Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo...Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.展开更多
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res...As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.展开更多
This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s...This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s tourism service experience and suggest improvements.By extracting high-frequency words and analyzing emotions from the travelogues,tourists’conceptions and perceptions were identified and the factors affecting the tourism service experience in Wulong were summarized into six categories:tourism resource attractions,tourism transportation,tourism facilities and digital services,cultural charms,special cuisines,and environmental ambiance.Tourists’emotional perceptions of Wulong are primarily positive,with negative perceptions mainly related to unsatisfactory tourism facilities and digital services in the Wulong scenic area.This study helps the Wulong tourist destination understand the issues and deficiencies in tourists’service experiences,providing significant guidance for improving service quality and offering data support for service marketing and optimization.展开更多
Forest experience is an important scale for measuring the development degree of forest tourism,and also an indispensable part of forest tounsm.Domestic theoretical and practical researches on forest experience and for...Forest experience is an important scale for measuring the development degree of forest tourism,and also an indispensable part of forest tounsm.Domestic theoretical and practical researches on forest experience and forest tourism have been less reported,forest tounsm development and research from the perspective of forest experience have remained in the exploration stage,and researches on natural education and forest culture have also been just initiated.This paper explored problems of current forest tourism development from three perspectives of forest experience,i.e.environmental index,experience content and facility service.By applying scientific development and marketing methods,and combining with traditional health-care culture,forest tourism development spaces could be expanded.Finally,the paper proposed to establish forest ecological monitoring system and enrich forest experience projects to provide visitors forest tounsm expenence with high additional value and satisfaction degree.展开更多
Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism p...Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.展开更多
To revitalize rural tourism and improve the quality of life of rural residents,the successful experience of rural tourism in South Korea is used for reference,with an important significance for promoting the developme...To revitalize rural tourism and improve the quality of life of rural residents,the successful experience of rural tourism in South Korea is used for reference,with an important significance for promoting the development of rural tourism in Tai'an City.In this paper,three successful rural tourism cases of South Korea(Shuchuan,Hannong Village,Xinli Mupianwa Village)are analyzed first,and their successful experience is summarized.On the basis of accurately grasping current situation and problems of rural tourism development in Tai'an City,the countermeasures of promoting the development of rural tourism in Tai'an City are proposed:mobilizing the enthusiasm of villagers,multi-channel access to funds,diversified talent cultivation methods,product marketing system,and rural tourism management system.展开更多
Taking Lingtong Grand Canyon in Jingxi County, Baise City, Guangxi, China as a research object, the face-to-face questionnaire survey on tourist is carried out, in order to obtain the basic situation of the interviewe...Taking Lingtong Grand Canyon in Jingxi County, Baise City, Guangxi, China as a research object, the face-to-face questionnaire survey on tourist is carried out, in order to obtain the basic situation of the interviewees, as well as their expectation for the eco-tourism experience. Factor analysis method is adopted to test the interviewees′ expectation of the eco-tourism experience. Result shows that eco-tourism experience of tourist is mainly reflected in the ecological leisure experience, the ecological tourism experience, the ecological experience in scenic spot, and the self-realization experience. Analysis on the recognition of the expectation for eco-tourism experience shows that the interviewees′ expectations of the eco-tourism experience are in the order of the ecological experience in scenic spot, the eco-tourism experience, the ecological leisure experience, and the self-realization experience. Difference analysis on the interviewees′ expectations for the eco-tourism experience is carried out by market segmentation. Result shows that there are significant differences in the demand of eco-tourism experience among different types of tourisms. According to the investigation result, countermeasures for the construction and marketing of eco-tourism sites are put forward.展开更多
Taking a section of the Ming Dynasty Outer City Wall from Xianhe Gate to Qilin Gate for example, this paper proposed the landscape design from the perspective of experience tourism, highlighted the wal, and took the b...Taking a section of the Ming Dynasty Outer City Wall from Xianhe Gate to Qilin Gate for example, this paper proposed the landscape design from the perspective of experience tourism, highlighted the wal, and took the beautiful environment and rich history and cultures of the Ming Dynasty Outer City Wall as the essential experience elements, to build cultural recreational corridors with the theme of "experiencing the Ming Dynasty culture", so that visitors will get unforgettable experience, tourism quality, popularity of the Ming Dynasty Outer City Wall as well as its cultural and educational significance will be further promoted.展开更多
