Objective To study the threshold effect of export trade on internal and external R&D investment in China’s pharmaceutical industry,and to provide reference for some pharmaceutical enterprises to improve the inves...Objective To study the threshold effect of export trade on internal and external R&D investment in China’s pharmaceutical industry,and to provide reference for some pharmaceutical enterprises to improve the investment.Methods The panel data of pharmaceutical industry in 25 provinces and cities in China from 2009 to 2019 were selected to conduct empirical analysis by establishing a threshold regression model,and a better export trade interval was obtained.Results and Conclusion There is a threshold value for the effect of new product export on both internal and external R&D expenditures,and the threshold values are 845.2788 million yuan and 318.4198 million yuan,respectively.There is a single threshold effect of export trade on both internal and external R&D investment in China’s pharmaceutical industry,and the effect of export trade on internal and external R&D investment changes from negative to positive as the export trade develops from low to high.展开更多
By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purch...By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.展开更多
Focusing on negative-spillover from environmental effort,this paper explores the issues of competition and optimal decision-making based on two competing two-stage manufacturer-dominated supply chains:centralized and ...Focusing on negative-spillover from environmental effort,this paper explores the issues of competition and optimal decision-making based on two competing two-stage manufacturer-dominated supply chains:centralized and decentralized.We develop the Stackelberg competition models according to four identified competition scenarios(pure centralized structure-CC,mixed structure-DC,mixed structure-CD,and pure decentralized structure-DD).By comparing the results of the four scenarios,we find that negative-spillover from environmental effort negatively impacts environmental-effort providers and reduces the optimal profit of the manufacturer who provide the environmental effort,which in turn reduces the profit of the entire supply chain.The inter-supply-chain competition also produces a negative incentive for environmental-effort providers but provides a free riding effect on the non-provider,and this effect increases as competition increases.In terms of network externality,the structural change of a supply chain from centralized to decentralized is altruistic,which generates a double-marginalization(i.e.,the network externality enhances competitor performance).Furthermore,the leader supply chain with a centralized structure is more willing to provide greater environmental effort,whereas when the leader supply chain structure remains unchanged,its environmental effort depends on the negative-spillover effect and the follower supply chain structure.Therefore,excessive supply chain competition should be avoided,and the negative-spillover effect of environmental effort should be reduced to motivate environmental-effort providers to increase their environmental efforts and promote the development of sustainable green supply chains.Future research should examine retailer-dominated supply chain competition and compare the results with the conclusions of this study.展开更多
Promotion is an essential element in the marketing mix. It is used by businesses to inform, influence and persuade customers to adopt the products and services they offer. Without promotion, business would be stagnant...Promotion is an essential element in the marketing mix. It is used by businesses to inform, influence and persuade customers to adopt the products and services they offer. Without promotion, business would be stagnant and lack substantial growth because the brands would have low visibility in the market. Moreover, today’s vast and assorted markets comprise of customers with different needs and varied behavior. So it is rarely possible for companies to satisfy all customers by treating them alike. Thus there arises a need to divide the market into segments having customers with similar traits/characteristics. After identifying appropriate market segments, firms can design differentiated promotional campaigns for each segment. At the same time there can be a mass market promotional campaign that reaches different segments with a fixed spectrum. Also since promotional effort resources are limited, one must use them judiciously. In this paper, we formulate mathematical programming problem under repeat purchase scenario, which optimally allocates mass promotional effort resources and differentiated promotional effort resources across the segments dynamically in order to maximize the overall sales obtained from multiple products of a product line under budgetary and minimum sales aspiration level constraint on each product under consideration in each segment. The planning horizon is divided into multi periods, the adoption pattern of each product in each segment is observed in every subinterval and accordingly promotional effort allocations are determined for the next period till we reach the end of planning period. The optimization model has been further extended to incorporate minimum aspiration level constraints on total sales for each product under consideration from all the segments taken together. The non linear programming problem so formulated is solved using differential evolution approach. A numerical example has been discussed to illustrate applicability of the model.展开更多
Relevance theory, an inferential approach to pragmatics, claims that the hearer is expected to pick out the input of optimal relevance from a mass of alternative inputs produced by the speaker in order to interpret th...Relevance theory, an inferential approach to pragmatics, claims that the hearer is expected to pick out the input of optimal relevance from a mass of alternative inputs produced by the speaker in order to interpret the speaker's intentions. The degree of the relevance of an input can be assessed in terms of cognitive effects and the processing effort. The input of optimal relevance is the one yielding the greatest positive cognitive effect and requiring the least processing effort. This paper attempts to assess the degrees of the relevance of a mass of alternative inputs produced by an imaginary speaker from the perspective of her corresponding hearer in terms of cognitive effects and the processing effort with a view to justifying the feasibility of the principle of relevance in pragmatic inferences.展开更多
Annotations in the subtitle translation of The Big Bang Theory season one to four can be categorized into cultural and linguistic phenomena.Guided by relevance translation theory,translation should achieve the biggest...Annotations in the subtitle translation of The Big Bang Theory season one to four can be categorized into cultural and linguistic phenomena.Guided by relevance translation theory,translation should achieve the biggest contextual effects with the least processing efforts by audience.It is argued that annotations intensify contextual effects by providing information and characterization.Nevertheless,it is uncertain whether these annotations reduce the audience’s efforts to comprehend.展开更多
The present paper intends to argue that treatment of cultural default in literary translation can be accounted for within the relevance theory. An account of relevance theory is presented. Detailed analysis of some re...The present paper intends to argue that treatment of cultural default in literary translation can be accounted for within the relevance theory. An account of relevance theory is presented. Detailed analysis of some representative examples of translation within the relevance-theoretic framework is made. The notions in Relevance Theory can effectively account for the operation of different translation methods and techniques when tackling the cultural default. The purpose of using various translation skills is to obtain the optimal relevance between cognitive context in target readers' minds and communication intention of the original author.展开更多
In perspective of relevance theory,translation is regarded as communication. According to relevance theory,communication not only requires encoding,transfer and decoding processes,but also involves inference in additi...In perspective of relevance theory,translation is regarded as communication. According to relevance theory,communication not only requires encoding,transfer and decoding processes,but also involves inference in addition. As communication,translation decision-making is also based on the human beings’ inferential mental faculty. Concentrating on relevance theory,this paper tries to analyze and explain some translation phenomena in two English versions of Cai Gen Tan——My Crude Philosophy of Life.展开更多
基金Research on Innovation and Development Strategy of Pharmaceutical Industry in Liaoning Province(2020lslktyb-095).
文摘Objective To study the threshold effect of export trade on internal and external R&D investment in China’s pharmaceutical industry,and to provide reference for some pharmaceutical enterprises to improve the investment.Methods The panel data of pharmaceutical industry in 25 provinces and cities in China from 2009 to 2019 were selected to conduct empirical analysis by establishing a threshold regression model,and a better export trade interval was obtained.Results and Conclusion There is a threshold value for the effect of new product export on both internal and external R&D expenditures,and the threshold values are 845.2788 million yuan and 318.4198 million yuan,respectively.There is a single threshold effect of export trade on both internal and external R&D investment in China’s pharmaceutical industry,and the effect of export trade on internal and external R&D investment changes from negative to positive as the export trade develops from low to high.
文摘By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.
