Is Business School Performance Impacted by Market Orientation Toward Students, Employers of Students, and Parents of Students？ Views from Accounting Department Chairpersons, Business School Deans, and Academic Vice-Presidents of AACSB Business Schools

This paper is part of a continuing research stream dealing with organizational behavior and performance in higher education, specifically within AACSB-Intemational business schools. Using responses to a national survey sent to AACSB-International members schools located in the United States, we report market orientation levels toward students, parents of students, and employers of students as well as levels of organizational performance reported by accounting department chairpersons, business school deans, and academic vice-presidents. Theory and empirical research suggest that higher levels of market orientation result in higher levels of organizational performance. Comparisons of the various input scores for each customer group （students, parents of students, and employers of students） submitted by the survey respondents are made against a benchmark established for businesses in the marketing literature and then scores are compared by administrative groups against one another. Finally, regression analysis is used to determine if the reported levels of organizational performance are impacted by the levels of reported market orientation. Altogether, 101 accounting department chairpersons, 130 business school deans, and 110 academic vice-presidents responded. The paper presents details of the research process, findings, statistical inferences, and discusses the implications of the research for schools of business and academic accounting departments.

The Impact of Education on Innovative Economy Polish Experiences

Methods and concepts of innovation performance are widely analyzed, discussed, and evaluated. The influence of educational management on the creation of innovative economy is not widely described in literature, however, procedures of innovation performance include the measures of educational elements. The paper discusses the methodology of European Innovation Scoreboard （EIS） and Innovation Union Scoreboard （IUS） in the aspect of education for innovative economy. Educational indicators in EIS/IUS methodology are quantitative and do not include information about the quality of education. Researchers agreed that innovation processes and economical growth require well-educated and skilled workforce and they assume that skilled workers are on output of the educational system. The measurement system of innovations in Europe includes various economical aspects, allows to observe trends and gives opportunity to improvement for countries and is directed on future educational effects. Quantitative indicators allow to observe trends, educational needs, desires of pupils, and their parents. The efficiency of these indicators is presented on the example of Poland. Educational indicators to improve innovation performance should be very synthetic, but cannot lose important information. The article presents author＇s research on graduate career paths and suggests to include elements of this methodology in the measurement system of innovation economy.

The Mobility of International Students from a Chinese Perspective

This paper focuses on examining the progression of the international education market,the number of international students in various countries,and China’s policy to support and liaise with the international universities.From the perspective of“talent demand,”this research will provide valuable insight into China’s acquisition of talents and higher education internationalization development.

Bridging the Gap between Western and Chinese Evidence in the International Education Market

Using a sample of 1674 international students in China, the present study explores sociocultural adaptation and its determinants. The results indicate that sociocultural adaptation among international students＂ in China is largely shaped by the nature of the interaction with host nationals. In particular, among international students, those who experienced higher levels of social interaction with host nationals and received more social support were better poised for sociocultural adaptation. Rather contrary to similar research in the Western context, the study finds that international students from East Asia actually experienced more sociocultural difficulties in China than their counterparts from Western countries. These findings suggest the possibility of China and other oriental countries with sound higher education systems playing more active roles in the global higher education market.

On international trade in educational services:an interpretation of the regulations and China’s WTO commitments

The General Agreement on Trade in Services(GATS)of the World Trade Organization(WTO)covers educational trade services.Hence,all the regulations of the GATS have to be followed in the international trade of educational services.Having acceded to the WTO,China is starting to fulfill the rights and obligations as a member by completely respecting international trade,services and intellectual property laws.At the same time,it is also starting to fulfill some of the commitments it made in the GATS,such as expanding activities on trade in educational services.Comprehending the fundamental regulations and China’s commitments is significant towards promoting China’s international trade in educational services.

What kind of modern school system do we need?

The marketization of education cannot serve as the guiding principle in constructing the modern school system, nor can it be directly transplanted from modern enterprise system. Because the modern school system is a kind of “edu-cational institution” rather than an “economical institution”, what it should focus on is not the ownership of property or the distinction of property, but on the core educational issue, that is, the students’ development. Such a kind of modern school system requires that the government delegates power to schools to realize academic autonomy in schools (selfgovernance).