In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of C...In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry.In 2013,China promulgated the National Tourism and Leisure Outline(2013-2020),which boosted the development of tourism and leisure consumption of urban and rural residents.In 2016,the State Council issued the“Several Opinions on Further Promoting the Construction of New Urbanization”,which clearly stated that it is necessary to“accelerate the cultivation of characteristic small towns”.The construction of small towns(blocks)led by the integration of culture and tourism has gradually become a new driving force for local economic development.In 2020,the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance.Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities.Therefore,this article takes Shenzhen Nantou Ancient City as the research area,and uses literature review,questionnaire survey,and statistical survey methods(SPSS.25 and PLS.3.0)to obtain relevant literature and data and describe them.Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks,product combination,accessibility,the sense of place identification,recreational intentions,and experience quality,diagnose and discover tourism from them,discover the problems existing on the supply side of tourism object,and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks.Finally,this paper tests 10 hypotheses and draws research conclusions:(1)Cultural authenticity has positive impact on recreational intention,place identification,and experience quality in humanistic leisure tourism.(2)Tourism product combination has positive impact on recreational intention and experience quality.(3)Accessibility can affect recreational intention and experience quality in a positive way.(4)Place identification can affect recreational intention in a positive way.(5)Experience quality has positive impact on recreational intention and place identification.展开更多
With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system o...With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.展开更多
Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,wi...Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.展开更多
The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus a...The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.展开更多
In the context of rural revitalization era,more and more villages choose tourism as the direction of development,and the primary link of rural tourism development is to combine the characteristics of different village...In the context of rural revitalization era,more and more villages choose tourism as the direction of development,and the primary link of rural tourism development is to combine the characteristics of different villages,mining tourism resources suitable for their own characteristics and development direction.For villages with tea culture,how to develop rural health tourism from the perspective of tea travel experience has become a new focus.Taking Huanghuaxi in Anhua County as an example,the paper evaluates and analyzes the planning methods and key points of rural health tourism based on tea tourism experience from the perspective of development potential,and makes clear the foothold and feasibility of health tourism development.Secondly,from the perspective of tea culture activation and inheritance and health tourism design,this paper discusses how to effectively integrate the functions of tea culture and health tourism.Through the spatial layout,road traffic,landscape and construction and operation of Huanghuaxi Village in Anhua County,a series of construction strategies are proposed to make tea culture and health industry promote each other.At the same time,there are two kinds of theme tour lines for people with different needs,namely,the leisure vacation theme tour line and the tea travel health theme tour line,which provide new ideas for the planning and design research of rural recreation projects related to the tea travel experience.展开更多
In recent years, camping is popular in Taiwan, but the research on campers’ participation behavior is still insufficient. The purpose of this research is to analyze the structural relationship between camping tourist...In recent years, camping is popular in Taiwan, but the research on campers’ participation behavior is still insufficient. The purpose of this research is to analyze the structural relationship between camping tourists’ motivation, experience, and satisfaction. The survey was conducted in a convenient sampling method, and a total of 464 valid questionnaires were collected. After descriptive statistics and partial least squares (PLS) statistics analysis, the results show that the higher the motivation of camping tourists, the more positive their experience and the higher their satisfaction. In addition, this research also confirms that experience has a mediating effect on motivation and satisfaction in terms of academic theory.展开更多
The COVID-19 pandemic posed challenges to the tourism sector globally.We investigated changes in visitor demographics,satisfaction level,and its determinants pre-and peri-COVID-19.Data were collected using questionnai...The COVID-19 pandemic posed challenges to the tourism sector globally.We investigated changes in visitor demographics,satisfaction level,and its determinants pre-and peri-COVID-19.Data were collected using questionnaire surveys in 2019 and 2021 within Banff National Park(BNP).The data analyses were based on a sample size of 1183 respondents by conducting factor analysis,correlation analysis and stepwise regression analysis.Results highlight that there were fewer international visitors and more local and domestic visitors during the pandemic.Park attributes were evaluated at a higher satisfaction level peri-COVID-19.The quality of the Park facilities and services were the most important satisfaction determinants pre-and peri-COVID-19,and all the Park COVID-19 measures and actions received positive experience from visitors.This research fills this knowledge gap by developing a better understanding in the change of visitor demographics and satisfaction level in BNP under the context of the pandemic.It also provides implication for both scholars and practitioners to understand the impacts of the pandemic on Park visitation.The study can provide insights for utilizing the pandemic as a transformative strength and for mitigating its negative impact on tourism industry.展开更多
Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development poten...Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.展开更多
基金This study was supported by the Humanities and Social Sciences Project of the Ministry of Education(No.23YJA790070)the Graduate Innovation Research Project of Southwest Minzu University(No.YB2022621)the Research Project of BCIMY(No.BCIMY1910).
文摘Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.
