Impact of the carbon market on investment benefits of power-grid enterprises in China: a system dynamics analysis

The power grid,as the hub connecting the power supply and consumption sides,plays an important role in achieving carbon neutrality in China.In emerging carbon markets,assessing the investment benefits of power-grid enterprises is essential.Thus,studying the impact of the carbon market on the investment and operation of powergrid enterprises is key to ensuring their efficient operation.Notably,few studies have examined the interaction between the carbon and electricity markets using system dynamics models,highlighting a research gap in this area.This study investigates the impact of the carbon market on the investment of power-grid enterprises using a novel evaluation system based on a system dynamics model that considers carbon-emissions from an established carbon-emission accounting model.First,an index system for benefit evaluation was constructed from six aspects:financing ability,economic benefit,reliability,social responsibility,user satisfaction,and carbon-emissions.A system dynamics model was then developed to reflect the causal feedback relationship between the impact of the carbon market on the investment and operation of power-grid enterprises.The simulation results of a provincial power-grid enterprise analyze comprehensive investment evaluation benefits over a 10-year period and the impact of carbon emissions on the investment and operation of power-grid enterprises.This study provides guidelines for the benign development of power-grid enterprises within the context of the carbon market.

Credit Rationing in Medium-small Enterprises Credit Market under Asymmetric Information

Credit rationing has been an objective phenomenon in medium-small enterprises credit market of China. By analyzing the present situation of medium-small enterprises credit market of China, this study gives a new credit rationing model fitting medium-small enterprises credit market of China well. It has been showed in the empirical study that different factor has each different influence on medium-small enterprises credit market; further more, only the change of chastisement factor can make the medium-small enterprises credit market achieve whole success, but other factors can merely get integrant success even though under the most ideal condition.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Small and Medium-Sized Enterprises Digital Management Facing Difficulties and Solutions

The advent of the digital era has provided strong technical support for the high-quality development of the social economy.The integration of the social economy with Internet technology has given rise to new industries.However,the traditional development model of small and medium-sized enterprises(SMEs)is increasingly unable to meet the demands of economic growth,and digital management has gradually become a key approach for these enterprises to achieve their development goals.Currently,SMEs face challenges such as talent shortages,insufficient funds,and a lack of awareness regarding transformation.This paper will analyze the difficulties SMEs encounter in implementing digital management and explore potential development paths for their digital transformation.

The Mode Reform of Cultivating Marketing Talents in Agricultural Vocational Colleges Based on the Perspective of Agricultural Enterprises——A Case Study of Wenzhou Vocational College of Science and Technology

We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects:the professional marketing talents needed urgently by the agricultural enterprises,the amount of demand of agricultural enterprises for the marketing talents,the jobs offered by the agricultural enterprises,the educational background of agricultural marketing talents favored by the agricultural enterprises,the requirements posed by the agricultural enterprises on the work experience of agricultural marketing talents,and the quality requirements posed by the agricultural enterprises on the agricultural marketing talents.We analyse the problems existing in the cultivation mode of marketing talents in agricultural vocational colleges as follows:the feature of major is not outstanding;the contradiction between supply and demand is prominent;it is disconnected with the practical needs of agricultural enterprises;the cultivation form of practical ability is simple.On the basis of this,taking Wenzhou Vocational College of Science and Technology as an example,we advance the new mode of cultivating inter-disciplinary talents integrating "marketing technique+technique marketing",and establish characteristic agricultural course combo system on the basis of vocational position orientation.In the meantime,we propose that we should conduct close college-enterprise cooperation with the local leading agricultural enterprises.This cultivation mode reform of talents is favorable for the agricultural enterprises,especially small and medium-sized agricultural enterprises to foster "marketable" agricultural marketing talents,elevate the comprehensive competitiveness of small and medium-sized agricultural enterprises,serve the local economy,and promote the development of modern agriculture,and China's agriculture,farmer,and countryside.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Marketing of Transnational Maize Seed Enterprises from the Perspective of Customer Equity

Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of customer equity.

China’s War on Trash Creates Market for European Green Enterprises

TRASH separation has become the talk of the town in China these days as the government unveils a list of 46 “pilot cities” which have been selected to build up a garbage sorting and processing system by 2020. Mandatory schemes on household garbage sorting have already emerged in metropolises like Shanghai in order to improve its recycling rates.

Information Resources Integration for Electric Power Enterprises

Information resources integration for enterprises at present is fairly hot in the course of information construction, as well as difficult. To achieve this goal, different developers adopt different technical means and their implementation results are also diversified for various reasons. Hereunder, the article, taking the information construction and resources integration activities by Electric Power of Henan (EPH) as an example, deploys a deep analysis and discussion on necessity and essential factors and how to ensure high effect in the process of information integration.

A Scheme of Dynamic Voltage Restorer to Improve Power Quality in Large Scale Industrial Enterprises

Loads in large scale industrial enterprises are always various and complex, causing insecure power quality. Meanwhile, some sensitive loads or precise instruments demand for high power quality. When voltage flicker or harmonics occurs, dynamic voltage restorer (DVR) can be used to stabilize the load-side voltage, which is a good manner of improving power quality. The paper explains the load demand in large scale industrial enterprises, analyzes several common voltage compensation scheme of DVR, and comes up with another voltage compensation scheme of DVR applied for double power supply with double load. A Simulink model according to the new scheme is also built in MATLAB/Simulink to test its performance. Simulation results show that the proposed scheme can guarantee the load-side voltage stability, which is an effective scheme for managing power quality.

