How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Value co-creation model based on IS application capabilities

To illustrate how firms and customers co-create value in business to business （B2B） e-commerce, an integrated value co-creation model is proposed based on information systems （IS） application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f＇n＇ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.

Spatio-temporal evolution and topographic gradient effect of land use and ecosystem service value in the Lhasa River Basin

The Lhasa River Basin forms an essential human settlement area in the southern part of the Qinghai-Tibet Plateau.This study employed ecosystem service value(ESV)evaluation model,terrain gradient grading,and Geodetector to analyze land use and ESV in the Lhasa River Basin from 1985 to 2020.The findings reveal that:(1)From 1985 to 2020,grassland was the dominant land use.There was a trend of grassland reduction and the expansion of other land types.(2)ESV has increased over the research period(with a total increase of 0.84%),with higher values in the southeast and lower values in the northwest.Grassland contributed the most to ESV,and climate regulation and hydrological regulation were the ecosystem services that contribute the most to ESV.(3)Natural factors like NDVI and altitude,as well as economic factors like population density and distance from roads,influenced the spatial differentiation of ESV,the explanatory power of NDVI reached up to 0.47.The interaction between factors had a greater impact than individual factors.These research results can provide theoretical support for national spatial planning and ecological environment protection in the Lhasa River Basin and other similar areas.

Multi-scenario Simulation of the Impact of Land Use Change on the Ecosystem Service Value in the Suzhou-Wuxi-Changzhou Metropolitan Area,China

As the most economically developed metropolitan area in China’s Yangtze River Delta,the rapid changing land use patterns of Suzhou-Wuxi-Changzhou(Su-Xi-Chang) metropolitan area have profound impacts on the ecosystem service value(ESV).Based on the patterns of land use change and the ESV change in Su-Xi-Chang metropolitan area from 2000 to 2020,we set up four scenarios:natural development scenario,urban development scenario,arable land protection scenario and ecological protection scenario,and simulated the impact of land use changes on the ESV in these scenarios.The results showed that:1) the area of built-up land in the Su-XiChang metropolitan area increased significantly from 2000 to 2020,and the area of other types of land decreased.Arable land underwent the highest transfer-out area,and was primarily converted into built-up land.The total ESV of Su-Xi-Chang metropolitan area increased initially then declined from 2000–2020,and the value of almost all individual ecosystem services decreased.2) Population density,GDP per area,night lighting intensity,and road network density can negatively impact the ESV.3) The total ESV loss under the natural development and urban development scenarios was high,and the expansion of the built-up land and the drastic shrinkage of the arable land contributed to the ESV decline under both scenarios.The total ESV under arable land protection and ecological protection scenarios increases,and therefore these scenarios are suitable for future land use optimization in Su-Xi-Chang.This study could provide a certain reference for land use planning and allocation,and offer guidance for the rational allocation of land resources.

Land Use Dynamics and Ecosystem Service Value Changes in the Yangtze River Delta Urban Agglomeration Under Different Scenarios

Urban agglomerations,serving as pivotal centers of human activity,undergo swift alterations in ecosystem services prompted by shifts in land utilization.Strengthening the monitoring of ecosystem services in present and future urban agglomerations contributes to the rational planning of these areas and enhances the well-being of their inhabitants.Here,we analyzed land use conversion in the Yangtze River Delta(YRD)urban agglomeration during 1990-2020 and discussed the spatiotemporal response and main drivers of changes in ecosystem service value(ESV).By considering the different development strategic directions described in land use planning policies,we predicted land use conversion and its impact on ESV using the Future Land Use Simulation(FLUS)model in three scenari-os in 2025 and 2030.Results show that:1)from 1990 to 2020,land use change is mainly manifested as the continuous expansion of con-struction land to cultivated land.Among the reduced cultivated land,82.2%were occupied by construction land.2)The land use types conversion caused a loss of 21.85 billion yuan(RMB)in ESV during 1990-2020.Moreover,the large reduction of cultivated land area led to the continuous decline of food production value,accounting for 13%of the total ESV loss.3)From 2020 to 2030,land use change will mainly focus on Yangzhou and Zhenjiang in central Jiangsu Province and Taizhou in southern Zhejiang Province.Under the BAU(natural development)and ED(cultivated land protection)scenarios,construction land expansion remains dominant.In contrast,under the EP(ecological protection)scenario,the areas of water bodies and forest land increase significantly.Among the different scenarios,ESV is highest in the EP scenario,making it the optimal solution for sustainable land use.It can be seen that the space use conflict among urban,agriculture and ecology is a key factor leading to ESV change in the urban agglomeration of Yangtze River Delta.There-fore,it is crucial to maintain spatial land use coordination.Our findings provide suggestions for scientific and rational land use planning for the urban agglomeration.

