A Study of Pragmatic Failure of Address Forms in Cross-cultural Communication

As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms.The study may help enhance peoples' awareness on polite address in cross-cultural communi cation and improve their communicative competence.Foreign language teachers can get implications for their teaching methods,paying more attention on cultural teaching.In addition,the author hopes that equal cultural communication and multi-cultural concept can be achieved.

Acceptability of Phone-Based Communication Intervention by Healthcare Workers as an Adjunct to Routine Referral Form: A Qualitative Study in South Western Uganda

Introduction: A functional maternal referral system should encompass a feasible communication system between health facilities. In Uganda, the current paper-based patient referral form is associated with inadequate patient-information and low feedback rates. A recent quasi-experimental study demonstrated that a phone-based communication intervention is feasible for iterative communication between health facilities, and there were improved maternal-fetal outcomes and high rates of feedback. However, the acceptability of the intervention was not assessed. Objective: The study assessed the acceptability of a phone-based communication intervention by the health care workers (HCWs) for iterative communication between the referring and receiving health facilities. Methods: This was a qualitative study conducted in South Western Uganda, in April 2021. The study employed a theoretical framework of acceptability of medical interventions. We conducted in-depth interviews with HCWs and used deductive-inductive analysis. Results: We enrolled a total of 23 HCWs, of whom 69.6% (n = 16) were females while 30.4% (n = 7) were males. Majority (65.2%, n = 15), were midwives and the rest were: doctors (30.4%, n = 7) and a nurse (4.3%). The HCWs were positive towards the intervention: they believed that the intervention reduced delays, promoted professional escort, encouraged sharing of supplies, enabled exchange of relatively more patient details, feedback and improved case management. They believed it was culturally acceptable and had enough skills and experience of operating phones. All participants recommended scale out of the intervention, but advised on the need for dedicated human-resource to coordinate phone calls, ensure availability of airtime and charged battery. Conclusion: This study demonstrates that the phone-based communication intervention was highly accepted by the healthcare workers, and that hospitals can successfully give feedback to lower health centres through iterative phone calls. This provides a possible solution to the long-standing challenge of poor feedback rates and a vicious cycle of poor maternal-fetal outcomes in resource limited settings.

A Sri Lankan Development Communication Model： Use of Traditional Forms of Communication

This paper explores the potentials of traditional forms of communication in rural development communication. Experimenting a local development communication model that can be used at the grass-root level communication at the community development programs in Sri Lanka is the research objective. This study is a participatory research. Live participatory observation, impact analysis using a questionnaire and direct interview tools were used to analyze the impact of the creative model. This research study was experimented at Rasnayakapura divisional secretariat, Sri Lanka from 2004 to 2005. Results suggest that the traditional forms of communication can be utilized as a useful instrument in the rural community programs more than the dominant use of mass media and conventional use of small group communication. Forms of traditional communication are rich in communication because of their closeness to rural life, credibility, Utilization of familiar signs ＆ symbols, Participation of the same community, collective presentation, Utilization of past experiences, plot and the stories from their own life and psychological understanding （attraction, attention, rationality）. Communicating a message through entertainment was the practice of this model. Finally impact analysis confirmed the success of the model.

Politeness Principle and the Choice of Address Forms in Intercultural Communication

This paper makes a tentative study of the politeness strategies stressed in the choice of address forms in Chinese,American and Japanese culture under the guidance of Politeness Principle by Brown and Levinson.Through a comprehensive analysis,It is concluded that the major function of English address forms is to indicate solidarity and realize positive politeness,In contrast,both Chinese and Japanese address forms emphasize deference and help achieve negative politeness;It is the author's hope that a better understanding of these addressing rules in different cultures will benefit effective use of these languages and help avoid miscommunication in intercultural communication.

Communication and Innovation in Visual Communication Design

Communication and innovation are two basic requirements of excellent visual communication designs.Foundations for the existence of both are contradictory,but also inseparable.The author proposes that innovation is to break traditions but not pursue total novelty,and design targets not only at communicating.On this basis,3 cases are used to expound that design is to explore the balance between communication and innovation.

The Effectiveness of Internal Communication in Media Organization

A well-organized system of internal communication is vital in any organization open to improvement and change, pursuing better management of its resources and caring forgood work atmosphere. Internal communication is primarily to provide efficient, mutual flow of information between employees and management staff at all levels in each area of the organization. In order to present internal communication tools and evaluate their effectiveness a survey study was conducted among the employees of the listed media company Cyfrowy Polsat, one of the two leading private TV groups in Poland. The study involved 136 employees （17% of total employment）. The majority of respondents were male （85%）. All the respondents were 23 to 47 years of age. Almost half were below 24 years of age and 38% represented the age group 25-34 years of age. The majority of respondents declared higher education with master degree and working time exceeding three years. The survey showed that the dominant form of communication is message distribution via electronic channels which confirmed the research assumption that there was a dehumanization of contacts and indirect communication dominated over direct contact. Limited direct contact was also recognized as the major cause of conflicts and disputes. The study was based on the analysis of literature and source materials （reports, statistics, newsletters, and legal acts）. Additionally, the paper provides the presentation of Cyfrowy Polsat＇s position in the Polish media market as well as the strategies and objectives of the company.

