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Changes of Mobile Internet Ecosystem Structure and Suggestions for Regulatory Policy 被引量:1
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作者 ZHANG Jing 《China Communications》 SCIE CSCD 2014年第1期60-68,共9页
The mobile Intemet industry has exp- erienced dramatic changes as plenty of new applications and business models emerged. This study conducts a qualitative review on the changes through adopting business ecosystem app... The mobile Intemet industry has exp- erienced dramatic changes as plenty of new applications and business models emerged. This study conducts a qualitative review on the changes through adopting business ecosystem approaches. An analytical framework is estab- lished for reviewing the structure of mobile Internet business ecosystem. Then the core value, key actors, and inter-firm relationships of the mobile Internet ecosystem in the past and in the present are compared. It is found that the ecosystem structure has shifted from an MNO-centric model to a polycentric one with highly expanded value sources and di- versified keystone players. Accordingly some suggestions for regulatory policy makers are provided in terms of the roles of mobile Inter- net in social welfare improvement, the call for a convergent regulatory system, and chal- lenges for information security regulation. 展开更多
关键词 mobile Internet business ecosys- tem PLATFORM regulatory policy
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