Spatiotemporal Evolution of Ecosystem Service Value in Caohai National Nature Reserve

Wetland ecosystems are important regulators of global climate change.Studying the spatiotemporal changes and driving mechanisms of their ecosystem service values(ESV)is beneficial for the sustainable development of wetlands.This paper uses the equivalent factor method,based on land use changes,to reveal the spatiotemporal evolution of the ecosystem service value in the Caohai National Nature Reserve(CNNR).The results show the following:①from 2000 to 2020,there was a significant decrease in the core zone s arable land area,with an increase in forest and water areas.Construction land mainly increased in the experimental area,and the grassland area showed a fluctuating change of first increasing and then decreasing;②in 2000,2010,and 2020,the ecosystem service value of the study area was 302 million,296 million,and 325 million yuan,respectively,showing a trend of fluctuating growth,with the value of wetland ecosystems playing a dominant role;③regulatory services are the main contributors to the ecosystem service value in the study area,with a contribution rate of 60%.Hydrological regulation is the ecosystem function with the highest value in wetland ecosystem services,contributing more than 35%to the ESV in all three periods;④in terms of spatial distribution,the core zone s ecosystem service value is dominant.Looking at the total ecosystem service value of the region,the core zone>the experimental area>the buffer zone.In terms of ESV per unit area,the core zone(89000 yuan/hm^(2))is significantly higher than the buffer zone(39100 yuan/hm^(2))and the experimental area(15800 yuan/hm^(2)).The study can provide a basis for research and spatial management of ecosystem services in wetland ecosystems and nature reserves.

Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

Research on value co-creation elements in full-scene intelligent service

Compared with common intelligent service,full-scene intelligent service has its uniqueness in high integration,synergy,and technological spillover.However,the traditional service or business model theories cannot precisely elaborate its sociotechnical contextual nature and value creation logic.To fill this knowledge gap,we provide initial insights into the value co-creation logic in full-scene intelligent service by exploring the value co-creation elements using a data-driven text mining approach.We analyzed 171 business reports on the full-scene intelligent service by the topic modeling using the Latent Dirichlet Allocation(LDA).The findings reveal three main clusters:value proposition,participants,and connection platform.This study presents a theoretical framework for a further exploratory case study and quantitative research on full-scene intelligent service.This study also helps small and medium-sized enterprises to explore and exploit value co-creation opportunities.

Response of Ecosystem Service Value Based on Land Use Changes and Analysis of its Driving Factors in Typical Hilly Region with Red Soil

The contribution rate of ecosystem service value variation was used to analyze the effects of land use changes on the changes of ecosystem service value in Xingguo County during 1996-2005.Grey integrated correlation was employed to explore the contribution level of the indicators such as total population,urbanization level,proportion of primary industry and investment of social fixed assets on ecosystem service value,and the correlation analysis was also carried out.The results showed that the ecosystem service value in Xingguo County during 1996-2005 mainly was woodland,and the decrease of woodland area was the major reason for the sustained reduction of ecosystem service value.With the further increase of market demand and the incentives of local government,the garden area rapidly increased during 2001-2005,and the influence degree of garden towards the changes of ecosystem service value was only second to woodland,ranking No.2.Four socio-economic indicators had different correlation degree with ecosystem service value during the different research periods.Total population,urbanization level and proportion of primary industry had high correlation degree with ecosystem service value,whereas the influence degree of various socio-economic indicators on ecosystem service value was equal with each other day by day.Urbanization level,investment of social fixed assets and total population had significant negative correlation with ecosystem service value,while the proportion of primary industry had positive correlation with ecosystem service value.

