Data Mining in Customer Relationship Management in companies

More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data mining in customer relationship management(CRM) application has always been one of the hot spots.This paper shows the relevant methods of data mining application in CRM taking Telecom as an example.

Developing a matrix to explore the relationship between partnering and total quality management in construction

Recently, there has been an increasing awareness and implementation of practices associated with Partnering and Total Quality Management (TQM) in the construction industry. Partnering and TQM both seek to enhance construction outcomes, yet rigorous studies of Partnering and TQM have been conducted separately and have not carefully examined common or unique practices associated with these techniques. This paper presents the findings of a theoretical analysis of an integrated approach for the use of Partnering and TQM. A matrix approach has been used to explore the extent to which Partnering may improve TQM implementation in construction. The matrix is based around 3 indexes, namely; the Degree of Partnering, the Degree of TQM and the Project Success Index and enables the relationship between Partnering and TQM to be analysed quantitatively. It also assists in understanding the trends of Partnering and TQM and their relationship to project performance. The results of a case study using this matrix are also presented. It has been concluded that the integrated use of Partnering can facilitate improvements in the way TQM is implemented in construction.

Application Research of Ingroup Preference in Employee Relationship Management

With stepwise development of Chinese enterprise,management problem is increasingly prominent,especially human resource management issues. Facing international environment of entering into World Trade Organization,the country accelerates construction pace of human resource management subject in colleges and universities,which provides professional channel for management efficiency and market competition ability of Chinese enterprise,but it is still far from practice. In this paper,the concept,origin and inhibition factors of ingroup preference are elaborated. Based on the visual angle of ingroup preference,started from four dimensions( enterprise incentive system,talent management idea,psychological contract and employee communication consciousness),main problems existing in employee relationship management of modern enterprise are explored. It is specially emphasized that manager often holds the blame in front of dealing with the crisis after contradiction,which is " fatal point" neglected in employee relationship management of modern enterprise. To improve its core competitive power,enterprise must value harmonious relationship with employees.

Study of Customer Relationship Asset Management from the People-oriented Perspective

With the advent of the knowledge economy and information age in the 21st century,the relationship between managers,the managed personnel,and customers has undergone tremendous changes.In order to meet the needs of the development of the times,the business management has gradually turned to the study of people,and humanistic management has become one of the important factors influencing the sustainable development of enterprises.This paper came up with people-oriented management approaches and countermeasures for enterprises from corporate culture,customer satisfaction and loyalty,balance sheet management,customer database establishment,and improvement of the rate of return of customer relationship assets.

Digital Marketing Strategies for Effective Customer Relationship Management

Digital marketing is growing at a rapid rate.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch YouTube.Under this backdrop,this paper will address the various digital marketing strategies for effective customer relationship management.

Customer Relationship Management to Customer Value&Customer Loyalty of Fixed Broadband:Study Case on Fixed Broadband Company in Indonesia

The increase of fixed broadband penetration can increase a country’s economic growth.Indonesian fixed broadband usage density still lags far behind other countries.This condition becomes a great opportunity for operators in marketing fixed broadband products.The different offers and services of each fixed broadband operator in Indonesia will have an impact on the ease of acquiring and maintaining customer loyalty levels.The unstable number of subscribers(unsubscribing/switch to other operator)is increasing year by year.This condition can be caused by customer value perceived by the customer that is inferior because the management of customer relationship management is less good.The method used is descriptive and explanatory.The unit of analysis is the last customer of four broadband operators in Indonesia.Time horizon is cross-sectional,where the research is conducted simultaneously.The survey data are collected from questionnaires to fixed broadband subscribers and through focus group discussions and interviews with managers related to the object study.Data are analyzed descriptively and quantitatively and this research uses quantitative research design using Structural Equation Modeling(SEM).The findings show that the effect of customer relationship management on customer loyalty through customer value is significant.

Research on Higher Education Collaborative Management Platform Based on Relationship Graph

According to the current problems of higher education management informatization,this paper puts forward a development scheme of collaborative platform on education management.The main technology includes three parts.First,integrate the distributed database and use two-tier linked list to realize dynamic data access.Second,the relation graph is used to display the data of each student,so as to realize the visual sharing of data.Third,realize the collaborative information security mechanism from three aspects to ensure the legal sharing of data.Finally,the platform development is completed with Java.It can help to improve the effectiveness of educating students.

