Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Comparison of the Development of CDMO at Home and Abroad and Its Enlightment to China

Objective To analyze the development status of contract development manufacturing organization(CDMO)at home and abroad,and to make some suggestions for the development of CDMO in China.Methods The relevant literature was searched and reviewed,and the development status of CDMOs in the United States,France,Japan and China was compared from the aspects of market scale,development process,development focus,advantages and disadvantages,and policy support.Then,some suggestions for the development of CDMO enterprises in China were summarized.Results and Conclusion Through the comparison of CDMO development at home and abroad,it can be seen that China started CDMO late,there were many technical barriers and its globalization layout were not sufficient.However,the development trend was good and it focused on the field of chemical drugs and biological drugs to constantly develop innovative drugs.China needs to continuously improve its own technical capabilities to carry out innovative research.Therefore,cost reduction and efficiency increase will be the key elements for the development of CDMOs,and they are expected to have a rapid and comprehensive development in the future.

Selecting suitable key supplier for core components during smart complex equipment central-private enterprises collaborative development process:from two different forms of evaluation information and matching perspective

With the development of central-private enterprises integration,selecting suitable key suppliers are able to provide core components for smart complex equipment.We consider selecting suitable key suppliers from matching perspective,for it not only satisfies natural development of smart complex equipment,it is also a good implementation of equipment project in central-private enterprises integration context.In in this paper,we carry out two parts of research,one is evaluation attributes based on comprehensive analysis,and the other is matching process between key suppliers and core components based on the matching attribute.In practical analysis process,we employ comprehensive evaluated analysis methods to acquire relevant attributes for the matching process that follows.In the analysis process,we adopt entropy-maximum deviation method(MDM)-decision-making trial and evaluation laboratory(DEMATEL)-technique for order preference by similarity to an ideal solution(TOPSIS)to obtain a comprehensive analysis.The entropy-MDM is applied to get weight value,DEMATEL is utilized to obtain internal relations,and TOPSIS is adopted to get ideal evaluated solution.We consider aggregating two types of evaluation information according to similarities of smart complex equipment based on the combination between geometric mean and arithmetic mean.Moreover,based on the aforementioned attributes and generalized power Heronian mean operator,we aggregate preference information to acquire relevant satisfaction degree,then combine the constructed matching model to get suitable key supplier.Through comprehensive analysis of selecting suitable suppliers,we know that two-sided matching and information aggregation can provide more research perspectives for smart complex equipment.Through analysis for relevant factors,we find that leading role and service level are also significant for the smart complex equipment development process.

A Study on USA Promoting the Development of Middle and Small-sized Enterprises and Its Revelation

The middle and small-sized enterprises of USA develop very well, and they are the pillars of American economy. The long-term development of middle and small-sized enterprises lies in suitable supporting countermeasures and clear economic function of the government. The development of middle and small-sized enterprises of USA brings China many useful revelations.

Research on Enterprise Operation Mechanism Innovation Under Economic Transformation

With the rapid development of the market economy, complex changes have occurred in the market environment, and the competition among enterprises has become extremely fierce. The transformation of the structure of the market economy has prompted enterprises to seek for new developments and innovations. Under the background of the new economy, enterprises must begin from the perspective of internal management and internal strategic development to ensure quality enterprise operation mechanism innovation. This would help direct enterprise operation and development as well as demonstrate the value of enterprise internal management. In this way, enterprises will be able to array their overall competitiveness. This paper comprises a detailed analysis of the connotation and innovation of enterprise operation mechanism under the economic transformation, with the purpose of investigating the innovation strategy of enterprise operation mechanism under the economic transformation.

New Development of Foreign-Funded Enterprises

Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects approved in China with direct foreign investment reaching US$33.8 billion, some 22.8 percent higher than in the previous year. By April 1995 from 1980, there were 230,000 foreign-funded projects approved with contractual foreign investment exceeding US$300 billion and actually about US$104

The Stable Mechanism and Motive System for the Development of Green Enterprises

Green Enterprises are a modernized enterprise mode. The paper analyzes the internal stable mechanism and motive system for the sustainable development of green enterprises in three aspects： environment, culture and innovation. The paper discusses the three subsystems respectively in the light of green enterprises. The green innovation is not a static and stable system, but is always in a dynamic state of nonequilibrium, where the existing order is broken. Meanwhile, the great reaction of the green innovation on environment also brings about a great advance in the sustainable development of green enterprises.