Assessment of Ecosystem Services Value in Hotan Oasis, Xingjiang

[Objective] The study aimed to assess the ecosystem services value in Hotan Oasis, Xingjiang. [Method] The visual interpretation method was adopted to process TM/ETM＋ images based on field investigation in Hotan Oasis. These inter- pretation data, along with two periods of land use data, were reclassified to farm- land, forest, grassland and so on. Then, the ecosystem services value was calculat- ed and analyzed. [Result] Analysis indicated that the ecosystem services value had been increased by 30.44x108 Yuan （16.51%） in the study area during 1980-2010, which can be explained by the increase of glacier and snowfield distributed in the south mountain with the increase of annual precipitation. At the same time, the con- tribution rate of grassland to ecosystem services value had been decreased as a result of degradation of grassland and occupation from farmland. For the whole basin, the increase of ecosystem services value came from the upper reaches, while the ecosystem services value had been reduced in the middle and lower reaches. In the middle reaches, the reduction came mainly from wetland （-1.83x10s Yuan）, waters （-1.68x10s Yuan）, forest （-0.86x108 Yuan） and grassland （-0.80x108 Yuan）. But in the lower reaches, the ecosystem services values of waters, grassland and forest were -0.61 x108 Yuan, -0.24x108 Yuan, and -0.07x10s Yuan, respectively. [Conclusion] If some effective policies, such as the implementation of returning farm- land to forest and ceasing from farming to grazing, would be taken, the ecosystem degradation can be constrained and reversed in the northwest arid region.

Changes in Grassland Ecosystem Service Values in the Three-River Headwaters Region,China

[Method] This study aimed to assess the changes in grassland ecosystem Service values in the Three-River Headwaters Region of China, the source of the Yangtze, Yellow （Huang He） and Lantsang （Mekong） rivers. [Method] Biophysical values of four services were monetized within the region, including water regulation, air quality regulation, climate regulation and soil conservation. [Result] The total ESVs were 884.97×10^8 Yuan, 1 302.06×10^8 Yuan and 1 299.49×10^8 Yuan in 2000, 2005 and 2008, respectively. The amount of value per unit area experienced a steep increase from 2000 to 2005（18.10×10^4 Yuan/km2）, and then remained almost unchanged from 2005 to 2008 （-0.31×10^4 Yuan/km2）. The ESV tended to decline from the southeastern to the northwestern. ESV in the eastern and central part increased faster than that in the south-central and western part of the TRHR from 2000 to 2008. It could be seen that the ecosystem condition of grassland in the TRHR improved signifi- cantly over the study period of 2000-2008. [Conelusion] The results provided good information to assess the effectiveness of current ecological protection measures in the TRHR and support regional sustainable management policies.

Impacts of Land Use Change on Ecosystem Service Value in Yanchi County of Ningxia

Based on TM image data in 1989, 1995, 1999, 2003, 2006 and 2009 of Yanchi County of Ningxia, the land use date of Yanchi County in each year were extracted supported by RS and GIS technology, and used to analyze the dynamic change of land use. The land use data were studied for estimating the change of ecosystem services value caused by the land use change of Yanchi County, using the evaluation method of China terrestrial ecosystem services value. The results showed that the changes of land use were obvious during 1989 to 2009. The area of woodland and construction land had an increasing tendency; grassland area changed from decreasing to increasing, which was in contrary to farmland and un-used land areas （from increasing to decreasing）; water area fluctuated slightly. The ecosystem services value of Yanchi County had an increasing tendency during 1989 to 1995, because the increasing woodland area had took the major role in raising the total ecosystem services value. The grassland accounted for a large proportion of the total ecosystem service value of Yanchi County, with its contribution rate from 49.8% to 60.4%. And the composition of the ecosystem services value of Yanchi County happened benign change for the increasing contribution rate of woodland. The ecosystem services value sensitivity index of each land use type was less than 1, indicating that the ecosystem services value of Yanchi County lacks flexibility on its service value index, and the research results are reliable.

