This article examines a scholar’s discourses related to edu-business in the context of Sino-Finnish edu-business.Based on a critical approach to interculturality,and the decade-long critiques of culturalism,a case st...This article examines a scholar’s discourses related to edu-business in the context of Sino-Finnish edu-business.Based on a critical approach to interculturality,and the decade-long critiques of culturalism,a case study serves as an illustration of the use of the concept of culture by a scholar from Finland to retail Finnish education in China.The results show a reliance on an old and highly criticized conception of culture and a tendency to exoticize and aggrandize Finland,the Finns and Finnish education.Yet a hint at similarities between“Asians”and Finns represents an interesting move from typical differentialist discourses.The article ends with a call for taking interdisciplinarity and ethics into account in edu-business activities in academia.展开更多
文摘This article examines a scholar’s discourses related to edu-business in the context of Sino-Finnish edu-business.Based on a critical approach to interculturality,and the decade-long critiques of culturalism,a case study serves as an illustration of the use of the concept of culture by a scholar from Finland to retail Finnish education in China.The results show a reliance on an old and highly criticized conception of culture and a tendency to exoticize and aggrandize Finland,the Finns and Finnish education.Yet a hint at similarities between“Asians”and Finns represents an interesting move from typical differentialist discourses.The article ends with a call for taking interdisciplinarity and ethics into account in edu-business activities in academia.