The Relationship between Quality and Efficiency in Business Management

Quality and efficiency are the two most important factors for the survival of an enterprise.Quality is essential,then efficiency.Only the quality in the first place,to ensure the efficiency of the implementation.You can imagine when the first step didn’t happen.So in the enterprise management should always put the quality in mind,always inspire the concept of quality.Don’t put efficiency in your mouth every day,because it is too snobbish and haste makes waste.So recruit some of the level of people to serve for the enterprise,and reuse it,in order to constantly achieve new things,so that the quality gradually up.And continuous contact with workers,to understand the real content of the product and equipment,so that the increasingof the product quality.In addition,the requirements of customers should be discussed quickly and communicated with the production department,so that the product quality can be improved and the cost can be reduced to seek higher prices.The purchase order decides technology which decides quality and efficiency as well.The latter determines goods quality and quantity through equipment by staffs who is capable of the equipment such as machinery design.Another is mould which could be designed too through fit size and material.

The Relationship Between Enterprise Budget Management and Accounting

There is a great correlation between cost budget management and accounting work.Realizing the overall disposal of the two can provide favorable support for enterprises to enhance their comprehensive market competitiveness.Therefore,improving the overall level of cost budget management and accounting work is a problem that many enterprise development strategy makers focus on under the situation that domestic enterprises are facing more and more development pressure.

A New Thinking of the Objects Served Relationship Management in Complex System

Take a digital libraries' service system for example, Objects Served Relationship Management (OSRM) in complex systems is proposed firstly as a new concept, and its connotation is explained. The significances and constructions of OSRM are analyzed. Both the fundamental facts and the important natures that the things which are interested by Objects Served (OS) (e.g. publishers and readers) and the server (e.g. digital libraries are the servers of publishers and readers) will not be the same completely although there are a lot of common benefits between OS and servers, are indeed clarified. The valuable information, which should be used by OS and their server, is often hidden behind them. Thus, how to find, manage and control the relationship among OS and their servers is very necessary and important for the common benefits among all of them. (e.g. the three dimensions of OSRM in digital library system and its overall framework are proposed. The different strategies to different cases in the digital library's multidimensional framework are analyzed.)

Research on Supplier Relationship Management of the Main Manufacturer of Large Aircraft Project:A Psychological Contract Perspective

The main manufacturer and its suppliers＇ relationship management is very important for success of the large aircraft project. The study concentrates on analysis of the relationship management on a psychological con- tract perspective, shows that constructing good psychological contract is useful to promote mutual trust, reduce the transaction cost caused by incompleteness of formal contract, avoid the risk of supplier management between the main manufacturer and suppliers of the large aircraft project. And with further understanding of the dynamic contracting process as well as formation framework of psychological contract between the main manufacturer and suppliers, we can better understand the relationship black-box and provide a new perspective for the study of the relationship management, then given some constructive suggestions to supplier relationship management.

Process Management in Insurance Companies

The importance of insurance activity is constantly growing, generating new problems and setting new challenges. One of these challenges is to meet the growing requirements and expectations of customers. This requires the efficient management of insurance companies. This means the necessity of applying modern management concepts, first and foremost, the concept of process management and instruments related to this process. This article describes the results of research on process management in insurance companies operating in Poland that was conducted by the Faculty of Management at the Warsaw University of Technology and presents the concept of the identification of processes carried out in insurance companies encompassing management, basic and auxiliary processes, as well as the objectives of the processes and the relationships between the basic processes and other processes carried out in insurance companies.

Knowledge Transfer and Management Consulting:The Effect of Consultant and Client Characteristics

Knowledge transfer(KT)from the consultant to the client is an important area that needs to be repeatedly addressed and thoroughly understood.The aim of this research was to examine the assumption that client characteristics and consultant competencies play a defining role in the effective transfer of knowledge to the client party.The authors examined the critical aspects and competencies required of the consultant,and the characteristics and attitudes required of the client,which would contribute to a successful transfer of knowledge,through unstructured in-depth interviews and concise questionnaires.Eighty consulting assignments were studied from both the client side and the consultant side.A conceptual model is presented,factor analysis was used to validate the constructs,and partial least squares were used to test the model.The findings showed that the consultants’professionalism,skills,and behavior were significant contributors to KT to the client.Surprisingly,neither the consultant knowledge nor client characteristics had any significance to the KT to the client.

Management of Address Information to Improve Quality of Customer Contact

Customer relationship management systems are gaining importance in today's business environment since customer satisfaction is crucial to the success of an enterprise, and especially so in e-business environment where customers can find substitute suppliers quite easily. In CRM, the quality of customer information is very important, and the address information even more so. It is because the address information plays a major role for customer contact channel and for timely and effective marketing service. Furthermore, it gives the basic source of geographic information for the offline delivery, the terminal activity of the e-commerce. In this study, we analyze various standards and proposals for the address information, and propose data models for the management of the information focusing on address components, and proto-type systems for management and service.