基金Chongqing University of Science and Technology’s Master’s Degree Innovation Project“Research on Chongqing Digital Cultural Tourism Innovation and Development Based on Cyberpunk”(Project No.YKJCX2320906)。
文摘As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.
基金Master’s Degree Innovation Project of Chongqing University of Science and Technology“Research on the Emotional Value of Tourists in Ethnic Tourism Sites:The Case of Yotkan Old Town”(Project No.YKJCX2320907).
文摘This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s tourism service experience and suggest improvements.By extracting high-frequency words and analyzing emotions from the travelogues,tourists’conceptions and perceptions were identified and the factors affecting the tourism service experience in Wulong were summarized into six categories:tourism resource attractions,tourism transportation,tourism facilities and digital services,cultural charms,special cuisines,and environmental ambiance.Tourists’emotional perceptions of Wulong are primarily positive,with negative perceptions mainly related to unsatisfactory tourism facilities and digital services in the Wulong scenic area.This study helps the Wulong tourist destination understand the issues and deficiencies in tourists’service experiences,providing significant guidance for improving service quality and offering data support for service marketing and optimization.
基金Sponsored by Kunming Municipal Research Center of Conservation Area Eco-civilization Construction and Engineering TechniquesSci-tech Innovation Fund of Southwest Forestry University(15164)
文摘Forest experience is an important scale for measuring the development degree of forest tourism,and also an indispensable part of forest tounsm.Domestic theoretical and practical researches on forest experience and forest tourism have been less reported,forest tounsm development and research from the perspective of forest experience have remained in the exploration stage,and researches on natural education and forest culture have also been just initiated.This paper explored problems of current forest tourism development from three perspectives of forest experience,i.e.environmental index,experience content and facility service.By applying scientific development and marketing methods,and combining with traditional health-care culture,forest tourism development spaces could be expanded.Finally,the paper proposed to establish forest ecological monitoring system and enrich forest experience projects to provide visitors forest tounsm expenence with high additional value and satisfaction degree.
文摘Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.
基金Talent Introduction and Education Program of Youth Innovation Team in Colleges and Universities of Shandong Province(201903)Research Project on Teaching Reform of Undergraduate Colleges and Universities in Shandong Province in 2020Key Subjects of Art and Science in Shandong Province in 2021(L2021Z07070505).
文摘To revitalize rural tourism and improve the quality of life of rural residents,the successful experience of rural tourism in South Korea is used for reference,with an important significance for promoting the development of rural tourism in Tai'an City.In this paper,three successful rural tourism cases of South Korea(Shuchuan,Hannong Village,Xinli Mupianwa Village)are analyzed first,and their successful experience is summarized.On the basis of accurately grasping current situation and problems of rural tourism development in Tai'an City,the countermeasures of promoting the development of rural tourism in Tai'an City are proposed:mobilizing the enthusiasm of villagers,multi-channel access to funds,diversified talent cultivation methods,product marketing system,and rural tourism management system.
基金Supported by the Guangxi Science Foundation ( 0832048)
文摘Taking Lingtong Grand Canyon in Jingxi County, Baise City, Guangxi, China as a research object, the face-to-face questionnaire survey on tourist is carried out, in order to obtain the basic situation of the interviewees, as well as their expectation for the eco-tourism experience. Factor analysis method is adopted to test the interviewees′ expectation of the eco-tourism experience. Result shows that eco-tourism experience of tourist is mainly reflected in the ecological leisure experience, the ecological tourism experience, the ecological experience in scenic spot, and the self-realization experience. Analysis on the recognition of the expectation for eco-tourism experience shows that the interviewees′ expectations of the eco-tourism experience are in the order of the ecological experience in scenic spot, the eco-tourism experience, the ecological leisure experience, and the self-realization experience. Difference analysis on the interviewees′ expectations for the eco-tourism experience is carried out by market segmentation. Result shows that there are significant differences in the demand of eco-tourism experience among different types of tourisms. According to the investigation result, countermeasures for the construction and marketing of eco-tourism sites are put forward.
基金Sponsored by Youth Program of National Natural Science Foundation of China(41601131)Youth Program of Humanistic and Social Science Research,Ministry of Education(15YJC790092)Nanjing Scientific and Technological Innovation Team Program“Tourism Geography(Wel ness Tourism)”
文摘Taking a section of the Ming Dynasty Outer City Wall from Xianhe Gate to Qilin Gate for example, this paper proposed the landscape design from the perspective of experience tourism, highlighted the wal, and took the beautiful environment and rich history and cultures of the Ming Dynasty Outer City Wall as the essential experience elements, to build cultural recreational corridors with the theme of "experiencing the Ming Dynasty culture", so that visitors will get unforgettable experience, tourism quality, popularity of the Ming Dynasty Outer City Wall as well as its cultural and educational significance will be further promoted.
