Live-streaming selling strategies for competitive firms

The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.

Research on the Impact of Social Media Live-Streaming on Consumer Purchasing Behavior and Its Coping Strategies

Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model of social media live-streaming.Based on the social media live-streaming market,businesses or enterprises focus on tapping into new consumer demand,and social media live-streaming marketing has gradually expanded into various fields.Based on the SOR theory,this paper discusses how to improve the coping strategies of consumer purchasing behavior through social media live-streaming by analyzing the representative factors affecting consumer purchasing behavior such as anchors,brands,and live-streaming content in social media live-streaming.The results of this study will contribute to a better understanding of the relationship between social media live-streaming marketing models and consumer purchasing behavior and will help to reveal the potentials and limitations of social media live-streaming,thus providing valuable ideas and scientific basis for social media live-streaming marketing strategies.

浅析韩国娱乐经纪公司商业化运作模式——以韩国S.M.ENTERTAINMENT公司为例

当前韩国正悄无声息地展开对自身文化的整合和全球传播,形成了独特的流行文化。韩国文化的崛起一方面在于它对自身文化的整合创新,对传统文化和外来文化经过取其精华弃其糟粕的处理,从而形成韩国当代独特的文化。另一方面,它运用现代手段,将文化发展为产业,从而使文化生命力得以展现和推广。韩国娱乐经纪公司的运作模式,韩国流行文化产业化、流行文化国际化、目标市场本土化等经验,为中国流行文化发展提供了借鉴。

An Evaluation of STD/AIDS Health Education among Female Sex Workers in Entertainment Establishments in Jingjiang City

Objective: To explore effective ways of conducting STD/AIDS health education among female commercial sex workers in entertainment establishments and to promote implementation of an 100% condom use programme. Methods: In-depth interviews were carried out to collect qualitative information about demographic characteristics, STD/AIDS knowledge, attitude and risk behaviors of female sex workers. Female sex workers were selected by sampling and were given baseline survey and assessment after intervention. Based on the results of the interviews, a questionnaire was developed, and intervention measures were determined. These measures included face-to-face interviewing, counseling, and distribution of STD/AIDS information and condoms. Results: 196 and 182 female sex workers of the same population were interviewed separately before and after intervention. STDs/AIDS knowledge had significantly increased after one year's intervention (P <0.01). Knowledge increased in both the intervention group and the non-intervention group but the increase was more significant among sex workers who received the intervention. Risk behaviors remained at baseline levels in both groups. Conclusion: STD/AIDS health education among female sex workers in entertainment establishments was effective and may benefit society, but the strategies need to be adjusted to the female sex workers' lifestyles, particularly their high rates of mobility and high-risk behaviors.

Discursive Constraints of Teasing:Constructing Professionality via Teasing in Chinese Entertainment Interviews

Teasing can be approached as a linguistic resource for examining the interpersonal issues of im/politeness and face,or as a discursive strategy for displaying relationships or constructing social identities.However,studies have underestimated the discursive constraints of teasing in specific contexts.Meanwhile,a majority of teasing studies were based on Western cultures and did not pay sufficient attention to the variety of teasing across cultures.By collecting data from two Chinese entertainment interviews,where the interviewer employs teasing frequently for performing institutional roles,this study examined how teasing functions to assist the interviewer to complete communicative goals,and explored the discursive constraints of teasing in media context.Data analysis exemplified how teasing helped the interviewer to manage an interview event,obtain the guest’s disclosure and seek audience involvement,helping to construct the interviewer’s professionality.Implications for understanding the discursive features of teasing in the Chinese media context were addressed.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

The Complexity of Embedded Frame in Mass Media Text — A Case Study of an Entertainment Commentary

Taking Goffman's frame theory as a basis, this article analyzes an entertainment commentary and investigates how people's different experience of the organization of the daily life may affect their linguistic presentation. It finds commentaries appearing in the mass media cannot just be taken as a combination of the verbal signs following a set of rules, while, instead it is a reflection of the writers' experience of the media itself, the event and participants commented, and the potential audience involved in a particular frame. It is through the transformation and retransformation that the author of this commentary reveals to us her basic concern about the reality in her eyes. Although texts involved in the mass media are usually taken as a one-way communication, they can be taken as the speaker's presentation of self in their social interaction with the potential audience.

Study on Entertainment Teaching Experiment for Track and Field in Physical Education Major

By utilizing the method of documentation, experimental teaching in contrast, mathematical statistics to experimentally study on entertainment teaching experiment for track and field in physical education major, this paper puts forward that this teaching can not only creat the good teaching environment, effectively improve the teaching quality for track and field in P.E. major, but also effectively promote the process of popularity and socialization of track and field.

The Effect of Wealth Increase on Education and Entertainment Consumption in China

Entertainment and education consumption partly reflects people’s living standards.In order to study the influential factors of entertainment and education consumption of Chinese people in the second decade of the 21st century,this paper uses the data from 2010 to 2018 in China Family Panel Studies(CFPS)and the multiple linear regression analysis in econometrics to evaluate the impact of the increase of total household assets on the consumption of entertainment and education in China through Stata software.The results show that the increase in household assets promotes entertainment and education consumption.However,the promoting effect gradually decreased from 2010 to 2018.In addition,high housing price took in a large amount of family income and impeded the consumption of entertainment and education.The decline in people’s preference for entertainment and education consumption in recent years,to some extent,means a rise in living pressure and a decline in the quality of life in China.

