An Application Expert System for Evaluating Effective Factors on Trust in B2C WebsitesTrust, Security, ANFIS, Fuzzy Logic, Rule Based Systems, Electronic Commerce

In new environments of trading, customer's trust is vital for the extended progress and development of electronic commerce. This paper proposes that in addition to known factors of electronic commerce B2C websites such a design of websites, security of websites and familiarity of website influence customers trust in online transactions. This paper presents an application of expert system on trust in electronic commerce. Based on experts’ judgment, a frame of work was proposed. The proposed model applies ANFIS and Mamdani inference fuzzy system to get the desired results and then results of two methods were compared. Two questionnaires were used in this study. The first questionnaire was developed for e-commerce experts, and the second one was designed for the customers of electronic websites. Based on AHP method, Expert Choice software was used to determine the priority of factors in the first questionnaire, and MATLAB and Excel were used for developing the fuzzy rules. Finally, the fuzzy logical kit was used to analyze the generated factors in the model. Our study findings show that trust in EC transactions is strongly mediated by perceived security.

Electronic Commerce Security and Risk Management: An Important Part of College Curriculum

With the rapid expansion of e-commerce,its security and risk management problems become increasingly prominent.In the current business environment,the ability to understand and apply e-commerce security and risk management has become an important criterion to measure a good person.Therefore,the importance of e-commerce security and risk management courses in college education is self-evident.This course can not only help students master the basic knowledge of e-commerce,but also enable them to understand how to deal with various risks in practical work and ensure the safe operation of e-commerce.At the same time,through the study of e-commerce security and risk management,students can better understand the operation mode and law of e-commerce,and lay a solid foundation for their future career.In general,e-commerce security and risk management occupy an important position in the curriculum of colleges and universities,and play a crucial role in cultivating e-commerce professionals with practical operation ability and innovative thinking.

mobile electronic commerce in China

This paper, combined with the main feature, function, market effect, development and current situation of ME-commerce in china. analyses the problems of ME-commerce and presents the feasible countermeasure as well as the development plan.

Accountability Analysis of Electronic Commerce Protocols by Finite Automaton Model

The accountability of electronic commerce protocols is an important aspect to insures security of electronic transaction. This paper proposes to use Finite Automaton (FA) model as a new kind of framework to analyze the transaction protocols in the application of electronic commerce. Key words finite automaton - electronic commerce - nonrepudiation - information security CLC number TP 393. 08 Foundation item: Supported by the National Natural Science Foundation of China (66973034, 90104005, 60373087)Biography: Xie Xiao-yao (1952-), male, Professor, Ph. D candidate, research direction: information security.

Design of the XML Security System for Electronic Commerce Application

The invocation of World Wide Web (www) first triggered mass adoption of the Internet for public access to digital information exchanges across the globe. To get a big market on the Web, a special security infrastructure would need to be put into place transforming the wild-and-woolly Internet into a network with end-to-end protections. XML (extensible Markup Language) is widely accepted as powerful data representation standard for electronic documents, so a security mechanism for XML documents must be provided in the first place to secure electronic commerce over Internet. In this paper the authors design and implement a secure framework that provides XML signature function, XML Element-wise Encryption function, smart card based crypto API library and Public Key Infrastructure (PKI) security functions to achieve confidentiality, integrity, message authentication, and/or signer authentication services for XML documents and existing non-XML documents that are exchanged by Internet for E-commerce application.

Towards a Methodology for Formal Design and Analysis of Agent Interaction Protocols ——An Investigation in Electronic Commerce

Various extensions of UML have been developed to meet the challenges of designing modern software systems, such as agent based electronic commerce applications. Recent advances in model checking technology have led it to be introduced into the development of approaches and tools to check the correctness of electronic commerce protocols. This paper focuses on the research of a method that connects an extension of AUML to model checker SPIN/Promela for the specification and verification of agent interaction protocols (AIP) in electronic commerce. The method presented here allows us to combine the benefits of visual specification with the power of some static analysis and model checking. Some algorithms and rules are developed to permit all visual modeling constructs translated mechanically into some Promela models of AIP, as supported by the model checker SPIN. Moreover, a process is illustrated to guide the specification and verification of AIP. The method is demonstrated thoroughly using the e commerce protocol NetBill as an example.

