Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progre...Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.展开更多
With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the pa...With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of e WOM. The effect of e WOM are influenced by its characteristics, communicators, and other factors. The characteristics of e WOM include the source,the volume and the valence. The communicators of e WOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability,anonymity and deception, and community engagement are related factors for the effect of e WOM.展开更多
文摘Purpose-This paper aims to analyze high-quality papers on the research of electronic word-of-mouth(eWOM)for product and service quality improvement from 2009 to 2022,in order to fully understand theirhistorical progress,current situation and future development trend.Design/Methodology/Approach-This paper adopts the bibliometrics method to analyze the relevantliterature,including publishing trend and citation status,regional and discipline area distribution,andinfluential publications.Secondly,the VOSviewer is used for literature co-citation analysis and keywordco-occurrence analysis to obtain the basic literature and research hotspots in this research field.Findings-Firstly,the study finds that the number of publications basically shows an increasing trend,and thosepublications are mainly published in tourism journals.In addition,among these papers,China has the largestnumber of publications,followed by the USA and South Korea.Through co-citation analysis of literature andkeyword co-occurrence analysis,22 foundational papers and six main research topics are obtained in this paper.Finally,this paper elaborates on the development trend of the research topic and future research directions in detail.Originality/value-This is the first paper that uses bibliometrics to analyze and review relevant researcheson eWOM for product and service quality improvement,which is helpful for researchers to quickly understandits development status and trend.This review also provides some future research directions and provides areference for further research.
基金Supported by the National Social Science Foundation of China(16FGL014)the Natural Science Foundation of Hebei Province(G2014202148)
文摘With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the past decade. In this paper, a research review is conducted and an integrated framework is proposed on the effect of e WOM. The effect of e WOM are influenced by its characteristics, communicators, and other factors. The characteristics of e WOM include the source,the volume and the valence. The communicators of e WOM refer to the sender, the receiver and the relationship between them. In addition, dispersion and consistency, persistence and observability,anonymity and deception, and community engagement are related factors for the effect of e WOM.