Study on the Ecosystem Services Value of Fei County Based on RS and GIS

[Objective] With the background of dramatic changes in land use patterns,the aim was to explore the ecosystem services value of Fei County based on RS and GIS.[Method] Ecological changes in the environment can bring changes in economic value expressed quantitatively by ecosystem service value （ESV）.According to modified ESV equivalency factor tables and three periods of interpreted TM remote sensing images in 1990,2000 and 2009,this paper calculated the total ESV in Fei County,Shandong Province,China and analyzed the relationship between ESV and the land-use changes at last.[Result] The results showed that the total ESV of the study area decreased from 2.144×109 yuan in 1990,2.139×109 yuan in 2000,and at last to 2.098×109 yuan in 2009 as the overall study area land use pattern changed dramatically,in which the built-up land increased by 23％,while the cropland and forest were constantly on the decrease.[Conclusion] The research provides theoretical support for the construction of high efficient ecological economic zone and sustainable development of the region.

Using a Spatial Convolution Method to Estimate Ecosystem Services Values at Regional Level: a Case Study in Northeast China

Since the introduction of the concept, studies on valuation of ecosystem services have been overwhelming, in cognizance of its great significance. In this article, the authors took Northeast China as the study area and applied the published coefficients for the world by Costanza to calculate the ecosystem services values through a spatial convolution method. The convolution analysis was done with a square processor with 5×5 neighborhood cells. The results showed that the ecosystem services value for the study area in the year 2003 was US$44 990 million which is US$89 million less than the value without operation, and the main contributions for that decrease were from water bodies, wetlands and estuaries. It is expected that this article can attract more interest to explore this field adopting geographic methods.

Assessments on Ecological Sensitivity and Ecosystem Service Value in Karst Area Based on GIS——Taking Bijie Prefecture in Guizhou for Example

Assessments on ecological sensitivity and ecosystem service value are two important basic works in eco-functional regionalization. According to the special ecological environment in Guizhou Province,GIS technology was used in the classification evaluations of soil erosion sensitivity,acid rain sensitivity and rocky desertification sensitivity in Bijie Prefecture,and then the comprehensive evaluation on eco-environmental sensitivity was carried out. Finally,the preliminary economic estimation of ecosystem service value in Bijie Prefecture was made by means of the appraisal approach for ecosystem service proposed by Costanza.

The value of vegetation ecosystem services:a case of Qinling-Daba Mountains

According to differences in vegetation types and their coverage, combining the latest research, using theory and method on the value of vegetation ecosystem services, this paper not only calculated goods produced by different types of vegetation but also estimated the value of various vegetation ecosystem services and set up database, GIS and eco-account of vegetation ecosystem. The result was as follows: the value of vegetation's primary productivity, soil and fertility conservation, water conservation, CO 2 fixation and O 2 release was 199.6 billion yuan/a, 22.64 billion yuan/a, 22.66 billion yuan/a, 352.24 billion yuan/a and 374.19 billion yuan/a, respectively. The total value of ecosystem services was 968.33 billion yuan/a. The temperate deciduous broad-leaved forest had the highest contribution rate, accounting for 16.42%. The result of value can reflect regional reality more exactly.