基金financially supported by the Youth Research Fund Project of Shanxi University of Finance and Economics(QN-202002)。
文摘Focusing on negative-spillover from environmental effort,this paper explores the issues of competition and optimal decision-making based on two competing two-stage manufacturer-dominated supply chains:centralized and decentralized.We develop the Stackelberg competition models according to four identified competition scenarios(pure centralized structure-CC,mixed structure-DC,mixed structure-CD,and pure decentralized structure-DD).By comparing the results of the four scenarios,we find that negative-spillover from environmental effort negatively impacts environmental-effort providers and reduces the optimal profit of the manufacturer who provide the environmental effort,which in turn reduces the profit of the entire supply chain.The inter-supply-chain competition also produces a negative incentive for environmental-effort providers but provides a free riding effect on the non-provider,and this effect increases as competition increases.In terms of network externality,the structural change of a supply chain from centralized to decentralized is altruistic,which generates a double-marginalization(i.e.,the network externality enhances competitor performance).Furthermore,the leader supply chain with a centralized structure is more willing to provide greater environmental effort,whereas when the leader supply chain structure remains unchanged,its environmental effort depends on the negative-spillover effect and the follower supply chain structure.Therefore,excessive supply chain competition should be avoided,and the negative-spillover effect of environmental effort should be reduced to motivate environmental-effort providers to increase their environmental efforts and promote the development of sustainable green supply chains.Future research should examine retailer-dominated supply chain competition and compare the results with the conclusions of this study.
文摘Promotion is an essential element in the marketing mix. It is used by businesses to inform, influence and persuade customers to adopt the products and services they offer. Without promotion, business would be stagnant and lack substantial growth because the brands would have low visibility in the market. Moreover, today’s vast and assorted markets comprise of customers with different needs and varied behavior. So it is rarely possible for companies to satisfy all customers by treating them alike. Thus there arises a need to divide the market into segments having customers with similar traits/characteristics. After identifying appropriate market segments, firms can design differentiated promotional campaigns for each segment. At the same time there can be a mass market promotional campaign that reaches different segments with a fixed spectrum. Also since promotional effort resources are limited, one must use them judiciously. In this paper, we formulate mathematical programming problem under repeat purchase scenario, which optimally allocates mass promotional effort resources and differentiated promotional effort resources across the segments dynamically in order to maximize the overall sales obtained from multiple products of a product line under budgetary and minimum sales aspiration level constraint on each product under consideration in each segment. The planning horizon is divided into multi periods, the adoption pattern of each product in each segment is observed in every subinterval and accordingly promotional effort allocations are determined for the next period till we reach the end of planning period. The optimization model has been further extended to incorporate minimum aspiration level constraints on total sales for each product under consideration from all the segments taken together. The non linear programming problem so formulated is solved using differential evolution approach. A numerical example has been discussed to illustrate applicability of the model.
文摘Relevance theory, an inferential approach to pragmatics, claims that the hearer is expected to pick out the input of optimal relevance from a mass of alternative inputs produced by the speaker in order to interpret the speaker's intentions. The degree of the relevance of an input can be assessed in terms of cognitive effects and the processing effort. The input of optimal relevance is the one yielding the greatest positive cognitive effect and requiring the least processing effort. This paper attempts to assess the degrees of the relevance of a mass of alternative inputs produced by an imaginary speaker from the perspective of her corresponding hearer in terms of cognitive effects and the processing effort with a view to justifying the feasibility of the principle of relevance in pragmatic inferences.
文摘Annotations in the subtitle translation of The Big Bang Theory season one to four can be categorized into cultural and linguistic phenomena.Guided by relevance translation theory,translation should achieve the biggest contextual effects with the least processing efforts by audience.It is argued that annotations intensify contextual effects by providing information and characterization.Nevertheless,it is uncertain whether these annotations reduce the audience’s efforts to comprehend.
文摘The present paper intends to argue that treatment of cultural default in literary translation can be accounted for within the relevance theory. An account of relevance theory is presented. Detailed analysis of some representative examples of translation within the relevance-theoretic framework is made. The notions in Relevance Theory can effectively account for the operation of different translation methods and techniques when tackling the cultural default. The purpose of using various translation skills is to obtain the optimal relevance between cognitive context in target readers' minds and communication intention of the original author.
文摘In perspective of relevance theory,translation is regarded as communication. According to relevance theory,communication not only requires encoding,transfer and decoding processes,but also involves inference in addition. As communication,translation decision-making is also based on the human beings’ inferential mental faculty. Concentrating on relevance theory,this paper tries to analyze and explain some translation phenomena in two English versions of Cai Gen Tan——My Crude Philosophy of Life.