A New Inquiry Into the Contents of the Late Qing Dynasty Pictorial News Publication-The Core of “Entertainment Life” in Dianshizhai Pictorial

After the opening of ports in the late Qing Dynasty,Western culture was introduced into China.The local entertainment life presented the phenomenon of the coexistence of the East and the West.A large number of folk entertainment activities were recorded in the Dianshizhai Pictorial which have the function of cultural choice and value dissemination as well as current affairs.This research attempts to use literary analysis and case study to collate the entertainment life in the Dianshizhai Pictorial,combing the characteristics of the late Qing dynasty,and summarizing the value of entertainment in Dianshizhai Pictorial publishing.

Innovation Strategy Research of Yunnan Image in Modern Entertainment Channels based on Regression and Inheritance of Culture

In this paper, we conduct innovation strategy research of the Yunnan image in the modern entertainment channels based on regression and inheritance of culture. The concept of culture and complicated contents as simply includes material culture and spiritual culture. Cultural inheritance is the process of acculturation a nation it not only is the transmission of national culture, the inheritance and development that also can be refl ected by many indexes. Multicultural education theory formed in the American civil rights movement in the 1960s. Multicultural education theory is that, when the mainstream national culture and the minority subculture in contact, every culture shall be entitled to retain their own cultural traits. Our research integrate the regression and inheritance of culture to then propose the innovation strategy research of the Yunnan image that will promote further development of the corresponding and related industry.

Corporate Social Responsibility and Corporate Financial Performance -Empirical Research of Chinese Culture, Sports and Entertainment industry

Since 2006, the public corporations in China are required to include its social responsibilities in its annual report by company law. Corporations’ business activities should not only focus on maximizing its economic profit but also serve the society. With the awareness of the importance of social responsibility, there are an increasing number of public corporations in China to undertake more charitable activities or employee training activities. There have been a lot of academic researches investigating the relationship between corporate social responsibilities and corporate financial performance. However, the results are inconsistent and vary according to different industries. This study chose Chinese culture, sports and entertainment industry as a sample to test the relationship between CSR and corporate financial performance. Four financial ratios were used to test whether the caproate’s reasonability to government, employee, investors and society has significant impact on its financial performance. The empirical results show that apart from the responsibility to employees which is negatively influence the corporate financial performance the other three factors are found not significantly influence corporate financial performance.

On the Cohesion of English Entertainment News Discourse

With the rapid development of entertainment news, entertainment news has gained more and more attention in recent years. While previous studies have been mainly conducted from the perspective of journalism, the present study focuses on the cohesion strategies of the selected news discourse from the linguistic point of view. Cohesion is an important linguistic concept proposed by Halliday. This paper will analyze the news discourse from China Daily quantitatively and qualitatively. It is found that in the entertainment news discourse grammatical cohesive devices are commonly used. The present study attempts to analyze the cohesive features of English entertainment news, so as to help readers improve the efficiency in English news reading.

That’s Entertainment! The Cultural Economy

The creative economy is one of the most dynamic sectors of world trade, or so declared UNCTAD’s (United Nations Conference on Trade and Development) Edna dos

Research on Regulating and Controlling Homogenization of Entertainment Programs--Based on Game Theory

With the prevailing and popular entertainment programs, it brought huge benefits to TV stations, but at the same time caused a variety problems of homogenization. The paper analyzes the causes of the entertainment programs, the root of homogenization, building game theory models between TV stations, TV station and audience to regulate and control the issue of homogeneity about entertainment programs.

Drumming the Future： Vietnamese Drumming as a Bridge Between Tradition and Popular Entertainment

The fascination of Vietnamese with drums and drumming reaches back into the pre-historic when bronze drums （Dong Son）, from the Red River Delta region of Vietnam＇s north, were prized trading commodities throughout the Asian world of that time. Now in the 21st century the Dong Son and other historically renowned drum types have become symbols for Vietnam＇s emergence into an international cultural and economic arena. This paper charts three Vietnamese international events that illustrate the emblematic use of traditional drumming as a nationalistic symbol of modern Vietnam： The Third Asian Indoor Games held in Hanoi in 2009 opened with a drumming spectacle using battle drums; the Jubilee celebrations of the Vietnamese Catholic Church in 2010, opened in the north in the Ha Nam province with an immense traditional drumming performance within its religious setting; the 2012 Hue International Arts Festival incorporated ＂Resounding the Vietnamese Spirit＂, a specific drums and percussion festival, with performances using Binh Dinh war drums, royal drums from Hue, Dong Son drums, and Tay Son battle drums. These displays of traditional drumming it is argued have popularised particular nationalistic styles of drumming amongst Vietnamese youth, extending from the use of drumming in lion dance performances to the emergence of small, youth drumming groups who perform in the streets of Hanoi and Ho Chi Minh City

Remidy Entertainment 英雄本色

由Remedy Entertainment和3D Realms联合制作的3D动作游戏"英雄本色"(MaxPayne)堪称是本届E3大展的耀眼新星."英雄本色"以出色的场景表现和唯美、真实、高质量的枪战场面得到了众多知名媒体的赞誉.

The Translation of the Entertainment Expressions in Chinese Net Prevailing Language

There are a lot of words and expressions which have the cultural background in Chinese net prevailing language. Some of the expressions of this thesis come from the Sina Net BBS's new assessing result. This thesis selects and analyzes some entertainment expressions in Chinese net prevailing language. They are: 超级女生;海选;PK;作秀.

Entertaining Deities In Rebgong

The Laru ritual takesplace in about twentyTibetan and Monguor(Tu)villages aroundRongwu Town,Ton-gren County, HuangnanTibetan Autonomous Prefec-ture,Qinghai Province eachyear beginning on the six-teenth day of the sixth lunarmonth.