgan provinces will be suitable as pilot provinces for e-marketing implementation.Considering the results of the GeoTPB model,priority would better be given to villages with appropriate access and a population with the potential to use technology.Additionally,regarding the government’s aim to develop rural businesses,it is suggested that the Transaction Services Model be launched as the national business and the related facilities be provided.展开更多
基金Supported by the Natural Science Research Program of Henan Education Department "New-type Agricultural Services System of Henan Province from the Perspective of Multi-objective Decision"(Project No.2011B630016)
文摘Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the research on the performance evaluation and advancing path of Henan agricultural products E-marketing is more important than before. Based on current problems of Henan agricultural products E-marketing,a system of performance evaluation is established,which covers website building and maintenance and other four first-class indexes as well as profit ratio of sales and other thirteen second-class indexes,and then the system is evaluated by comprehensive evaluation method. Meanwhile,it is explored to discuss how to further advance Henan agricultural products E-marketing.
文摘This paper firstly introduced the PHP + Oracle database development technology. Based on B / S structure,using MVC( Model View Controller) framework development mode,and in line with actual demands of fresh agricultural products for e-marketing in Shanghai,it designed and expected to realize e-marketing system for fresh agricultural products in B2B2 C mode. It made an in-depth analysis from system demands,design of functional modules,design of database,and relevant technologies for system realization.
基金This paper was supported by the“Iran National Science Foundation”(INSF)Grant No.96001269.
文摘The rural population of Iran has a serious need for ICT application to launch e-marketing in order to increase employment.The important point is that most villagers are small holders,and an e-marketing model should be proposed which is adopted and can be operationalized.Therefore,the purpose of the present study was modeling villagers’intention to adopt e-marketing and performing rural provincial clustering.Data were collected from approximately 1000 villages with ICToffices in all provinces.The research model was designed in a way that the Theory of Planned Behavior(TPB)was developed,and Rural Economy Geography was added as background.Therefore,the Geographic Model of Planned Behavior(GeoTPB)was proposed.The innovation of the current research is in using a combined model(behavioral and geographical)to adopt rural technology,which has presented a better understanding of adoption.Additionally,a two-stage structural equation modeling approach was used,which means that since the model was large and complicated,in the first stage,the non-significant paths were removed,and in the second stage,the model was simplified and proposed with the significant paths.This model predicted 76%of villagers’intention to adopt e-marketing.Also,the K-means clustering showed that based on economic and behavioral factors,the rural districts of Iran constituted 6 clusters.The interesting point was that the southern and southeastern provinces of Iran,which have been reported by the statistics center to be the less developed areas,were found to be the superior cluster in e-marketing adoption in the results of the current research.Therefore,the villages of Sistan and Baluchestan and Hormozgan provinces will be suitable as pilot provinces for e-marketing implementation.Considering the results of the GeoTPB model,priority would better be given to villages with appropriate access and a population with the potential to use technology.Additionally,regarding the government’s aim to develop rural businesses,it is suggested that the Transaction Services Model be launched as the national business and the related facilities be provided.