The Place of Language Forms in a Communicative Language Classroom

The place of language forms in a communicative language classroom has been addressed by many researchers over the past decade. This article reveals the challenge it poses to classroom practitioners in China and seeks the optimal treatment of language forms in a tertiary level language classroom.

On Sound Adaptation to Context

During communication,when we want to strengthen the expressing effect,we will make use of sound forms.Different sound forms will directly affect the success of communication.So,speakers or authors will collaborate sounds to choose words and organize sentences according to different contexts during communication,so as to arouse interpreters' or readers' sympathy.

Design of Text-based Questions from the Study of Typology of Questions

Questions can be classified from different perspectives： grammatical form, communicative value, content orientation and cognitive level. In language pedagogy, text-based questioning as both an attention drawing device and a form of learning tasks serves text instruction. Therefore, language teachers preparing text-based questioning should take into consideration all dimensions of questions, especially cognitive requirement and communicative character. In addition, interaction between learner, text and the world can be achieved by the adoption of both about-the-text and beyond-the-text questions in teachers＇ text-based question construction.

Using Social Interaction to Invert the Professional Competencies of Future Architects

The article analyzes the results of a sociological study of the role of public and interdisciplinary communications for formation and inversion of architect’s competences.The study was carried out in 2021-2022 among students of architecture departments in Russia.About 3,000 students of the Moscow Architectural Institute(State Academy)and the Orel State University took part in the study.As a result of processing the data of the written questionnaire with correlation relationships,the potential of“external”educational communications was identified for acquisition of new professional knowledge and competencies in architecture;popularization of socially important ideas in architecture and spatial development;raising a sense of pride and respect for urban historical and cultural heritage;enhancing the prestige of the architectural profession and the status of architectural education;understanding social expectations of architectural activities and factors limiting implementation of projects;identifying factors influencing formation of strategies for the development of architectural education.Four stages of formation and inversion of professional competences in the educational process were singled out:1st-2nd years of training-an“orientation period”;3rd-4th years-the level of Bachelor of Science in Architecture,at which the groundwork of the professional thinking basics is laid-a stage of mastering the basic system-design skills;5th year(diploma thesis)-a stage of entry into creative practice;training at the level of Master of Science in Architecture-scientific-design practice in architecture.Issues concerning underrating the importance of future architects’involvement in joint activities with community and engineering professions representatives to realize the goals of sustainable development were identified;late awareness of the value of participation in volunteer programs.

IMPORTANCE OF THE RESIDENTIAL FRONT YARD FOR SOCIAL SUSTAINABILITY:COMPARING SENSE OF COMMUNITY LEVELS IN SEMI-PRIVATE-PUBLIC OPEN SPACES

Sustainable design is emerging as an increasingly important concern for the global urban population.Usually sustainable design is associated with economic,ecological and social aspects with the importance of the physical environment often ignored,particularly in the social sciences.However,the physical and social dimensions should be inseparable in the sustainable development agenda.Increasingly,urban designers are emphasizing the link between physical design and sense of community in public open spaces,but there is limited research on the importance of residential streets and associated semi-open public spaces,such as verges,and private spaces,like the front yard.Using the case study method,including observation and a survey in the suburb of Subiaco in Perth,Western Australia,this article explores the significance of residential streets and the space typology of front yards in comparison to other outdoor open space types.The analysis of the front yard’s contribution to the street and community can inform designers,developers,planners,policy makers and residents to achieve a more attractive inner city living environment.

Optimization of beamforming and path planning for UAV-assisted wireless relay networks

Recently, unmanned aerial vehicles （UAVs） acting as relay platforms have attracted considerable attention due to the advantages of extending coverage and improving connectivity for long-range communications. Specifically, in the scenario where the access point （AP） is mobile, a UAV needs to find an efficient path to guarantee the connectivity of the relay link. Motivated by this fact, this paper proposes an optimal design for beamforming （BF） and UAV path planning. First of all, we study a dual-hop amplify-and-forward （AF） wireless relay network, in which a UAV is used as relay between a mobile AP and a fixed base station （BS）. In the network, both of the AP and the BS are equipped with multiple antennas, whereas the UAV has a single antenna. Then, we obtain the output signal^to-noise ratio （SNR） of the dual-hop relay network. Based on the criterion of maximizing the output SNR, we develop an optimal design to obtain the solution of the optimal BF weight vector and the UAV heading angle. Next, we derive the closed-form outage probability （OP） expression to investigate the performance of the dual-hop relay network conveniently. Finally, computer simulations show that the proposed approach can obtain nearly optimal flying path and OP performance, indicating the effectiveness of the proposed algorithm. Furthermore, we find that increasing the antenna number at the BS or the maximal heading angle can significantly improve the performance of the considered relay network.

A Bibliometric Analysis of the Research on the Web-based Formative Assessment in College English Writing Teaching in China from 2000 to 2009

This paper makes an overview of the studies on web-based formative assessment in college English writing teaching in China from 2000 to 2009 on the basis of relevant papers published in 10 important Chinese journals of English language teaching. It analyzes the achievements and weaknesses of the research so far based on which to provide some implications for future development,