Behavior configuration of tea farmers’ participation in ecotourism environmental responsibility from the perspective of system theory

The coordination and optimization of eco-tourism development and world heritage protection are related to the sustainable development of the two,and the behavior of tea farmers is affected by the multiple subjects of rural production and living system,which has nonlinear and complex characteristics.In view of this,based on the theory of human-land system,this study is using system theory and fuzzy set qualitative comparative analysis(fsQCA)to explore the internal mechanism of tea farmers‘environmental responsibility behavior.The results show that:(1)single factor,infrastructure environment perception constitutes a necessary condition for environmental responsibility behavior,and there is equivalence between infrastructure environment perception,Cultural environment perception,external intervention perception and environmental supervision perception.(2)Infrastructure environment perception and cultural environment perception are important internal driving forces for high environmental responsibility behavior,while external intervention perception and environmental supervision perception constitute external traction.(3)Infrastructure environment perception and cultural environment perception exist in all configurations in a single or common form.This provides enlightenment for changing the governance logic of ecotourism and improving the governance performance of ecotourism.

Strengthening Mechanisms to Promote Tourists' Environmental Responsible Behaviors in the Context of All-for-One Tourism

The overall promotion of all-for-one tourism requires tourists' civilized behaviors. This paper focused on tourists' environmental responsible behaviors in the context of all-for-one tourism. On the basis of clarifying the connotation, dimension and driving factors of tourists' environmental responsible behaviors, this paper firstly analyzed the relationship between all-for-one tourism and tourists' environmental responsible behaviors, and proposed that the development of all-for-one tourism was an important path to optimize and upgrade China's tourism industry and a new concept of sustainable development of tourism industry. The emergence of all-for-one tourism has formed a new tourism trend, which will drive tourists to behave more civilly. Tourists' environmental responsible behaviors are a "subject and share" concept, and from tourists' point of view, all-for-one tourism development is the most basic requirement. Secondly, based on the theory of "value-belief-norm", this paper focused on the strengthening mechanism of "interaction effect" between all-for-one tourism and tourists' environmental responsible behaviors, and put forward the idea of "double internalization strengthening" to guide tourists' environmental responsible behaviors from being passive to active, from individuals to groups. Finally, this paper discussed the promotion of environmental responsible behaviors of tourist's specific strategies from two aspects, "external drive" and "internal drive" to enhance the level of all-for-one tourism construction and strengthen the environment responsibility of tourists. "External drives" were as follows:(1) to make a scientific development plan to implement the "host and guest sharing" mechanism;(2) to optimize the landscape, the environment, services, enhance the local attachment of visitors;(3) to improve the infrastructure system, pay attention to the details of visitors' experience;(4) to strengthen environment education and publicity, deepening the quality of tourists' civilization construction, and strengthen the environmental responsible behaviors of tourists. "Internal drives" were as follows:(1) to strengthen the sense of environmental responsibility of tourists;(2) to establish a model of environmental responsible behaviors;(3) to strengthen the supervision of environmental responsible behaviors.