文摘In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry.In 2013,China promulgated the National Tourism and Leisure Outline(2013-2020),which boosted the development of tourism and leisure consumption of urban and rural residents.In 2016,the State Council issued the“Several Opinions on Further Promoting the Construction of New Urbanization”,which clearly stated that it is necessary to“accelerate the cultivation of characteristic small towns”.The construction of small towns(blocks)led by the integration of culture and tourism has gradually become a new driving force for local economic development.In 2020,the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance.Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities.Therefore,this article takes Shenzhen Nantou Ancient City as the research area,and uses literature review,questionnaire survey,and statistical survey methods(SPSS.25 and PLS.3.0)to obtain relevant literature and data and describe them.Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks,product combination,accessibility,the sense of place identification,recreational intentions,and experience quality,diagnose and discover tourism from them,discover the problems existing on the supply side of tourism object,and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks.Finally,this paper tests 10 hypotheses and draws research conclusions:(1)Cultural authenticity has positive impact on recreational intention,place identification,and experience quality in humanistic leisure tourism.(2)Tourism product combination has positive impact on recreational intention and experience quality.(3)Accessibility can affect recreational intention and experience quality in a positive way.(4)Place identification can affect recreational intention in a positive way.(5)Experience quality has positive impact on recreational intention and place identification.
文摘With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.
基金Social Science Project of Tai’an City (22-YB-086)The 14^(th) Batch of Teaching Reform and Research Project of TaiShan University (JG202166)。
文摘Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.
基金Sponsored by Key Scientific Research Platform and Project of Universities and Colleges in Guangdong Province (2018WTSCX154)。
文摘The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.
基金supported by the Hunan Provincial and Municipal Joint Fund(No.2022JJ50069).
文摘In the context of rural revitalization era,more and more villages choose tourism as the direction of development,and the primary link of rural tourism development is to combine the characteristics of different villages,mining tourism resources suitable for their own characteristics and development direction.For villages with tea culture,how to develop rural health tourism from the perspective of tea travel experience has become a new focus.Taking Huanghuaxi in Anhua County as an example,the paper evaluates and analyzes the planning methods and key points of rural health tourism based on tea tourism experience from the perspective of development potential,and makes clear the foothold and feasibility of health tourism development.Secondly,from the perspective of tea culture activation and inheritance and health tourism design,this paper discusses how to effectively integrate the functions of tea culture and health tourism.Through the spatial layout,road traffic,landscape and construction and operation of Huanghuaxi Village in Anhua County,a series of construction strategies are proposed to make tea culture and health industry promote each other.At the same time,there are two kinds of theme tour lines for people with different needs,namely,the leisure vacation theme tour line and the tea travel health theme tour line,which provide new ideas for the planning and design research of rural recreation projects related to the tea travel experience.
文摘In recent years, camping is popular in Taiwan, but the research on campers’ participation behavior is still insufficient. The purpose of this research is to analyze the structural relationship between camping tourists’ motivation, experience, and satisfaction. The survey was conducted in a convenient sampling method, and a total of 464 valid questionnaires were collected. After descriptive statistics and partial least squares (PLS) statistics analysis, the results show that the higher the motivation of camping tourists, the more positive their experience and the higher their satisfaction. In addition, this research also confirms that experience has a mediating effect on motivation and satisfaction in terms of academic theory.
文摘The COVID-19 pandemic posed challenges to the tourism sector globally.We investigated changes in visitor demographics,satisfaction level,and its determinants pre-and peri-COVID-19.Data were collected using questionnaire surveys in 2019 and 2021 within Banff National Park(BNP).The data analyses were based on a sample size of 1183 respondents by conducting factor analysis,correlation analysis and stepwise regression analysis.Results highlight that there were fewer international visitors and more local and domestic visitors during the pandemic.Park attributes were evaluated at a higher satisfaction level peri-COVID-19.The quality of the Park facilities and services were the most important satisfaction determinants pre-and peri-COVID-19,and all the Park COVID-19 measures and actions received positive experience from visitors.This research fills this knowledge gap by developing a better understanding in the change of visitor demographics and satisfaction level in BNP under the context of the pandemic.It also provides implication for both scholars and practitioners to understand the impacts of the pandemic on Park visitation.The study can provide insights for utilizing the pandemic as a transformative strength and for mitigating its negative impact on tourism industry.
文摘Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.