Studies on the China traveling electronic commerce development countermeasure

The rapid development of traveling electronic commerce cause the traditional tourism to face the opportunity and challenge which the information revolution brings, and how to develop the traveling electronic commerce becomes the topic which the tourist business development must face. This paper obtained from the discussion of the electronic commerce in Chinese present development situation, to analyze the extant barrier of traveling electronic commerce and the concrete countermeasure that China should adopt.

Research on the application of the data mining technology in the electronic commerce network marketing

With the rapid development of China＇s reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China＇s economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.

The influence of the electronic commerce on the future economy

With the rapid development of the information technology and the computer network, the electronic commerce has become the economic hotspot and the development trend in today＇s society, and the influence of the electronic commerce on the national economy is growing. It is not only the important driving force of the economic growth, but also is a force influencing the development of the retail business and the changes of the structures of the economy.

Application of Data Mining Technique in Business to Consumer Electronic Commerce

In B2C e-commerce activities, it is involving vast amounts of customer data information. Introducing data mining technology to the electronic commerce, it provides a large number of valuable business information to electronic business enterprise, enhances the core competition of the electronic commerce enterprise. This paper starts from the model of data mining, analyzes the steps of the data mining and puts forward the application of data mining technology in B2C e-commerce.

Research on the Hunan Rural Tourism Electronic Commerce Application under Background of ＂Four Modernizations and Amphitypy＂

In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist business original environment of competition, undermined the inherent balance. The tourist business must reexamine own competitive ability and development direction under the new situation, judges this enterprise to create to compete the new superior the possibility. In the development of the tourism, people’s attitudes towards the environment from indifference to passive attention to active the protection and construction, so as to rural ecological environment for the sustainable development has laid a solid foundation. In short, we should be optimistic about the tourism e-commerce, tourism e-commerce to see China’s tourism industry bring new development opportunities. This paper proposes the new idea on the issues that will promote the further development of the related industries.

Comparative Research on Payment Protocols SSL and SET in Electronic Commerce

The security of electronic payment is one discusses the secure mechanism and transaction process of the key problems in electronic commerce. This paper of the two electronic payment protocols SSL and SET, and presents the differences between them on security, function and practicality. SSL takes an active role in current electronic payment. With high security and perfect specifications, however, SET isn＇t widely used at present because of its complexity. But it will change in the future.

Evaluation and Comparison Research on the Support of Websites to Enterprise's E-Commerce

This paper comparatively analyzes the existing evaluation index of websites, and puts forward the evaluation index and method about the support of a website to enterprise's e-commerce. Through researching on 56 super enterprises of information industry in Sichuan province, throughout China and the world, analyzing and comparatively studying the support ability of a website to an enterprise's e-commerce, this paper brings forward using five levels to categorize the support ability of a website to enterprise's e-commerce. In the end, the flaw of enterprise's e-commerce practice in Sichuan province and corresponding countermeasure will be illustrated.

Managing Channels of Distribution Under the Environment of Electronic Commerce

Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last month’s successes may need revi- sion before they are derived and printed.The emergence of electronic commerce has created a new business paradigm,one that pre- sents marketers with noteworthy opportunities and challenges.Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict.In this paper,we analyze the weakness of traditional place model at first.On the basis of it,we set forth the processes and advantages of direct place and indirect place un- der the environment of electronic commerce.Then this paper presents that we should develop association net,express net,service net and production net in order to create place advantage under the environment of electronic commerce.