Inspiration of Successful Experience of U.S. and European Enterprises Leveraging Sports Marketing on ＂Going Global＂ of Chinese Enterprises

With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.

How to Promote the Development and Cultivation of Talents in Power Enterprises

With the development of society and the stable growth of the economy,the management concepts in power enterprises of our country are also constantly improving.Human resource management has become the core of power enterprise management in our country.The relevant management activities of power enterprise must be carried out by around people.Thus,in order to improve their competitive strength and expand market share,power enterprise should focus to the construction of internal advanced technology talents.With this,the internal talent development ability can be improved and the talent strength of the power enterprise can be enhanced.

Optimization of Chinese power enterprises R&D staff incentive mechanism

With the deepening of electric power market reform in China,the monopoly edge of the state-owned electric power enterprises will lose.On the basis of the existing post performance salary mechanism,Chinese power enterprises need to optimize the incentive mechanism of R&D staff,to arouse the R&D staff's enthusiasm and creativity,to adapt to the new market competition and further improve market value.Whilst the incentive mechanism optimizing processing needs to consider not only the changing market environment but also the personal and working characteristics of R&D staff.This paper summarizes the characteristics of the current Chinese power enterprises' R&D staff:staff's theory quality is high,but insensitive to the market;they are confronted with heavy workload and diversified job choices;managers can observe their behavior choices or not;besides,the process of R&D is complex and the market reactions of R&D achievements are uncertain.Based on the premise of the above features,two incentive models are established in this paper from the point of view of enterprise managers.One is for the situation when staff's behavior choices can be observed;the other is for the situation when staff's behavior choices cannot be observed.Through solving the model,we analyze the optimization path of electric power enterprises R&D staff incentive mechanism under these conditions:(1) when staff's behavior choices can be observed,managers can pay more to the R&D staff who develop products with higher output value,in order to encourage them to work harder.(2) when staff's behavior choices cannot be observed,managers should take reasonable strategies according to the different situations:a.when R&D staff incentive totally depend on the market value of the R&D achievements,managers should allocate workload rationally according to their different technical levels;b.when the market reactions of R&D results become more precarious,managers need to reduce the incentive intensity which based on the market value and raise their fixed salary level;c.when R&D staff become more risk averse,managers should reduce the incentive intensity which based on the market value and raise their fixed salary level;on the contrary,managers should improve the incentive intensity and reduce the fixed salary level.

Research on environmental accounting information disclosure for thermal power enterprises in China： Current situation, countermeasure and implement way

Along with the unceasing expansion of the human society production and the economic activity scale, the influence and harm of the social economy to the global environment is more and more serious. As one of the high-polluting industries in China, the environment problems of the thermal power enterprises attract attention from the country and society. It is crucial for the country to improve the laws and regulations about the disclosure of environmental accounting information gradually, and the thermal power enterprises should also disclose more valuable environmental accounting information to the public. This paper analyzes and elaborates the current situation, countermeasure and implement way of the environmental accounting information disclosure systematically.

Influences of Institutional Pressures on Corporate Social Performance： Empirical Analysis on the Panel Data of Chinese Power Generation Enterprises

Institutional theory has proved the influence of institutional pressures on organization practices and structures. Meanwhile, with the soaring use of corporate social performance （CSP）, more researchers are focusing on exploring the relationship between institution pressures and CSP which is still not completely understood yet. Against this background, the paper aims to fill the gap through generally hypothesizing that different types of institutional pressures individually and collectively affect CSP via the mediating effect of corporate environmental strategy. First, based on the previous and extensive literature review, the theoretical framework and research hypotheses are constructed. Next, canonical correlation analysis about the panel data of 51 Chinese large-scale power generation enterprises from 2004 to 2009 is made to test the relevant hypotheses. Finally, based on the data analysis results, the study draws some conclusions and policy implications for promoting the CSP of Chinese enterprises, including enhancing the steering function of government policies and industry regulations and emphasizing the intermediary role of media.

Analysis on the Pathway of Implementation of QDII and Chinese Enterprises Overseas Investment Risk from the Perspective of Capital Market Internationalization

In this paper, we conduct analysis on the pathway of implementation of QDII and Chinese enterprises overseas investment riskfrom the perspective of capital market internationalization. From the perspective of enterprise development, the multi-level capital market is thesource of vitality. China’s economy went into a state of dual economy, on the one hand there are a number of large and medium-sized stateownedenterprises, on the other hand are the thriving entrepreneurial companies while individual demand for capital market is different, differententerprises listed on the threshold. In the world economy, international direct investment is the most can refl ect one of the economic operationsof the concept of economic globalization, and has inseparable relation with international trade. Along with the economic globalization process isaccelerated, overall, the international foreign direct investment and international trade interaction, promote each other, are dramatically increasingand expanding. This paper integrates the research on the related issues to propose the new suggestions that will be innovative and necessary.

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

Business Operation of Coal Supply and Electric Power Enterprises

In recent years, the prices of primary energy especially coal continue to increase rapidly. This results in a substantial decline of profits and more operating difficulties in the downstream electric enterprises. The listed companies in both coal supply and power industries have quality assets and are the representatives of these industries. Through the analysis of the financial and operational status of the listed coal supply and power companies since 2007, the reasons for the business development difficulties in the electric power industry were discussed. Recommendations were provided including improving the coal pricing system, increasing the degree of business integration of the coal and electric power industries, and adjusting energy structure.

Economic management and innovation strategies of enterprises under market economy conditions

Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy.