Although substantial literature is available on customer reviews or e-WOM （electronic word of mouth）, the topic is still under development and offers potential opportunities for further research. Since the topic is ...Although substantial literature is available on customer reviews or e-WOM （electronic word of mouth）, the topic is still under development and offers potential opportunities for further research. Since the topic is still at the stage of development, a review of the literature on customer reviews with the objective of summarizing existing findings will initial further studies on the growth of e-WOM technologies. This paper reviews the literature on e-WOM using a suitable classification scheme to identify the gap between theory and practice. Aiming to provide useful insights into the anatomy of e-WOM literature and be a good source for anyone who is interested in e-WOM, nine categories of findings are ultimately presented based on dependent-independent-variable relationship, along with a comprehensive list of reference. The paper ends up with discussions on future directions for research.展开更多
Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progre...Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.展开更多
文摘Although substantial literature is available on customer reviews or e-WOM （electronic word of mouth）, the topic is still under development and offers potential opportunities for further research. Since the topic is still at the stage of development, a review of the literature on customer reviews with the objective of summarizing existing findings will initial further studies on the growth of e-WOM technologies. This paper reviews the literature on e-WOM using a suitable classification scheme to identify the gap between theory and practice. Aiming to provide useful insights into the anatomy of e-WOM literature and be a good source for anyone who is interested in e-WOM, nine categories of findings are ultimately presented based on dependent-independent-variable relationship, along with a comprehensive list of reference. The paper ends up with discussions on future directions for research.
文摘Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.