Research on Merchant Fraud Problem in Electronic Commerce

Popularization and acceptance of an electronic commerce system mainly depends on its security and ease of use. Security of electronic commerce includes communication security, secure payment and goods delivery. Few solutions take merchant fraud problem into account despite its important role in electronic commerce. Disputes resolution is one way to solve merchant fraud but in general it is only useful for online information goods or judgement of fraudulent side. This paper focuses on how to solve merchant fraud problem. As previous electronic commerce schemes cannot solve merchant fraud problem due to its inherent weakness in structure, we put forward a new revolutionary scheme that is named ELC(electronic letter of credit) as it simulates letter of credit commonly used in imports and exports. ELC is a revolutionary progress in electronic commerce as it solves merchant fraud problem without weakening security of other aspects. An electronic commerce system prototype, called SEMALL, is under implementation. SEMALL consists of an electronic payment system named BEARCAT and a Web Mall named VE. BEARCAT is developed on the basis of ELC as an instance of ELC scheme. The process of a BEARCAT transaction is described and analyzed detailedly in the paper. ELC scheme can greatly push development of electronic commerce.

Study on Electronic Commerce Maturity of Small and Medium-sized Agricultural Enterprises

This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises,and establishes the indicator system of electronic commerce maturity of small and medium-sized agricultural enterprises.This indicator system includes 4 first-level indicators(infrastructure,transaction process,operation management,and transaction safety),which are divided into 11 second-level indicators(hardware equipment,computer network,e-procurement,logistics distribution,supply chain management,customer relationship management,and payment security).We use analytic hierarchy process(AHP) to determine the weight of indicator at all levels,and establish fuzzy comprehensive evaluation mathematical model of electronic commerce maturity of small and medium-sized agricultural enterprises.Finally,through examples,we verify the rationality and reliability of evaluation method of electronic commerce maturity of small and medium-sized agricultural enterprises combining analytic hierarchy process(AHP) and fuzzy comprehensive evaluation.

Electronic Commerce Technology Adoption at the Scientific and Industrial Research and Development Centre

This paper focuses on the level of adoption of E-Commerce Technology at the Scientific and Industrial Research and Development Centre (SIRDC), a Zimbabwean organization established by an act of parliament, with a mandate to develop, adopt and adapt new technologies for the benefit of Zimbabwean companies and organizations. The study was done in 2004 and the findings reviewed in 2012 with similar results. The objective of the study was to establish whether E-commerce technology adoption would result in the organization being more efficient and effective in delivering its mandate and then establish the level of adoption of the technology at the centre using abstraction and a questionnaire survey. Abstraction results showed that organizations which had fully embraced the technology were more efficient and effective while the survey revealed that the centre had partially adopted the technology. It was recommended that the centre should fully embrace the technology and market it to other organizations as per its mandate.

Shopping System Model in Electronic Commerce

Despite its name, e-commerce is not fully automated. Typically, online transactions require a significant level of human intervention. Customers undertake the search for products, services, potential vendors and business partners. They evaluate alternatives, decide what goods to buy and when, from which vendor, and how much they are willing to pay for. They engage in potential negotiations, carry out the transactions and so on. As those markets become mature, new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technology will be crucial for these developments, reflecting that both buyers and sellers being vigorously seek techniques to improve their performance. This work surveys several of these agents that help electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model presented augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.

The Integration of Modern Electronic Technology and E-Commerce:the Driving Force of Innovation Development

In the 21st century,which is known as the age of information,the integration of electronic technology and e-commerce has become an irreversible trend in the field of business.This trend not only promotes the innovative development of e-commerce,but also brings unprecedented opportunities and challenges for enterprises.With the continuous development and popularization of Internet technology,more and more people choose to carry out shopping,payment and other consumption activities through e-commerce platforms,which also provides merchants with a broader market space and more sales channels.At the same time,e-commerce also brings more convenience and choice to consumers,making it easier for consumers to obtain the goods and services they need.However,the development of e-commerce has also brought some new challenges,such as how to ensure the quality of goods,how to protect consumer privacy and so on.Therefore,enterprises and government departments need to strengthen the supervision and management of e-commerce to ensure its healthy and orderly development.In general,the integration of electronic technology and e-commerce has become an important trend in today’s business field,which brings both opportunities and challenges to enterprises.

Research on the development of group buying website based on O2O model

This paper mainly analysis of group buying website based on O2O model. This new e-business model which has great development potential attracted many entrepreneurs. The related theories of network group-buying model were collected. The problems existed in this new e-business model were discussed and analyzed with professional management knowledge. Corresponding suggestions and measures were also given.