In addition to being environmentally friendly,remanufactured products are popular with consumers because they offer the latest technology at a lower price,in comparison to brand new products.However,some consumers hes...In addition to being environmentally friendly,remanufactured products are popular with consumers because they offer the latest technology at a lower price,in comparison to brand new products.However,some consumers hesitate to buy remanufactured products because they are skeptical about their quality.Thus,they are unsure of the extent to which the product will render services when compared to a new product.A promotional marketing strategy employed by remanufacturers is to offer warranties for these products.To that end,this study scrutinizes the impact of offering non-renewing warranties on remanufactured products.Specifically,in this paper,a methodology is suggested,which simultaneously minimizes the cost incurred by the remanufacturers and maximizes consumer confidence toward buying remanufactured products.This study uses a discrete-event simulation to optimize the implementation of a two-dimensional non-renewing warranty policy for remanufactured products.The implementation is illustrated using a specific product recovery system called the Advanced Remanufacturing-To-Order system.The experiments in the study were designed using Taguchi’s Orthogonal Arrays to represent the entire domain of the recovery system to observe system behavior under various experimental conditions.展开更多
文摘In addition to being environmentally friendly,remanufactured products are popular with consumers because they offer the latest technology at a lower price,in comparison to brand new products.However,some consumers hesitate to buy remanufactured products because they are skeptical about their quality.Thus,they are unsure of the extent to which the product will render services when compared to a new product.A promotional marketing strategy employed by remanufacturers is to offer warranties for these products.To that end,this study scrutinizes the impact of offering non-renewing warranties on remanufactured products.Specifically,in this paper,a methodology is suggested,which simultaneously minimizes the cost incurred by the remanufacturers and maximizes consumer confidence toward buying remanufactured products.This study uses a discrete-event simulation to optimize the implementation of a two-dimensional non-renewing warranty policy for remanufactured products.The implementation is illustrated using a specific product recovery system called the Advanced Remanufacturing-To-Order system.The experiments in the study were designed using Taguchi’s Orthogonal Arrays to represent the entire domain of the recovery system to observe system behavior under various experimental conditions.
