Understanding Technology Acceptance and Use in Social Media Platforms:A Systematic Literature Review and the Development of Research Framework

The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research.

Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.

Empirical Study of the Usage of Mobile Information Service in Rural Area Base on the UTAUT Model

Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.

An empirical study on continuance intention of mobile reading

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

Technology Acceptance Factors for Implementing the E-Government Systems in Saudi Arabia

Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption.

Understanding factors affecting non-participants’interest in community-supported agriculture

Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.

Empirical Research on User Acceptance of Mobile Searches

The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user＇s experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users＇ gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development.

服务经济下网购消费者延保服务购买意向研究

延保服务因其盈利能力和风险规避属性受到电商平台和消费者的青睐。以网购消费者在线延保服务购买行为为研究对象,基于技术接受模型和计划行为理论构建研究模型,通过在线收集的610份有效数据对模型及假设进行验证分析,探索影响企业延保服务网络零售的因素,揭示相应的作用机理,为网络零售业高质量发展提供运营与政策优化方面的借鉴。研究发现:感知有用性和感知易用性对消费者延保服务购买意向均有显著的正向影响,且感知有用性的作用强度相对较大;购买态度作为中介变量能够增强感知有用性和感知易用性对延保服务购买意向的正向影响;主观规范和知觉行为控制显著正向影响消费者延保服务的购买意向,且二者作为调节变量能够分别增强感知有用性、感知易用性对延保服务购买意向的影响;感知有用性影响消费者的购买态度,进而形成消费者延保服务购买意向,是最显著的影响路径之一。

基于ELM-UTAUT模型的阅读推广类短视频采纳行为研究

在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,研究得出有用性、信源可信度和社会影响是影响受众采纳意愿的重要因素,而采纳意愿又会对采纳行为产生正向影响。同时,文章在研究结果的基础上提出阅读推广类短视频的优化策略。

基于UTAUT模型的网络学习平台使用意愿影响因素分析

基于整合型科技接受(UTAUT)模型所设计出的,高校学生网络学习平台使用意愿影响因素模型的分析表明,感知愉悦性、社群影响、绩效期望和促成条件对使用意愿产生正向影响;感知愉悦性和努力期望对绩效期望产生正向影响;促成条件显著影响使用意愿和努力期望,努力期望负向影响使用意愿;自我效能感通过感知愉悦性,间接正向影响使用意愿;不同性别和学段的高校学生对网络学习平台的使用意愿均无直接显著影响。建议学校管理者和高校教师加强学习资源建设,提升资源质量、趣味性,丰富硬件平台形式;网络平台开发者要加强推广力度,扩大社会影响,提供个性化服务。

基于Logit模型的视频流媒体用户付费意愿及其影响因素研究--以爱奇艺为例

爱奇艺作为国内头部视频流媒体之一,面临用户付费意愿薄弱的困境。基于整合型技术接受模型(UTAUT)和感知价值理论(CPV)的相关变量提出假设,构建研究模型。通过Logit模型展开实证研究,结果显示感知有用性、感知成本、社会影响、个人付费意识对爱奇艺用户的付费意愿有显著影响。对此,提出深耕优质内容IP、丰富价格体系、打造口碑营销、聚焦年轻人的情绪价值四点建议,为爱奇艺探索新的战略提供有针对性的对策建议。

互联网医疗平台用户使用意愿及影响因素研究

目的分析后疫情时代互联网医疗平台用户使用意愿及影响因素。方法基于UTAUT模型与双因素理论的整合分析,采用问卷调查法分别从促进因素和抑制因素分析互联网医疗平台用户使用意愿及影响因素。结果绩效期望、努力期望和社会影响对互联网医疗平台用户使用意愿产生正向影响,便利条件和使用意愿对使用行为产生正向影响,感知风险对使用行为产生负向影响,转换成本对使用意愿影响并不显著。结论为提高互联网医疗平台用户使用率,缓解群众“看病难、看病贵”问题,建议从全渠道加强引导、优化产品设计和保障用户信息安全等方面提高平台服务能力。

基于UTAUT的移动图书馆用户行为模型及实证研究

文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问卷调查获得244份样本数据,并进行实证分析。研究发现:绩效期望、感知趣味性、信息质量、促成因素和社会影响正向影响学生使用移动图书馆的行为意愿文章从上述5个方面提出发展策略。

国外信息技术接受模型研究述评

本文对国外信息技术接受模型TAM、TAM2、UTAUT和TAM3进行了系统分析,对模型提出的工作背景、研究对象、研究结论、研究不足以及测量方法等方面作了比较研究.通过对比发现,各模型存在不同程度的问题和局限,后续的扩展模型尽管对前人的成果进行了改进与完善,但仍然存在着测量方法问题、忽视动态过程变化、研究对象单一等共性问题.