The Study on the Sustainable Development Strategy of Resources＇ Enterprises

The sustainable development strategy of resources＇ enterprises should include these contents： strategic mission, strategic goal, strategic emphasis, strategic process and strategic measure, etc.

Development of New Products——A Must for the Development of Enterprise

Jiangsu Feng Ming Group is a large and comprehensive provincial foodstuff enterprise group combining research, development, production and operation, trading and circulation and service. Over the past few years, on the basis of the processing of fruits and vegetables and taking its name brand products as the lead, the group has

Study on Coordinated Development of Regions Based on the Construction of Enterprise Value Network

Under the background of constructing harmonious economic society, how to realize the coordinated development of regions in the course of region integration is a key problem. According to the relevant theory of enterprise gene reconfiguration and enterprise value network construction, we analyzed the problems in the merging course between the value network construction and region economic growth. Finally, we put forward the basic path of coordinated development of regions.

Yancheng Develops Foreign-funded Enterprises

Yancheng City, once neglected by investors, has become the focus of foreign investment in recent years. Beginning in 1987 and to the end of 1993, Yancheng had set up 875 foreign-funded enterprises, making use of US$226 million in foreign capital—530 of them approved last year alone with foreign capital worth US$109 million. Those in operation rank among the most advanced foreign-funded enterprises in Jiangsu Province and the country.

Knowledge Spillover and R&D in Manufacturing Enterprises

Based on the database of Chinese industrial industries,a model is constructed to empirically analyze the interaction between knowledge spillovers and R&D in manufacturing industries;the mean productivity values of county and city regions have a significant positive effect on firms'R&D,which gradually decreases;an interaction term between the number of neighboring firms and the average total factor productivity of industries in different regional scopes is added,and the greater the number of neighboring firms in the neighborhood,the greater the spillover effect on research and development.In order to increase the innovation input of companies,they need to be given the space to folly exchange ideas.

Strategic Research on China＇s Enterprises Green Logistics

Based on the principle of sustainable development, this paper analyzes the connotation of green logistics, and the problems in the development and the system in China. It also puts forward the strategy in the implement of green logistics of China＇s enterprises.

The application of modem cost management in real estate enterprise

This paper will be on the real estate development enterprise cost analysis and cost forecast, decision-making, plan, control, analysis and feedback were described, as well as how to use value engineering to enterprise value chain each link cost allocation, ut also to the enterprise strategy analysis and research, as well as cost management and strategic interaction analysis. Finally, it has a cost of real estate development enterprises case analysis and research. The author believes that the article will be on the real estate development enterprise management have some practical significance.

China to Develop Rules for Composing a Standards System for Enterprise Energy Efficiency

April 11, 2007, SAC announced a survey on a standards system for enterprise energy efficiency. According to the announcement, 'Rules for the Composing of a Standards System for Enterprise Energy Efficiency' shall be developed based on the results of the survey. The rules are designed to better manage energy efficiency through standards and to give advice to companies on energy efficiency. In this way, China will be able to assist companies in energy efficiency on a more professional, strict, and comprehensive basis.……

Benchmarking ESSQ Management Systems

This study addresses current status of ESSQ management and integration in steel production organisation. The idea is to benchmark maturity levels with the leading Finnish international companies. The examination has been done in compliance with applied maturity model developed by the target corporation. When examining the benchmarked companies through the ESSQ framework, we found that a similar framework cannot be found in any other company as such; instead, operations are distributed under different organisations. Although many sources criticise system-based development, the results of this study indicate that it is nevertheless an efficient way to develop operations.

Directors and Officers Liability Insurance and High-Quality Development of Enterprises:From the Perspective of Agency Cost and Innovation Incentive

High-quality economic development can be achieved if a major strategic direction for China are delivered from the macro level to the micro level.Taking A-listed enterprises in China from 2005 to 2018 as samples,this paper studies the impact of directors and officers liability insurance(D&O insurance)on the high-quality enterprise development.The research results show that D&O insurance can promote high-quality development.In addition,the mechanism test shows that D&O insurance can reduce agency costs and improve innovations and high-quality enterprise development.Further analysis shows that when state-owned enterprises including their internal controls has no major defects,D&O insurance has more significant positive impact.Thus,this paper suggests that the insurance should be promoted for realizing high-quality enterprise development.