Estimates of loss in ecosystem service values of Songnen plain from 1980 to 2000

Ecosystem services are premises for human beings to exist and develop in the world, and it is of importance to study effects of land use change on ecosystem functions. Songnen plain, located in Northeast China, is one of the national key bases for agricultural production. Because there were remarkable variations in land use in recent years, it can supply specific foundation for protection and restoration of regional eco-environment to explore changes in its values of ecosystem services. This study aims to qualify long-term changes in land use of Songnen plain from 1980 to 2000, and to explore the impact of land use change on ecosystem services. With 2-period land use data using RS and GIS, this paper analyzed changes in land use and in ecosystem service values using the ecosystem service value coefficients (VC) put forward by Costanza et al. Results showed that from 1980 to 2000, area of rangeland, water area and wetlands and area of cropland decreased, but urban area and unused land increased. Due to cropland's comparatively low VC and comparatively high VC of wetlands and water area, increment in cultivated land could not offset the total decrement in regional ecosystem service values because of the decrease in area of wetlands and water area. Meanwhile, city sprawl has also led to loss of ecological values. Total ecosystem service values of the study area reduced dramatically, from 34,926.10×106$ to 31,744.54×106$ in the period 1980-2000. This represents a 9.11% net decline in annual value of ecosystem services in the study area.

Changes in Ecosystem Service Values on the Loess Plateau in Northern Shaanxi Province,China

The Loess Plateau in northern Shaanxi Province of China covers Yulin, Yan＇an, and Tongchuan cities mainly. The kind of physiognomy is complicated and various, including the transitional region of the sand and wind, the hilly-gully fragile region, the pimple mound region from North to South. Large-scale land reclamation projects that are severely affecting these ecosystems have been implemented. In this paper, we reported an investigation to the changes in land use and ecosystem services on the Loess Plateau in northern Shaanxi Province from 1978 to 2000. We used three LANDSAT TM and/or ETM data sets to estimate the changes in the size of five land-cover/land-use categories, and we also used previously published value coefficients to estimate the changes in the value of ecosystem services delivered by each land category. Finally, we ranked the contribution of various ecosystem functions to the overall value of the ecosystem services, we have estimated that the annual value of the ecosystem services is 56.95 billon RMB yuan in the Loess Plateau in northern Shaanxi Province in 2000. In the region, from 1978 to 2000, the economic value of the fixing carbon was higher, the economic value of water conservation was the lowest, but the economic value of the NPP, fixing carbon, and supplying oxygen accounted for above ninety percent of the total value, obviously the vegetation created the biggest ecosystem service value. We can conclude that future land-use policy formulation should give precedence to the conservation of these ecosystems over uncontrolled reclamation, and that further land reclamation should be based on rigorous environmental impact analyses.

Forest Ecosystem Services and Their Values in Beijing

As the most important ecosystem in Beijing, the forest supports a lot of ecosystem services to local and around communities, which plays a key role in the maintenance of urban ecological security.However, the valuation on the forest ecosystem services based on regional scale could not provide precise and reasonable values for forestry sector management.In this study, we estimated the magnitudes and economic values of the forest ecosystem services in Beijing at sublot level.The economic value of forest ecosystem services in Beijing was estimated to be 19 339.71×10 6 yuan(RMB) in 2004.Among all the ecosystem services indicators we estimated in this study, only fruit, timber and part of the recreation(which only include the tourism income from the forest parks and scenic areas, but not include that from other forest types) were measured in the social economic system.As estimated in this study, more than 82.19% of the economic value of forest ecosystem services could not be measured in the socio-economic statistical system.The importance of forest ecosystem services in Beijing to human welfare was underestimated by the socio-economic system.Therefore, the policies about the eco-compensation of forest ecosystem services should be established to maintain the sustainable supply of the forest ecosystem services in Beijing.

The value of the ecosystem services and method

Using the method of Constanza R, the annual value of ecosystem services of Macao was 3.302×10 6 US dollars in 1983, equivalent to 26.5250×10 6 MOP, when using the currently monetary valuation. The annual value of ecosystem services of Macao was 8.3340×10 6 US dollars in 2002, equal to 66.9472×10 6 MOP. The total globe annual value of ecosystem services was 3.3268×10 13 US dollars in 1997, i.e., about 5,544.7 US dollars per capita. In Macao, the annual value of ecosystem services was only 18.8 US dollars per capita. The average ecosystem service per capita was 0.35% of the world average level. Comparing to the globe average ecosystem services level per capita, the deficit of ecosystem services of Macao is 2.44×10 9 US dollars for Macao population, which would require 1,069 km 2 estuary to complement to the deficit, i.e., about 38 times of Macao to provide ecosystem services to reach the average level of world.