农户对水稻低碳生产技术的采纳意愿研究

全球气候变暖引发了各界的关注,由于农业生产对气候变化的高度依赖性和敏感性,气候变化对农业生产的影响已逐步成为农业领域研究的热点问题.低碳农业生产技术可以从根源上减少碳排放,具有较好的发展前景.研究农户采纳水稻低碳生产技术的影响因素和干预路径,对有效推动低碳农业生产技术和中国低碳农业生产具有重要的现实意义.该文基于湖北省水稻产地1115户农户的调查数据,对农户采纳水稻低碳生产技术的因素进行了分析,并基于改进的UTAUT(技术采纳与利用整合理论)模型构建农户水稻低碳生产技术采纳的概念模型,采用PLS-SEM(基于偏最小二乘法的方差分析法)对农户采纳水稻低碳生产技术的关键影响因素和干预路径进行分析.研究结果表明:①提高农户的气候变化认知有助于提高农户采纳低碳生产技术的意愿;②低碳农业生产技术的实施成本对农户采纳意愿具有显著的负向影响;③农户对低碳农业生产技术的采纳受周围人群的影响较为显著;④技术门槛和实施条件等表征便利条件对农户采纳低碳生产技术具有显著的促进作用.

社会化媒体用户使用行为影响因素实证分析

通过对微信用户使用行为的问卷调查,获取社会化媒体用户使用行为信息,尝试将整合型技术接受与使用模型理论、感知风险理论、媒介丰富度理论和使用满足理论相结合构建理论模型,对影响社会化媒体用户使用行为的各方面因素进行实证分析.通过SPSS和AMOS软件进行结构方程模型分析发现,该理论模型解释度较高,对社会化媒体用户使用行为给出了比较全面的解释.结果表明,技术接受因素、内容资源因素和使用满足因素对社会化媒体用户的使用行为有正向影响,而感知风险因素对社会化媒体用户的使用行为有负向影响.

基于整合型科技接受模型的农户采纳农业新技术行为研究——采纳意愿的中介效应

针对以农业生产为主体的农户,基于整合型科技接受理论模型实证分析其采纳农业新技术的影响因素。结果显示:绩效期望、努力期望、社会影响等均会影响农户对农业新技术的采纳意愿,且通过采纳意愿中介效应影响农户的采纳行为,而良好的便利条件、强烈的采纳意愿会促进农户的采纳行为。最后,从农户个人、乡镇村等各级组织、合作社以及政府等方面提出促进社会影响的正向作用、注重经济收益兼顾环境效益、增强农业新技术的易用性、优化获取农业新技术的便利条件等对策建议,以有效提升农户采纳农业新技术的积极性,提高农户经济收益。

互联网+背景下基于UTAUT的商学院E-learning用户接受模型

针对目前国内商学院数字化教学(E-learning)的接受度和使用率不高的现状,基于整合的技术接受与使用统一理论(UTAUT)系列模型,结合商学院教育教学特点,从教师角度提出商学院E-learning系统接受模型.通过结构方程分析结果表明,教师的用户特性(包括教师技能、态度、知识产权保护意识等)、绩效期望、在线课程特点、促进条件、努力期望和社会影响是影响商学院教师E-learning使用意愿和行为的因素,其中教师特性、绩效期望以及在线课程特点是关键性因素.探讨了人口统计变量对采用E-learning的差异性,并对国内商学院推广使用E-learning系统给出了相关策略建议.

网络教学效果影响因素实证研究——基于社会认知理论及整合性技术接受模型

在分析网络教学特点、学生、学习风格的基础上,从认知角度出发,采用整合性技术接受模型、社会认知理论等,对国内网络教学效果的影响因素进行研究。通过问卷调研的方法,将学生按照学习风格进行分组,识别出不同学习风格类型的学生对于网络教学效果的显著影响因素,并进一步探讨了适合不同学习风格学生的网络教学策略,对网络教学服务提供者改善网络教学适应性和教学效果具有借鉴作用。

在线医疗服务平台医生采纳行为及影响因素研究

目的:随着互联网技术的快速发展,在线医疗服务平台受到重视和推广,但调查显示医生对在线医疗服务平台的使用率偏低。本研究利用整合技术采纳与使用统一理论,研究医生对在线医疗服务平台的采纳意愿及影响因素。方法:通过调查问卷收集数据,并利用SPSS和AMOS进行统计分析和结构方程建模。结果:绩效期望、努力期望、社会影响、便利条件对医生的使用意愿具有显著正向影响,使用意愿显著影响使用行为。结论:在线医疗服务平台不仅要通过宣传推广改进医生的技术感知,还要根据医生的需求提供有针对性的服务,从而改进技术匹配度,促进医生的采纳。